What a salesman should know about advertising; a book of practical selling suggestions valuable to a salesman who is interested in increasing the volume and quality of his sales,

Mode of access: Internet.

The cyclopaedia of wit and humor; containing choice and characteristic selections from the writings of the most eminent humorists of America, Ireland, Scotland, and England : complete in one volume.

Mode of access: Internet.

Man︢analand; advertising with camera and rifle through California in Mexico,

Mode of access: Internet.

A complete view of Baltimore, with a statistical sketch, of all the commercial, mercantile, manufacturing, literary, scientific, and religious institutions and establishments, in the same, and in its vicinity ... derived from personal observation and research ... To which is added, a detailed statement of an excursion on the Baltimore and Ohio Rail Road to the Point of Rocks ... and an advertising directory.

Mode of access: Internet.

The author's printing and publishing assistant, comprising explanations of the process of printing, preparation and calculation of manuscripts, choice of paper, type, binding, illustrations, publishing, advertising, & c. With an exemplification and description of the typographical marks used in the correction of the press.

Mode of access: Internet.

To prohibit the advertising of alcoholic beverages by radio. Hearings before a subcommittee of the Committee on Interstate Commerce, United States Senate, Seventy-sixth Congress, first session, on an amendment in the nature of a substitute to S. 517, a bill to amend the Communications Act of 1934 to prohibit the advertising of alcholic beverages by radio, March 29, 31, 1939.

Mode of access: Internet.

Selling ice : a compilation of articles on selling ice from wagons, at platform, cash-and carry stations, ice depots and in carloads, sales methods described, advertising ice /

Includes index.

Regulations establishing standards of identity, quality, purity and sanitation, and governing the labeling and advertising of wine in the state of California.

Mode of access: Internet.

Das Geschlechtleben des ukrainischen Bauernvolkes in Österreich-Ungarn. Folkloristische Erhebungen von Vołodymyr Hnatjuk. II. Teil. Vierhundert Schwänke und novellenartiger Erzählungen, die in Ostgalizien und Ungarn gesammelt worden. Mit 20 abbildungen.

Contains bibliographies.

The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising

Provocative advertising is characterized by a deliberate attempt to gain attention through shock. This research investigates the reactions of individuals to a provocative appeal for a cause as opposed to a provocative advertisement for a standard consumer product, using mild erotica as the element of provocative imagery. An experiment using 391 adult subjects was conducted, and two analyses were performed. The first examined the effect of stimulus type (mildly erotic/nonerotic) by product category (cause appeal/consumer product) on attitude to the ad. The second examined the effect of stimulus type (mildly erotic/nonerotic) by cause (AIDS [acquired immunodeficiency syndrome]/SIDS [sudden infant death syndrome]) on corporate image. Both analyses also included gender as a third independent variable. The results suggest that people prefer mildly erotic ads generally, that an organization using mild erotica in appeals for a cause will be viewed more favorably where the erotica is congruent with the cause, and that women may be more responsive to mild erotica in cause appeals than are men.

West German bank advertising and the East German public:a study in intercultural advertising communication

In the wake of German unification, initial advertising by many West German companies in the new federal states (the former German Democratic Republic - GDR) proved largely ineffective and many advertisers were forced to change their approach to this new market. The advertising task proved even more complicated for banks, because banking existed only at the most basic level in the former GDR. Furthermore, under the old regime, "capitalist" banks represented the very antithesis of the GDR's founding ideology. This analysis of advertising by West German banks - in particular Dresdner Bank - in the new federal states brings together elements of discourse and communication theory, particularly Relevance Theory [Sperber and Wilson 1986], with the overall objective of designing a model of intercultural advertising communication. A series of simple association tasks based on texts from pre-Wende advertisements was completed by a sample of advertisees (as they are called in the study) in Leipzig. The research shows the lack of relevance between the advertiser's understanding of concepts such as "credit", "bank" etc. and the associations which these concepts have for the sample of advertisees. Further analysis reveals that this lack of relevance occurs because advertisers and advertisees assign differing contexts to these concepts when they communicate through advertising. The study concludes that these different contexts, governed by the contrasting ideological, economic and linguistic environments of the advertisers and advertisees, interfere with the effective communication of the advertising message.

It's in his eyes? The negotiation and interpretation of masculinity using the Dolce et Gabbana's 2005 Print advertising campaign

The concept of 'masculinity' has over more years received increased attention within consumer research discourse suggesting the potential of a 'crisis of masculinity', symptomatic of a growing feminisation, or 'queering' of visual imagery and consumption (e.g. Patterson & Elliott, 2002). Although this corpus of research has served to enrich the broader gender identity debate, it is, arguably, still relatively underdeveloped and therefore warrants further insight and elaboration. The aim of this paper is, therefore, to explore how masculinity is represented and interpreted by men using the Dolce et Gabbana men's 2005 print advertising campaign. The rationale for using this particular campaign is that it is one of the most homoerotic, provocative, and well publicised campaigns to cross over from the 'gay' media to more mainstream UK men's magazines. Masculinity, and what it means to be 'masculine', manifests itself within particular ideological, moral, cultural and hegemonic discourses. Masculinity is not a homogenous term which can be simply reduced, and ascribed, to those born as 'male' rather than 'female'.