Collabowrighting the hyper(play)text: a postdramatic digital poetics

The aim of this research is to exhibit how literary playtexts can evoke multisensory trends prevalent in 21st century theatre. In order to do so, it explores a range of practical forms and theoretical contexts for creating participatory, site-specific and immersive theatre. With reference to literary theory, specifically to semiotics, reader-response theory, postmodernism and deconstruction, it attempts to revise dramatic theory established by Aristotle’s Poetics. Considering Gertrude Stein’s essay, Plays (1935), and relevant trends in theatre and performance, shaped by space, technology and the everchanging role of the audience member, a postdramatic poetics emerges from which to analyze the plays of Mac Wellman and Suzan-Lori Parks. Distinguishing the two textual lives of a play as the performance playtext and the literary playtext, it examines the conventions of the printed literary playtext, with reference to models of practice that radicalize the play form, including works by Mabou Mines, The Living Theatre and Fiona Templeton. The arguments of this practice-led Ph.D. developed out of direct engagement with the practice project, which explores the multisensory potential of written language when combined with hypermedia. The written thesis traces the development process of a new play, Rumi High, which is presented digitally as a ‘hyper(play)text,’ accessible through the Internet at www.RumiHigh.org. Here, ‘playwrighting’ practice is expanded spatially, collaboratively and textually. Plays are built, designed and crafted with many layers of meaning that explore both linguistic and graphic modes of poetic expression. The hyper(play)text of Rumi High establishes playwrighting practice as curatorial, where performance and literary playtexts are in a reciprocal relationship. This thesis argues that digital writing and reading spaces enable new approaches to expressing the many languages of performance, while expanding the collaborative network that produces the work. It questions how participatory forms of immersive and site-specific theatre can be presented as interactive literary playtexts, which enable the reader to have a multisensory experience. Through a reflection on process and an evaluation of the practice project, this thesis problematizes notions of authorship and text.

Predicating from an early age: edusemiotics and the potential of children’s preconceptions

This paper aims to explain how semiotics and constructivism can collaborate in an educational epistemology by developing a joint approach to prescientific conceptions. Empirical data and findings of constructivist research are interpreted in the light of Peirce’s semiotics. Peirce’s semiotics is an anti-psychologistic logic (CP 2.252; CP 4.551; W 8:15; Pietarinen in Signs of logic, Springer, Dordrecht, 2006; Stjernfelt in Diagrammatology. An investigation on the borderlines of phenomenology, ontology and semiotics, Springer, Dordrecht, 2007) and relational logic. Constructivism was traditionally developed within psychology and sociology and, therefore, some incompatibilities can be expected between these two schools. While acknowledging the differences, we explain that constructivism and semiotics share the assumption of realism that knowledge can only be developed upon knowledge and, therefore, an epistemological collaboration is possible. The semiotic analysis performed confirms the constructivist results and provides a further insight into the teacher-student relation. Like the constructivist approach, Peirce’s doctrine of agapism infers that the personal dimension of teaching must not be ignored. Thus, we argue for the importance of genuine sympathy in teaching attitudes. More broadly, the article also contributes to the development of postmodern humanities. At the end of the modern age, the humanities are passing through a critical period of transformation. There is a growing interest in semiotics and semiotic philosophy in many areas of the humanities. Such a case, on which we draw, is the development of a theoretical semiotic approach to education, namely edusemiotics (Stables and Semetsky, Pedagogy and edusemiotics: theoretical challenge/practical opportunities, Sense Publishers, Rotterdam, 2015).

Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction”. The results showed that the music was associated with values as genuine, honest, responsibility, purity, independence and innovation. The music's symbolic values helped to position the brand in a lifestyle context. The music also helped to express the target group’s identity and attitudes by being innovative and independent. It also enhanced the perception of the visual colour rendition in the film. In general the television advertisement perceived more positive and entertaining when the music was present. In other words the music's social and cultural position contributed to raise the film's credibility. A deeper social and cultural value was created in the movie through resonance between symbolic values of the music and symbolic values of the film.

Summer Institute for Graphic Design Studies / Don Adleta

Summer Graphic Design workshops Co-sponsored by the Continuing Education Division and the Graphic Design Dept. Schedule A & B, tuition $410.00, Applied Semiotics for Design Seminar $625.00

A indústria do brincar

O brincar é uma atividade construtiva através da qual a criança elabora a sua percepção do mundo e, conseqUentemente, a estruturação de sua personalidade. Os brinquedos podem ser utilizados como instrumentos de criação, quando permitem ã criança liberar suas fantasias, ou de dominação, ao reforçarem a reprodução de idéias, valores e papéis sociais. ~ preciso conhecer o universo circundante da criança: a família e a sociedade na qual ela vive, para se poder avaliar os brinquedos que são colocados no mercado, o comportamento dos pais em relação ao brincar da criança e a opção de escolha que os pais fazem ao presentearem os filhos com brinquedos. Atualmente, a sociedade coloca ã disposição da criança brinquedos que trazem em si mensagens que reforçam condutas sociais, atuando, desde cedo, no estabelecimento de um modo de pensar tipicamente capitalista. O objetivo é desenvolver nas brincadeiras um tipo de "modelização do comportamento" da criança que é, ao mesmo tempo, lúdico e semiótico. Para melhor entender "as regras deste jogo", as características da sociedade foram examinadas com base nas categorias marxistas: trabalho, alienação e mercadoria. Na tentativa de se interpretar esta versão do "brincar da criança" utilizou-se, ainda, os referenciais tempo, simulacro, publicidade e consumo. Este com destaque, por ser a base de sustentação da sociedade capitalista. Consumir passou a ser um imperativo do nosso tempo. Todas são capturados: homens, mulheres e crianças. O desejo é a matéria-prima geradora de consumo. ~ ele que conduz o homem na sua busca incessante pelo objeto ideal. O desejo pode ser visto como formação de uma carência, constituída nos primeiros anos de vida da criança, que arrasta o indivíduo numa procura in[indivel (visão psicanalítica), ou como produção coletiva do homem, processo de ruptura do sistema que o oprime, de acordo com Deleuze e Guattari. A "apropriação" do desejo da criança através do brinquedo é, certamente, um instrumento poderoso, que leva não só à exploração do consumo mas, principalmente, a uma subjetividade construída sob valores que estão voltados, unicamente, para a economia de mercado.

Apocalypse now e o coração das trevas: o embate entre indivíduo e sociedade

O filme Apocalypse Now (1979), de Francis Ford Coppola, inspirado no romance O Coração das Trevas (1902), de Joseph Conrad, discute o conflito entre indivíduo e sociedade no contexto da Guerra do Vietnã, nos anos 60 e 70 do século XX. Este trabalho pretende mostrar, embasado pela Semiótica francesa, as estratégias utilizadas pelo diretor para explicitar essa oposição na linguagem cinematográfica e preservar a fidelidade temática em relação às questões abordadas pelo livro, passado durante o Imperialismo britânico na África, no século XIX.