O BOCA A BOCA ON-LINE: AS IMPLICAÇÕES DA VOZ DO CONSUMIDOR NA COMUNICAÇÃO DE MERCADO

O consumidor contemporâneo, inserido em um novo ambiente de comunicação, potencializa suas expressões, capaz de avaliar uma marca ou produto e transmitir sua opinião pelas redes sociais, ou seja, o consumidor expressa suas opiniões e desejos dialogando com seus pares de forma espontânea nas redes sociais on-line. É neste ambiente de participação e interação (ciberespaço) que está nosso objeto de estudo, o boca a boca on-line – a voz do consumidor contemporâneo, também conhecido como uma manifestação informativa pessoal ou uma conversa, a opinion sharing. Proporcionado pelos consumidores nas redes sociais on-line, o boca a boca se fortalece em função das possibilidades de interação, característica da sociedade em rede. Nesse cenário, oobjetivo desta pesquisa é caracterizar o boca a boca on-line como um novo fluxo comunicacional entre consumidores, hoje potencializado pelas novas tecnologias da comunicação, capazes de alterar a percepção da marca e demonstrar o uso, pelas marcas, das redes sociais on-line ainda como um ambiente de comunicação unidirecional. Mediante três casos selecionados por conveniência (dois casos nacionais e um internacional), o corpus de análise de nossa pesquisa se limitou aos 5.084 comentários disponibilizados após publicação de matérias jornalísticas no Portal G1 e nas fanpages (Facebook), ambos relativos aos casos selecionados. Com a Análise de Conteúdo dos posts, identificamos e categorizamos a fala do consumidor contemporâneo, sendo assim possível comprovar que as organizações/marcas se valem da cultura do massivo, não dialogando com seus consumidores, pois utilizam as redes sociais on-line ainda de forma unidirecional, além de não darem a devida atenção ao atual fluxo onde se evidencia a opinião compartilhada dos consumidores da sociedade em rede.

Sulfur K-edge x-ray absorption spectroscopy: A spectroscopic tool to examine the redox state of S-containing metabolites in vivo

The sulfur K-edge x-ray absorption spectra for the amino acids cysteine and methionine and their corresponding oxidized forms cystine and methionine sulfoxide are presented. Distinct differences in the shape of the edge and the inflection point energy for cysteine and cystine are observed. For methionine sulfoxide the inflection point energy is 2.8 eV higher compared with methionine. Glutathione, the most abundant thiol in animal cells, also has been investigated. The x-ray absorption near-edge structure spectrum of reduced glutathione resembles that of cysteine, whereas the spectrum of oxidized glutathione resembles that of cystine. The characteristic differences between the thiol and disulfide spectra enable one to determine the redox status (thiol to disulfide ratio) in intact biological systems, such as unbroken cells, where glutathione and cyst(e)ine are the two major sulfur-containing components. The sulfur K-edge spectra for whole human blood, plasma, and erythrocytes are shown. The erythrocyte sulfur K-edge spectrum is similar to that of fully reduced glutathione. Simulation of the plasma spectrum indicated 32% thiol and 68% disulfide sulfur. The whole blood spectrum can be simulated by a combination of 46% disulfide and 54% thiol sulfur.

The Mishongnovi ceremonies of the Snake and Antelope fraternities / by George A. Dorsey -- and H. R. Voth.

v.3:no.3(1902)

The Oraibi summer snake ceremony, by H. R. Voth -- The Stanley McCormick Hopi expedition -- George A. Dorsey --

v.3:no.4(1903)

Osteology, function, and evolution of the Trematopsid (Amphibia: Labyrinthodontia) nasal region / [by] John R. Bolt --.

v.33:no.2(1974)

Mining Districts, Victoria, Australia, ca. 1868 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Victoria mining districts, mining divisions & the gold fields, engraved by William Slight under the direction of R. Brough Smyth ; colored by Arthur Everett, August 1st, 1868. It was published by Dept of Mines ca. 1868. Scale [ca. 1:1,000,000].The image inside the map neatline is georeferenced to the surface of the earth and fit to the coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as drainage, cities and other human settlements, administrative boundaries, railroads, gold reefs, mining districts, telegraph lines, shoreline features, and more. Relief shown by hachures. Includes notes.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.

Tafrīj al-qalaq fī tafsīr Sūrat al-Falaq

[Muḥammad al-Fawzī].

Ārtī : manuscript, 1868

Title provided by cataloger.

Tom Harmon, UM Football, carrying ball vs Ohio State 1940

[blocking for Harmon L-R: Albert Wistert (11), Ed Frutig (87), Ralph Fritz (63), Bob Westfall (86), Robert Ingalls (66) OSU player is Thomas Kinkade (16)

Rules of practice in the District courts of the United States for the Eastern and Western districts of South Carolina in force on and after January 1, 1940.

Mode of access: Internet.