Identidades secretas: representações do negro nas Histórias em quadrinhos norte-americanas

Pós-graduação em Comunicação - FAAC

Das ideias de Roland Barthes à teoria do enquadramento: análise de uma cobertura política

Pós-graduação em Comunicação - FAAC

Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Feliz para sempre? Uma análise dos efeitos do uso a longo prazo de antidepressivos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Educação e entretenimento: estudo de objetos de aprendizagem no contexto da televisão interativa

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Mídia esportiva e a profissão de treinador de futebol: estudo de caso sobre o Mundial de Clubes da FIFA

Pós-graduação em Ciências da Motricidade - IBRC

Eleições, mídia e memória: uma análise do jornal Folha de S. Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Por uma imagem da literatura: a poética do escancaramento do diretor Luiz Fernando Carvalho

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Identidade e reconhecimento na cultura de rua

Direct descendant of the music of the Black Atlantic, hip hop became the spokesman of excluded minorities, for example setting up of the reunification that is geographically separated through communication. The hip hop appropriated new forms of mass communication, allowing the reworking of the story through a counter-hegemonic discourse that seeks self-knowledge and appreciation of the roots of black people. The street culture is the narrative of disenfranchised youth, generating narrative of inclusion, which gave a space of enunciation periphery enabling them to intersubjective recognition. This project aims to discuss the role of hip hop as an agent conscientizing youth peripherals in order to bring to the debate the form of identity construction around the peripheral street culture since, as an intervention that acts as a symbolic system guiding cultural practices and attitudes of these young people. Methodologically, we analyzed specific bibliographical about hip hop and literature originating from the periphery itself. Selected discography of some rap groups. They are Racionais Mc's, 509-E and DJ Hum and Thaíde that constitute the vanguard of hip hop in Brazil. We use music from rapper Emicida this while some contemporary exponents of rap, with national and international. State of São Paulo in order to demonstrate that there is similarity between the questions proposed by the hip hop and the interior of the capital, the group selected Survey. We have used also press material, raising the issue in research on the internet, periodicals include the Rolling Stones and Caros Amigos

Transtornos alimentares

Over the last decades of the 20th century, our society started an endless search for an ideal of beauty, advertised intensely by mass communication media. The concept of beauty pursued is being young, beautiful and thin. Thus, teenagers eventually die in the search for an ideal of body dominated by fat-fearing ideas. This article is a report about the field experience, during the collection of data for elaborating our Master’s Degree Dissertation on anorexia and adolescence. We went through an internship in an Eating Disease Program of a Mental Health Ambulatory from a Public University in the State of Sao Paulo, where we were able to experience the service organization, attention to users and the experience of anorexia, by the users in treatment. As the main result from this experience, it is possible to indicate the clientele profile, comprised predominantly by teenage girls, obsessed with the incessant pursuit of being thinner.

A folia de momo na cidade de São Paulo na percepção da imprensa e dos artistas do traço: 1960/1964

The discussion of this paper focuses on the search for demarcation of the Momo merriments in the city of São Paulo between 1960 and 1964, aiming to apprehend their specific traits at that juncture. It is known that the Brazilian Carnival, and in its sphere the São Paulo City one, has been steadily becoming enshrined in profile by popular segments. However, in that decade onset such festivities were going through certain peculiarities because it was a period characterized by many changes. The city of São Paulo, particularly, was experiencing an accelerated process of urbanization and consequent massification, as well as a moment of significant expansion of the cultural industry and mass communication means. Were the Momo revels immune to this process? What was the profile of these amusements in the city?

Uma estética do paradoxo: aspectos do melodrama no romance latino-americano do pós-boom

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Flash Mob: da rede à praça

This work explores the flash mobs, which are flash mobilizations arranged by intent that involve a large number of people to do something together in a pre-arranged place. With the advent of 2.0 Internet, the sharing of information and the mobile virtual communication grown up and showed behavior of an individual person to meet for a common interest. Those affective relationships born in the social networks come to the urban space in a real-virtual space junction and the possibilities of that are unexplored yet. Studied by this work, the Y generation is the flash mob most popular public and uses those mobilizations to reinforce their fan identity and appreciation for a media product

Aplicações folkcomunicacionais na publicidade

O presente trabalho faz uma análise de anúncios publicitários onde são utilizados elementos da folkcomunicação na construção da linguagem publicitária. Empregando a pesquisa bibliográfica e documental buscamos evidenciar quais são esses elementos e como eles são apropriados pela linguagem publicitária. Os conceitos da folkcomunicação, na área da publicidade, mostram que, na realidade, os “comunicadores folclóricos” traduzem os conteúdos complexos dos meios de comunicação de massa e os interpretam segundo valores tradicionais das camadas populares, conforme conceitos definidos por Luiz Beltrão. Essa tradução faz a aproximação com o público tão almejada pela publicidade, criando espaços de entendimento e de consumo dos bens ofertados. Nesta pesquisa, foi possível demonstrar como, em várias situações publicitárias, as apropriações dos conceitos folk são incorporados na e pela linguagem da publicidade.

Considerações sobre os estudos de audiência televisiva: a experiência dos estudos culturais britânicos

The purpose of this study is to present the audiences’ perspectives at the cultural Britannic’s view. It presents a bibliographical discussion about the mass medium communication and the audience’s purpose at the studies of the culturalist chain (flow). Additionally, it emphasizes the cultural studies’ contribution, at a particular point of view, about the audiences’ cultural practices when proposing the analyses and reflections on the basis of the relationship among culture, society and history.