O BOCA A BOCA ON-LINE: AS IMPLICAÇÕES DA VOZ DO CONSUMIDOR NA COMUNICAÇÃO DE MERCADO

O consumidor contemporâneo, inserido em um novo ambiente de comunicação, potencializa suas expressões, capaz de avaliar uma marca ou produto e transmitir sua opinião pelas redes sociais, ou seja, o consumidor expressa suas opiniões e desejos dialogando com seus pares de forma espontânea nas redes sociais on-line. É neste ambiente de participação e interação (ciberespaço) que está nosso objeto de estudo, o boca a boca on-line – a voz do consumidor contemporâneo, também conhecido como uma manifestação informativa pessoal ou uma conversa, a opinion sharing. Proporcionado pelos consumidores nas redes sociais on-line, o boca a boca se fortalece em função das possibilidades de interação, característica da sociedade em rede. Nesse cenário, oobjetivo desta pesquisa é caracterizar o boca a boca on-line como um novo fluxo comunicacional entre consumidores, hoje potencializado pelas novas tecnologias da comunicação, capazes de alterar a percepção da marca e demonstrar o uso, pelas marcas, das redes sociais on-line ainda como um ambiente de comunicação unidirecional. Mediante três casos selecionados por conveniência (dois casos nacionais e um internacional), o corpus de análise de nossa pesquisa se limitou aos 5.084 comentários disponibilizados após publicação de matérias jornalísticas no Portal G1 e nas fanpages (Facebook), ambos relativos aos casos selecionados. Com a Análise de Conteúdo dos posts, identificamos e categorizamos a fala do consumidor contemporâneo, sendo assim possível comprovar que as organizações/marcas se valem da cultura do massivo, não dialogando com seus consumidores, pois utilizam as redes sociais on-line ainda de forma unidirecional, além de não darem a devida atenção ao atual fluxo onde se evidencia a opinião compartilhada dos consumidores da sociedade em rede.

A “REVOLTA” DE JEÚ E A ESTELA DE DÃ: Um Estudo Em 2 Reis 10,28-36

A pesquisa tem por objetivo trabalhar o evento da Revolta de Jeú, em conjunto com a Estela de Dã, tendo como ponto de partida para tal, a exegese da perícope de 2 Reis 10-28,36. A história Deuteronomista apresenta o ato da Revolta de Jeú como sendo um feito demasiadamente importante, na restauração do culto a Javé em Israel, a partir de um contexto onde o culto a outras divindades, em Israel Norte, estava em pleno curso. No entanto, a partir da análise conjunta da Estela de Dã, que tem como provável autor o rei Hazael de Damasco, somos desafiados a ler esta história pelas entrelinhas não contempladas pelo texto, que apontam para uma participação ativa de Hazael, nos desfechos referentes a Revolta de Jeú, como sendo o responsável direto que proporcionou a subida de Jeú ao trono em Israel, clarificando desta forma este importante período na história Bíblica. Para tal análise, observar-se-á três distintos tópicos, ligados diretamente ao tema proposto: (1) A Revolta de Jeú e a Redação Deuteronomista, a partir do estudo exegético da perícope de 2 Reis 10,28-36, onde estão descritas informações pontuais sobre período em que Jeú reinou em Israel; (2) Jeú e a Estela de Dã, a partir da apresentação e análise do conteúdo da Estela de Dã, tratando diretamente dos desdobramentos da guerra em Ramote de Gileade, de onde se dá o ponto de partida à Revolta de Jeú; e por fim (3) O Império da Síria, onde a partir da continuidade da análise do conteúdo da Estela de Dã, demonstraremos a significância deste reino, além de apontamentos diretamente ligados ao reinado de Hazael, personagem mui relevante no evento da Revolta de Jeú.

Notebook of Tristram Gilman, 1757-1761

The small volume holds the notebook of Tristram Gilman interleaved on unlined pages in a printed engagement calendar. The original leather cover accompanies the notebook, but is no longer attached. The inside covers of the original leather binding are filled with scribbled words and notes. The volume holds a variety of handwritten notes including account information, transcriptions of biblical passages and related observations, travel information, community news, weather, and astronomy. The volumes does not follow a chronological order, and instead seems to have been repurposed at various times.

Warrant, 1761 November 20

Photostat of a royal warrant for Andrew Bordman's appointment as Justice of the Peace for Middlesex county, signed by A. Oliver, secretary and witnessed by Francis Bernard.

Dijon, France, 1761 (Image 1 of 2) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Plan géométral de la ville de Dijon : levé en 1759 par les ordres de M.M. les Elus Généraux de Bourgogne, et de M.M. les Maire et Echevins de la dite ville par le Sr. Mikel, Ingenieur Géographe du Roy ; et les vue et ornemens, dessinés par le Sr. Jolivet, Architecte... ; gravé à Paris par Jean Lattré. It was published by Jean Lattré, rue St. Jacques à la ville de Bordeaux in 1761. Scale [ca. 1:2,800]. Covers Dijon, France. This layer is image 1 of 2 total images of the two sheet source map, representing the southwest portion of the map. Map in French. The image inside the map neatline is georeferenced to the surface of the earth and fit to the European Datum 1950, Universal Transverse Mercator (UTM) Zone 31N projected coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, drainage, built-up areas and selected buildings, fortification, parks, cemeteries, ground cover, and more. Includes illustrations.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.

Dijon, France, 1761 (Image 2 of 2) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Plan géométral de la ville de Dijon : levé en 1759 par les ordres de M.M. les Elus Généraux de Bourgogne, et de M.M. les Maire et Echevins de la dite ville par le Sr. Mikel, Ingenieur Géographe du Roy ; et les vue et ornemens, dessinés par le Sr. Jolivet, Architecte... ; gravé à Paris par Jean Lattré. It was published by Jean Lattré, rue St. Jacques à la ville de Bordeaux in 1761. Scale [ca. 1:2,800]. Covers Dijon, France. This layer is image 2 of 2 total images of the two sheet source map, representing the northeast portion of the map. Map in French. The image inside the map neatline is georeferenced to the surface of the earth and fit to the European Datum 1950, Universal Transverse Mercator (UTM) Zone 31N projected coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, drainage, built-up areas and selected buildings, fortification, parks, cemeteries, ground cover, and more. Includes illustrations.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.

Global database of surface ocean particulate organic carbon export fluxes diagnosed from the 234Th technique

Through the processes of the biological pump, carbon is exported to the deep ocean in the form of dissolved and particulate organic matter. There are several ways by which downward export fluxes can be estimated. The great attraction of the 234Th technique is that its fundamental operation allows a downward flux rate to be determined from a single water column profile of thorium coupled to an estimate of POC/234Th ratio in sinking matter. We present a database of 723 estimates of organic carbon export from the surface ocean derived from the 234Th technique. Data were collected from tables in papers published between 1985 and 2013 only. We also present sampling dates, publication dates and sampling areas. Most of the open ocean Longhurst provinces are represented by several measurements. However, the Western Pacific, the Atlantic Arctic, South Pacific and the South Indian Ocean are not well represented. There is a variety of integration depths ranging from surface to 220m. Globally the fluxes ranged from -22 to 125 mmol of C/m**2/d. We believe that this database is important for providing new global estimate of the magnitude of the biological carbon pump.

Atlantic 231Pa/230Th and biogenic opal compilation of the Holocene and the LGM

The strength and geometry of the Atlantic meridional overturning circulation is tightly coupled to climate on glacial-interglacial and millennial timescales, but has proved difficult to reconstruct, particularly for the Last Glacial Maximum. Today, the return flow from the northern North Atlantic to lower latitudes associated with the Atlantic meridional overturning circulation reaches down to approximately 4,000 m. In contrast, during the Last Glacial Maximum this return flow is thought to have occurred primarily at shallower depths. Measurements of sedimentary 231Pa/230Th have been used to reconstruct the strength of circulation in the North Atlantic Ocean, but the effects of biogenic silica on 231Pa/230Th-based estimates remain controversial. Here we use measurements of 231Pa/230Th ratios and biogenic silica in Holocene-aged Atlantic sediments and simulations with a two-dimensional scavenging model to demonstrate that the geometry and strength of the Atlantic meridional overturning circulation are the primary controls of 231Pa/230Th ratios in modern Atlantic sediments. For the glacial maximum, a simulation of Atlantic overturning with a shallow, but vigorous circulation and bulk water transport at around 2,000 m depth best matched observed glacial Atlantic 231Pa/230Th values. We estimate that the transport of intermediate water during the Last Glacial Maximum was at least as strong as deep water transport today.

Lettres a David, sur le Salon de 1819 /

Line-engravings of paintings by Ambroise Tardieu. Frontispiece port. of David after Devéria.

Sir David Lyndesay's Works ...

Henry Charteris's preface to 1568 ed. of Lindsay's Works, with reproduction of original t.-p.: 13* p. appended.

Essai sur J.L. David, peintre dh́istoire, ancien membre de l'Institut, officier de la Légion-d'honneur /

"Cette essai a été composé pour la Revue encyclopédique ou il a paru, sous le titre de Notice nécrologique, dans le cahier d'avril 1827"--Avertissement.

Gallus : dialogues sur les "vertus" de saint Martin /

Mode of access: Internet.

Picciola, by J. X. B. Saintine. Undine, and The two captains, by Friedrich, Baron de la Motte Fouqué. Paul and Virginia, by Bernardin de Saint Pierre.

Title from t.p.