A agência McCann-Erickson do Brasil: um estudo sobre a profissionalização do campo publicitário brasileiro (1935-1964)

A presente dissertação tem como tema a profissionalização do campo publicitário. Em se tratando do campo publicitário brasileiro especificamente, e levando em consideração que a profissionalização desse campo esteve devidamente articulada com a expansão e consolidação das grandes agências publicitárias americanas na América Latina, entre as décadas de 1930 e 1960, a pesquisa tem como foco analisar a contribuição da agência publicitária americana McCann-Erickson para o desenvolvimento do mesmo. Partindo da hipótese de que há uma particularidade inerente à experiência brasileira da McCann, a pesquisa mostra como o aporte teórico da Sociologia das Profissões, somado à teoria de construção de campo, podem ser aplicados no estudo da consolidação da Publicidade como uma comunidade profissional única, seguido pela demonstração de como os contextos históricos de criação dos campos publicitários americano e brasileiro se entrelaçam com a trajetória da agência McCann-Erickson em solo brasileiro, e terminando com a análise dos mecanismos e capitais específicos acionados pela agência em questão para a afirmação de seu posicionamento como polo dominante dentro do campo publicitário brasileiro.

A obra de Fernão Ornelas na presidência da Câmara Municipal do Funchal: 1935 - 1946

Universidade da Madeira

Sanitarismo e planejamento urbano: a trajetória das propostas urbanísticas para Natal entre 1935 e 1969

The Escritório Saturnino de Brito (Saturnino de Brito Office), created in 1920 under the sanitaristic guidance of the engineer Saturnino de Brito, has a vast record of works throughout the whole national territory, even after the death of its founder, in 1929 at which point his son, and also engineer, Saturnino de Brito Filho, assumed the head of the company , with a compromise to continue his father s work and assure his administrative, technical and urbanistic principles up until the early 1980s, when that institution came to an end. The scarcity of theorical studies about this Office, alongside the importance of the contributions it made in countless cities, oriented the focus of this study on its performance in Natal, where it remained from 1935 to 1969, designing, executing and managing sanitationist works and the services associated with them and going through several political, economical, social, cultural and urbanistic contexts periodicized in this work into three moments. Thus, it is intended to analyze how the Saturnino de Brito Office behaved and adapted itself to the conjunctural changes that unfolded into each of these moments, and more specifically, to observe the forms of intervention adopted the principles, the instruments and the scope aiming to verify the transition of the sanitaristic set of urbanistic ideas into the urban planning as a development strategy on a local level

First record of molluscs naturally infected with Angiostrongylus cantonensis (Chen, 1935) (Nematoda: Metastrongylidae) in Brazil

Seeking the identification of Angiostrongylus cantonensis as a potential etiological agent of three clinical cases of eosinophilic meningitis, mollusc specimens were collected in the state of Espírito Santo, Brazil. The snails were identified as Sarasinula marginata (45 specimens), Subulina octona (157), Achatina fulica (45) and Bradybaena similaris (23). Larvae obtained were submitted to polymerase chain reaction and restriction fragment length polymorphism diagnosis. Their genetic profile were corresponded to A. cantonensis. Rattus norvegicus experimentally infected with third-stage larvae, developed menigoencephalitis, and parasites became sexually mature in the lungs. Additionally, larvae obtained from A. fulica snails, from São Vicente, state of São Paulo, also showed genetic profiles of this nematode. This is the first record of Brazilian molluscs infected with this nematode species.

Distribuição espacial, formação de grupos, uso do hábitat e ecologia comportamental de jovens de tubarão limão, negaprion brevirostris (poey 1868), no arquipélago de fernando de noronha

Lemon sharks, Negaprion brevirostris, are common in the Fernando de Noronha Archipelago, but detailed information about the species in this site is lacking. The aim of this study was to describe the spatial distribution, grouping behavior, habitat use and behavioral ecology of juvenile lemon sharks in the archipelago, and their interaction with some environmental and ecological factors. During 2006 and 2007, the presence and spatial distribution of juvenile sharks were quantified through scuba diving and snorkeling at several sites of the archipelago. In 2008 the habitat use of juvenile sharks was quantified through visual census while snorkeling along 300 x 8 m strip transects. During these transects the grouping behavior of lemon sharks was quantified by ad libitum. Results indicate that Fernando de Noronha Archipelago is used as a nursery area for lemon sharks, and the parturition occurs from November to April. Juveniles preferred using shallower areas available by the tide variation and formed groups only in the presence of adult conspecifics. This preference for shallower habitats and the group behavior probably are anti-predatory tactics used by juvenile lemon sharks, in response to the low availability of shelter and high predation risk of the studied areas. Quantifications of prey availability and predation risk of juveniles showed that, in general, lemon sharks are trading-off food by security and investing in sites with higher possibility of energetic return. Behavioral observations enabled to record juvenile carangid fishes following juvenile lemon sharks, remora host-parasite and juvenile sharks foraging on schools of herrings and octopuses. We also recorded the behavior of juvenile sharks following conspecifics of similar size, circling with two or three individuals and smaller individuals giving way to larger juveniles. When adults are present, juvenile lemon sharks are more social than solitary, indicating that predation is one of the factors that contribute to social behaviors of the species. Results also suggest that when grouped the juveniles have a hierarchical organization according to body size. Furthermore, observation of large adult females with several fresh mating bites and scars in the same habitats used by juvenile lemon sharks, indicates that Fernando de Noronha Archipelago is used as nursery and mating grounds by this species

A NEW HOST RECORD, PALAEMONETES CARTERI (GORDON, 1935) (DECAPODA, PALAEMONIDAE), FOR TELOTHA HENSELII (VON MARTENS, 1869) (ISOPODA, CYMOTHOIDAE)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Larval development of Apiomithrax violaceus (A. Milne Edwards, 1868) (Decapoda : Brachyura : Majoidea : Pisidae) reared in laboratory conditions, and a review of larval characters of Pisidae

Apiomithrax violaceus (A. Milne Edwards, 1868 ) is a pisid majoid crab occurring in tropical and subtropical coastal waters of the eastern and western South Atlantic. Larval development consists of two zoeal stages and a megalopa. Beginning with the first zoea, the duration of each larval stage at 24degreesC was 3-8 (5+/-1), 3-5 (4+/-0.5) and 9-15 (11+/-2) days, the megalopa and first crab instar appearing 9-11 (10+/-1) and 20-27 (23+/-2) days after hatching, respectively. Larval characters agree with those proposed for the Majoidea, in having nine or more setae on the scaphognathite in the first zoea and well-developed pleopods in the second zoea. However, larvae of A . violaceus do not fit larval pisid features. Zoeal stages differ from most other Pisidae in having lateral spines, a long rostral spine extending beyond the antenna, two spines per telson fork and a dorsolateral process on the third abdominal somite. The megalopa differs in having a spine dorsally on the carapace and on the basial segment of the second pereiopod. Two characters that are potentially unique to Apiomithrax include a zoeal antenna with an exopod that is much longer than the protopod, and a rostral spine that is longer than the dorsal spine. These characters should facilitate the identification of this taxon and could also be useful for phylogenetic studies. A review of larvae of 28 species among 14 genera indicated that there is no apparent single larval character that differentiates the Pisidae, with more limited phylogenetic analyses suggesting that this is a paraphyletic group. Apiomithrax , Eurynolambrus , Pisoides , Rochinia and Scyra have the most divergent morphological characters within the family. The analysis and inclusion of additional taxa is likely to shed more light on the sister-group relationships of the Pisidae. However, based on the extent of morphological interspecific variability of known larvae it is likely that the group, as presently defined by adult morphology, is not monophyletic.

Morphological Organization of the Dorsal Protuberance of Linepithema humile (Mayr, 1868) Ant's Larvae (Hymenoptera, Formicidae)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Primeiro registro de predação de Poecilia reticulata Peters, 1859 e Phalloceros caudimaculatus (Hensel, 1868) por Noctilio leporinus (Linnaeus, 1758) (Chiroptera, Noctilionidae)

Noctilio leporinus (Chiroptera, Noctilionidae) has adaptations to piscivorous feeding habits, but also consumes crustaceans and insects. Between June 2005 and May 2006, bats were surveyed with mist nets during two evenings per month in the gallery forest of Corrego dos Tenentes, Pindorama, São Paulo State, Brazil. The objectives were to collect fecal samples and identify the fish species that were consumed by N. leporinus in this fragmented forest landscape. We documented two new fish species to its diet, the guppy Poecilia reticulata, Peters, 1859 and the "guaru" Phalloceros caudimaculatus (Hensel, 1868). Both fish species forage near the surface of water for insects and zooplankton, which is an area also utilized by N. leporinus when foraging for insects, crustaceans and fishs.

Retrato policial: um perfil da praça de polícia em São Paulo (1868-1896)

O objetivo deste artigo é apresentar um perfil das praças que cerraram fileira na polícia de São Paulo entre 1868 e 1896. A partir de dados biográficos - altura, idade, local de nascimento, cor da pele, ofício anterior, situação familiar - buscamos identificar, na base da pirâmide hierárquica, pistas sobre o processo de formação do aparato policial paulista; ao mesmo tempo em que pretendemos traçar um recorte da população - pobre e masculina - num período de crise do escravismo, de inflexão do sistema de mão-de-obra, de incorporação de um importante contingente estrangeiro, e de mudança do paradigma político no país.

O papel conservador dos liberais: a ANL e os levantes nacional-libertadores e novembro de 1935 nas páginas do jornal O Estado de S. Paulo

Pós-graduação em Ciências Sociais - FFC

Guardai-vos dos falsos profetas: matrizes do discurso anticomunista católico (1935-1937)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A mulher malandra e a popular nas percepções de Ismael Silva e do jornal Correio da manhã (1930 – 1935)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)