A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção

O setor de máquinas e equipamentos para construção civil utilizados em obras de grande porte tem uma participação expressiva tanto na economia brasileira como na cadeia produtiva da construção civil. Trata-se de um setor hipercompetitivo, composto por indústrias transnacionais que têm no marketing de relacionamento e nas estratégias B2B os principais pilares de sustentação de estratégia de comunicação com o mercado. Utilizando como técnica o estudo de caso múltiplo do qual fizeram parte três dos maiores fabricantes de equipamentos para construção instalados no Brasil Caterpillar, Case e Volvo o estudo mostra como e porque essas empresas optaram por privilegiar o marketing de relacionamento e a imagem da marca, em detrimento de outras competências de comunicação, como forma de construir relacionamentos estáveis, fiéis e de longo prazo com seus clientes.

La determinazione del valore del tasso di royalty nei contratti di licenza

Nell'ultimo trentennio, sul piano economico-industriale, è aumentata l’importanza dei cosiddetti asset intangibili, cioè quelle attività che non si vedono, non si toccano, difficilmente si riescono a misurare e che fanno parte del patrimonio intellettuale aziendale. Infatti questa proprietà, che inizialmente era vista solo come possibilità per un maggiore prestigio, una maggiore efficienza organizzativa, oggi è considerata per quello che è, cioè fonte di vantaggi strategici e strumento che offre la possibilità, a chi investe sull'innovazione e la ricerca, di sfruttare economicamente i risultati. In particolare, la tesi analizza i contratti di licenza di marchi e brevetti nel settore Machinery and Equipment. Si basa sull'analisi di un dataset di 95 contratti di licenza al fine di comprendere le determinanti dei termini economici (tasso di royalty).

Käyttöpääoman hallinnan vaikutus suomalaisten pk-yritysten maksuvalmiuteen

Tämän kandidaatintutkielman tavoite on tarkastella suomalaisten pk-yritysten maksuvalmiuden ja käyttöpääoman hallinnan välistä yhteyttä. Tarkoitus on selvittää, voidaanko suomalaisten pk-yritysten maksuvalmiutta parantaa käyttöpääoman hallintaa tehostamalla ja onko siitä saatava hyöty toimialariippuvaista. Toimialavertailuun valittiin rakentaminen, koneiden ja laitteiden valmistus sekä jälleenmyynti. Aineisto tutkimukseen hankittiin Amadeus-tietokannasta. Tutkimuksessa hyödynnetään tilastollisia menetelmiä. Tilastolliset analyysit suoritetaan SAS Enterprise Guide -ohjelmistolla. Muuttujien välisiä suhteita tarkastellaan regressioanalyysin avulla, jotka suoritetaan jokaiselle toimialaluokalle ja kaikista toimialoista koostuvalle otokselle erikseen. Tutkimustulosten mukaan toimialasta riippumatta pk-yrityksen maksuvalmiutta voidaan parantaa käyttöpääoman hallintaa tehostamalla. Vaikutuksen suuruus riippuu kuitenkin toimialasta. Tutkimustulokset huomioiden pk-yritysten johdon tulisi resurssien niukkuudesta huolimatta kiinnittää huomiota käyttöpääoman hallintaan, erityisesti silloin kuin yrityksen maksuvalmius on uhattuna.

Avaliação de uma plataforma para colheita mecanizada de mamona.

O desenvolvimento de um equipamento para a colheita de mamona representa um importante passo para a superação do principal limitante ao crescimento da produção desta oleaginosa. Até então, a colheita de mamona em todo o mundo era feita manualmente. O aumento do custo da mão de obra estava tornando esta opção inviável. Este documento consiste na avaliação da plataforma de colheita de mamona que foi feita por três anos no Estado do Mato Grosso, seguindo as versões do equipamento que foram disponibilizadas a cada período. Esperamos que esta tecnologia tenha um impacto positivo no sistema de produção de mamona, viabilizando seu cultivo em áreas extensas de forma competitiva.

Safety impacts of alcohol and other drugs in the construction industry : a research methodology

Anecdotal evidence from the infrastructure and building sectors highlights issues of drugs and alcohol and its association with safety risk on construction sites. Operating machinery and mobile equipment, proximity to live traffic together with congested sites, electrical equipment and operating at heights conspire to accentuate the potential adverse impact of drugs and alcohol in the workplace. While most Australian jurisdictions have identified this as a critical safety issue, information is limited regarding the prevalence of alcohol and other drugs in the workplace and there is limited evidential guidance regarding how to effectively and efficiently address such an issue. No known study has scientifically evaluated the relationship between the use of drugs and alcohol and safety impacts in construction, and there has been only limited adoption of nationally coordinated strategies, supported by employers and employees to render it socially unacceptable to arrive at a construction workplace with impaired judgement from drugs and alcohol. A nationally consistent collaborative approach across the construction workforce - involving employers and employees; clients; unions; contractors and sub-contractors is required to engender a cultural change in the construction workforce – in a similar manner to the on-going initiative in securing a cultural change to drink-driving in our society where peer intervention and support is encouraged. This study has four key objectives. Firstly, using the standard World Health Organisation AUDIT, a national qualitative and quantitative assessment of the use of drugs and alcohol will be carried out. This will build upon similar studies carried out in the Australian energy and mining sectors. Secondly, the development of an appropriate industry policy will adopt a non-punitive and rehabilitative approach developed in consultation with employers and employees across the infrastructure and building sectors, with the aim it be adopted nationally for adoption at the construction workplace. Thirdly, an industry-specific cultural change management program will be developed through a nationally collaborative approach to reducing the risk of impaired performance on construction sites and increasing workers’ commitment to drugs and alcohol safety. Finally, an implementation plan will be developed from data gathered from both managers and construction employees. Such an approach stands to benefit not only occupational health and safety, through a greater understanding of the safety impacts of alcohol and other drugs at work, but also alcohol and drug use as a wider community health issue. This paper will provide an overview of the background and significance of the study as well as outlining the proposed methodology that will be used to evaluate the safety impacts of alcohol and other drugs in the construction industry.

Text mining and probabilistic language modeling for online review spam detecting

In the era of Web 2.0, huge volumes of consumer reviews are posted to the Internet every day. Manual approaches to detecting and analyzing fake reviews (i.e., spam) are not practical due to the problem of information overload. However, the design and development of automated methods of detecting fake reviews is a challenging research problem. The main reason is that fake reviews are specifically composed to mislead readers, so they may appear the same as legitimate reviews (i.e., ham). As a result, discriminatory features that would enable individual reviews to be classified as spam or ham may not be available. Guided by the design science research methodology, the main contribution of this study is the design and instantiation of novel computational models for detecting fake reviews. In particular, a novel text mining model is developed and integrated into a semantic language model for the detection of untruthful reviews. The models are then evaluated based on a real-world dataset collected from amazon.com. The results of our experiments confirm that the proposed models outperform other well-known baseline models in detecting fake reviews. To the best of our knowledge, the work discussed in this article represents the first successful attempt to apply text mining methods and semantic language models to the detection of fake consumer reviews. A managerial implication of our research is that firms can apply our design artifacts to monitor online consumer reviews to develop effective marketing or product design strategies based on genuine consumer feedback posted to the Internet.

Standardisation of plant and machinery valuation practices in Malaysia

Plant and machinery valuation is important to every company.s annual financial reporting. It is reported under the non-current assets section, and the valuers are generally employed to provide the up to date valuation of the non-current assets valuation such as property, plant and equipment that can make up to 80% of the total assets of a company. The valuation of plant and machinery is also important for other purposes such as securing loan facilities, sales, takeover, insurance and auction. The application of 2005 International Financial Reporting Standard (IFRS) has a subsequent impact on the financial sector, as a whole. The accountants have to choose between the Historical Cost approach and Market Value approach in determining the value of the client.s assets. In Malaysia, the implementation of IFRS has a domino effect on the financial system, especially for plant and machinery valuation for financial reporting. The comparison data for plant and machinery valuation is limited unlike land and building valuation. The question of Malaysian valuer.s ability to comply with the IFRS standard keeps rising every day, not just to the accountants, but also other related parties such as financial institutions, government agencies and the clients. This is happening because of different interpretations of premise of value for plant and machinery, as well as methods been used and differences in standards of reporting among the valuers conducting plant and machinery valuation. The root of the problem lies in the lack of practical guidelines governing plant and machinery valuation practices and different schools of thought among the valuers. Some follow the United Kingdom.s RICS guidelines, whilst some valuers are more comfortable with the United State.s USPAP rules, especially on the premise of value. This research is to investigate the international best practices of plant and machinery valuation and to establish the common valuation concept, awareness and application of valuation methodology and valuation process for plant and machinery valuation in Malaysia. This research uses a combination of the qualitative and quantitative research approach. In the qualitative approach, the content analyses were conducted from the international practices and current Malaysian implementation of plant and machinery valuation. A survey (quantitative approach) via questionnaire was implemented among the registered and probationary valuers in Malaysia to investigate their understanding and opinion relating to plant and machinery valuation based on the current practices. The significance of this research is the identification of international plant and machinery practices and the understanding of current practices of plant and machinery valuation in Malaysia. It is found that issues embedding plant and machinery valuation practices are limited numbers of resources available either from scholars or practitioner. This is supported by the general finding from the research survey that indicates that there are immediate needs for practical notes or guidelines to be developed and implemented to support the Malaysian valuers practising plant and machinery valuation. This move will lead to a better understanding of plant and machinery valuation, reducing discrepancies in valuation of plant and machinery and increased accuracy among practising valuers.

Gender, sexuality, and rurality in the mining industry

Sexuality is a subject that has been, at best, marginal in the significant body of literature that has examined gender and mining in contemporary Western nations. This is despite the fact that academics have circled, if not almost bumped into the topic in closely related discussions of hegemonic masculinity and mining work, and of patriarchal familial relations and mining communities. This scholarship has documented what has been and remains women’s primary relationship to mining—that is, as a “mining wife.” How patriarchal relations are manifest in and emerge from this state of affairs has been critiqued with research on the gendered implications of housing arrangements in mining towns, the division of household labor, changing shift-work mining rosters, and the gendered consequences of strikes and mine closures (Williams 1981; Gibson 1992; Gibson-Graham 1996; Rhodes 2005; McDonald, Mayes, and Pini 2012). Despite the centrality of the heterosexual relationship—and indeed heteronormativity—to these discussions, scholars of gender and mining have had little to say on the subject of sexuality. In response to this lacuna, this chapter takes an exploratory lens to the subject of sexuality and the mining industry. We approach the task from the perspective that the mining industry is gendered as masculine. That is, definitions of mining mobilize around masculinized notions of physicality, technical competence with machinery, and strength, as well as emphasize the harshness and dirtiness of the work (Mayes and Pini 2010).