Uso de Data Mining e do ECR para incremento da competitividade de pequenas e médias empresas: um estudo multicaso sobre varejo e indústria alimentícia

O setor supermercadista sofreu grandes alterações nos últimos anos, principalmente com o avanço das tecnologias, a competição, a concentração e algumas insuficiências em seus processos. Estes e outros fatores favoreceram ao surgimento do movimento de ECR (Resposta de Consumidor Eficiente) que procura criar um relacionamento mais forte entre indústria e varejo através de novas visões para suas estratégias operacionais. A evolução das tecnologias de informação permitiram ao setor varejista gerar uma maior volume de dados a partir, principalmente, de seus check-outs. Entretanto, estes dados nem sempre são armazenados de forma correta ou utilizados de forma a se aproveitar a plenitude das informações neles contidas. O processo de transformar os dados em informação e conhecimento vem evoluindo constantemente. Uma das atuais metodologias de trabalhar dados é o Data Mining ou Mineração de Dados, que pode ser descrito como sendo uma variedade de ferramentas e estratégias que processam dados aumentando a utilidade destes em bancos de dados. Este trabalho analisa através de um estudo multicaso exploratório na região de Ribeirão Preto, no interior de São Paulo, a avaliação da capacidade do uso da tecnologia Data Mining para o fortalecimento do movimento ECR, principalmente em pequenos e médios varejistas e indústrias alimentícias, no sentido de oferecer a estes um diferencial de negociação para formação de alianças estratégias.

Diseño y desarrollo de un servicio big data en la nube para búsqueda, compartición de ficheros y data mining

En esta memoria se presenta el diseño y desarrollo de una aplicación en la nube destinada a la compartición de objetos y servicios. El desarrollo de esta aplicación surge dentro del proyecto de I+D+i, SITAC: Social Internet of Things – Apps by and for the Crowd ITEA 2 11020, que trata de crear una arquitectura integradora y un “ecosistema” que incluya plataformas, herramientas y metodologías para facilitar la conexión y cooperación de entidades de distinto tipo conectadas a la red bien sean sistemas, máquinas, dispositivos o personas con dispositivos móviles personales como tabletas o teléfonos móviles. El proyecto innovará mediante la utilización de un modelo inspirado en las redes sociales para facilitar y unificar las interacciones tanto entre personas como entre personas y dispositivos. En este contexto surge la necesidad de desarrollar una aplicación destinada a la compartición de recursos en la nube que pueden ser tanto lógicos como físicos, y que esté orientada al big data. Ésta será la aplicación presentada en este trabajo, el “Resource Sharing Center”, que ofrece un servicio web para el intercambio y compartición de contenido, y un motor de recomendaciones basado en las preferencias de los usuarios. Con este objetivo, se han usado tecnologías de despliegue en la nube, como Elastic Beanstalk (el PaaS de Amazon Web Services), S3 (el sistema de almacenamiento de Amazon Web Services), SimpleDB (base de datos NoSQL) y HTML5 con JavaScript y Twitter Bootstrap para el desarrollo del front-end, siendo Python y Node.js las tecnologías usadas en el back end, y habiendo contribuido a la mejora de herramientas de clustering sobre big data. Por último, y de cara a realizar el estudio sobre las pruebas de carga de la aplicación se ha usado la herramienta ApacheJMeter.

Towards a model-driven engineering approach of data mining

Nowadays, data mining is based on low-level specications of the employed techniques typically bounded to a specic analysis platform. Therefore, data mining lacks a modelling architecture that allows analysts to consider it as a truly software-engineering process. Here, we propose a model-driven approach based on (i) a conceptual modelling framework for data mining, and (ii) a set of model transformations to automatically generate both the data under analysis (via data-warehousing technology) and the analysis models for data mining (tailored to a specic platform). Thus, analysts can concentrate on the analysis problem via conceptual data-mining models instead of low-level programming tasks related to the underlying-platform technical details. These tasks are now entrusted to the model-transformations scaffolding.

Evaluating the robustness of EmotiBlog for sentiment analysis and opinion mining

Preliminary research demonstrated the EmotiBlog annotated corpus relevance as a Machine Learning resource to detect subjective data. In this paper we compare EmotiBlog with the JRC Quotes corpus in order to check the robustness of its annotation. We concentrate on its coarse-grained labels and carry out a deep Machine Learning experimentation also with the inclusion of lexical resources. The results obtained show a similarity with the ones obtained with the JRC Quotes corpus demonstrating the EmotiBlog validity as a resource for the SA task.

Open business intelligence: on the importance of data quality awareness in user-friendly data mining

Citizens demand more and more data for making decisions in their daily life. Therefore, mechanisms that allow citizens to understand and analyze linked open data (LOD) in a user-friendly manner are highly required. To this aim, the concept of Open Business Intelligence (OpenBI) is introduced in this position paper. OpenBI facilitates non-expert users to (i) analyze and visualize LOD, thus generating actionable information by means of reporting, OLAP analysis, dashboards or data mining; and to (ii) share the new acquired information as LOD to be reused by anyone. One of the most challenging issues of OpenBI is related to data mining, since non-experts (as citizens) need guidance during preprocessing and application of mining algorithms due to the complexity of the mining process and the low quality of the data sources. This is even worst when dealing with LOD, not only because of the different kind of links among data, but also because of its high dimensionality. As a consequence, in this position paper we advocate that data mining for OpenBI requires data quality-aware mechanisms for guiding non-expert users in obtaining and sharing the most reliable knowledge from the available LOD.

Towards a reverse engineering approach for guiding user in applying data mining

Comunicación presentada en las XVI Jornadas de Ingeniería del Software y Bases de Datos, JISBD 2011, A Coruña, 5-7 septiembre 2011.

RSV test monitoring and data publication - Renault R20TS-to-Calspan RSV 75 degree right side impact at Renault. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

RSV test monitoring and data publication - Renault R20TS-to-Calspan RSV 75 degree left side impact at Peugeot. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

RSV test monitoring and data publication - results of European performance and handling tests on the Calspan RSV. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

"Literary development of cooperative principles and data" /

Series "A" pt. 1: 2d ed.

Development of techniques and data for evaluating ride quality. Volume III: guidelines for development of ride quality models and their applications. Final report.

Transportation Department, Research and Special Programs Directorate, Washington, D.C.

Development of techniques and data for evaluating ride quality. Volume II: ride-quality research. Final report.

Transportation Department, Research and Special Programs Directorate, Washington, D.C.

Commonalities in transportation fire safety: regulations, research and development, and data bases. Final report.

Transportation Department, Office of Environment and Safety, Washington, D.C.

State inspection program evaluation and data analysis: data base E SPSS frequencies tabulations for brake components and explanatory variables. Volume III. Final report.

National Highway Traffic Safety Administration, Office of Vehicle Safety Research, Washington, D.C.

Pyrolytic oils : characterization and data development for continuous processing /

Mode of access: Internet.