The Business of Museums and the Engagement of 21st Century Audiences

Within the sub-theme of Collaboration, Partnerships, and Mergers – the author will create an engaging discussion with attendees on how the of business of museums lends itself to building collaborative and viable business partnerships which can be beneficial both in terms of revenue and audience engagement. A second element will examine through case studies how organizations such as the Oxford University Museum Partnership, The Lightbox Museum and Gallery as well as the British Museum and Museum of London retool and refocus their commercial interests to build sustainable partnerships and mergers with non-museum sector organizations to expand their retail and enterprising activities. Attendees and participants will gain an insight into these trends and methods currently being used by both large museum and small independent museums in the UK to grow their audiences through none traditional methods. Similarly, the author will demonstrate how non-traditional enterprising approaches to stewardship and education can demonstrate the public value of museums in an age when limited funding and competition for resources require museums to become more creative and collaborative outside their traditional roles, whilst continuing to engage and capitalize on the growing sophistication of 21st century audiences.

From Kandinsky to Java (The Use of 20th Century Abstract Art in Learning Programming)

At the University of Worcester we are continually striving to find new approaches to the learning and teaching of programming, to improve the quality of learning and the student experience. Over the past three years we have used the contexts of robotics, computer games, and most recently a study of Abstract Art to this end. This paper discusses our motivation for using Abstract Art as a context, details our principles and methodology, and reports on an evaluation of the student experience. Our basic tenet is that one can view the works of artists such as Kandinsky, Klee and Malevich as Object-Oriented (OO) constructions. Discussion of these works can therefore be used to introduce OO principles, to explore the meaning of classes, methods and attributes and finally to synthesize new works of art through Java code. This research has been conducted during delivery of an “Advanced OOP (Java)” programming module at final-year Undergraduate level, and during a Masters’ OO-Programming (Java) module. This allows a comparative evaluation of novice and experienced programmers’ learning. In this paper, we identify several instructional factors which emerge from our approach, and reflect upon the associated pedagogy. A Catalogue of ArtApplets is provided at the associated web-site.

Non-comital women of twelfth-century England: a charter based analysis

This thesis sets out to explore the place and agency of non-comital women in twelfth-century Anglo-Norman England. Until now, broad generalisations have been applied to all aristocratic women based on a long established scholarship on royal and comital women. Non-comital women have been overlooked, mainly because of an assumed lack of suitable sources from this time period. The first aim of this thesis is to demonstrate that there is a sufficient corpus of charters for a study of this social group of women. It is based on a database created from 5545 charters, of which 3046 were issued by non-comital women and men, taken from three case study counties, Oxfordshire, Suffolk and Yorkshire, and is also supported by other government records. This thesis demonstrates that non-comital women had significant social and economic agency in their own person. By means of a detailed analysis of charters and their clauses this thesis argues that scholarship on non-comital women must rethink the framework applied to the study of non-comital women to address the lifecycle as one of continuities and as active agents in a wider public society. Non-comital women’s agency and identity was not only based on land or in widowhood, which has been the one period in their life cycles where scholars have recognised some level of autonomy, and women had agency in all stages of their life cycle. Women’s agency and identity were drawn from and part of a wider framework that included their families, their kin, and broader local political, religious, and social networks. Natal families continued to be important sources of agency and identity to women long after they had married. Part A of the thesis applies modern charter diplomatic analysis methods to the corpus of charters to bring out and explore women’s presence therein. Part B contextualises these findings and explores women’s agency in their families, landholding, the gift-economy, and the wider religious and social networks of which they were a part.

A Grand Tour: A Catalogue of Eighteenth-Century Print Works at Memorial University Libraries

This catalogue highlights forty-seven of the 1,180 eighteenth-century imprints held by Memorial University Libraries. Intended as a general introduction to eighteenth-century literature in its original formats, the work is aimed at students and teachers of book history and bibliography, as well as at the general reader. Consequently, the focus is broad, highlighting the emerging free press, imaginative literature—particularly the novel—travel literature, street literature, illustration, as well as works of religion, philosophy, science, and medicine. The introduction discusses each of the works presented in the catalogue and makes a case for the collection as a whole as representing a range of developments both in eighteenth-century literature and in the book trade. Catalogue entries highlight the physical artifact, offering both description and photographic evidence. Each entry contains information about the author and the content of the work, and attempts to place the work in its literary context.

Evolution and Permanence in Cuban Poetry- The Poetry of Lazaro Castillo

This flyer promotes the lecture "Evolution and Permanence in Cuban Poetry- The Poetry of Lazaro Castillo" by Lazaro Castillo, a leading young poet in Cuba. His texts are characterized by his interest in daily life, a collection of itinerant anecdotes, and the amorous vocation that precedes pain. This lecture is cosponsored by the Department of Modern Languages and was conducted in Spanish. It was held on November 20,2015 at FIU Modesto A. Maidique Campus, CBC254.

Vihara architecture: defining the existential foothold of VIII century Buddhist monastery "Somapura Mahavihara" of ancien Bengal

Lost in history, the ruin of ‘Somapura Mahavihara’ was not recognized separated from its birthplace, i.e. nature, for more than 700 years. Yet, within its silent presence, the monument dominated the name of the region: ‘Paharpur’ (land of hillock), according to its appearance surrounds by its flat land topo¬graphy. Discovered in 1919, the single largest Buddhist Vihara (monas¬tery) of ancient Bengal came into light, pronouncing the flou¬rishing minute of Buddhist architecture, once dominant religious force of the subcontinent. The earliest historical monumental architecture of greater Asia, had long been deriving itself from the Buddhist monastic architecture as early as VI century BC. In line of history, the discovery of ‘Somapura Mahavihara’ contributed attesting the sensitivities of a highly sophisticated architectonic typology of Vihara Architecture in the land of ancient Bengal. The recovery of ‘Somapura Mahavihara’ was not only from its cradle of nature, but also from its remarkable existence imprinted in the reign of Pala dynasty (750 - 1155 AD) announcing the existential foothold of man in his nature. The existential foothold of ‘Somapura Mahavihara’ comprises the factors, responsible in shaping the anchorage of the mo¬nument since the birth of Vihara architecture, as early as 530 BC. These factors not only denote the building technology in response to its environment but also the amalgamation of be¬lief, upon which the dwellers transformed the site as a place announcing their existence on earth. This research paper aims at exploring the existential foothold of ‘Somapura Mahavihara’, in terms of its territorial, functional, structural, social, cultural, religious sym¬bolic hierarchies of human achievement while clarifying the architectonic typology that shaped ‘Somapura Mahavihara’ through evolution process of ‘Vihara Architecture’. This understanding intends to combine the archaeological knowledge with comparative architectural analysis of contem¬porary Viharas of ancient Bengal, to define the singularity of ‘Somapura Mahavihara’. In consequence, the glorious past of ‘Somapura Mahavihara’ is intended to portray through iden¬tifying the relation of religious and functional rationalism with the connotation of art, architecture and belief moulded within natural forces, as one complete entity; RESUMO: Vihara Arquitetura: Definindo a posição existencial do século VIII Budista mosteiro “Somapura Mahavihara” de Bengala antiga. Perdidas na História, as ruínas de ‘Somapura Mahavihara’ foram confundidas com uma montanha durante mais de setecentos anos. Contudo, no seu silêncio presente, o monumento marcou a toponímia da região; ‘Paharpur’ significa ‘a terra do outeiro’, evidenciando a singularidade deste monumento numa região dominada por uma extensa planície. Em 1919, foi descoberto o maior mosteiro budista da antiga região de Bengal, demonstrando a prosperidade da arquitectura budista. Tem¬poralmente, a descoberta de ‘Somapura Mahavihara’ contribuiu para atestar a evolução e a sofisticação da tipologia arquitectónica denominada ‘Arquitectura Vihara’, existente na antiga região de Bengal. A noção de pegada existencial de ‘Somapura Mahavihara’ compreende os factores responsáveis por moldar a ancoragem do monumento ao lugar em que se insere desde o início da arquitectura Vihara, que remonta a 530 a.C. Estes factores evidenciam a tecnologia construtiva empregue para responder ao ambiente envolvente mas também a evolução da religião, factores estes que os monges construtores consideraram ao transformar o lugar e anunciar a sua existência na Terra. Esta investigação tem por objectivo explorar a noção de pegada existencial de ‘Somapura Mahavihara’, nas suas dimensões territoriais, funcionais, estruturais, sociais, culturais e nas hierarquias simbólicas das realizações humanas para clarificar a tipologia arquitectónica que deu forma a ‘Somapura Mahavihara’ durante a evolução da arquitectura Vihara. Este entendimento pretende combinar/cruzar o conhecimen¬to arqueológico com estudos arquitectónicos comparativos de Viharas na antiga região de Bengal, com o objectivo de definir a singularidade de ‘Somapura Mahavihara’. Neste estudo estudar-se-á também o confronto entre a dimensão religiosa e a artística (divino vs. humano), integrados na arquitectura de ‘Somapura Mahavihara’ em perfeita harmonia.

Concepções políticas e educacionais de Renato Jardim na década de 1930

This article aims to analyze the political and educational conceptions of Renato Jardim, intellectual who participated actively in Brazilian educational and political scenario in the early decades of XXth century. He was responsible for educational reform initiatives and had an active participation in major debates on education that occurred at that time. The methodology is the traditional analyses of bibliography. In addition to literature specialized in this theme, this work uses the author’s autobiography published in 1946 and four books of his own published between 1932 and 1936. In political area, it examines his arguments concerning the government stated by Getúlio Vargas in 1930 and the constitutionalist movement of 1932. In educational area, the work analyses his ideas regarding the introduction of psychoanalysis in pedagogical practices and his thoughts in search of a definition for the concept of New School.

Biomedicine and pain

The focus of my research is on contemporary biomedical construction of pain as an object, i.e. the different ways in which pain has been conceptualized and approached as a specific site of investigation in biomedicine. A significant shift in the scientific conception of pain occured in the second half of XXth century. In 1965, Ronald Melzack and Patrick D. Wall propose the Gate Control theory of pain mechanism. This theory denies a fixed and direct relationship between stimulus and pain perception, and emphazises the role played by psychological factors in pain. The IASP utilizes this perspective on the phenomenon, describing pain as “an unpleasant sensory and emotional experience associated to an actual or potential tissue damage or described in the terms of such a damage.” The relationship between pain and damage is pivotal in the definition of pain as a pathological entity. In particular, the biomedical approach to pain appears to be strongly characterized by a dualistic view of its aetiology. Disease conceptions such as “psychogenic pain” and chronic pain are deeply influenced by the ways in which psychological factors have been interpreted as components, or as causes of pain. In the second part of my dissertation, I focus on fibromyalgia, which is emblematic of the problematic acknowledgment of chronic pain as a disease. Even if fibromyalgia is actually treated in Rheumatology, its status as a disease is blurred, mainly because of its complex symptomatology including both physiological manifestations and psychological ones. In the conclusion, I present a scenario of the different ways in which this disease is dealt with in biomedical knowledge, through medical literature, clinical practice, and patients’ accounts. The findings of an ethnographic enquiry in the Rheumatology Division of a local clinic and a visual research on patients’ experiences are analyzed and discussed.

L’espace urbain indien dans la littérature européenne au XXème siecle. Pour une perspective post-orientaliste.

L'affermarsi della teoria della « imaginative geography » di Edward Saïd (Orientalism, 1978), nell'arco degli ultimi trent'anni, ha imposto un orientamento prettamente sociopolitico, gramsciano e foucaultiano alla critica del testo, proponendo un'unica soluzione interpretativa per un corpus eterogeneo di testi (scientifici e artistici, antichi e moderni) accomunati dal fatto di « rappresentare l'Oriente ». La costruzione europea dello spazio orientale, dice Saïd, non rappresenta solo un misconoscimento dell'Altro, ma una sua rappresentazione tendenziosa e finalizzata a sostenere la macchina dell'imperialismo occidentale. In particolare, la rappresentazione « femminilizzata » della geografia orientale (come luogo dell'exploit del maschio bianco) preparebbe e accompagnerebbe l'impresa di assoggettamento politico e di sfruttamento economico dei paesi ad Est dell'Europa. Se Orientalism ha conosciuto fortune alterne dall'anno della sua apparizione, negli ultimi anni una vera e propria corrente anti-saidiana ha preso forza, soprattutto in ambito francese. Attraverso l'analisi di circa trenta opere francesi, belga, inglesi e italiane del Novecento, questa tesi cerca di visualizzare i limiti teorici della prospettiva saidiana rivolgendosi a un esame della rappresentazione dello spazio urbano indiano nella letteratura europea contemporanea. Nello specifico, uno studio delle nuove strutture e dei nuovi modelli della femminilizzazione dello spazio orientale indiano cercherà di completare – superandolo in direzione di un « post-orientalismo » – il riduzionismo della prospettiva saidiana.

Antonio Vallejo Álvarez: arquitectura de la sensatez

La presente tesis doctoral desarrolla la obra del arquitecto Antonio Vallejo Álvarez (n. 1903, t. 1928, f. 2002) cuya larga carrera profesional permite observar una evolución que tiene como fondo la de la arquitectura española desde los planteamientos academicistas de principios del siglo XX, pasando por el primer racionalismo, hasta la influencia del Movimiento Moderno. Antonio Vallejo nació en Almonacid de Zorita, un pueblo de la provincia de Guadalajara pequeño pero singular ya que entonces se construía el Salto de Bolarque, instalación energética crucial en la época que albergaba además elementos de arquitectura culta. La familia le envió a Madrid a estudiar en las Escuelas Pías de San Fernando y luego en la vieja escuela de arquitectura de la calle Escritorios perteneciente a la Real Academia de Bellas Artes de San Fernando. Terminada la carrera realizó unas primeras edificaciones de corte historicista con relativa abundancia de estilemas academicista que van desapareciendo paulatinamente a la vez que evolucionan hacia el “decó”. De esta depuración, que puede observarse muy bien en los números 69,73 y 62 de la calle Viriato de Madrid, resulta un primer racionalismo en el que las balconadas y cuerpos volados se apoyan sobre una trama racionalista ortogonal cada vez más rígida. Simultáneamente trabajó en esta época en la Oficina de Información sobre la Ciudad del Ayuntamiento de Madrid junto a Bernardo Giner de los Ríos y Fernando García Mercadal, entre otros. Más tarde se incorporó a las órdenes del primero a la Oficina de Construcciones escolares donde se mantuvo hasta el estallido de la guerra civil. Al amparo de la Ley Salmón fundó la empresa promotora de viviendas Ar-In donde realizó una arquitectura en la que la trama racionalista cobra una gran fuerza expresiva, matizada y potenciada por grandes balcones aterrazados de corte higienista. Sus exponentes máximos son el conjunto en la calle Narváez esquina a Alcalde Sáinz de Baranda, y la manzana de Guzmán el Bueno, 75 de Madrid. La guerra civil interrumpe el proceso y tras ella nuestro autor ensaya la supervivencia del racionalismo mediante la superposición de la trama en grandes cuerpos de alzado de ladrillo ocupando las plantas de pisos, sobre un basamento de granito en la planta baja y una especie de pórtico enmarcando los huecos del ático a modo de remate. En las ventanas se colocan embocaduras de caliza de diversas formas. Esta arquitectura, muy en la línea del gusto de la época, será sublimada mediante un magnífico ejemplo de manierismo en su gran obra de la Residencia de los Agustinos Recoletos y la Iglesia de Santa Rita de Madrid. Superados los al menos tres lustros de postguerra, Vallejo inicia un proceso que podríamos llamar estructuralista en la medida en que la asunción de la situación de la estructura en el edificio y el módulo por ella creada definen sus características formales. Aquí, tras trabajar el hormigón armado en algunos edificios como los del Residencial Bellas Vistas de Madrid, lo hace con mucho más convencimiento en edificios con estructuras de acero como el colegio del Sagrado Corazón de Guadalajara. Es también importante hablar de la provincia de Almería, a cuya capital llega nuestro arquitecto inmediatamente después de la guerra civil para alejarse de las indeseables consecuencias que hubiera podido tener su fidelidad al gobierno de la República con el que colaboró hasta el último momento. En la ciudad desarrolló una extensa labor como constructor a través de Duarín SA, que se había formado sobre los restos de su promotora. También como arquitecto, con una labor paralela a la madrileña pero con menor presión ambiental, lo que contribuyó a que en cierta medida el proceso de afloramiento de su arquitectura estructuralista, heredera lejana de su primer racionalismo, fuese más rápido, como prueban realizaciones como los edificios de la calle Juan Pérez, 18 y del Paseo de la Estación, 19. ABSTRACT This thesis deals with the works in architecture from Antonio Vallejo Álvarez (b. 1903, g. 1928, d. 2002) whose long career enables us to concentrate on the evolution of the Spanish Architecture from the Academicism taking place at the beginning of XXth century , until the influence of the Modern Movement, taking also into account Racionalism. Antonio Vallejo was born in Almonacid de Zorita, a village in the province of Guadalajara small but unique because then Salto de Bolarque the crucial energy facility at the time also housed elements of classical architecture is built. His family sent him to study to Madrid in Escuelas Pías de San Fernando first, and then he attended lessons in the old Architecture school from Escritorios street belonging this last one to la Real Academia de Bellas Artes de San Fernando. Once he finished his degree on Architecture, he worked on some historicist buildings with a great use of academicist stylemes which will be disappearing little by little, turning into “deco”. From this depurationn, whose traces can be found in 69, 73, 62 at Viriato street in Madrid, our architect ends up with a first racionalism in which balconies and flown bodies are suspended on a racionalist and orthogonal more and more rigid. At that time, he was also working in the Information Office in Madrid Town Hall together with Bernardo Giner de los Ríos y Fernando García Mercadal, among others. Later, he worked for Bernardo Giner de los Ríos in the School Building Offices until the breaking out of the Civil War. Under Salmón law, he founded a developer for buildings named Ar-In, where he developed a type of Architecture in which racionalism develops a magnificent expressive force, empowered by great terraced balconies with higienistain court. His great masterpieces at this time are the buildings from Narvaez opposite to Alcalde Sáinz de Baranda and the block in 75 Guzmán El Bueno, in Madrid. Civil war interrupts somehow his process and once the war is over, our architect works on the survival of racionalism by overlapping on large bodies of brick elevation occupying different floor plants, on a base of granite on the ground floor and a sort of portico framing the gaps in the attic by way of auction. On the Windows he se colocan embocaduras de caliza de diversas formas. This type of architecture, very much enjoyed at that time, will be sublimed as a great example of manierism in his great work such as the case of Agustinos Recoletos Residence and Santa Rita Church in Madrid. About fifteen years after the war, in the post-war era, Vallejo starts a process which we could call structuralist, as lons as the asumption from the situation of the structure in the building and the created module define his main features. Here, once our architect works with reinforce concrete in some of his buildings such as Residencial Bellas Vistas de Madrid, he improves his technique with steel strucutres such as the on in the school Sagrado Corazón in Guadalajara. It is also remarkable to speak about the province of Almería, where our architect arrives inmediately after the civil war, to get rid of the consequences of his loyalty to the Republic movement to which he collaborated until his death. He developed a great career as a builder there through Duarín SA, which was launched though his former enterprise. Similary as the way he worked in Madrid,he, also as an arquitect, did his work in Almería with less environmental pressure though, fact which contributed to the flourishing of the structuralist architecture, as an heir from his first racionalism, as it can be shown from buildings in streets such as 18 Juan Pérez, and 19 Paseo de la Estación.

Les retraductions françaises d'Al Moqqadima d'Ibn Khaldoun : étude paratextuelle des retraductions de Vincent-Mansour Monteil (1967) et d’Abdesselam Cheddadi (2002)

Ce mémoire porte sur les retraductions françaises du XXe siècle d’Al Moqaddima (Les Prolégomènes) (1377) d’Ibn Khaldoun, un traité historique et philosophique du XIVe siècle. La première traduction française, Les Prolégomènes, est réalisée par De Slane entre 1840 et 1863. Elle est suivie de deux retraductions, à savoir Discours sur l’histoire universelle (1967- 1968) réalisée par Vincent-Mansour Monteil, et Le Livre des Exemples I : Autobiographie, La Muqaddima (2002) réalisée par Abdesselam Cheddadi. L’objet de ce mémoire est de mener une analyse contextuelle, paratextuelle et discursive de ces deux retraductions de l’œuvre monumentale d’Ibn Khaldoun, afin de dégager les principaux facteurs déterminant, dans chaque cas, le choix de retraduire. Notre approche théorique s’inscrit dans le contexte récent de remise en cause de ladite « hypothèse de la retraduction » d’Antoine Berman, qui privilégie une analyse textuelle de l’œuvre (re)traduite en négligeant quelque peu l’analyse contextuelle éclairant les conditions de production des retraductions, et en limitant le positionnement du traducteur à sa relation envers la « vérité » du texte source. Ainsi, en retraçant l’histoire des différentes éditions des Prolégomènes au XXe siècle, en exposant le contexte qui entoure les retraductions, et en nous nous attachant aux stratégies discursives déployées par les traducteurs en marge de ces dernières, nous tenons compte des réflexions récentes sur les « causalités multiples » du phénomène de la retraduction, tout en montrant comment la subjectivité du traducteur, ses décisions et ses motivations sont reliées à tous les éléments extratextuels ou contextuels mis en valeur par les théoriciens. Nous montrons par notre analyse que les deux retraductions au corpus sont motivées par des facteurs internes au texte (tels que l’authenticité de leur original, une meilleure connaissance du texte, de la langue et de la culture source, la nécessité de corriger des erreurs dans les traductions antérieures), mais aussi par de nouveaux éléments externes au texte (tels que le changement de normes sociales, littéraires et traductionnelles, l’émergence de nouvelles interprétations du texte, le positionnement idéologique du retraducteur, sa volonté de s’imposer comme une autorité, etc.). La retraduction s’avère donc un phénomène complexe motivé par une combinaison de facteurs, à la fois internes (textuels), externes (contextuels) et personnels, propres au (re)traducteur.

Les retraductions françaises d'Al Moqqadima d'Ibn Khaldoun : étude paratextuelle des retraductions de Vincent-Mansour Monteil (1967) et d’Abdesselam Cheddadi (2002)

Ce mémoire porte sur les retraductions françaises du XXe siècle d’Al Moqaddima (Les Prolégomènes) (1377) d’Ibn Khaldoun, un traité historique et philosophique du XIVe siècle. La première traduction française, Les Prolégomènes, est réalisée par De Slane entre 1840 et 1863. Elle est suivie de deux retraductions, à savoir Discours sur l’histoire universelle (1967- 1968) réalisée par Vincent-Mansour Monteil, et Le Livre des Exemples I : Autobiographie, La Muqaddima (2002) réalisée par Abdesselam Cheddadi. L’objet de ce mémoire est de mener une analyse contextuelle, paratextuelle et discursive de ces deux retraductions de l’œuvre monumentale d’Ibn Khaldoun, afin de dégager les principaux facteurs déterminant, dans chaque cas, le choix de retraduire. Notre approche théorique s’inscrit dans le contexte récent de remise en cause de ladite « hypothèse de la retraduction » d’Antoine Berman, qui privilégie une analyse textuelle de l’œuvre (re)traduite en négligeant quelque peu l’analyse contextuelle éclairant les conditions de production des retraductions, et en limitant le positionnement du traducteur à sa relation envers la « vérité » du texte source. Ainsi, en retraçant l’histoire des différentes éditions des Prolégomènes au XXe siècle, en exposant le contexte qui entoure les retraductions, et en nous nous attachant aux stratégies discursives déployées par les traducteurs en marge de ces dernières, nous tenons compte des réflexions récentes sur les « causalités multiples » du phénomène de la retraduction, tout en montrant comment la subjectivité du traducteur, ses décisions et ses motivations sont reliées à tous les éléments extratextuels ou contextuels mis en valeur par les théoriciens. Nous montrons par notre analyse que les deux retraductions au corpus sont motivées par des facteurs internes au texte (tels que l’authenticité de leur original, une meilleure connaissance du texte, de la langue et de la culture source, la nécessité de corriger des erreurs dans les traductions antérieures), mais aussi par de nouveaux éléments externes au texte (tels que le changement de normes sociales, littéraires et traductionnelles, l’émergence de nouvelles interprétations du texte, le positionnement idéologique du retraducteur, sa volonté de s’imposer comme une autorité, etc.). La retraduction s’avère donc un phénomène complexe motivé par une combinaison de facteurs, à la fois internes (textuels), externes (contextuels) et personnels, propres au (re)traducteur.

English prose of the XVII century.

"Companion volume to English poetry of the seventeenth century."

TTIP vs. BRICS: Consequences on Geopolitics and Internacional Relations of the XXIst. Century

The TTIP is a proposal on negotiations between the EU and the USA in order to create the largest free international trade area by extension, population and volume of trade of all existing ones. In our view, TTIP would be the geoeconomic answer to BRICS (Brazil, Russia, India, China and South Africa), as a comercial, geopolitical and cooperation space in other areas such as the military, in both that TTIP reproduce on a commercial scale the political and military alliance already existing between good part of the EU and USA by the NATO. In this paper we will try to explain why the possible rivalry between TTIP and BRICS would reproduce in the XXIst. Century the schemes of “Cold War” inherited from XXth. Century, that in turn reproduced the geopolitical confrontations arising from the theory of Haltford McKinder pivot area and the traditional opposition between thalassocratic imperialisms (government on the seas and oceans) and tellurocratic imperialisms (government on an enormous portion of emerged land). Likewise, we will try to show why, at a dialectic of States level, the most populated, territorially extensive and with greater amount of resources political societies will be those that have the greatest ability to impose a particular model of international relations and its geopolitical hegemony on a universal scale in response to this viable confrontation between TTIP, plus TTP, vs. BRICS.