Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

Análise de condicionantes geológico-geotécnicos para o rompimento de pequenas e médias barragens de terra: estudo de caso na bacia do rio Jaguari Mirim no município de São João da Boa Vista, SP

The act of containing water is one of the most practiced by the civilizations along history, in the will to increase the offer of water to many uses. The raise of environmental worries surround many human activities has given a big attention to dams. Indeed, the environmental consequences about dams are proporcional to their size, what gives to the big dams a more detailed Project and a bigger political concerning that increases the built, estability and maintenance of them. Then, the projects of medium and small dams are weak, limitaded to handbooks, textbooks and empirical recommendations, while the constructions of small dams are growing everytime more. With that being said, the present work intends to analise the geological and geotechnical conditionants that can cause break of small earth dams by making a case study in the Jaguari Mirim Watershed, located in the city of São João da Boa Vista (SP), and can be used to encourage the concern with small dams. In the area of study were identificaded, from satellite images, 248 dams. The map of physiographical compartmentalization defined by Pilachevsky (2013) was used to define the locations in the study área that would have bigger risk to the break of dams. Then, 9 of this dams were analised in field research, using references made by Cerri, Reis e Giordano (2011) and the risk of the analised dams were defined. A study about this type of structure is highly necessary to avoid big damages. An analysis of the geological and geotechnical conditionants that can cause break of dams guides the project in a way to avoid adverse consequences, especially when integrated with locacional conditions observed in the place of the dam’s building

Situação Espacial de Franquias na América do Sul: morfologia e centralidade urbanas em cidades médias da Argentina, Brasil e Chile

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo das representações do mundo do trabalho de alunos do meio rural através do uso de mídias virtuais

This paper aims to present the representations of the working world of high school students, the State School Prof. Dr. João Deoclécio da Silva Ramos, Distrito de Talhado, São José do Rio Preto (SP), through the use of virtual media, specifically the Blog de Aula – Mutirão de Sociologia (www.mutiraodesociologia.com.br). Understanding the representations of the world work enables students to think of a profession which identify themselves, and stimulate reflection as future professionals. The virtual media, especially blogs, allow students to express their ways of living and thinking the world of work. In the context of the city of Rio Preto, is especially relevant these representations of the world’s rural work, so this project is to collaborate in the development of research concerned with the description and understanding of processes that involve relationships between work, education and rural.

Fungos derivados da Antártica: biodiversidade e produção de enzimas lignocelulóticas a baixas e médias temperaturas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cultura digital e educação para a mídia: análise do programa Mídias na educação

Pós-graduação em Comunicação - FAAC

O Mercado de terras urbanas e seu papel na produção e transformação do espaço intraurbano em cidades médias: os Casos de Ribeirão Preto/SP e São Carlos/SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Modelagem das trajetórias médias do peso vivo e do rendimento de carcaça de tilápias do Nilo (Oreochromis niloticus) por meio de funções B-spline

Employing the method of least squares and quadratic B-spline polynomials, different statistical models were tested to identify the most appropriate to model the mean trajectories of live weight and carcass yield of Nile tilapia (Oreochromis niloticus). Data of live weight (8,758) and carcass yield (2,042) of tilapias with ages between 106 and 245 days were obtained from 72 families derived from 36 males and 72 females. The sex and tank variables were considered as classificatory and the coefficients of quadratic polynomials B-spline of two to five intervals of the same size were used as covariables. According to most fit criteria used, the models with quadratic B-spline polynomial with five intervals of the same size presented the best adjustments. The increase in number of intervals of B-spline polynomial improved the fit of the polynomials to the data. The inclusion of classificatory effects from sex, tank, the interaction of these effects and the quadratic polynomial B-spline nested in this interaction indicated that, over time, each sex, grown in different tank, presented different mean trajectory, necessitating the inclusion of nesting time in the interaction sex x tank in order to avoid the under or overestimation of breeding values of the selection candidates in breeding programs of this species.

Televisão e mídias digitais na América Latina: um cenário em construção

The text is the initial result of a project called Global iTV, Interactive and systems Hybrid TV: a new advanced scheme for future services and applications in a global environment, contemplated by Call MCTI / CNPq 13/2012 – EUBrazil Cooperation Program in the field of Information and Communication Technologies (ICT) which has as its central theme the development of a standard that enables interoperability between the various digital TV systems operating jointly, exchanging and using information. Thus, using bibliographical and documentary research, the article goes on to demonstrate how this perspective panorama is drawing from the advent of digital television and the use of technology in Latin America, seeking to identify similarities, differences, problems and solutions arising from the use and consumption of digitizing television signal in the region. The results demonstrate the importance of media convergence, but point out that there are still large sections of the population on the margin of the Digital Society and the benefits provided by digital networks and that poverty and poor education are important contributions to this scenario.

Mídias Sociais, Adolescentes e Cidadania: Espaços de Representações e de Educação para a Mídia

Pós-graduação em Educação - FCT

A produção imobiliária e a reestruturação das cidades médias: Londrina e Maringá/PR

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Como as novas mídias constroem o corpo contemporâneo

O presente trabalho buscou relacionar as novas mídias e o corpo contemporâneo juntamente com a tecnologia, isso foi desenvolvido através de uma pesquisa bibliográfica e descritiva. Foram usados buscadores eletrônicos para a consulta dos produtos científicos e acadêmicos, além dos itens convencionais de pesquisa, tais como, dissertações, teses e afins. Depois de feita toda a revisão com o material adequado e apoiada na literatura atual, consegui-se concluir que o corpo contemporâneo quando relacionado com as novas mídias atravessa não só o processo de transformação usual, mas o que vale ser destacado é a velocidade das mutações corporais que estes novos meios de comunicação exercem sobre os corpos atuais. Quando o foco passa para o corpo tecnológico, temos que este corpo é representado por uma espécie de maquina humana, que através de seus implantes e principalmente da biocompatibilidade da medicina se torna realidade na vida cotidiana e passa a despertar cada vez mais a atenção dos estudiosos do tema, outro ponto de destaque foi as duvidas e inquietações que as temáticas trouxeram ao mesmo tempo em que estas podem servir como desafio e impulsionar novos trabalhos nessa área