999 resultados para construção de conceitos


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Pós-graduação em Educação para a Ciência - FC

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Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

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Pós-graduação em Ciência da Informação - FFC

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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This work consists of a literature review of technical project management with a focus on cost management in order to establish concepts and build a theoretical basis for later perform a case study of a construction company. All of the literature review is based on best practices in project management from the Project Management Institute - PMI, among other bibliographies that use the same concepts. The case study covers issues such as area of expertise, constructions undertaken, methodologies, procedures, assumptions, allowing to understand how the company operates in the market and, especially, which interfaces with the cost department in company processes. Confronting the knowledge gained from the literature review of the concepts of PMI and the information obtained from the case study on the current situation of the management costs of the company, it was possible to identify some gaps in the company processes of cost management and thus propose the solution of creating a centralized functional area focused on cost, that is responsible for ensuring that best practices in project management, specifically costs, are being applied

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The civil construction sector has been stimulated to industrialize itself by the adoption of lean production practices in its constructive process. Given this fact, this research verify and identify good practices and difficulties in implementing lean production in construction companies in the State of São Paulo, in order to be able to formulate recommendations to potentiate the performance of the lean concepts applied. The research method used was a multiple case study, where the companies analyzed are constructors that have already initiated the lean application in their systems. From the results, a case analysis was conducted in order to note the constructors' situation in relation to lean construction and, base on this analysis, recommendations were proposed for the companies reflect on lean principles and apply them along to your construction management

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The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

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The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

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Pós-graduação em Engenharia de Produção - FEB

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Pós-graduação em Matemática em Rede Nacional - IBILCE

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As a literature’s teacher, I’ve performed a search during three years devoted to the reader’s formation. Through this research, which resulted in my master's dissertation (FERREIRA, 2003), I’ve tried to diagnose, from 1998 to 2000, which were the previous concepts of young people belonging to prestigious classes that have led them to the rejection of reading. I’ve choose, based on the diagnosis, to develop a work guided by the reception’s aesthetics that aloud them to review both of these concepts, to expand the horizons of their expectations.

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The use of mythology as a resource in the construction of Freudian thought and contributions relevant to the use of these outbreaks are of relevance to the development of psychoanalytic studies. This is primarily to discuss the design and conceptualization of myth and mythology, the following route through the Freudian and understand the various arguments used by the author to connect the mythology in the construction of psychoanalysis, psychoanalytic thought, trying to highlight the aspects of this connection and opportunities for reflection and understanding of psychoanalytic concepts that the mythological narratives provide.

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The use of mythology as a resource in the construction of Freudian thought and contributions relevant to the use of these outbreaks are of relevance to the development of psychoanalytic studies. This is primarily to discuss the design and conceptualization of myth and mythology, the following route through the Freudian and understand the various arguments used by the author to connect the mythology in the construction of psychoanalysis, psychoanalytic thought, trying to highlight the aspects of this connection and opportunities for reflection and understanding of psychoanalytic concepts that the mythological narratives provide.

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The human being and consequently the human body is a subject that opens a range of possibilities for research in Physical Education study it never hurts and issues facing health helps us understand the paths chosen by the company. Women are targeted exposure and cult of the body and it is not uncommon to search for tips on how to have the silhouette of dreams through magazines that provide recommendations for achieving this purpose. The objective of this study aims to examine some concepts of body image, body and health, targeting study two books originated from the women's magazine Women's Health . Evaluate strengths and possible dangerous points of information. Through these studies we noted the importance of understanding the role of body image in the design to be healthy and yes we found studies that are presented in the magazine, good contribution, but there is also information that must be analyzed carefully, as not to prejudice the reader . We suggest further studies in this area to a greater understanding of topics covered in this work