Uma investigação de aspectos de normalização na autotradução An Invincible Memory

This paper aims at observing the particular case of an author’s and self-translator’s style concerning normalisation features present in the self-translation. Our study has its theoretical starting point based on Baker’s proposal (1993, 1995, 1996, 2000) and Scott’s investigation in order to carry out an analysis of the use of linguistic choices involving evidence of normalization. The results point out that, while participating as a self-translator, Ubaldo Ribeiro reveals individual, distinctive and preferred stylistic options which present less lexical variation; in contrast, in the situation of participating as an author, Ubaldo Ribeiro shows stylistic choices of higher lexical diversity. Observed normalisation features reveal conscious or subconscious use of fluency strategies, making the target text easier to read. Due to his renowned sound command of the target language, the results may also suggest the challenges during the translated text re-creation process faced as a self-translator could have been greater than the challenges during the previous original text creation process faced as an author

A Faculdade de Filosofia, Ciências e Letras de São José do Rio Preto no período de 1957 a 1964: estudo de uma instituição escolar

According to the existing literature, the FFCL of São José do Rio Preto had a pioneering role as regards the organization and management of higher education. This article aims to discuss the originality/innovativeness of the educational project of this institution in the period from 1957 to 1964, based on an analysis of departmental organization and student participation. In order to do so, we use documents about the creation process of the FFCL, reports of courses, and minutes of departmental meetings and of the Academic Philosophical Center. The results show that, indeed, this institution was organized in three departments, though these operated in consonance with the chair system. Student participation varied from equal representation to the representation of a single student per class. Thus, the results show that the innovative/revolutionary character of this institution was exaggerated in the existing literature and may have contributed to the existing “mysticism” in the city as regards the history and the importance of this institution.

Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

A busca de linguagens contemporâneas em artes: reflexões na universidade a partir de Centro de Pesquisa Plástica

This work is about the extension project “Plastic Research Centre”, developed at Unesp (Bauru/São Paulo/Brasil) by the author along with the students of Artistic Education (Plastic Arts). Aiming to encourage the students on supports and alternative techniques, the Audiovisual and Visual Arts Study Group - GRAVA was created as a place for reflexion and creation. The group has been seeking a personal language, improving it as the means to communicate its interpretation of the world are investigated, being it in the urban space or in cultural and virtual centres. By extending the university knowledge to the local community, it is intended to motivate the student’s research along with the professoriate and promote the creation process and artistic works focusing the group’s view on the context it is inserted.

Paisagens íntimas na Obra de Brígida Baltar: 'Projeto Umidades'

Esse artigo apresenta uma abordagem sobre a produção da artista brasileira Brísgida Baltar (1959-), enfatizando-se as obras que compõem o "Projeto Umidades". O recorte proposto prioriza as relações de afetividade e intimidade que se delieniam na poética da artista em ações que transitam entre o interior e exterior e dão sentido à paisagem enquanto permanência sensorial e imaginária.

Fayga Ostrower: estudos sobre a pesquisa plástica e teórica nos processos criativos

The way we look express our soul, so there is no way to disregard the presence of intuitive processes in the creation of any work, like say Fayga Ostrower. Based on the theories of the artist, intends to investigate how their own texts read his plastic production, heavily influenced by German Expressionism. The concernment of the research is in the approach how their publications favor the understanding of artistic making as a moment against the intuitive and the fullness of the original creation and true to the thought of the artist.

A potencialidade da arte contemporânea ao transcender linguagens favorecendo a vida

Reflection about the contemporary production artistic, the own make artistic and the creative process that involve them it is noted that, comes to the poetic construction the action to greater understanding the being as artist and from the being while humanity. In current procedures that do not prioritize more materials, supports or languages for the production of works, but human being and his complexities, the art is manifested as the essence, need of renovation. From the documentary "Window of the Soul", directed by João Jardim and Walter Carvalho, and from personal creations is studied the transcendence of materiality in hybrids process, actions at resignify the look that investigates and reinterprets. In this exercise, art is justified as experience necessary, metaphors for the life, to teach us to see, fell and restructure us.

Relações entre gerações na dança e na educação: a coeducação em Memorial dos Ossos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Midwifery Training in Brazil: Context, Challenges and Perspectives

This article describes the creation process of the first direct-entry Midwifery Course in Brazil, at the School of Arts, Sciences and Humanities of the University of Sao Paulo, Brazil. It presents the course's political-educational project and the theoretical references that support it; the movements or resistances that are opposed to the training and registration of midwives; the challenges that need to be overcome. Finally, the paper presents the foreseen perspectives of contribution of these professionals towards the improvement of healthcare quality, the decrease in maternal and perinatal morbidity and mortality rates, as well as of unnecessary cesarean sections in the country.

Reference model for implementing an MRP system in a highly diverse component and seasonal lean production environment

Companies are currently choosing to integrate logics and systems to achieve better solutions. These combinations also include companies striving to join the logic of material requirement planning (MRP) system with the systems of lean production. The purpose of this article was to design an MRP as part of the implementation of an enterprise resource planning (ERP) in a company that produces agricultural implements, which has used the lean production system since 1998. This proposal is based on the innovation theory, theory networks, lean production systems, ERP systems and the hybrid production systems, which use both components and MRP systems, as concepts of lean production systems. The analytical approach of innovation networks enables verification of the links and relationships among the companies and departments of the same corporation. The analysis begins with the MRP implementation project carried out in a Brazilian metallurgical company and follows through the operationalisation of the MRP project, until its production stabilisation. The main point is that the MRP system should help the company's operations with regard to its effective agility to respond in time to demand fluctuations, facilitating the creation process and controlling the branch offices in other countries that use components produced in the matrix, hence ensuring more accurate estimates of stockpiles. Consequently, it presents the enterprise knowledge development organisational modelling methodology in order to represent further models (goals, actors and resources, business rules, business process and concepts) that should be included in this MRP implementation process for the new configuration of the production system.

Interacting model for the cosmological dark sector

We discuss a new interacting model for the cosmological dark sector in which the attenuated dilution of cold dark matter scales as a(-3)f(a), where f(a) is an arbitrary function of the cosmic scale factor a. From thermodynamic arguments, we show that f(a) is proportional to the entropy source of the particle creation process. In order to investigate the cosmological consequences of this kind of interacting models, we expand f(a) in a power series, and viable cosmological solutions are obtained. Finally, we use current observational data to place constraints on the interacting function f(a).

Contexto, desafios e perspectivas na formação de obstetrizes no Brasil

O artigo descreve o processo de criação do Curso de Obstetrícia da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo. Ele apresenta o projeto político pedagógico e os referenciais teóricos que suportam a formação de obstetrizes, a resistência ou os movimentos que se opõem à formação e ao registro desses profissionais, os desafios que precisam ser superados e, finalmente, as perspectivas nas quais as obstetrizes podem contribuir não só para melhorar a qualidade dos cuidados em saúde, como também para diminuir as taxas de morbidade e mortalidade materna e perinatal e de cesarianas desnecessárias no país.

Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

Since the Sarbanes-Oxley Act was passed in 2002, it has become commonplace in the advertising industry to use creativity-award-show prizes instead of gross income figures to attract new customers. Therefore, achieving a top creativity ranking and winning creativity awards have become high priorities in the advertising industry. Agencies and marketers have always wondered what elements in the advertising creation process would lead to the winning of creativity awards. Although this debate has been dominated by pure speculation about the success of different routines, approaches and strategies in winning creativity awards, for the first time our study delivers an empirical insight into the key drivers of creativity award success. We investigate what strategies and which elements of an advertising campaign are truly likely to lead to winning the maximum number of creativity awards. Using a sample of 108 campaigns, we identify factors that influence campaign success at international advertising award shows. We identify innovativeness and the integration of multiple channels as the key drivers of creativity award success. In contrast to industry beliefs, meaningful or personally connecting approaches do not seem to generate a significant benefit in terms of winning creativity awards. Finally, our data suggest that the use of so-called “fake campaigns” to win more creativity awards does not prove to be effective.

Análisis del proceso de creación de los Parques Nacionales en Argentina

Este artículo tiene por objetivo analizar y caracterizar el proceso histórico de creación de los parques nacionales en Argentina, desde sus inicios hasta la actualidad, por parte de la autoridad de aplicación, la Administración de Parques Nacionales, tomando como marco conceptual las principales corrientes teóricas en conservación que se fueron sucediendo a lo largo del tiempo. Junto a las fechas de creación de los parques nacionales, su posición geográfica y las ecorregiones donde se localizan, permitieron establecer tres períodos que estuvieron signados por la implementación de políticas públicas en la materia, enmarcadas dentro de los lineamientos generales de dichas corrientes teóricas. Asimismo, se esboza un breve estado de la situación de la preservación en las ecorregiones de nuestro país y, finalmente, se exponen las conclusiones.

Análisis del proceso de creación de los Parques Nacionales en Argentina

Este artículo tiene por objetivo analizar y caracterizar el proceso histórico de creación de los parques nacionales en Argentina, desde sus inicios hasta la actualidad, por parte de la autoridad de aplicación, la Administración de Parques Nacionales, tomando como marco conceptual las principales corrientes teóricas en conservación que se fueron sucediendo a lo largo del tiempo. Junto a las fechas de creación de los parques nacionales, su posición geográfica y las ecorregiones donde se localizan, permitieron establecer tres períodos que estuvieron signados por la implementación de políticas públicas en la materia, enmarcadas dentro de los lineamientos generales de dichas corrientes teóricas. Asimismo, se esboza un breve estado de la situación de la preservación en las ecorregiones de nuestro país y, finalmente, se exponen las conclusiones.