795 resultados para TELEVISION AUDIENCES
Resumo:
A 64-point Fourier transform chip is described that performs a forward or inverse, 64-point Fourier transform on complex two's complement data supplied at a rate of 13.5MHz and can operate at clock rates of up to 40MHz, under worst-case conditions. It uses a 0.6µm double-level metal CMOS technology, contains 535k transistors and uses an internal 3.3V power supply. It has an area of 7.8×8mm, dissipates 0.9W, has 48 pins and is housed in a 84 pin PLCC plastic package. The chip is based on a FFT architecture developed from first principles through a detailed investigation of the structure of the relevant DFT matrix and through mapping repetitive blocks within this matrix onto a regular silicon structure.
Resumo:
Brand knowledge is a prerequisite of children's requests and choices for branded foods. We explored the development of young children's brand knowledge of foods highly advertised on television - both healthy and less healthy. Participants were 172 children aged 3-5 years in diverse socio-economic settings, from two jurisdictions on the island of Ireland with different regulatory environments. Results indicated that food brand knowledge (i) did not differ across jurisdictions; (ii) increased significantly between 3 and 4 years; and (iii) children had significantly greater knowledge of unhealthy food brands, compared with similarly advertised healthy brands. In addition, (iv) children's healthy food brand knowledge was not related to their television viewing, their mother's education, or parent or child eating. However, (v) unhealthy brand knowledge was significantly related to all these factors, although only parent eating and children's age were independent predictors. Findings indicate that effects of food marketing for unhealthy foods take place through routes other than television advertising alone, and are present before pre-schoolers develop the concept of healthy eating. Implications are that marketing restrictions of unhealthy foods should extend beyond television advertising; and that family-focused obesity prevention programmes should begin before children are 3 years of age.
Resumo:
This article addresses the lack of work on media and crime in Critical Discourse Analysis (CDA), using an example of a factual television crime report. The existing research in media studies and criminology points to the way that the media misrepresents crime by distorting public understandings and backgrounding structural issues, such as poverty, which are related to crime thereby legitimising a criminal justice system that serves the interests of the powerful in society. Using social actor and transitivity analysis, this article shows how multimodal CDA can make an important contribution as it reveals the more subtle linguistic strategies and visual representations by which this process is accomplished, showing how each plays a part in the recontextualisation of social practice. This programme backgrounds which crimes are committed but foregrounds mental states and the neutrality of policing.
Resumo:
Loathed by critics, the British sexploitation comedy Confessions of a Window Cleaner (1974) was dismissed as tawdry and vulgar yet its massive popular appeal makes it an important indicator of popular taste in the much-maligned 1970s. Using new archival material, this article examines what the film offered and how it was deliberately crafted in order to appeal to a variety of audiences.
Resumo:
Why do the English have ghost stories at Christmas? Why does US television have special Halloween episodes? Is this all down to Dickens, or is it a hangover of an ancient, pagan past? Why does it survive? Haunted Seasons explores these and related questions, examining the history and meaning of seasonal horror. It reaches back through archaeological evidence of ancient beliefs, through Shakespeare, and Victorian ghost stories, and the works of M.R.James, and onwards to radio and television. The broader genre of supernatural television is considered in relation to the irruptions of abnormality into the normal, along with the significance of time and the seasons in these narratives and their telling. Particular focus is placed on the BBC Ghost Story for Christmas strand and the Halloween episodes of The Simpsons to help us interpret the continued use of these seasonal horror stories and their place in society, from fireside to television.
Resumo:
In today’s rapidly developing digital age and increasingly socially-aware society, the notion of media accessibility is evolving in response to shifting audience expectations. Performing arts and media, such as opera, are called upon to include all audiences, and related audiovisual translation methods are progressing in this direction. These comprise audio description and touch tours for the blind and partially-sighted, two relatively new translation modalities which are consumer-oriented and require an original research design for the analysis of the translation processes involved. This research design follows two fundamental principles: (1) audience reception studies should be an integral part of the investigation into the translation process; and (2) the translation process is regarded as a network. Therefore, this paper explores the unique translation processes of audio description and touch tours within the context of live opera from the perspective of actor-network theory and by providing an overview of a reception project. Through discussion of the methodology and findings, this paper addresses the question of the impact of audience reception on the translation process.
Resumo:
In today’s rapidly developing digital age and increasingly socially-aware society, the notion of media accessibility is evolving in response to shifting audience expectations. Performing arts and media, such as opera, are called upon to include all audiences, and related audiovisual translation methods are progressing in this direction. These comprise audio description and touch tours for the blind and partially-sighted, two relatively new translation modalities which are consumer-oriented and require an original research design for the analysis of the translation processes involved. This research design follows two fundamental principles: (1) audience reception studies should be an integral part of the investigation into the translation process; and (2) the translation process is regarded as a network. Therefore, this chapter explores the unique translation processes of audio description and touch tours within the context of live opera from the perspective of actor-network theory and by providing an overview of a reception project. Through discussion of the methodology and findings, this chapter addresses the question of the impact of audience reception on the translation process.
Resumo:
This chapter explores the ghost story on television, and particularly the tensions between the medium and the genre. Television has long been seen as a nearly-supernatural medium, an association that the very term 'medium' enhances. In particular, the very intimacy of television, and its domestic presence, have led to it being considered to be a suitable and effective venue for the ghost story, while at the same time concerns have risen over it being too effective at conveying horror into the home. The ghost story is thus one of the genres where the tensions between the medium's aesthetic possibilities and desire for censorship can be most clearly seen. As such, there is a recurring use of the ghost story in relation to different techniques of special effects and narrative on television, some more effective than others, and the presence of the ghost story on television waxes and wanes as different styles become more or less popular, and different narrative forms, such as single play or serial or series, become more or less dominant. Drawing on examples primarily from a British and US context, this chapter outlines the history of the ghost story on television and demonstrates how the tensions in presentation, narrative and considerations of the viewer have influenced the many changes that have taken place within the genre.
Resumo:
As infraestruturas de televisão interativa atualmente existentes possibilitam a integração de uma grande variedade de recursos e serviços, possibilitando aos utilizadores novas experiências de interação e participação. Para a maioria dos telespetadores, o uso de serviços interativos não acarreta grandes dificuldades; no entanto, para públicos com necessidades especiais, por exemplo para pessoas com défice visual, essa tarefa torna-se complexa, dificultando, ou mesmo impedindo, que estes utilizadores possam beneficiar deste tipo de serviços. Portugal não é uma exceção neste contexto, existindo um número significativo de utilizadores com défice visual (UDV) que não beneficiam totalmente das potencialidades do paradigma televisivo atual. Neste âmbito, o projeto de investigação que suporta esta tese explora a problemática do Design Universal aplicado à Televisão Interativa (iTV) e tem como objetivos a conceptualização, prototipagem e validação de um serviço de iTV adaptado especificamente a UDV, visando promover a sua inclusão digital. Para cumprir estes objetivos, a investigação dividiu-se em três etapas distintas. Na primeira etapa, a partir da Teoria Fundamentada nos Dados, foram identificadas as dificuldades e necessidades dos UDV enquanto consumidores de conteúdos televisivos e serviços de audiodescrição; foi selecionada a plataforma tecnológica mais adequada para o suporte do serviço prototipado; e foi definido um conjunto de princípios orientadores de design (POD’s) de interfaces de televisão interativa específico para este público-alvo. Inicialmente foram efetuadas duas entrevistas a 20 participantes com défice visual, para determinar as suas dificuldades e necessidades enquanto consumidores de conteúdos televisivos e serviços de audiodescrição. De seguida, foi realizada uma entrevista a um perito responsável pelo processo de transição para a TDT em Portugal (inicialmente considerou-se que a TDT seria uma plataforma promissora e poderia suportar o protótipo) e efetuada a revisão da literatura sobre POD’s para o desenvolvimento de interfaces para serviços iTV dirigidos a pessoas com défice visual. A partir dos resultados obtidos nesta etapa foi possível definir os requisitos funcionais e técnicos do sistema, bem como os seus PODs, tanto ao nível da componente gráfica, como de interação. Na segunda etapa foi concetualizado e desenvolvido o protótipo iTV adaptado a UDV ‘meo ad+’, com recurso à plataforma tecnológica IPTV da Portugal Telecom, seguindo os requisitos e os princípios de design definidos. Relativamente à terceira etapa, esta contemplou a avaliação do serviço prototipado, por parte de um grupo de participantes com défice visual. Esta fase do trabalho foi conduzida através do método de Estudo Avaliativo, possibilitando, através de testes de usabilidade e acessibilidade, complementados com entrevistas, compreender se o serviço prototipado ia efetivamente ao encontro das necessidades deste tipo de utilizadores, tendo-se observado que os participantes que estiveram envolvidos nos testes ao protótipo mostraram-se satisfeitos com as funcionalidades oferecidas pelo sistema, bem como com o design da sua interface.