Intervenciones de identidad territorial en el proceso global de construcción de imagen de marca de los destinos turísticos

La competitividad emergente entre destinos turísticos ha puesto de manifiesto la necesidad de enfatizar las estrategias de comunicación –con el fin de crear un valor añadido intangible para el potencial cliente- encaminadas a crear una imagen favorable de los espacios que se pretenden promocionar, mediante el diseño de acciones de comunicación con objetivos que van más allá del mero interés promocional o informativo. En este sentido, tanto los emplazamientos que conciben el turismo como una solución de diversificación económica (destinos emergentes), como las localizaciones geográficas que ya disponen de una cierta solera en relación a su tradición turística (destinos maduros), aúnan esfuerzos en aras de consolidar una identidad territorial acorde con sus posibilidades turísticas. Si además se tiene en cuenta que, en la actualidad, el consumo de imágenes percibidas a priori representa, de antemano, un primer viaje simbólico previo a un posterior viaje real, se puede llegar a vislumbrar el papel decisivo que desempeña la interpretación del consumidor (creación de imaginarios individuales y colectivos) en un escenario global de comercialización del territorio. Por tanto, el valor añadido en una situación de dura competencia entre destinos, radica en los valores que se asocian a la imagen de marca turística, que representa la primera carga de sensaciones y emociones que percibe el potencial turista y/o visitante antes de decidirse por uno u otro destino.

IDENTITÉ, PROJET, CHANGEMENT : DES REPRÉSENTATIONS SOCIALES AUX LEVIERS DE L'ACTION PUBLIQUE. POUR UN MODE DE GOUVERNANCE AXÉ SUR LE DÉVELOPPEMENT TERRITORIAL. ETUDE DE CAS : CANTON DU JURA (SUISSE)

Thirty years after the Canton of Jura entered sovereignty, it has to be admited that the creation of the newly canton did't fullfill the hopes of economic and demografic growth that many could have expected from political independance. Through a plurality of complementary approaches, the research suggest a closer look at, on one hand, the position of the Canton in its territorial context as well as its structure and dynamics and on the other hand, the representations of the territory and its evolution by the social actors. This in order to formulate a set of social demands (of debate, of openness and of overcoming cleavages) which augurs for a new territoriality regime and testify of a requirement of reflexivity toward the state institutions and actions. The analysis allowed to set in evidence the central role of the couple identity-project in the dynamics of change, and to identifiy three main periods in the recent past of the Canton: a period of territorialization, during which grew a strong collective identity, coupled with a major project of society (the creation of the canton of Jura); then followed a period of deterritorialization, with the fragmentation of the collective identity and the lack of a project of society. Then, the third period, with a paradoxical event, the failure in public vote of the the project Jura open Land (Jura Pays ouvert), which was meant to give a second wind to the Canton. We consider this turning point as the start of a new period (of reterritorialization), with an issue linked with the outlines of a renewed "jurassian" identity and the elaboration of a shared territory project.Trente ans après l'entrée en souveraineté, force est de constater que la création du canton du Jura n'a pas permis de répondre aux espérances de développement économique et démographique que l'indépendance politique devait entraîner dans son sillage. Cette recherche se propose, à travers une pluralité d'approches complémentaires, d'examiner d'une part la position du Canton dans son contexte territorial ainsi que sa structure et sa dynamique; d'autre part, les représentations que se font les acteurs du territoire et de son évolution, pour déboucher sur une série de demandes sociales (de débat, d'ouverture et de dépassement des clivages) qui augurent de la transition vers un nouveau régime de territorialité et témoignent d'une exigence de réflexivité envers les institutions et les actions de l'Etat. L'analyse a permis de mettre en évidence le rôle central du couple identité-projet dans la dynamique de changement et d'identifier trois temps forts dans l'évolution récente du Canton, une phase de territorialisation au cours de laquelle s'est constituée une identité forte doublée d'un projet de société majeur, suivie d'une phase de déterritorialisation avec une fragmentation de l'identité collective et l'absence de projet mobilisateur. Enfin, un moment paradoxal, l'échec du projet Jura Pays ouvert, censé redonner un second souffle au Canton, qui amorce une nouvelle étape (de reterritorialisation) avec un questionnement lié aux contours d'une identité jurassienne renouvelée et à l'élaboration d'un projet de territoire partagé.Les ressorts de la production du territoire et de son développement sont analysés à travers le rôle des représentations sociales dans la constitution identitaire et le projet territorial, à l'exemple du canton du Jura. La mise en évidence du rôle central du couple identité-projet dans la dynamique de changement a permis d'identifier trois temps forts dans l'évolution récente du Canton. Une première phase (la création du canton du Jura), au cours de laquelle s'est constituée une identité forte doublée d'un projet de société majeur, suivie d'une phase au cours de laquelle l'identité collective s'est fragmentée en l'absence de projet mobilisateur (la phase de « gestion » de l'Etat). Puis un moment de rupture (l'échec du projet Jura Pays ouvert) et l'amorce d'une transition vers une nouvelle étape, avec un questionnement lié aux contours d'une identité jurassienne renouvelée, à l'élaboration d'un projet de territoire partagé, et à l'action des pouvoirs publics dans un contexte de repositionnement du Canton.

A territorial model of commuting in Catalonia, 1986-1996

Commuting consists in the fact that an important fraction of workers in developed countries do not reside close to their workplaces but at long distances from them, so they have to travel to their jobs and then back home daily. Although most workers hold a job in the same municipality where they live or in a neighbouring one, an important fraction of workers face long daily trips to get to their workplace and then back home.Even if we divide Catalonia (Spain) in small aggregations of municipalities, trying to make them as close to local labour markets as possible, we will find out that some of them have a positive commuting balance, attracting many workers from other areas and providing local jobs for almost all their resident workers. On the other side, other zones seem to be mostly residential, so an important fraction of their resident workers hold jobs in different local labour markets. Which variables influence an area¿s role as an attraction pole or a residential zone? In previous papers (Artís et al, 1998a, 2000; Romaní, 1999) we have brought out the main individual variables that influence commuting by analysing a sample of Catalan workers and their commuting decisions. In this paper we perform an analysis of the territorial variables that influence commuting, using data for aggregate commuting flows in Catalonia from the 1991 and 1996 Spanish Population Censuses.These variables influence commuting in two different ways: a zone with a dense, welldeveloped economical structure will have a high density of jobs. Work demand cannot be fulfilled with resident workers, so it spills over local boundaries. On the other side, this economical activity has a series of side-effects like pollution, congestion or high land prices which make these areas less desirable to live in. Workers who can afford it may prefer to live in less populated, less congested zones, where they can find cheaper land, larger homes and a better quality of life. The penalty of this decision is an increased commuting time. Our aim in this paper is to highlight the influence of local economical structure and amenities endowment in the workplace-residence location decision. A place-to-place logit commuting models is estimated for 1991 and 1996 in order to find the economical and amenities variables with higher influence in commuting decisions. From these models, we can outline a first approximation to the evolution of these variables in the 1986-1996 period. Data have been obtained from aggregate flow travel-matrix from the 1986, 1991 and 1996 Spanish Population Censuses

Design of homogeneous territorial units : a methodological proposal

One of the main questions to solve when analysing geographically added information consists of the design of territorial units adjusted to the objectives of the study. This is related with the reduction of the effects of the Modificable Areal Unit Problem (MAUP). In this paper an optimisation model to solve regionalisation problems is proposed. This model seeks to reduce disadvantages found in previous works about automated regionalisation tools

A territorial model of commuting in Catalonia, 1986-1996

Commuting consists in the fact that an important fraction of workers in developed countries do not reside close to their workplaces but at long distances from them, so they have to travel to their jobs and then back home daily. Although most workers hold a job in the same municipality where they live or in a neighbouring one, an important fraction of workers face long daily trips to get to their workplace and then back home.Even if we divide Catalonia (Spain) in small aggregations of municipalities, trying to make them as close to local labour markets as possible, we will find out that some of them have a positive commuting balance, attracting many workers from other areas and providing local jobs for almost all their resident workers. On the other side, other zones seem to be mostly residential, so an important fraction of their resident workers hold jobs in different local labour markets. Which variables influence an area¿s role as an attraction pole or a residential zone? In previous papers (Artís et al, 1998a, 2000; Romaní, 1999) we have brought out the main individual variables that influence commuting by analysing a sample of Catalan workers and their commuting decisions. In this paper we perform an analysis of the territorial variables that influence commuting, using data for aggregate commuting flows in Catalonia from the 1991 and 1996 Spanish Population Censuses.These variables influence commuting in two different ways: a zone with a dense, welldeveloped economical structure will have a high density of jobs. Work demand cannot be fulfilled with resident workers, so it spills over local boundaries. On the other side, this economical activity has a series of side-effects like pollution, congestion or high land prices which make these areas less desirable to live in. Workers who can afford it may prefer to live in less populated, less congested zones, where they can find cheaper land, larger homes and a better quality of life. The penalty of this decision is an increased commuting time. Our aim in this paper is to highlight the influence of local economical structure and amenities endowment in the workplace-residence location decision. A place-to-place logit commuting models is estimated for 1991 and 1996 in order to find the economical and amenities variables with higher influence in commuting decisions. From these models, we can outline a first approximation to the evolution of these variables in the 1986-1996 period. Data have been obtained from aggregate flow travel-matrix from the 1986, 1991 and 1996 Spanish Population Censuses

Design of homogeneous territorial units : a methodological proposal

One of the main questions to solve when analysing geographically added information consists of the design of territorial units adjusted to the objectives of the study. This is related with the reduction of the effects of the Modificable Areal Unit Problem (MAUP). In this paper an optimisation model to solve regionalisation problems is proposed. This model seeks to reduce disadvantages found in previous works about automated regionalisation tools

Antropossolos em sítios arqueológicos de ambiente cárstico no norte de Minas Gerais

A ocupação e a dispersão territorial dos primeiros colonizadores da América do Sul, sobretudo do Brasil, são ainda pouco conhecidas e exigem esforço interdisciplinar contínuo, envolvendo a antropologia, arqueologia e pedologia. Sob abrigos naturais de rochas calcárias, populações pré-colombianas viveram por milhares de anos, aportando e removendo matérias de naturezas e procedências distintas, desenvolvendo solos antropogênicos muito peculiares, sobre os quais ainda não se têm estudos pedológicos. Para melhor conhecer os solos, procedeu-se à caracterização física, química e mineralógica de solos de dois abrigos calcários, Lapas do Boquete e do Malhador, situados no Parque Nacional Cavernas do Peruaçu, norte de Minas Gerais, tido como uma das mais importantes regiões arqueológicas do país. As amostras foram submetidas à caracterização física, química e mineralógica, ao ataque total, à determinação do carbono orgânico total, além de fracionamento das formas inorgânicas de fósforo. As características químicas dos solos estudados estão condizentes com a natureza calcária da rocha local, apresentando valores de pH elevados (> 7,7). O complexo de troca catiônica é praticamente todo preenchido pelas bases trocáveis, principalmente Ca e Mg, alcançando valores de V de 100 %. Os teores de P-extraível (Mehlich-1) encontrados foram elevados, de 131 a 749 mg dm-3. Nos solos analisados, predominou a fração areia, sendo todas as camadas enquadradas na classe textural franco. É marcante a presença de óxidos com atração magnética em todas as frações, especialmente na fração areia, associada principalmente a camadas carbonizadas. Os solos apresentaram predomínio, em sua matriz, de minerais silicatados do tipo 1:1 (caulinita), associados a minerais do tipo 2:1, basicamente illita. De acordo com os resultados encontrados, os solos estudados apresentaram gênese policíclica, marcada por pronunciada alternância climática associada a distintos períodos de ocupação antrópica, que resultaram na formação de camadas aparentemente sem relação pedogenética entre si.

A LIBRARY IN THE MAKING: Pioneer History of the Territorial and State Library of Iowa,October 1912

The discovery of early manuscript reports of Territorial and State Librarians, buried in the mass of old official papers transferred from the several departments of State to the new Department of Archives in the Historical Building, has suggested the propriety of completing as far as possible, the historical record of Iowa's State Library, "from the earliest period to the present time." After a thorough research through the papers on file in the Archives Department, the published Journals and departmental reports in the State Library and documents and private papers loaned me by Mr. Newton R. Parvin, librarian of the Iowa Masonic Library, Cedar Rapids. I am now able to present the following historical sketch, Supplemented by the hitherto unpublished papers referred to this filling a gap in the history of a State institution which from very small beginnings has grown to large proportions and has made for itself a firm place in the respect and esteem of every citizen of Iowa.

Crise financière et investissement territorial

La crise financière de 2008 a entraîné une remise en question des modes d'investissements de l'Etat dans la production territoriale. Ces transformations permettent-elles pour autant de réduire le déséquilibre croissant qui caractérise le développement des aires urbaines et celui des régions rurales?

Los hábitats del proyecto CORINE en el ámbito territorial catalán: delimitación y cartografía.

nd items. Once maps are drawn up they are digitized and put into a GIS and finally subjected to quality control. Table 4 shows the most important habitats (according to polygon number and area covered) and the least represented habitats in the sheets drawn so far. Sheets can be obtained through internet (www.gencat.net/mediamb/pn.htm).

Efeito de diferentes períodos de ocupação da pastagem de capim-elefante sobre a produção de leite

O trabalho objetivou determinar o melhor período de ocupação de pastagem de capim- elefante (Pennisetum purpureum Schum. cv. Napier), na produção de leite. Foram testados três períodos de ocupação (1, 3 e 5 dias de pastejo), com 30 dias de descanso. O delineamento experimental usado foi de blocos casualizados, com duas repetições, durante três anos. Foi usada uma taxa de lotação de 4 UA/ha. Durante o período experimental os animais recebiam suplementação concentrada, à base de 2,0 kg/vaca/dia. Foram realizadas estimativas da disponibilidade e qualidade da forragem, da altura das plantas e da cobertura do solo a cada 14 dias, e registradas as produções de leite, diariamente. De acordo com os resultados, a disponibilidade e a qualidade da forragem e a produção de leite não foram influenciados pelos diferentes períodos de ocupação. No período das águas, foram observadas produções de leite de 10,9, 10,8 e 10,8 kg/vaca/dia e 7.848, 7.800 e 7.776 kg/ha, nos tratamentos de 1, 3 e 5 dias de ocupação, respectivamente (P>0,05). As maiores flutuações na produção diária de leite por vaca ocorreram no tratamento com cinco dias de pastejo, explicadas pela redução de forragem em quantidade e qualidade, ao longo do período de ocupação em cada piquete.

Tendencias demográficas recientes en Cataluña y su repercusión territorial

En los años transcurridos desde 1975, la población de Cataluña ha experimentado cambios drásticos en las tendencias demográficas, a saber: el hundimiento de 10s niveles de nupcialidad y natalidad y la inversión de la relación migratoria con el resto de España. Dichas transformaciones no se han producido de forma homopénea, dándose una notable variedad de shtuaciones a nivel comarcal y local. El presente trabajo se propone, en primer lugar, analizar la evolución de 10s hechos demográficos en Cataluña de 1975 a 1982, intentando poner de manifiesto 10s mecanismos que han provocado el desplome del que fue esplendoroso crecimiento poblacional; en segundo lugar, estudiar la incidencia de dicha evolución en la distribución territorial de la población; y, finalmente, reflexionar sobre las perspectivas de evolución que ofrece la situación actual.

Asentamientos rurales y estructuración de la Layetania interior (Barcelona): romanización e impacto de los programas de organización territorial

This paper presents the results of the first phase of archaeological and historical study developed in the Vallès Oriental. It has done a complete study of the archaeological information available from the several documentary sources (bibliography, IPAC, etc.). This has lead to an interpretative update on the forms of occupation and settlement dynamics developed in the study area during the 5th BC to 1st century AD. Preliminary results of the archaeomorphological analysis focused primarily on the road network are also presented. The first results highlight the importance of territorial organization programs of the late 2nd BC and 1st century BC. In this sense, it has been documented a close relationship between the road network and the distribution of rural settlements in late-Republican and Augustan periods. The use of databases in the management of archaeological information, and especially the application of GIS in the analysis and interpretation of data, suggest new interpretive approaches.