859 resultados para Model methodology of empirical research in communication


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This study examines the state of academic research in selling and sales management (S&SM) from the years 2003-7, ten years after the data collected by Moncrief, Marshall, and Watkins (2000). Sales articles are reviewed that appeared in 19 marketing journals and evidence is provided on the state of the S&SM discipline by comparing the number of authors, authorships, and publications versus a comparable five-year period a decade ago. Of interest are the universities that produce and employ faculty in S&SM and to identify those schools and geographic regions that are publishing the majority of articles. Publication distribution trends across journals are also examined. A dramatic increase in non-U.S. authors and authorships is noted versus the prior study. Overall, the findings indicate that, perhaps contrary to some popular misconceptions, the state of S&SM research is healthy, vibrant, and evolving.

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The aim of our research in the first half of 2011 was to find out what were the administrative, regulative and other problems that were specific obstacles to local economic development and what best practices can be found in local economies. During our research we carried out interviews with leaders and local professionals in five medium size towns of Hungary. We stated that the most obstructive factors were the imperfection of vocational training, the excessively bureaucratic administrative proceedings (supplying of data, acquisition of authority permits, the attitude of the authorities, etc.) and the system of application and finding sources of funds. We think that the most innovative solutions are the good examples of the institutionalized co-operation between local governments and local businesses. We've come to the conclusion that there is a need for reducing administrative burdens for the sake of local economic development.

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The introduction of a poster presentation as a formative assessment method over a multiple choice examination after the first phase of a three phase “health and well-being” module in an undergraduate nursing degree programme was greeted with a storm of criticism from fellow lecturers stating that poster presentations are not valid or reliable and totally irrelevant to the assessment of learning in the module. This paper seeks to investigate these criticisms by investigating the literature regarding producing nurses fit for practice, nurse curriculum development and wider nurse education, the purpose of assessment, validity and reliability to critically evaluate the poster presentation as a legitimate assessment method for these aims.

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Effects of vowel variation on interaction are considered, with particular relevance to their role in conversational breakdown. The effect of speaker knowledge and experience is noted as a variable in developmental progress which must inform profiling decisions, and the need for appropriate taxonomies of speech varieties is emphasized as a precursor to clinical and educational assessments. It is noted, too, that a shared sociolinguistic background between speaker and listener does not always resolve difficulties arising from non-target realizations, casting some doubt on ideas that assessors always possess a guaranteed sense of phonological variability and its effects. Hence, an informed understanding of phonological variation, rather than merely awareness that such variation exists, is advocated.

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Capturing, mapping, and understanding organizational change within bureaucracies is inherently problematic, and the paucity of empirical research in this area reflects the traditional reluctance of scholars to pursue this endeavor. In this article, drawing on the Irish case of organizational change, potential avenues for overcoming such challenges are presented. Drawing on the resources of a time-series database that captures and codes the life cycle of all Irish public organizations since independence, the article explores the evolution of the Irish administrative system since the independence of the state in 1922. These findings provide some pointers toward overcoming the challenges associated with studying change in Whitehall-type bureaucracies. © Taylor & Francis Group, LLC.

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The process of political socialisation (PS) has been classically defined as the “learning of social patterns corresponding to [an individual’s] societal position as mediated through various agencies of society” (Hyman, 1959, p. 25). Distinguishing PS from other types of socialisation (e.g. ethnic, cultural), this definition still serves as the foundation for the majority of empirical research in this area, despite methodological advances and new attention to previously under researched aspects of PS. As it was assumed that PS was relatively stable throughout life, early research focused on analysing this process during early childhood (Merelman, 1986). However, more recent studies found that ideas and attitudes acquired during childhood change through emerging adulthood due to multiple factors, such as personality, maturation and past experiences (“Beyond Political Socialization,” 2014). Therefore, current research has expanded beyond the effects of the classic socialisation agents (i.e., parents, peers, school) to include other relevant factors such as overarching context and individual cognitive development. Yet, the research to date offers a fragmented perspective of the process with heterogeneous results related to PS outcomes (e.g., voting behaviour, political engagement, identities, intergroup attitudes, prejudice, discrimination, etc.). This fact highlights the need for further research from childhood through emerging adulthood that also considers a wider-range of multiple socialisation agents, the over-arching context, and a greater numbers of outcomes related PS processes.

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Este trabalho de projeto consistiu num plano de intervenção face a problemas experienciados sobre a crescente indisciplina na escola. A indisciplina é, nesta altura, um fenómeno que se coloca e que compromete o processo de aprendizagem dos alunos. Tendo presente que a estruturação e o carácter dinâmico da escola dependem habitualmente da forma como os seus agentes exercem as funções de liderança, considerámos importante estudar a forma como estas interagem face aos casos de indisciplina dos alunos dentro e fora das aulas. Importa, portanto, averiguar que estratégias a direção da escola utiliza para prevenir, minimizar e/ou resolver os comportamentos de indisciplina e que contributo poderá dar no âmbito do seu papel, enquanto agente neste sistema complexo. Assim, apontámos como questão de partida procurar saber como é que o diretor pode apoiar os professores face à indisciplina. Para a concretização do estudo adotou-se a metodologia de investigação-ação com o intuito de se delinear o plano de intervenção, aplicá-lo e avaliá-lo. Os dados recolhidos basearam-se nos relatórios produzidos pelo Gabinete de Apoio ao Aluno/Gestão de Conflitos, atas de Conselho de Turma, documentos orientadores do agrupamento. Assim, procurámos um referencial teórico que nos elucidasse sobre as principais estratégias a utilizar, no sentido de ajudar a desenvolver nos professores competências pessoais e profissionais que lhes permitisse dar resposta à indisciplina.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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O presente relatório de estágio de qualificação profissional, na Escola Superior de Educação do Instituto Politécnico do Porto, permitiu descrever e analisar o trabalho desenvolvido pela formanda durante o ano letivo 2014/2015, no âmbito do Mestrado em Educação Pré-escolar, nomeadamente na Unidade Curricular de Prática Pedagógica Supervisionada. O estágio ocorreu em dois contextos educativos, creche (crianças de 1/2 anos de idade) e educação pré-escolar (crianças a perfazer os 3 anos e de 3 anos de idade), o qual possibilitou à mestranda desenvolver linhas de ação a partir da metodologia de investigação-ação em articulação com os referenciais teóricos e legais. O desenvolvimento de todo este percurso formativo teve como suporte a elaboração das narrativas reflexivas individuais, as planificações semanais em equipa educativa e as reuniões de avaliação com o supervisor institucional e as educadoras cooperantes. Foram visíveis as seguintes competências construídas ao longo da ação, nomeadamente a utilização de fundamentos teóricos que sustentaram a prática; a diversidade de estratégias de forma a proporcionar um desenvolvimento do grupo; a reflexão na, sobre e para a ação (Schön, 1998) com a perspetiva de melhorar desempenhos futuros. Desta forma, a prática da formanda assenta numa perspetiva construtivista, no sentido de fomentar o desenvolvimento integral da criança.

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Purpose: The aim of this paper is to highlight the importance of qualitative research within the scope of management scientific studies, referring to its philosophy, nature and instruments. It also confronts it with quantitative methodology, approaching its differences as well as its complementariness and synergies, with the purpose of explaining, from a more analytic point of view, the relevance of qualitative methodology in the course of an authentic and real research despite its complexity. Design/methodology/approach: Regardless of its broad application, one may attest the scarcity literature that focuses on qualitative research applied to the management scientific area, as opposed to the large amount that refers to quantitative research. Findings: The paper shows the influence that qualitative research has on management scientific research. Originality/value:. Qualitative research assumes an important role within qualitative research by allowing for the study and analysis of certain types of phenomena that occur inside organisations, and in respect of which quantitative studies cannot provide an answer.

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The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales ethics are compared. The use of hypotheses, operationalization, measurement, population and sampling decisions, research design, and statistical analysis techniques were examined as part of theory development and testing. The review establishes a benchmark, assesses the status and direction of the sales ethics research methodology, and helps inform researchers who need to deal with increasing amounts of empirical research. The investigation identified changing sources of publication with the Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main conduit of high quality empirical sales ethics research. The results suggest that despite the use of theoretical models for empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review highlights many sound aspects about the empirical sales ethics research statistical methodology but also raises concerns about several areas. Ways in which these concerns might be addressed and recommendations for researchers are provided. © 2013 Springer Science+Business Media Dordrecht.

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The purpose of this paper is to identify and recommend the emergence of an academic research methodology for Journalism the academic discipline, through reviewing various journalistic methods of research – those making up a key element in such methodology. Its focus is on journalistic styles of work employed in academic contexts especially research on mass media issues. It proposes that channelling such activity into disciplined academic forms will enhance both: allowing the former to provide more durable and deeper outcomes, injecting additional energy and intensity of purpose into the latter. It will briefly consider characteristics of research methodologies and methods, generally; characteristics of the Journalism discipline, and its relationship with mass media industries and professions. The model of journalism used here is the Western liberal stream. A proposition is made, that teaching and research in universities focused on professional preparation of journalists, has developed so that it is a mature academic discipline. Its adherents are for the most part academics with background in journalistic practice, and so able to deploy intellectual skills of journalists, while also accredited with Higher Degrees principally in humanities. Research produced in this discipline area stands to show two characteristics: (a) it employs practices used generally in academic research, e.g. qualitative research methods such as ethnographic studies or participant observation, or review of documents including archived media products, and (b) within such contexts it may use more specifically journalistic techniques, e.g. interviewing styles, reflection on practice of journalism, and in creative practice research, journalistic forms of writing – highlighting journalistic / practitioner capabilities of the author. So the Journalism discipline, as a discipline closely allied to a working profession, is described as one where individual professional skills and background preparation for media work will be applicable to academic research. In this connection the core modus operandi will be the directly research-related practices of: insistent establishment of facts, adept crafting of reportage, and economising well with time. Prospective fields for continuing research are described:- work in new media; closer investigation of relations among media producers and audiences; journalism as creative practice, and general publishing by journalists, e.g. writing histories.