Sob o olhar do fotógrafo: quadrinhos e fotografia na narrativa jornalística

O jornalismo se estabeleceu no meio impresso (jornais e revistas) com textos tradicionais e, muitas vezes reféns do lide. A junção de fotografia e quadrinhos ainda é embrionária, mas surge como um recurso para a inovação do jornalismo, já tão dependente de antigos formatos. Nesta monografia, a obra O Fotógrafo é analisada para observar como essas mídias, quadrinhos e fotografia, podem servir de plataforma para uma narrativa jornalística. Em 1986 o fotojornalista Didier Lefèvre viajou ao Afeganistão para acompanhar a caravana de uma equipe da organização Médicos Sem Fronteiras. O intuito era fotografar o trabalho da ONG e revelar a situação do povo afegão em meio à invasão soviética, que durou 10 anos. Na época, seis fotos, de quatro mil, foram publicadas. Treze anos depois, o quadrinista Emmanuel Guibert sugeriu que a história, já esquecida dentro de caixas, virasse livro. Assim nasceu O Fotógrafo, uma obra em quadrinhos, mas que incorpora as fotografias de Lefèvre e seu relato jornalístico das consequências do conflito no país. Por diversas características, a história será analisada pelo viés do jornalismo gonzo e, ainda, do new journalism

Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

A função catártica da fotografia de Sebastião Salgado

This article compares the different photographic acts of Henri Cartier-Bresson and Sebastião Salgado.

A publicidade na canção: diversão como sedução de solução

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

Disparos: ensaios sobre fotografia de guerra

Once the choices set involved in the selection of compositional techniques of a photography is mediated by ideological universes, this final project aims to analyze the photographic coverage of the World War II presented in the brazilian publication Revista da Semana during the period in which Brazil was part of the conflict (1942 to 1945). We study the different composition techniques used and the different effects of meaning articulated by these techniques. Thus, our goal is to see how the repetitions are articulated and the translations of meaning in photojournalistic composition from its narrative structure, that is, their way of coded organization. For this, we used the analysis methodology proposed by Umberto Eco on the rhetoric of the image, involving the five levels of photography decomposition (ie iconic levels, iconographic, tropological, topic and enthymematic). We will analyze these images from the perspective of the effects of meaning that the composition techniques to engender glimpse which were woven meanings to this event in that specific space, and which were mediated discourses of Brazilian participation in the conflict

A fotografia compromissada na espanha: a experiência de Josep Renau nas revistas Orto e Octubre

The aim of this paper is to investigate the environment in which a proposal for photographs and photo montages created in Spain in the 1930s was developed. To achieve this, the experiences of the Spanish artist Josep Renau and his work in the illustrated magazines Orto and Octubre is examined. There is an attempt to explore how the European experience of proletarian culture and photography was circulated and appropriated by the Spanish cultural universe. I believe that during these years Spain became a production hub and disseminator of political iconography which later spread to Mexico and Latin America.

Homem e natureza no sertão norte paranaense: a fotografia de Amedeo Boggio

The hinterland of northern Paraná recorded in photographs held by Amedeo Boggio (1901-1967) is the motto to reflect on the technical ideologies for geographical mapping in the first decades of the twentieth century, the use of photography as documentary evidence and reading a group of photographs depicting the daily life of an exploratory and pioneering mission.

Tempo, finitude, velhice e fotografia

This article analyzes and discusses the experience of time in old age through the relations of the elderly with photography. We did photography workshops with a group of elders exploring with them the sense of the photographic act death, as an act of freezing and stopping time and also the sense of exploring the future to create, through the photographic act, an image that can symbolize moving on in life.

O lugar da fotografia na cena teatral paulistana no século XXI

Pós-graduação em Artes - IA

Publicidade em odontologia: avaliação dos aspectos éticos envolvidos

Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

Da fotografia na cidade a cidade na fotografia: Ribeirão Preto 1891-1923

Pós-graduação em História - FCHS

Aplicações folkcomunicacionais na publicidade

O presente trabalho faz uma análise de anúncios publicitários onde são utilizados elementos da folkcomunicação na construção da linguagem publicitária. Empregando a pesquisa bibliográfica e documental buscamos evidenciar quais são esses elementos e como eles são apropriados pela linguagem publicitária. Os conceitos da folkcomunicação, na área da publicidade, mostram que, na realidade, os “comunicadores folclóricos” traduzem os conteúdos complexos dos meios de comunicação de massa e os interpretam segundo valores tradicionais das camadas populares, conforme conceitos definidos por Luiz Beltrão. Essa tradução faz a aproximação com o público tão almejada pela publicidade, criando espaços de entendimento e de consumo dos bens ofertados. Nesta pesquisa, foi possível demonstrar como, em várias situações publicitárias, as apropriações dos conceitos folk são incorporados na e pela linguagem da publicidade.

A fotografia e a pesquisa em história da educação: escolas paulistas na década de 1930

In the Brazilian public archives,it is not unusual to find photographs recording the daily school educational institutions since at least the early twentieth century. The historian often has conceptual difficulties in dealing with the photographic documentation as a research source. The current workproposes to present the debate over the use of photographyas a privileged source for research on Education History. Photography can be an instrument of knowledge and information for observers awayfrom the place and time in which the images originated. Its contents have been tentativelyused in researchfor the Historyof Education. The methodologyof this studywill approach the ideas proposed byBoris Kossoyand Susan Sontag on photographyas a record of realityand its use in historical research. As interlocutors with the ideas of these three authors will be presented photographs of reports from the Regional O ffice of Education in the 1930s,preserved in the Public Archives of São Paulo. It is the purpose of this study to help researchers in History of Education in methodological reflection on the use of photographs as documentarysource of research.