Imagem e comportamento do vampiro contemporâneo: uma análise semiótica

O presente trabalho propõe discutir as produções literárias contemporâneas sobre a temática do vampirismo. Este estudo se fundamenta em análises de textos por meio da observação das práticas discursivas que os constituem. Tomando como corpus os romances Crepúsculo e Lua Nova de Stephenie Meyer, as observações partem dos pressupostos teóricos da Semiótica Discursiva e da Análise do Discurso, aos quais são incorporados estudos sobre cultura, sociologia e identidade. Parte-se do princípio de que o discurso é produto da cultura e, desse modo, incorporam-se a ele fatores históricos e sociais. Por essa razão, torna-se importante examinar os elementos dialógicos e intertextuais dos textos anteriormente apontados em relação às outras produções que tratam do mesmo tema e de outros possíveis, encontrados no corpus. Assim, busca-se compreender primordialmente os mecanismos fundamentais que tornam o texto um objeto de comunicação e de significação

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Gêneros do discurso, ciência e mídia: a divulgação científica em questão

This work’s main purpose is to research how the scientific speech is outlined on the Revista Língua Portuguesa in statements made by linguists. Statements issued in the previously mentioned magazine have been analyzed. In order to achieve the proposal, the research was based on the following questions: how both the scientific and the scientific divulgation speeches are formed in the magazine, and whether the opinion texts written by scholars and researchers in the linguistic field identify themselves with opinion articles, scientific articles or scientific divulgation texts. Those questions were discussed from the theoretical-methodological bakhtinian perspective, taking the notion of dialogism, the human activity sphere, genres of discourse and style as conceptual elements. It has been detected that there is a complexity in the construction of the genres in the magazine, always taking into account the journalistic and scientific spheres of circulation. The analyzed statements presented themselves as a confluence of many genres’ characteristics, showing a point of view, a scientific subject, a researcher-author and a language adjustment to the magazine reader, making it more accessible. The analysis showed that the discussed statements resemble opinion articles, scientific articles, and reviews, besides being scientific divulgation at the same time

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

Autoria, deriva e contingente: intersecções sobre a análise linguística e a literária

The aim of this article is to discuss the contingence in literature texts since an approach that make the literary theory, the discourse analysis and the psychoanalysis dialogue. It is important to remark the importance of this different areas dialogue as an instrument that could help the understanding of the relations between tradition and invention and the modern writer’s obsession to control the derive of meanings and the originality of the creations as well.

Discurso constelar e contingência: a pregnância de Mallarmé

The aim of this article is to discuss Mallarmé‘s poem A throw of dice, establishing some theoretical interfaces among Jakobson‘s reading, Lacan‘s psychoanalysis and some elements from the French discourse analysis. The poem, considered a milestone of modern poetry, has already engendered various discourses about itself, what allows us to consider it here a permanent invention, or yet, a throw of dice in eternal whirl. Attentive to the roaring of such discourses, and available for listening the theory that contributes to the poem‘s critical analysis, the reading herein engaged bets on the profit that the Mallarmé‘s poem study carries, for the perception of contemporary poetry, which inherited from him the double-sided lyrical coin: high revision of the possibilities of invention and very strong metalanguage.

Breve análise discursiva em três dicionários de fraseologia

In the current context of Metalexicography several types of studies have been conducted in order to better understand the organization of existing dictionaries and, thus, constitute a knowledge base that would support the development of new works. Regarding specifically the dictionaries of Phraseology, although there are many researchers who engage in this domain, there is still much to study in order to optimize and boost production as much monolingual as bilingual works. The aim of this paper is to present a brief discursive analysis of three phraseological dictionaries considering the pedagogical aspect.

O discurso sobre a concisão na Revista Língua Portuguesa

The objective was to seek positive and negative values that guide the discourse on conciseness and understand how this concept is understood in speeches in the media when taking the theme of text production. The corpus of work consists of two materials of Portuguese Language Magazine on this topic. The analysis of the corpus was made from Bakhtinian discourse studies, especially considering the concepts of dialogue, utterance and speech genres. The research considers mainly as Bakhtin Circle conceives the production of meaning. At the end, we believe it is important to reflect on the definitions that guide the discourse of conciseness, far in practice they are consistent with our reality of writing

Análise discursiva de blogs de professores: a produção da identidade na internet

This paper proposes a discursive analysis of teachers‘s blogs , particularly those accessible from the MEC site : http://portaldoprofessor.mec.gov.br/links.html . The aim is to analyze , dialogically, based on Bakhtinian discourse studies the speech of Portuguese language teachers on the internet , and to investigate aspects of the discourse genre blog , this specialized sphere of circulation :whether it is a means of exposing themselves, whether they are professional media extent , reflect about how to produce the identity of the Portuguese language teachers in such discourse . The axes of reflection on identity , in this case , are four: the subject‘sthe discourse about themselvesand their peers , how the subject shows itself tothe analyst - researcher in dialogue with others in history ( teachers , students , interested in issues of language , official documents ), how it can be seen by the analyst - researcher considering using resources ( videos , photos , literary genres, etc. ), how it is seen by those who comment your say

O conflito ideológico no discurso sobre a maconha: uma abordagem dialógica de matérias impressas veiculadas na mídia brasileira

According to data published on the World Drug Report 2012 by Unodc - United Nations Office on Drugs and Crime -, the world consumes nowadays the same amount of illicit drugs that it has always consumed. Contrary to this stable consumption, discussions surrounding the issue of drugs have intensified. The greatest controversies and the largest repercussion in the Brazilian media relate to marijuana use. This paper was developed in the context of polemic issues and its general goal is to analyze the conflict of ideologies present in the discourses about drugs on printed articles released by the Brazilian media, represented here by the magazines Veja, Carta Capital and Galileu. This study is carried out based on a dialogic approach, supported by the Bakhtinian researches on discourse

Políticas públicas em educação e o ideário neoliberal e pós-moderno: a ciência geográfica como instrumento crítico de análise da conjuntura contemporânea

Pós-graduação em Educação Escolar - FCLAR

Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Uma leitura vertiginosa: os fanzines punks no Brasil e o discurso da união e conscientização : (1981-1995)

Pós-graduação em História - FCLAS

Alunos com surdez e o processo de inclusão: uma análise dos discursos sobre língua de sinais

The process of inclusion of deaf students at regular and specialized educational institution is a complex issue, which has the main point of discussion its specificity linguistic represented by Brazilian Sign Language. Whereupon, this research analyzed how the discourses of young students with deafness on this type of education at regular and specialized educational institution from a city situated in the State of São Paulo. The aim of this study was analyze the relations between the discourses of deaf students and their production conditionals, using the dimension of Discourse Analysis and the historical-cultural psychology. As parts of this research, were used four deaf students enrolled in schools belong in the city of São Paulo, which two schools are regular and two are specialized to deaf people. The collection instruments build themselves in observation of dialogue situations in classroom and interview semistructured. The interviews were made by video recording, researcher and an interpreter. The results showed that discourse of the student enrolled in the specialized school differs in relation to the ideals of bilingual education, in this case defended by users of the Brazilian Sign Language, fact not observed in the context of the regular school.

Sentidos vermelhos nos anos dourados: uma análise do anticomunismo católico em Londrina no período de 1955 a 1958

This article aims to analyses the anti-Communism in the period between 1955 and 1958 in Londrina, Paraná, from the event march of Production which was reported by Folha de Londrina in 1958. We’ll use as methodological the discourse analysis of French substantiated in studies of Pêcheux (1997) and the mechanisms for structuring of antiCommunism discourse of Catholic Londrina leaders from the 1950s. Starting on survey of documentary sources and bibliographical, specially texts produced by representatives of Catholic church in Northern Paraná during the period of proposed analysis. We intend to analyse Catholic anti-Communism from point of view of its elements. The complexity of the political historical period of reference of this article shows how about communism in Folha de Londrina is linked to a discourse on other prebuilt discourses. This article is built in three steps: the first one is JK Years: Anti-Communism while legitimizing the development policy that we will produce an analysis of JK government that stood against to communism while conception of society and economic and political structures. The second one is the multifaceted anti-Communism in Brazil. We focus on the theoretical discussion on the concept of anti-Communism pointing out many Brazilian facets interpretation. The last one , faith and power: Anti-Communism sense and Catholic church in Londrina (1955-1958) will systematize texts of Catholic leaders about communism and finally analyze them with the proposed theoretical framework of discourse analysis.