Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

A caricatura política na concepção libertária do periódico A Plebe (1947-1949)

This article discusses the meanings of imagistic representations (drawings, cartoons) published in A Plebe (The Plebs), from May 1947 to May 1949, the last period of the Edgard Leuenroth’s headship. Created in 1917, the newspaper, supported by libertarian principles, set up as a public sphere suited for the proletarian world because of discussing the problems that workers were facing in their daily lives. The paper printed whipping criticisms against the country's elites and fought, without respite, the capitalist system – qualified as parasitic, violent and expropriator –, supported by mystifying and equally violent enactments from its religious arm, expressed in the actions of the Catholic Church and whose struggle against was also systematic.

Observations on a Cyclic Decline of Lemmings (Lemmus) on the Arctic Coast of Alaska during the Spring of 1949

The importance to the biotic community of various species of lemmings in arctic and subarctic regions has long been recognized, but there is little known about the ecology of these mammals. of the two species that occur on the Arctic Slope of Alaska, namely, the collared lemming, Dicrostonyx groenlandicus rubricatus (Richardson), and the brown lemming, Lemmus trimucronatus alascensis Merriam, during the spring of 1949 the writer had the good fortune to observe a cyclic decline in the population of the brown lemming on the Arctic Coast of Alaska. Observations were made during the peak density preceding this decline and were continued for more than a year subsequent to it. It is the purpose of this paper to present the results of these studies.