Seleção de materiais e design: um método com base nas redes neurais artificiais

Pós-graduação em Design - FAAC

The horn of plenty de McQueen: uma conjunção paródica entre o design, a moda e a arte no contemporâneo

Pós-graduação em Design - FAAC

A Ciência da Informação e o Design de Informação: perspectivas interdisciplinares

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A relação das tendinopatias do manguito rotador com as atividades cotidianas: uma contribuição para o design ergonômico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Diretrizes para o uso da gestão de design a partir de um diagnóstico setorial das microrregiões de Araçatuba e Birigui do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Contribuições do design gráfico para o design de superfície

Graphic Design is a profession established with advent artistic vanguards of the twentieth century. As professional activity, it works with planning and projects which involve the visual solution of communication and information problems. Then, The Surface Design is the professional practice pledged with the elaboration of projects for coatings and application in products, giving attention to the production and materials in the processes. The relation between both Design areas is connected, at first, by the two-dimensional characteristic. In Brazil, academic study about Surface Design is in evolution and some universities works with this subject. Analyzing the concepts and characteristics concerning methodologies that comprehend both Graphic Design and Surface Design becomes a current and including subject. Therefore, it is necessary the conceptual unfolding and methodological in order to establish relations and contributions involved in the field of Graphic Design and apply them in Surface Design. Thus, the present study aimed to check concepts and particular functions of Graphic Design and to establish its relations and contributions for Surface Design. The results of this study can be used as teaching support and professional practice.

Intersecção de arte e design: a mediação pela artesania

The language in the contemporaneous, for treating from essential factor to the communication and artistic expression, mainly starting from the intense expansion of the industrial techniques, it’s makes way for a considerable reflection: the stylistic relationship among the industrial object, the craft and the properly artistic work (DORFLES, 1988). The aesthetics, as inherent factor and mediator the all these subjects, is capable to establish similarities between the design concept and the contemporary art. Starting from this panorama an interpretative analysis is delineated on the function aesthetics/poetics (JAKOBSON, R. 1995; MUKAROVSKY, J. 1993) in the language of the design, under the optical of the contemporary thought in order to provide a contribution of updating of the present delimitation context between the art and the design in the extent of the aesthetics.

Design de Relações entre tecnologias amigáveis e sociabilidades virtuais: um novo campo de investigação para o Design

The Digital Age, with its new interactive and converging technologies, stimulates original forms of sociability, which are interconnected, intercommunicating and virtualized through hyperscreens. Another kind of interaction arises from the digitization and new speeds of contemporary communicative process. With the new order of knowledge, it is now possible to transgress the limits of physical space and linear time sequence, through the collective development of content through such telematics networks. Youth gives voice to a new type of user, or a social actor, whose thinking is connected to other communication habits, consolidating singular cultural standards, demanding new languages and skills. Here, we address the nature of this Design of new relations, interactions, behaviors and social systems that emerge in the so called Information Society.

Características da interface dos sites de notícias: um estudo do design e da usabilidade de jornais impressos e eletrônicos

The paper presents an ergonomic analysis of reading usability of electronic journals and the comparison with newspapers. As a method, it was adopted an evaluation of the user perception, from a printed questionnaire applied to a group of 41 people. Overall, the results indicate that on the analyzed newspapers there is need for greater care concerning the aspects of visual representation, involving more design application, usability, ergonomics, technology and communication.

Bulas e Cartelas de Medicamentos: Possíveis soluções de leiturabilidade através do Design Gráfico

The package inserts for drugs represent the main source of written information provided to patients, but the deficiency in the page layouts of informational texts (readability), the excess of information and use of techno-scientific language hamper the effectiveness of communication between the author (manufacturer) and player (patient) in addition to the physiological conditions of patients are often elderly. This article discusses these issues from theoretical predictions, and proposes solutions to the adequacy of information graphics package inserts of drugs and facilitating the identification of drug cards.

Procedimentos metodológicos em design gráfico voltados a jornais diários impressos: estudos e relatos de experiência

This paper summarizes a research that has been developed from the concern about a company’s strategic planning, once regarding the product development process and its methodological guidelines. Our goal was to check if there is an ideal methodology, peculiar to the graphic design, which could be applied to a printed newspaper condition. And then, we could deduce, according to the design practices in newspapers, its relevance. We did not intend to create a specific graphic design methodology for daily newspapers, nor the analysis of methods, but we wanted to emphasize that the familiarization with acknowledged methods in the field of visual communication, during the process of professional formation, might ease good choices in the work practice on design. The understanding of the gradual introduction of graphic design on printed daily newspapers brings about, thus, not only their visual improvement, but also allows that this kind of journalism (which depends on a graphic interface in order to make their product come true) reconsider the newspaper as a whole.

Reflexões sobre metodologia aplicada na construção de pesquisas científicas na área de comunicação social

The questions arise about the teaching and practice of the methodology of communication research. The aim is to reflect on the possibility of building research projects and develop research and scientific production in the area of social communication at the graduate level, articulating the epistemological interfaces, methodical, theoretical and methodological techniques for design of empirical research in communication, developed by Lopes (2010), adapting it to the Spiral model of knowledge creation, developed by Takeuchi and Nonaka (2008), to support the learning of the methodological procedures that involve scientific research in communication.

Ações de relações públicas aplicadas a projetos de extenção: análise das exposições do laboratório de design solidário

Introdução: O Laboratório de Design Solidário (Labsol) é um projeto de extensão criado em 2007 que tem como objetivo aperfeiçoar e revitalizar objetos artesanais e arranjos produtivos locais, baseando suas atividades no tripé conceitual: ecodesign, sustentabilidade e economia solidária. O LabSol visita grupos de artesãos, analisa seus produtos, métodos de produção e matérias primas e a partir daí, cria-se projetos e protótipos. O Laboratório conta com a atuação de alunos de Relações Públicas desde 2009 e estes têm como função promover ações de/para aprimoramento da comunicação interna e externa, além da parte burocrática e análise de propostas e projetos. No ano de 2011, ocorreram quatro exposições de produtos feitos pelo LabSol. Em cada uma destas exposições, o papel do profissional de RP foi fundamental, pois avaliou os convites, verificou a abrangência de cada público, a relação entre o projeto e os eventos, e tornou possível a sua efetiva realização. Objetivos: O estudo tem como objetivo analisar a validade e o alcance das exposições do Labsol no primeiro semestre de 2011. As exposições ocorreram no evento “Ecorreto” em 07 e 08 de maio; no Festival da Rádio UNESP em 26 de maio; no projeto “Perspectiva” – projeto de extensão da UNESP – em 01 de junho; e na XII Semana do Meio Ambiente de Bauru no Horto Florestal da cidade em 05 de junho. Métodos: As exposições aconteceram por meio de convite dos organizadores dos eventos e se deram através da exibição dos produtos, criados para os grupos de artesões, em pedestais individuais ou em mesas com produtos e cartazes explicativos. A análise será baseada no número de expectadores de cada evento e no interesse do público em relação ao projeto e aos produtos. Resultados: O público de interação em cada evento variou em numero de expectadores. O Festival da Rádio UNESP, contou com uma média de mil e duzentos; a Semana Integrada do Meio Ambiente, cento e cinqüenta; o “Ecorreto”, quinhentos expectadores (durante a exposição e através do site, onde estão fotos e informações sobre o evento); e o Projeto Perspectiva, realizado na cantina da Faculdade de Engenharia da Unesp, não foi mensurado, porém, alcança principalmente os alunos de período vespertino e noturno dos quatro cursos desta faculdade por ser espaço de fluxo constante de alunos. Cada uma destas exposições foi acompanhada pelos RPs. Durante as exposições, diversas pessoas se interessaram pelo trabalho e, conseqüentemente, perguntaram sobre o Laboratório, demonstrando grande interesse. Acredita-se que por meio destes interessados, a informação sobre o trabalho é multiplicada e, portanto, o conhecimento sobre o projeto alcança maior amplitude. Divulgando não apenas o projeto, mas principalmente o tripé conceitual sobre o qual se apoia.

Produção de propagandas sociais radiofônicas e educação tutorial: uma proposta para a formação do profissional de comunicação

Produce radio advertisements to convey social UNESP FM Radio. This is the purpose of “Agência PropagAção”, extension project of the Faculty of Arts, Architecture and Communication Unesp, Bauru, SP, composed of 15 students of Communication and Design, coordinated by the teacher responsible. This extension project, however, over the four years of operation, has evolved from a manufacturing space of advertisements for a creative environment where teaching and learning are associated with teaching, research and extension. In this group, converge knowledge from different areas of social communication, resulting in scientific research initiation, completion of course work and professional practice with the provision of community services. Organized as an advertising agency, teachers and students experience education tutorial, extracurricular, adding, as a collective, integrated and interdisciplinary knowledge for the training of professionals with technical expertise, scientific, technological and academic.

Comunicação midiática e educação na cibercultura

This article aims to discuss how communication can contribute effectively with education in cyberculture, by design of educational environments that are configured according to the specific language of cyberspace. We consider digital technologies as language and therefore as forms of communication. As a theoretical basis, we use Peircean semiotics, for questions relating to language; the concept of technologies of intelligence, to the relation of the technique with digital media and the concepts of emergency and of transmiting architecture to think of cyberspace communication interfaces. We made a brief reflection on the political, administrative, social, cultural and economic problems that hinder the development of more appropriate forms of education for cyberculture. Then we point out some similarities between the fields of education and communication and made some observations about qualities of digital media that can contribute to a mbetter use of it as an educational tool. Finally, we indicate an educational and communicational gaming approach as a possible way to make communication technologies interactive audiovisual interfaces, able to educate in the age of cyberculture.