Young adult Brazilian beauty consumers perception of Lancôme and the effectiveness of social media relationhips with local celebrities on their purchase intention

The aim of this research is to evaluate if a premium beauty brand, in this case, Lancôme, can influence positively the purchase intention from Brazilian young adults, between 18 and 29 years old, consumers of beauty products, by initiating a relationship with a local celebrity or “it” girl on social media. This hypothesis has not been tested, and this research is a first attempt of evaluating it. Additionally, the consumer behavior, brand preferences and social media activeness of this age segment in Brazil are further studied as important insights for beauty brands to conquer these consumers. Results did not confirm the positive influence of local celebrities on this age segment’s purchase intention but several suggestions are made for future research to revisit this topic. Furthermore, there is a significant brand love for M.A.C., an international Lancôme competitor, amongst this target, as well as a probable price sensitivity facing premium beauty brands.

The effects of computer assisted interactive fiction on the development of reading comprehension in grade five students

This study was undertaken in order to determine the effects of playing computer based text adventure games on the reading comprehension gains of students. Forty-five grade five students from one elementary school were randomly assigned to experimental and control groups, and were tested with regard to ability, achievement and reading skills. An experimental treatment, consisting of playing computer based interactive fiction games of the student's choice for fifteen minutes each day over an eight-week period, was administered. A comparison treatment engaged the control group in sustained silent reading of materials of the student's choice for an equal period of time. Following the experimental period all students were post-tested with an alternate form of the pre-test in reading skills, and gain scores were analysed. It was found that there were no significant differences in the gain scores of the experimental and control groups for overall reading comprehenSion, but the experimental group showed greater gains than the control group in the structural analysis reading sub-skill. Extreme variance in the data made generalization very difficult, but the findings indicated a potential for computer based interactive fiction as a useful tool for developing reading sl

Metal music as critical dystopia : humans, technology and the future in 1990s science fiction metal

Metal Music as Critical Dystopia: Humans, Technology and the Future in 1990s Science Fiction Metal seeks to demonstrate that the dystopian elements in metal music are not merely or necessarily a sonic celebration of disaster. Rather, metal music's fascination with dystopian imagery is often critical in intent, borrowing themes and imagery from other literary and cinematic traditions in an effort to express a form of social commentary. The artists and musical works examined in this thesis maintain strong ties with the science fiction genre, in particular, and tum to science fiction conventions in order to examine the long-term implications of humanity's complex relationship with advanced technology. Situating metal's engagements with science fiction in relation to a broader practice of blending science fiction and popular music and to the technophobic tradition in writing and film, this thesis analyzes the works of two science fiction metal bands, VOlvod and Fear Factory, and provides close readings of four futuristic albums from the mid to late 1990s that address humanity's relationship with advanced technology in musical and visual imagery as well as lyrics. These recorded texts, described here as cyber metal for their preoccupation with technology in subject matter and in sound, represent prime examples of the critical dystopia in metal music. While these albums identify contemporary problems as the root bf devastation yet to come, their musical narratives leave room for the possibility of hope , allowing for the chance that dystopia is not our inevitable future.

Postcolonial entanglements of Power, Race, Class and Privilege in Child and Youth Care Work Within a Brazilian Favela

This research assesses the various aspects of Child and Youth Care (CYC) work and how relationships between child or youth and care provider are limited and constricted within greater political, social and historical contexts. Specifically, this research takes place internationally in Rio de Janeiro, Brazil within a favela (slum) and unveils the entangled and complex relationship that I, not only as an ethnographer, but also as a CYC worker had with the many young people that I encountered. It will address a variety of theories that demonstrate the potentials of reproducing oppressive relationships, and argue that it is imperative for CYC workers to critically reflect on the greater contexts in which their work is situated in order to gain forces with those young people whom they are attempting to serve.

Tests of Conditional Asset Pricing Models in the Brazilian Stock Market

In this paper, we test a version of the conditional CAPM with respect to a local market portfolio, proxied by the Brazilian stock index during the 1976-1992 period. We also test a conditional APT model by using the difference between the 30-day rate (Cdb) and the overnight rate as a second factor in addition to the market portfolio in order to capture the large inflation risk present during this period. The conditional CAPM and APT models are estimated by the Generalized Method of Moments (GMM) and tested on a set of size portfolios created from a total of 25 securities exchanged on the Brazilian markets. The inclusion of this second factor proves to be crucial for the appropriate pricing of the portfolios.

Tests of Conditional Asset Pricing Models in the Brazilian Stock Market

In this paper, we test a version of the conditional CAPM with respect to a local market portfolio, proxied by the Brazilian stock index during the 1976-1992 period. We also test a conditional APT model by using the difference between the 30-day rate (Cdb) and the overnight rate as a second factor in addition to the market portfolio in order to capture the large inflation risk present during this period. the conditional CAPM and APT models are estimated by the Generalized Method of Moments (GMM) and tested on a set of size portfolios created from a total of 25 securities exchanged on the Brazilian markets. the inclusion of this second factor proves to be crucial for the appropriate pricing of the portfolios.

Mariage et contrat : Fiction ou complémentarité?

Faculté de droit

L’égalité souveraine : entre fiction et outil juridiques

L’idée d’une égalité souveraine apparaît en même temps que le système international multilatéral. Bien que l’égalité souveraine soit consacrée explicitement dans la Charte des Nations Unies, le principe reste indéfini. Cette étude propose une définition de l’égalité souveraine en trois facettes : l’égalité formelle, l’égalité législative et l’égalité existentielle. Suite à l’examen des trois dimensions de l’égalité souveraine, une conception stricte de l’égalité souveraine ne peut être soutenue puisque toutes les facettes sont atteintes d’une relativité soit par la légalisation de l’hégémonie, par la bifurcation de l’ordre juridique international, la représentation inégale au sein des institutions multilatérales ou par l’anti-pluralisme. Bref, l’examen de chacune des facettes du principe de l’égalité souveraine démontre que l’égalité souveraine est une fiction juridique. Le principe de l’égalité souveraine peut difficilement être justifié par rapport à la réalité de la société internationale. Il demeure néanmoins utile, ne serait-ce que pour freiner le pouvoir des Grandes Puissances et se poser comme un idéal à atteindre.

Certification of community-based forest enterprises (CFEs): limits of the Brazilian experiences

The Brazilian Amazon is one of the world’s largest tropical forests. It supplies more than 80 % of Brazil’s timber production and makes this nation the second largest producer of tropical wood. The forestry sector is of major importance in terms of economic production and employment creation. However, the Brazilian Amazon is also known for its high deforestation rate and for its rather unsustainably managed timber resources, a fact which puts in the balance the long-term future of the forestry sector in the region. Since the mid- 1990s, with strong support from World Wildlife Fund (WWF), the number of tropical forests certified by the Forest Stewardship Council (FSC) has significantly increased. This is especially true for projects sponsored by large scale companies. The number of community- based forest management projects has also increased. Certification of community-based forest enterprises (CFEs) was initially a goal for the sponsors and community members. Certification is viewed as a way to reach alternative timber markets. In Brazil, the state of Acre has the highest concentration of CFEs certified by FSC. Most of them have been implemented with the support of environmental NGOs and public funds. Environmental NGOs strongly defend the advantages of certification for communities; however, in reality, this option is not that advantageous. Despite all the efforts, the number of participants in each project remains low. Why is this occurring? In this paper, we analyze the underlying motives of a few individual’s participation in CFEs certification projects. We aim to present and discuss some factors that shape the success of CFEs and their later certification. The results are based on surveys conducted in two certified CFEs in the state of Acre.

La fiction est-elle un outil adapté pour transmettre l’Évangile? : réflexion à partir de ma pratique d’auteure

L’objectif de ce mémoire est d’analyser une praxis, la mienne, au moyen des techniques de la praxéologie, en tentant ainsi de réaffirmer le bien-fondé de mon travail d’auteure au service de la foi. En effet, la rédaction de Saffia, femme de Smyrne, débutée après une quinzaine d’années de vie professionnelle active en tant qu’écrivaine, me laisse croire que ce roman historique et sa présentation sont des outils adaptés pour transmettre l’Évangile. Ma recherche débute par une présentation générale de l’œuvre de fiction Saffia, femme de Smyrne ainsi que des conférences qui en découlent. Je mettrai ensuite en mots l’observation du discours secondaire, composé des appréciations ou des impressions de lecteurs. Mon interprétation ou mon hypothèse surgiront de ma problématisation par la question praxéologique Pourquoi est-ce que je fais ce que je fais et seront formulées au moyen des cinq fonctions d’élaboration. La partie ayant trait à la transmission de l’Évangile sera évaluée par des lectures en théologie, qui mettent en exergue les études d’auteurs : Jean-Guy Nadeau, Pierre Vadeboncœur, et Norbert Greinacher tandis que celle référant aux sciences humaines sera étudiée au moyen des œuvres de spécialistes Gérard Delteil, Régis Debray, Félix Moser et Antoine Compagnon. Soutenue par ces différentes études, je serai en mesure de mieux définir ce que la fiction en général peut apporter à la transmission de l’Évangile en m’appuyant sur l’étude de la fiction en théologie faite par des auteurs comme Paul Ricœur et Joseph Moingt. Je conclurai par une réflexion sur le mode de transmission de Saffia, femme de Smyrne et, je l’espère, par une explication de la raison pour laquelle je continuerai à utiliser la fiction pour transmettre l’Évangile. Une courte nouvelle me permettra d’appliquer mon étude et ainsi d’ouvrir ma réflexion dans une praxis.