485 resultados para tourists
Resumo:
The inferences obtained from the study are presented in coherent area-specific levels so as to understand the ecotourism and its sub-sector areas for the researchers and policy makers about the issues, importances and potentialities of the sector. An analysis of the tourism sector in Kerala has shown tremendous growth both in terms of tourist arrivals and in terms of revenue generation from direct and indirect sources. The foreign tourist visitors in Kerala in 2014 was 9,23,336 which shows 7.60 percent increase from the last year and the domestic tourist visitors were 1,16,95,411 which again shows 7.71 percent increase, is a clear evidence of its potential. In 2014 the industry contributed revenue of 24885.44 crores from direct and indirect sources giving rise to an increase of 12.11 percent from the last year. A dichotomy of tourists and ecotourists shows that tourists in the ecotourism destinations come to 42.6 percent of the total, shows the scope, significance and its potential. Correlation of zone-wise tourist arrivals based on the ecotourism destinations highlights the fact that with only 19 of the 64 destinations that come in the central zone are the most preferred centres (around 54 percent) for the domestic as well as foreign tourists. The north zone encompassing 6 districts with rich biodiversity shows that the tourists‟ arrival patterns exhibit less promising results. Though the north zone has 31 ecotourism destinations of the state receives only 6.19 percent of the foreign visitors. The ecotourism activities in the state are primarily managed by the Eco-Development Committees (EDCs) and the Vana Samrakshana Samithies (VSS) under the Forest Development Agency of Kerala. Social class-wise categorization of membership shows that 13142 families have membership in 190 EDCs with SC (28 percent), ST (33 percent) and other marginalised communities (39 percent). But this in the VSS shows that 400 VSS have 59085 members actively engaged in ecotourism activities and social category of the VSS makes clear that majority are from the other marginalized fringe households with 62 percent where as the participation of SC is 12 percent and ST is 26 percent. An evaluation of the socio-economic and demographic matrix of the community members involved in ecotourism activities brings out region specific differences. About 75.70 percent of the respondents are males and the rest are females. Majority of the respondents (about 60 percent) are in the age group of 20 to 40 years, followed by the age group of 40-50 (20 percent). The average age of respondents in the three zones is between 35 and 37 years. The majority of the respondents are married, a few are unmarried. Average family size is 4-5 members and differences are identified among zones. Average number of adults per household is 3 and child per household is 2. Majority have an education of 10th class and below i.e. about 60 percent of the sample have only basic school education like primary, secondary and high school (i.e. up to SSLC but not passed) level. About 18 percent are SSLC passed, 10 percent are undergraduates whereas 6 percent constitute respondents having qualification of graduation and above. Majority of the „graduates and above‟ are from south and central zone. Inter-zone differences in educational profile are also identified with lesser number of „graduates and above‟ are identified in the north zone compared to the other two zones. Investigating into the income and livelihood options of the respondents gives insight about the prominence of ecotourism as an employment and livelihood option for the community members, as more than 90 percent of the respondents have cited tourism sector as their main employment option. Most (49.30 percent) of respondents get 100 percent income from tourism related activities, followed by 37.30 percent of community members have income between 75-99 percent from tourism whereas the rest (13 percent) have less than 74 percent of their income from tourism and there exists difference between zones and percentage of income. Financial habit shows that about 49.7 percent hold active bank accounts, 61 percent have savings behaviour and 73.8 percent have indebtedness. Analysis about the ownership of house brings to light that 37 percent of respondents live in their own house followed by 25.7 percent in government funded/provided house and 21 percent in their parent‟s house and 3.5 percent in rented house. About 12 percent of the respondents have other kinds of accommodation facilities such as staff quarters, etc. But in the case of north zone majority i.e. 52 percent primarily depend on the government funded house indicating the effectiveness of government housing programme. Standard of living measured in SLI frameworks shows that majority of the respondents have medium SLI values (42.3 percent); the remaining 47.7 percent have low SLI and 10 percent have high SLI. The community members have been benefitted immensely from forest and its resources. Since the ecotourism destinations are located amidst the wildlife settings, majority of them depend on forest for their livelihood. The information on the tourist‟s demographic characteristics like age, sex, educational qualification and annual income show that the age category of domestic and foreign tourists falls below the age group of less than 35 years (about 65 percent), whereas only 16 percent of tourists are aged above 46 years. The age group below 25 years consists of more international tourists (31.3 percent) compared to the proportion of domestic tourists (12.5 percent). Male-female ratio shows that the males constitute 56 percent of the sample and females with 44 percent. The factors determining the impact of ecotourism programmes in the community was evaluated with the aid of a factor analysis with 12 selected statements. The worries and concerns of the community members about the impact of ecotourism on the environment are well understood from this analysis. It can be drawn that environment protection and the role of ecotourism in improving the income and livelihood options of the local communities is the most important factor concerning the community members.
Resumo:
Fotografie ist zu einem festen Bestandteil technisierter Kulturen geworden, zu so einem selbstverständlichen Segment unserer Gesellschaft, dass wir sie als solche oft gar nicht mehr wahrnehmen. Dabei haben die Bilder den Blick auf die Welt radikal verändert und neue Wirklichkeiten geschaffen. Die Durchdringung unserer Welt mit dieser visuellen Macht, erfordert die grundsätzliche Feststellung, dass fotografische Bilder nicht einfache Abbilder der Realität sind, sie dürfen nicht mit dieser verwechselt werden. Deshalb wird zunächst das Wesen der Fotografie thematisiert, um anschließend die Bildproduktion als zentrales Medium touristischer Aneignung zu illustrieren. Kernstück der Ausführungen bilden Reflexionen zu Motivationen und Funktionen des Fotografierens im Urlaub. An dieser Stelle findet dann eine Verknüpfung von Rassismus und Reisefotografie statt, wobei sich die geäußerten Denkmuster und beschriebenen Verhaltensweisen auf Touristen, die aus den westlichen Instudrienationen stammen und in die Länder des Südens reisen, beziehen. Die Ergebnisse werden mit empirisch gewonnenen Ausssagen von Urlaubern und mit Fotografien selbst belegt.
Resumo:
The rivers are considered as the life line of any country since they make water available for our domestic, industrial and recreational functions. The quality of river water signifies the health status and hygienic aspects of a particular region, but the quality of these life lines is continuously deteriorating due to discharge of sewage, garbage and industrial effluents into them. Thrust on water demand has increased manifolds due to the increased population, therefore tangible efforts to make the water sources free from pollution is catching attention all across the globe. This paper attempts to highlight the trends in water quality change of River Beas, right from Manali to Larji in India. This is an important river in the state of Himachal Pradesh and caters to the need of water for Manali and Kullu townships, besides other surrounding rural areas. The Manali-Larji Beas river stretch is exposed to the flow of sewage, garbage and muck resulting from various project activities, thereby making it vulnerable to pollution. In addition, the influx of thousands of tourists to these towns also contributes to the pollution load by their recreational and other tourist related activities. Pollution of this river has ultimately affected the livelihood of local population in this region. Hence, water quality monitoring was carried out for the said stretch between January, 2010 and January, 2012 at 15 various locations on quarterly basis, right from the upstream of Manali town and up to downstream of Larji dam. Temperature, color, odor, D.O. , pH, BOD, TSS, TC and FC has been the parameters that were studied. This study gives the broad idea about the characteristics of water at locations in the said river stretch, and suggestions for improving water quality and livelihood of local population in this particular domain.
Resumo:
At many locations in Myanmar, ongoing changes in land use have negative environmental impacts and threaten natural ecosystems at local, regional and national scales. In particular, the watershed area of Inle Lake in eastern Myanmar is strongly affected by the environmental effects of deforestation and soil erosion caused by agricultural intensification and expansion of agricultural land, which are exacerbated by the increasing population pressure and the growing number of tourists. This thesis, therefore, focuses on land use changes in traditional farming systems and their effects on socio-economic and biophysical factors to improve our understanding of sustainable natural resource management of this wetland ecosystem. The main objectives of this research were to: (1) assess the noticeable land transformations in space and time, (2) identify the typical farming systems as well as the divergent livelihood strategies, and finally, (3) estimate soil erosion risk in the different agro-ecological zones surrounding the Inle Lake watershed area. GIS and remote sensing techniques allowed to identify the dynamic land use and land cover changes (LUCC) during the past 40 years based on historical Corona images (1968) and Landsat images (1989, 2000 and 2009). In this study, 12 land cover classes were identified and a supervised classification was used for the Landsat datasets, whereas a visual interpretation approach was conducted for the Corona images. Within the past 40 years, the main landscape transformation processes were deforestation (- 49%), urbanization (+ 203%), agricultural expansion (+ 34%) with a notably increase of floating gardens (+ 390%), land abandonment (+ 167%), and marshlands losses in wetland area (- 83%) and water bodies (- 16%). The main driving forces of LUCC appeared to be high population growth, urbanization and settlements, a lack of sustainable land use and environmental management policies, wide-spread rural poverty, an open market economy and changes in market prices and access. To identify the diverse livelihood strategies in the Inle Lake watershed area and the diversity of income generating activities, household surveys were conducted (total: 301 households) using a stratified random sampling design in three different agro-ecological zones: floating gardens (FG), lowland cultivation (LL) and upland cultivation (UP). A cluster and discriminant analysis revealed that livelihood strategies and socio-economic situations of local communities differed significantly in the different zones. For all three zones, different livelihood strategies were identified which differed mainly in the amount of on-farm and off-farm income, and the level of income diversification. The gross margin for each household from agricultural production in the floating garden, lowland and upland cultivation was US$ 2108, 892 and 619 ha-1 respectively. Among the typical farming systems in these zones, tomato (Lycopersicon esculentum L.) plantation in the floating gardens yielded the highest net benefits, but caused negative environmental impacts given the overuse of inorganic fertilizers and pesticides. The Revised Universal Soil Loss Equation (RUSLE) and spatial analysis within GIS were applied to estimate soil erosion risk in the different agricultural zones and for the main cropping systems of the study region. The results revealed that the average soil losses in year 1989, 2000 and 2009 amounted to 20, 10 and 26 t ha-1, respectively and barren land along the steep slopes had the highest soil erosion risk with 85% of the total soil losses in the study area. Yearly fluctuations were mainly caused by changes in the amount of annual precipitation and the dynamics of LUCC such as deforestation and agriculture extension with inappropriate land use and unsustainable cropping systems. Among the typical cropping systems, upland rainfed rice (Oryza sativa L.) cultivation had the highest rate of soil erosion (20 t ha-1yr-1) followed by sebesten (Cordia dichotoma) and turmeric (Curcuma longa) plantation in the UP zone. This study indicated that the hotspot region of soil erosion risk were upland mountain areas, especially in the western part of the Inle lake. Soil conservation practices are thus urgently needed to control soil erosion and lake sedimentation and to conserve the wetland ecosystem. Most farmers have not yet implemented soil conservation measures to reduce soil erosion impacts such as land degradation, sedimentation and water pollution in Inle Lake, which is partly due to the low economic development and poverty in the region. Key challenges of agriculture in the hilly landscapes can be summarized as follows: fostering the sustainable land use of farming systems for the maintenance of ecosystem services and functions while improving the social and economic well-being of the population, integrated natural resources management policies and increasing the diversification of income opportunities to reduce pressure on forest and natural resources.
Resumo:
L’estudi pretén establir si el turista de negocis es pot considerar un segment de mercat diferenciat del turista d’oci, ara que els vols de baix cost augmenten. Per això s’analitza una mostra de turistes estrangers en vols de baix cost a l’aeroport de Girona al 2005. Els resultats apunten a unes característiques diferencials en la demanada del turista de negocis, com són la durada de l’estança,i el tipus d’allotjament, però no s’aprecien diferències en la valoració del preu i de l’hora del vol, ni en la tipologia del bitllet
Resumo:
Durante el desarrollo de este trabajo de grado, se describe la posibilidad de incrementar estratégicamente el potencial de atraer visitantes extranjeros al país. Colombia es un lugar lleno de biodiversidad, cultura y belleza; pero algunas circunstancias como la guerra, la mala imagen a nivel internacional y la pobre infraestructura turística, han detenido el crecimiento de los indicadores turísticos. La implementación de diferentes estrategias distintivas para posicionar la industria turística y para lograr el mejoramiento continuo, como la definición de planes de contingencia para luchar en contra de la violencia y la inseguridad, el mejoramiento de las condiciones de infraestructura, la mejor capacitación y entrenamiento de todas las personas relacionadas con este segmento de mercado y también los esfuerzos por difundir en mayor proporción información clara y eficiente sobre Colombia; son algunos de los principales objetivos que deben ser alcanzados para incrementar el nivel de atractividad del sector para visitantes internacionales, y también, estas estrategias contribuirán al mejoramiento de los indicadores de desempeño del sector y del país en general.
Resumo:
El presente estudio apuntó a dar respuestas al interrogante siguiente: ¿Cuáles son las estrategias más acertadas que deben establecerse para mejorar los problemas del sector turismo en Cartagena y hacerlo más competitivo en el mercado internacional? Para ello se planteó el siguiente objetivo: Analizar el sector turismo de Cartagena, haciendo un diagnóstico a través de la Matriz DOFA, para establecer estrategias acertadas a los problemas encontrados, a fin de mejorar el producto turístico y hacerlo más competitivo en el mercado internacional. Para lograrlo se siguieron los siguientes pasos: – se caracterizó el sector turismo de la ciudad de Cartagena, identificando los puntos críticos del mercado hotelero a través del trabajo de campo (indagando en empresas hoteleras, de turismo y alcaldía distrital) – se evidenciaron las inconformidades de los turistas, aplicando una encuesta de satisfacción al cliente que sirvió para determinar las estrategias más acertadas a los problemas encontrados – se elaboró un diagnóstico a través de la Matriz DOFA para determinar las causas reales a los problemas presentados en este sector, que orientara la elaboración de las estrategias de mejoras – finalmente se elaboraron las estrategias a los problemas encontrados, encaminadas a mejorar el sector y poder competir en el mercado internacional.
Resumo:
El propósito de este ensayo es promover reflexiones sobre el paisaje urbano que vayan más allá del concepto de paisaje natural y de la noción de paisaje como objeto de representación pictórica. Gracias a una excursión inicial por la estética de la impureza propuesta por Mathieu Kessler, se describen los modos de ser del viajero y del turista: dos de los posibles enfoques perceptivos del paisaje que implican, cada uno a su manera, una particular disposición para la felicidad en el espacio geográfico. Semejante descripción ético-estética se amplia para recorrer, en sus complicidades, tensiones y paradojas, el modo de ser “citadino” o “ciudadano” de quien transita la ciudad contemporánea. Se defiende así la idea de que el exceso de ciudad que constituye ontológicamente la urbe contemporánea es en parte compensado —felicidad en la infelicidad— con la disposición ético-estética del transeúnte urbano.-----The aim of this essay is to promote thought on urban landscapes that go further than the concept of natural landscapes and than the notion of a landscape as an object of pictorial representation. Thanks to an initial digression of the esthetics of impurity proposed by Mathieu Kessler, the traveler’s and tourist’s way of being are described: two of the possible landscape’s perceptive focuses that imply, each in their own way, a particular disposition towards joy in the geographical area. Such ethical-esthetic description is widened to cover, the “urban city dweller” or the “citizen’s” ways of being and transiting the contemporary city within its complicities, pressures and paradoxes; thus defending the idea that the excess city which ontologically constitutes the contemporary metropolis is in part compensated –happiness in unhappiness– with the ethical-esthetic disposition of the temporary urban resident.
Resumo:
Treball final de carrera què vol determinar quins mètodes haurà de seguir l’ Associació de Turisme Rural Girona per conèixer el perfil del turista rural a les comarques gironines. En aquesta investigació es determina quin és el model d’ enquesta a seguir i la seva correcta distribució
Resumo:
El conocimiento sobre los perfiles de los viajeros de bajo coste y de sus preferencias por las diversas características o atributos del vuelo es más bien escaso. La segmentación de mercados es un instrumento útil para los encargados de la toma de decisiones relacionadas con el turismo, ya sean públicos o privados. Esto es particularmente relevante en este contexto, desde el momento que el viaje de bajo coste es una nueva forma de atraer turistas a un destino turístico y no se sabe demasiado sobre las diferentes preferencias y valoraciones de estos viajeros. Este artículo evalúa la diversidad e importancia de estas preferencias mediante la identificación de diferentes segmentos de mercado aplicando un análisis de segmentación a posteriori. La segmentación se ha realizado aplicando técnicas de análisis cluster o de conglomerados sobre los datos obtenidos de una encuesta. A partir de la literatura consultada, se ha planteado como hipótesis que si bien la tarifa (bajo coste o precio bajo) es una variable de primer orden en la formación de posibles segmentos, no es la única, de forma que existen otras relativas a las características del vuelo o de la calidad percibida del destino turístico que también influyen diferenciando preferencias y generando otros potenciales segmentos de usuarios
Resumo:
La tesi es planteja en quina mesura l'estructura de la xarxa social existent en un districte turístic entre els diferents actors que la conformen, i la posició que aquests ocupen en la mateixa, afecta a la estacionalitat de la demanda hotelera del districte. S'assumeix que els fluxos d'informació i coneixement entre els actors del districte, i també entre aquests i d'altres actors externs determinaran la seva capacitat d'innovació, i per tant, la seva capacitat de creació de nous productes i ofertes turístiques capaces d'atraure turistes fora de la temporada alta. Així, es pretén analitzar si els hotels millor posicionats dins de l'estructura de relacions d'un districte turístic d'àmbit comarcal es corresponen amb els que presenten una millor estacionalitat en termes d'allargament de la temporada, de mesos d'obertura i de millora de l'ocupació en els dos darrers períodes. Addicionalment, s'analitza en quina mesura els segments de mercat turístic als que els hotels dirigeixen els seus esforços expliquen les diferencies d'estacionalitat entre ells.
Resumo:
El Volcán Arenal es un joven estratovolcán (7ka) localizado en el noroeste de Costa Rica. Inicio su presente ciclo eruptivo el 29 de Julio de 1968 con una gran explosión lateral que mató alrededor de 90 personas. En el momento inicial de la erupción los alrededores del volcán estaban ocupados principalmente por fincas ganaderas. Hoy día, 40 años después de constante actividad volcánica las tierras dedicadas a la ganadería en los alrededores del volcán han retrocedido como principal actividad económica para dar paso a la creciente infraestructura turística. La población de La Fortuna, la ciudad más cercana al volcán (5 km) ha crecido aceleradamente como producto del desarrollo del turismo y la cercanía al volcán. Considerando los peligros volcánicos presentes, las tendencias de crecimiento de la población, y la extensión de la actividad turística, se propone una zonificación de los usos del suelo en La Fortuna de San Carlos y alrededores del Volcán Arenal. El estudio de percepción del riesgo en la población fue implementado en La Fortuna y alrededores con posee una población de aproximadamente 12000 personas. La población fue dividida en dos segmentos para el análisis. Lo primero fue una muestra (N=32) de la población directamente involucrada en la actividad turística (dueños de hotel, empleados, dueños de restaurante, operadora de tour, etc). La segunda (N=40) fue una muestra de la población residente en la ciudad de La Fortuna y alrededores, relacionados o no con las actividades turísticas. Se diseño una entrevista para cada segmento investigado. Así se investigó la percepción del riesgo de la población directamente beneficiada por el turismo atreves de la actividad volcánica y la población residente. El Volcán Arenal es visto de dos formas diferentes por la población que vive en la zona de La Fortuna. Por un lado, la población que vive directamente de la actividad turística, mencionan que el volcán es la razón del acelerado crecimiento económico en el lugar durante la última década. Además, para este grupo el Arenal es la fuente de cientos de empleos y la fuerza que ha transformado a La Fortuna de un poblado rural a una prospera ciudad con una inusual oferta de servicios para los turistas y residentes. Por otra parte, los residentes que no dependen directamente de la actividad turística creen que el volcán es el más importante peligro natural en la zona, sin embargo han aprendido a convivir con él.
Resumo:
The objectives of the thesis are identify in the current tourism landscape, tourist typologies which are capable of ensuring an adequate level of sustainability, ie that take into account the need to establish effective partnerships between major players in the touristic sector: 1. Looking for practical examples of more responsible tourism forms with resources. 2. Stressing the role played by ecotourism, this form of tourism according to the qual makes your holiday visitors relate more directly conscious of environmental and sociocultural present in the venue. 3. identifying actions to ensure the protection of the environment and the economic take off by traditionally depressed areas. 4. identifying objects aimed at boosting tourism consumption of a natural protected area interpreted as ideal as post-Fordist real space and identify profiles of tourists in protected areas. Also if tourism products linked to nature, culture and cuisine can help to revitalize the Ligurian coastal tourism 5. Checking if the regional system of protected areas has produced results in both environmental protection and endogenous development through tourism. 6. Quantifying the actual supply of the areas studied. 7. Checking if the three parks studied were identified and developed specific objects of tourist consumption.
Resumo:
Mirades Turístiques a la ciutat és un estudi sobre el comportament del turisme en les ciutats monumentals, a partir de l'experiència viscuda pels visitants del Barri Vell de Girona. Una recerca que ha pretès determinar, precisament, la forma com els visitants entren en contacte amb el patrimoni monumental de la ciutat medieval. A partir, d'identificar quins factors influeixen (i quins no) en el comportament dels turistes durant la seva visita, tant pel que fa referència als factors ambientals generals (la meteorologia, la congestió, la informació...) com els factors singulars de cada visitant. Per tal d'assolir aquests objectius, en hem plantejat una sèrie d'hipòtesis de treball: 1. Existeix una manera turística d'apropar-se al patrimoni que té les seves pròpies regles, les seves estructures específiques i en conseqüència la necessitat d'uns instruments de gestió particulars. 2. L'aproximació del turista al patrimoni monumental és el resultat de dues forces aparentment contradictòries. D'una banda, el turista tendeix a reproduir pautes de comportament socialment construïdes que prenen la forma d'un ritual. D'altra banda, més enllà d'aquest patró comú, cada visitant viu una experiència singular. Per tant, la relació amb el patrimoni és el resultat d'un subtil equilibri entre experiència i ritual. 3. El consum turístic del patrimoni depèn de la relació entre quatre factors. El primer, la imatge del lloc, és la projecció (sovint idealitzada) de l'espai de visita, una metàfora de la ciutat. El segon, el codi d'interpretació turístic , actua com una mena de ritual, un guió no escrit de la pràctica turística. En tercer lloc, el substrat material que són els components artístics, històrics o culturals de la destinació: la geometria del casc, les visuals, el pes de la història o el valor estètic de les peces condicionen, com és obvi, la mirada turística. Finalment, l'experiència està condicionada per la gestió (pública i privada) del turisme: informació, fluxos, interpretació... L'estudi s'ha sustentat en una metodologia inèdita basada en l'observació directa a partir del seguiment dels visitants durant els seus recorreguts. Hem observat el visitants i hem recollit la informació bàsica de la seva visita: l'itinerari, els monuments visitats, les actituds manifestades, els temps d'estada... Aquesta metodologia ha estat ja implementada en alguns estudis de públic de diversos museus. S'han recollit tres tipus de dades: dades relacionades amb els arcs (segment de carrer entre dues interseccions), dades relacionades amb els nodes (els elements d'interès) i dades relacionades amb el visitant. Les tres fonts estan unides per un identificador comú, que és el codi del turista. Això ens ha permès vincular les dades dels visitants amb el seu recorregut i la seva visita als monuments de la ciutat. Els resultats de l'estudi ens han permès identificar els factors que singularitzen l'apropament dels visitants al patrimoni i que el diferencien d'altres formes de relació o ús. És a dir, els factors que incideixen en el comportament dels visitants de Girona. Així mateix, hem pogut definir models d'itineraris amb una estructura interna molt compacta però molt diferents entre ells; que ens evidencien que, malgrat les regularitats detectades en les visites dels turistes de la ciutat, també existeixen elements diferencials en el seu comportament. Hem detectat quatre models de recorreguts urbans que hem anomenat: itinerari bàsic, comercial, complex i de les muralles, que a l'hora es poden subdividir en varies categories. Finalment, els estadístics multivariants ens han permès demostrar que la relació entre el turista i el patrimoni respon almenys a quatre formes de consum diferenciades, que hem anomenat "no turistes", "rituals", "interessats" i "erudits".
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RESUMO: Esta dissertação visa dar uma contribuição para o desenvolvimento do turismo de STP (São Tomé e Príncipe). Foram consideradas variáveis como a experiência turística, satisfação turística, imagem turística e a intenção de recomendar a região/país, de modo a aferir as percepções dos turistas estrangeiros relativamente à avaliação da imagem turística, atendendo que o país possui um conjunto de características naturais para a prática do turismo. Neste contexto, foi aplicado um inquérito aos turistas na capital de S.Tomé (nomeadamente em, hotéis, residenciais, restaurantes, bares e no Aeroporto Internacional de São Tomé) entre os meses de Março a Maio de 2010. O estudo desenvolvido tem duas vertentes, a exploratório/descritivo e conclusiva, com ênfase na análise do tipo qualitativo e quantitativo. Utilizou-se igualmente a análise de regressão, a qual permitiu perceber a relação entre as variáveis identificadas, constatando-se que a percepção de imagem global, o passa-palavra positiva e a intenção de voltar depende da identidade do local e dos alimentos e bebidas. ABSTRACT: This dissertation aims to make a contribution to the development of tourism STP (Sao Tome and Principe). Several variables were regarded, such as the tourism experience, tourist satisfaction, tourism image and intention to recommend the region / country in order to gauge the perceptions of foreign tourists with regards to the evaluation of the tourism image, given that the country has a set of natural features for practice tourism. In this context, a survey was administered to tourists in the capital of São Tome and Principe, including hotels, guesthouses, restaurants, bars and the international airport of São Tomé during the months of March to May 2010. The developed study has two components, exploratory / descriptive and conclusive, with emphasis on qualitative and quantitative analysis. It is also used regression analysis, which allowed us to perceive the relationship between the variables identified, noting that the perception of global image, the positive word of mouth and intention to return depends on the identity of the place and food and beverages.