849 resultados para book-to-market


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To date few studies have been undertaken in Portugal dealing with the attitudes, motivations, and profile of tourists who visit World Heritage Sites. Also, few studies have dealt with destination image (e.g., Agapito, Mendes & Valle, 2010; Lopes, 2011). As far as it is known, none have approached the issue of gender differences in the choice of a Portuguese heritage destination. Since cultural tourism destinations need to differentiate themselves from each other, appropriate market segmentation must be based on a deep understanding of the customers’ motivations and preferences. Keeping in mind results from empirical literature (e.g., Silberberg, 1995; Beerli & Martin, 2004; Richards, 2004; Pérez, 2009; Sheng, Shen, & Chen, 2008), gender seems to be a possible approach to market segmentation, whether for Guimarães or for other cultural tourism destinations around the world. Located in the north-western region of Portugal, Guimarães is a city of strong symbolic and cultural significance, and the nomination of its historical centre as a World Heritage Site in 2001 enhanced its tourism potential. This study analyses the possible relation between gender and attitudes and motivations towards a World Heritage Site, such as Guimarães. Additionally, the empirical approach used in the study tries to capture differences in the perceived attributes of the city. Commonalities and distinctions within and between groups of tourists, by focusing on the specific characteristic of gender, were analysed. The study addressed two main questions: first, whether males and females have similar or different preferences in choosing the city as their destination; and, second, whether there are gender differences in the perception of the attributes of Guimarães. A better understanding of the gendered nature of the destination is a valuable cue for shaping products and services according to visitors’ preferences.

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The energy sector has suffered a significant restructuring that has increased the complexity in electricity market players' interactions. The complexity that these changes brought requires the creation of decision support tools to facilitate the study and understanding of these markets. The Multiagent Simulator of Competitive Electricity Markets (MASCEM) arose in this context, providing a simulation framework for deregulated electricity markets. The Adaptive Learning strategic Bidding System (ALBidS) is a multiagent system created to provide decision support to market negotiating players. Fully integrated with MASCEM, ALBidS considers several different strategic methodologies based on highly distinct approaches. Six Thinking Hats (STH) is a powerful technique used to look at decisions from different perspectives, forcing the thinker to move outside its usual way of thinking. This paper aims to complement the ALBidS strategies by combining them and taking advantage of their different perspectives through the use of the STH group decision technique. The combination of ALBidS' strategies is performed through the application of a genetic algorithm, resulting in an evolutionary learning approach.

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Com as atuais exigências do mercado, as empresas têm de dar respostas cada vez mais rigorosas aos clientes, como entregas mais regulares e quantidades mais reduzidas, preços mais baixos e tempos de resposta e entregas menores. Processos e produtos mais flexíveis e inovadores são a chave para a sobrevivência e sucesso de muitas empresas: cumprindo os prazos, aumentando a produtividade dos processos, respondendo rapidamente às necessidades do mercado, reduzindo o stock em toda a cadeia, reduzindo tempo e custos operacionais e integrando todas as estruturas de forma a facilitar a troca de informação, refere Russel e Taylor III, (2003). Nos últimos anos temos assistido a uma constante mudança cultural nas empresas, onde a motivação e o desempenho dos seus colaboradores são tidos como essenciais. No grupo SONAE, as práticas existentes continuam a orientar para uma cultura verdadeiramente inovadora. A implementação da metodologia Kaizen foi uma autêntica revolução em que foram desenvolvidas inúmeras ideias, assentando numa forte mudança cultural. O presente estudo pretende clarificar todo o processo de melhoria contínua através da implementação de ferramentas que lhe estão associadas, bem como as auditorias a esses mesmos procedimentos. Cada vez mais, são identificadas estratégias de melhoria contínua baseadas na filosofia Kaizen como forma de fazer face aos novos desafios. Com a implementação do Kaizen, este projeto terá como principal objetivo averiguar se os funcionários estão a obter resultados positivos nas suas funções diárias, bem como nas tarefas em conjunto com os colegas da sua equipa ou de outras equipas. Assim surge o interesse de um estudo de caso realizado na Direção de Serviços Administrativos da SONAE.

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No âmbito da unidade curricular Dissertação/Projeto/Estágio do 2ºano do Mestrado em Engenharia mecânica – Ramo Gestão Industrial do Instituto Superior de Engenharia do Porto, o presente trabalho de dissertação foi enquadrado num projeto industrial de melhoria com o Instituto Kaizen. O projeto foi desenvolvido num dos maiores fornecedores europeus de componentes em ferro fundido para a indústria automóvel, a Sakthi Portugal SA. A indústria automóvel é um dos mais importantes e exigentes sectores da organização industrial, e por isso é imprescindível que todos os recursos cingidos sejam capazes de enfrentar os requisitos do meio em questão. Para responder de uma forma mais eficiente, a Sakthi Portugal deu início à implementação de um conjunto de ações de melhoria para rentabilizar os seus recursos, respondendo ao mesmo tempo a problemas recorrentes no seu processo de planeamento produtivo Este trabalho pretende avaliar e analisar as ações e decisões tomadas na organização com o propósito de aumentar a produtividade do processo produtivo, reduzindo ao mesmo tempo custos e problemas que afetam todo o fluxo do processo. Em resultado da aplicação da metodologia Kaizen, foi possível atingir-se os objetivos definidos inicialmente, superando-se algumas barreiras que se pensavam intransponíveis. Estas melhorias resultaram numa movimentação interna na fábrica mais facilitada e num aumento global da produtividade. Como consequência positiva dos efeitos deste trabalho, pode apontar-se o facto de que, a Sakthi Portugal SA, aumentou a sua competitividade ao tornar-se numa empresa mais dinâmica, mais adaptada ao mercado e com níveis de satisfação do cliente muito superiores.

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O estágio realizado ocorreu numa empresa do Grupo Quantal, empresa essa que para além de fabricar e comercializar portas de segurança, presta serviços de qualidade no que diz respeito à construção, arquitetura e acabamentos. A pensar na constante inovação e nas melhores tendências mundiais, a empresa decidiu apostar na produção e comercialização de um novo produto, as casas de construção rápida, pretendendo com este tipo de construção não só evoluir em relação às soluções de mercado, mas manter-se na linha da frente do desenvolvimento. O objetivo deste estágio centrou-se assim na colaboração da realização de um Plano de Negócios para a produção e comercialização de casas de construção rápida, por forma a estruturar as principais ideias e objetivos que se deseja atingir, definindo os passos necessários para que os mesmos sejam alcançados e os riscos e as incertezas sejam diminuídos, para que se consiga com maior exatidão analisar a viabilidade económica e financeira do projeto. Complementarmente, no decurso do estágio foram ainda realizadas atividades usuais de um departamento financeiro: reconciliações bancárias, análise de extratos de conta corrente dos fornecedores e clientes, conversação com clientes e fornecedores para definirmos previsões de recebimento e pagamento respetivamente, elaboração de mapas de fluxos de caixa, e preparação de informação para o Plano de Tesouraria.

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Dissertação para obtenção do Grau de Mestre em Engenharia Electrotécnica e de Computadores

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Double degree

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The purpose of this work project was to analyze and evaluate the potential impact of a technological innovation in the telecommunications sector, across a wide range of business areas. A cost-benefit and competitive analysis for each pre-selected business area was conducted, as well as national and international benchmarks. As a result of the analysis, a list of prioritized business areas, presenting more immediate opportunities for Portugal Telecom, was created and implications for go-to-market strategies were inferred from the conclusions reached. In addition, a final recommendation that redefined the company’s positioning strategy was made

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As increasingly more sophisticated materials and products are being developed and times-to-market need to be minimized, it is important to make available fast response characterization tools using small amounts of sample, capable of conveying data on the relationships between rheological response, process-induced material structure and product characteristics. For this purpose, a single / twin-screw mini-extrusion system of modular construction, with well-controlled outputs in the range 30-300 g/h, was coupled to a in- house developed rheo-optical slit die able to measure shear viscosity and normal-stress differences, as well as performing rheo-optical experiments, namely small angle light scattering (SALS) and polarized optical microscopy (POM). In addition, the mini-extruder is equipped with ports that allow sample collection, and the extrudate can be further processed into products to be tested later. Here, we present the concept and experimental set-up [1, 2]. As a typical application, we report on the characterization of the processing of a polymer blend and of the properties of extruded sheets. The morphological evolution of a PS/PMMA industrial blend along the extruder, the flow-induced structures developed and the corresponding rheological characteristics are presented, together with the mechanical and structural characteristics of produced sheets. The application of this experimental tool to other material systems will also be discussed.

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Tese de Doutoramento em Ciências da Administração

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Tese de Doutoramento Plano Doutoral em Engenharia Eletrónica e de Computadores.

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[Excerpt] Academic spin-offs, technological ventures born inside Universities, have increasingly strengthen the connections between the scholarship and the economy, by fostering the role of technology transfer and knowledge commercialization. This presentation will outline the major steps in taking an idea or a technology to market, growing the venture and aiming at securing a successful exit. Also, it will present BCTechnologies (Bacterial Cellulose Technologies), a spin-off from the University of Minho (Portugal). (...)

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Tese de Doutoramento em Ciência e Engenharia de Polímeros e Compósitos.

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This thesis presents the research and development of sustainable design guidelines for the furniture and wood products industry, suitable for sustainably enhancing design, manufacturing and associated activities. This sustainable guideline is based on secondary research conducted on subject areas such as ‘eco’ design, ‘green’ branding and ‘green’ consumerism, as well as an examination of existing certifications and sustainable tools techniques and methodologies, national and international drivers for sustainable development and an overview of sustainability in the Irish furniture manufacturing context. The guideline was further developed through primary research. This consisted of a focus group attended by leading Irish designers, manufacturers and academics in the area of furniture and wood products. This group explored the question of ‘green branding’ saturation in the market and the viability of investing in sustainability just yet. Participants stated that they felt the market for ‘green’ products is evolving very slowly and that there is no metric or legal framework present to audit whether or not companies are producing products that really embody sustainability. All the participants believed that developing and introducing a new certification process to incorporate a sustainable design process was a viable and necessary solution to protecting Irish furniture and wood manufacturers going forward. For the purposes of the case study, the author investigated a ‘sustainable’ design process for Team woodcraft, Ltd., through the design and development of a ‘sustainable’ children’s furniture range. The case study followed a typical design and development process; detailing customer design specifications, concept development and refinement and cumulating in final prototype, as well as associated engineering drawings. Based on this primary and secondary research, seven fundamental core principles for this sustainable guideline have been identified by the author. The author then used these core principles to expand into guidelines for the basis of proposed new Irish sustainable design guidelines for the furniture and wood products industry, the concept of which the author has named ‘Green Dot’. The author suggests that the ‘Green Dot’ brand or logo could be used to market an umbrella network of Irish furniture designers and manufactures who implement the recommended sustainable techniques.

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Using microdata, we analyse the determinants of firm relocation and conventional outsourcing decisions as a way to reduce employment. The results for a sample of 32 countries show the relevance of factors not considered previously in the literature. Firms that are below average in quality or innovation have a higher propensity to externalise part of their production through outsourcing, while lower relative profitability and longer time to market for new products each imply a higher probability of relocation.