Análisis de los impactos generados por la inversión publicitaria caso sector "telefonía móvil" en los medios de comunicación impresos, TV, e Internet” realizando un comparativo de los años 2007 – 2008 - 2009

Los medios publicitarios representan en el proceso de comunicación publicitaria los canales a través de los cuales se difunden los mensajes y se contacta con la audiencia de interés o población objetivo1 Es importante realizar un análisis sobre las tendencias de inversión publicitaria que las empresas más importantes en el sector de telefonía móvil del Ecuador (“Movistar”, “Alegro” y “Claro”) han venido realizando durante los años 2007-2008-2009, debido a la gran importancia que tiene para estas empresas el abarcar una amplia cobertura en el mercado Ecuatoriano, por este motivo se presenta un análisis de mercado (oferta, demanda, competidores), tomando en cuenta aspectos como: penetración telefónica, densidad de telefonía móvil, números de abonados por cada operadora, realizando una revisión puntual sobre cada empresa. Además, su importancia se relaciona al hecho de que actualmente estamos viviendo una era en donde el mercado publicitario ecuatoriano empieza a sentir una nueva etapa basada en la integración de medios, entre lo que es medios tradicionales que son los que se analizan en esta tesis y los medios below the line; estos nuevos medios, como las redes sociales o los mensajes de texto de telefonía móvil constituyen un apoyo dentro de una campaña tradicional. Los resultados de esta investigación presentan variables y tendencias numéricas de inversión para realizar un comparativo entre la inversión publicitaria realizada por las tres empresas de telefonía móvil en los años 2007, 2008 y 2009.

Enchufe TV: estéticas de la cotidianidad y marcas del humor

Las redes sociales virtuales se han convertido en una parte indispensable de la vida cotidiana, especialmente de los jóvenes. Estas redes son la plataforma ideal para que personas del mundo entero se mantengan comunicadas, compartan ideas, gustos, pasatiempos, conocimientos, etc. Contenidos científicos, artísticos, familiares llegan a ser conocidos por inmensas cantidades de personas a través de las redes virtuales. Gracias a ellas es posible crear comunidades virtuales entre quienes comparten los mismos intereses. Enchufe TV vio en estas características de las redes sociales el mejor espacio para dar a conocer sus trabajos; desde su primera aparición, en noviembre del 2011, sus videos cortos de estilo cómico han alcanzado gran popularidad, no sólo en Ecuador sino en toda América Latina, ganando miles de seguidores y logrando millones de visualizaciones. Los videos de Enchufe TV narran situaciones que jóvenes ecuatorianos viven diariamente: un viaje en bus para rendir un examen; hacer la tesis; ir al gimnasio; sus relaciones amorosas y filiales; todas abordadas desde el humor. Mediante la exageración, la repetición, la sorpresa y otros recursos, las situaciones cotidianas son convertidas en escenas cómicas y burlescas. En esta tesis se analiza el discurso creado por Enchufe TV sobre el mundo juvenil y el ser joven en contraposición con el mundo adulto. Los sentidos creados –convertidos en referentes para muchos jóvenes ecuatorianos- se sustentan en estereotipos que -como se demostrará en este trabajo-, provienen principalmente del mundo adulto al que pretenden cuestionar.

Transatlantic spaces: production, location and style in 1960s-1970s action-adventure TV series

This paper argues that transatlantic hybridity connects space, visual style and ideological point of view in British television action-adventure fiction of the 1960s–1970s. It analyses the relationship between the physical location of TV series production at Elstree Studios, UK, the representation of place in programmes, and the international trade in television fiction between the UK and USA. The TV series made at Elstree by the ITC and ABC companies and their affiliates linked Britishness with an international modernity associated with the USA, while also promoting national specificity. To do this, they drew on film production techniques that were already common for TV series production in Hollywood. The British series made at Elstree adapted versions of US industrial organization and television formats, and made programmes expected to be saleable to US networks, on the basis of British experiences in TV co-production with US companies and of the international cinema and TV market.

Simulated and observed fluxes of sensible and latent heat and CO2 at the WLEF-TV tower using SiB2.5

Three years of meteorological data collected at the WLEF-TV tower were used to drive a revised version of the Simple Biosphere (SiB 2.5) Model. Physiological properties and vegetation phenology were specified from satellite imagery. Simulated fluxes of heat, moisture, and carbon were compared to eddy covariance measurements taken onsite as a means of evaluating model performance on diurnal, synoptic, seasonal, and interannual time scales. The model was very successful in simulating variations of latent heat flux when compared to observations, slightly less so in the simulation of sensible heat flux. The model overestimated peak values of sensible heat flux on both monthly and diurnal scales. There was evidence that the differences between observed and simulated fluxes might be linked to wetlands near the WLEF tower, which were not present in the SiB simulation. The model overestimated the magnitude of the net ecosystem exchange of CO2 in both summer and winter. Mid-day maximum assimilation was well represented by the model, but late afternoon simulations showed excessive carbon uptake due to misrepresentation of within-canopy shading in the model. Interannual variability was not well simulated because only a single year of satellite imagery was used to parameterize the model.

Teen TV meets T4: assimilating 'The O.C.' into British youth television

This article explores the presence of imported US Teen TV in the schedules of British youth television and the relationship between the two national forms. Focusing on the broadcast of The O.C on Channel 4 youth strand T4, it considers the role of the spaces in-between programmes in framing the audience’s experience of the imported US text. It demonstrates how the T4 supertext employed presenter performance, critique and parody to assimilate the glamorously aspirational US Teen TV text into the cynically engaged flow of British youth television.

The spaces of the Wednesday Play (BBC TV 1964–1970): production, technology and style

The BBC television drama anthology The Wednesday Play, broadcast from 1964-70 on the BBC1 channel, was high-profile and often controversial in its time and has since been central to accounts of British television’s ‘golden age’. This article demonstrates that production technologies and methods were more diverse at that time than is now acknowledged, and that The Wednesday Play dramas drew both approving but also very critical responses from contemporary viewers and professional reviewers. This article analyses the ways that the physical spaces of production for different dramas in the series, and the different technologies of shooting and recording that were adopted in these production spaces, are associated with but do not determine aesthetic style. The adoption of single-camera location filming rather than the established production method of multi-camera studio videotaping in some of the dramas in the series has been important to The Wednesday Play’s significance, but each production method was used in different ways. The dramas drew their dramatic forms and aesthetic emphases from both theatre and cinema, as well as connecting with debates about the nature of drama for television. Institutional and regulatory frameworks such as control over staff working away from base, budgetary considerations and union agreements also impacted on decisions about how programmes were made. The article makes use of records from the BBC Written Archives Centre, as well as published scholarship. By placing The Wednesday Play in a range of overlapping historical contexts, its identity can be understood as transitional, differentiated and contested.

'All in one stroke': Grimms' fairy tales and the TV-production of a new Germany

The article looks at the most recent TV adaptations of the Grimms’ fairy tales by public broadcasting. Realized and marketed as a season which started in 2008,the thirty-four currently existing individual films constitute a significant national project that presents highly appealing notions of the German past to an audience divided over national conflict and demands of globalization. With children and adolescents at the centre, the films offer the young as a generation of moral superiority that facilitates social harmony and moral consensus. This post-unification utopia is beautifully realized on screen but rests on very conservative assumptions about gender, social driving forces, and political order.

Authenticity and performance of class in British factual TV series

The chapter characterises British ‘Reality TV’ as a hybrid of factual and fictional television genres, as signaled by the more accurate genre designation ‘structured reality’ television. From the 1990s onwards, in order to develop programmes that are attractive to audiences and inexpensive to produce, programme makers have focused on hybrids of dramatic and documentary modes. This chapter argues that many recent Reality TV programmes privilege soap opera’s emphasis on character, storyline and performance. This affects the ways that class authenticity is understood, undermining factual programmes’ usual claim to legitimacy based on reference to a pre-existing reality, and transforming hierarchies that separate highly-valued from low-valued types of programme.

Taking advantage of contextualized interactions while users watch TV

While watching TV, viewers use the remote control to turn the TV set on and off, change channel and volume, to adjust the image and audio settings, etc. Worldwide, research institutes collect information about audience measurement, which can also be used to provide personalization and recommendation services, among others. The interactive digital TV offers viewers the opportunity to interact with interactive applications associated with the broadcast program. Interactive TV infrastructure supports the capture of the user-TV interaction at fine-grained levels. In this paper we propose the capture of all the user interaction with a TV remote control-including short term and instant interactions: we argue that the corresponding captured information can be used to create content pervasively and automatically, and that this content can be used by a wide variety of services, such as audience measurement, personalization and recommendation services. The capture of fine grained data about instant and interval-based interactions also allows the underlying infrastructure to offer services at the same scale, such as annotation services and adaptative applications. We present the main modules of an infrastructure for TV-based services, along with a detailed example of a document used to record the user-remote control interaction. Our approach is evaluated by means of a proof-of-concept prototype which uses the Brazilian Digital TV System, the Ginga-NCL middleware.

Demonstration of Closed Circuit TV by filming Wiliam C. H. Meyer in an Automotive classroom at the New York Trade School

Depiction of closed circuit TV students at the New York Trade School filming a voltage regulator check performed by William C. H. Meyer. Original caption reads, "Closed-circuit TV takes a class at the New York Trade School into the Automotive Shop where William C. H. Meyer, head of the Automotive Department, demonstrates a voltage-regulator check. Students Robert Niefeld (left) and Denis Mahoney serve as cameramen." Black and white photograph part of series of four photographs accompanying a press release of the New York Trade School announcing the demonstration of a new technique in closed-circuit TV developed at the New York Trade School.

Student at work with closed-circuit TV

A student in the Closed-circuit TV Dept. at the New York Trade School is shown working. Black and white photograph.

Framtagande av kravspecifikation beträffande en integrationav två informations-system vid Banverket Telenät

Detta PM är resultatet av ett arbete som är utfört vid Banverket Telenät i Borlänge. Målet var att leverera en kravspecifikation över en integration mellan systemen Ärling och DNA. Syftet med examensarbetet var att belysa de bakomliggande orsakerna som skapar behovet av en integration.Banverket Telenät har idag kund och beställareinformation i flera databaser. Uppdatering och underhåll av dessa databaser är ett problem för verksamheten. För att upprätthålla konsistent information så önskas en integration av kund- beställareinformationen.Vi fick som uppdrag att framställa en kravspecifikation över hur en integration av kund och beställareinformation kunde möjliggöras. Arbetet resulterade i en kravspecifikation som levererades till Banverket Telenät.

Kan egenvårdsutbildning ge kunskaper som leder till ökad livskvalitet och att fler patienter slutar röka? : En jämförelse av två olika omhändertagandenav KOL patienter i primärvården.En kvasiexperimentell studie

Syftet med studien var att jämföra livskvalitet, kunskap om KOL och antal patienter som inlett ett rökstopp där en grupp erhöll standard vård och en annan grupp förutom standard vård även fick ett strukturerat omhändertagande på en distriktssköterskeledd KOL- mottagning med undervisning i egenvård.Studien genomfördes med kvasiexperimentell design. Urvalet var 52 patienter från primärvården med diagnosen KOL. Patienterna matchades utifrån kön, sjukdomens svårighetsgrad och slumpades sen till två grupper, en interventionsgrupp och en jämförandegrupp. Jämförandegruppen erhöll standardvård medan interventionsgruppen utöver standardvård erhöll två utbildningsbesök i egenvård hos astma KOL-sjuksköterskan på en vårdcentral i mellansverige.Som datainsamlingsmetod har två enkäter använts. En enkät som innehöll frågor om kön, ålder, civilstånd, utbildning, upplevd kunskap om KOL och rökstatus samt en enkät som hade till syfte att ge information om hur andningsbesvären påverkar patientens livskvalitet. Båda grupperna har svarat på enkäterna vid två tillfällen, vid det första besöket och vid det sista besöket efter tre månader. Interventionsgruppen har däremellan fått två utbildningsbesök.Resultaten visade statistiskt säkerställda skillnader mellan grupperna gällande livskvalitet, rökstopp och kunskaper om KOL. Interventionsgruppen hade fått minskade andningsbesvär, hade ökat sin fysiska aktivitet och fått en bättre psykosocial hälsa. Medan jämförande gruppen hade försämrats något i alla dessa avseenden. I interventionsgruppen hade sex av sexton rökande patienter slutat att röka, medan ingen hade slutat av de fjorton rökande patienterna i jämförandegruppen. Patienterna i interventions- gruppen hade också väsentligen större kunskaper om sin sjukdom jämfört med patienterna i jämförandegruppen.