Annual report of the Health Dept. of the City of Pasadena, California.

Mode of access: Internet.

Tournament of Roses, Pasadena, California.

Special New Year's number.

Proceedings of the fifth International Mobile Satellite Conference 1997, IMSC '97 : Pasadena, CA, June 16-18, 1997 /

Mode of access: Internet.

J.T. White, UM football 1947

[cropped from half-tone image in 1947 Northwestern football game program]

Fielding Yost, coach in Ohio Wesleyan Football Team photo, 1897

[from Ohio Wesleyan football game program , 1897]

Walter Freihofer, UM Football, 1946

[from picture that appeared in football game programs]

Report of the Pasadena City Schools

Mode of access: Internet.

A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli

Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common way to measure the impact of perimeter signage (Le., any billboard or sign that displays a company's brand name and/or logo and which surrounds the playing area) on spectators' awareness of event sponsors has been through the use of brand name recall and recognition tests (Shilbury & Berriman, 1996). Recall testing requires spectators to list all of the sponsors they can remember seeing at, for example, an athletic event, strictly from memory and without any help (Cuneen & Hannan, 1993). With recognition testing, spectators are required to identify sponsors from a prepared list which include "dummy" brand names (i.e., sponsors that are present in the list but which do not actually sponsor the event). In order to determine whether sponsors' brand awareness objectives are being met, it is important for sport and recreation marketers to understand what influences a spectator's ability to remember (Le., recall and/or recognize) the brand names of companies who advertise on perimeter signage. The purpose this study was to examine the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (i.e., company brand names on perimeter signage surrounding the play area) at a Canadian University's men's basketball game and football game. These factors included the number of games spectators attended over the course of the season (i.e., repeated exposure to sponsorship stimuli), spectators' level of involvement with the event, and spectators' level of involvement with the advertisements (i.e., perimeter signage). This study also examined the differences between recall and recognition as a means of measuring spectators' awareness of sponsors, and attempted to determine if there are sport differences in spectators' recall and recognition of perimeter signage. Upon leaving the football stadium or gymnasium, spectators were approached, at random, by trained research assistants located at each exit and asked to complete a brief survey questionnaire. Respondents completed the survey on-site. A total of 358 completed surveys were collected from spectators who attended the football (N = 277) and basketball (N = 81) games. The data suggest that football and basketball respondents recognized more sponsors' brand names than they recalled. In addition, football respondents who were highly involved with the event (i.e., those individuals who viewed attending the events as fun, interesting and exciting) attended more games over the course of the season and had significantly higher brand name recognition of sponsors who advertised on perimeter signage than those individuals with low involvement with the athletic event. Football respondents who were highly involved with the sponsors' advertisements (i.e., those individuals who viewed sponsors' perimeter signage as appealing, valuable and important) had significantly higher brand name recall of event sponsors than those individuals with low involvement with these sponsors' advertisements. Repeated exposure to perimeter signage did not have a significant influence on football or basketball respondents' recall or recognition of sponsors. Finally, the data revealed that football respondents had significantly higher recall of sponsors' brand names than basketball respondents. Conversely, basketball respondents had significantly higher recognition of sponsors' brand names than did football respondents.

Alma do espetáculo ou público pagante?: uma análise culturológica sobre as representações do torcedor de futebol na mídia esportiva impressa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estratégias de enfrentamento em jogadores de futebol

The aim of this study was to identify scores of interest related to coping strategies used by professional and amateur football players. Participants were 134 male football players, 71 professionals (age=22,77±3,98 years) and 63 amateurs (age=17,18±0,84) from three teams participating on the First Division State Championship). The players answered individually to the Coping with Problems Scale. Significance level was P<0.05. When coping strategies were compared based on game position and player category (professional or amateur), lateral player amateurs used more wishful thinking /religious practices (P=0.042) than professionals. Coping Focused Problem was the most used strategy used by both the professionals and amateurs, except the amateur laterais, who used more wishful thinking /religious practices.

Neural correlates of wishful thinking.

Wishful thinking (WT) implies the overestimation of the likelihood of desirable events. It occurs for outcomes of personal interest, but also for events of interest to others we like. We investigated whether WT is grounded on low-level selective attention or on higher level cognitive processes including differential weighting of evidence or response formation. Participants in our MRI study predicted the likelihood that their favorite or least favorite team would win a football game. Consistent with expectations, favorite team trials were characterized by higher winning odds. Our data demonstrated activity in a cluster comprising parts of the left inferior occipital and fusiform gyri to distinguish between favorite and least favorite team trials. More importantly, functional connectivities of this cluster with the human reward system were specifically involved in the type of WT investigated in our study, thus supporting the idea of an attention bias generating WT. Prefrontal cortex activity also distinguished between the two teams. However, activity in this region and its functional connectivities with the human reward system were altogether unrelated to the degree of WT reflected in the participants' behavior and may rather be related to social identification, ensuring the affective context necessary for WT to arise.

Handbook of death : mechanisms, causes and certification /

Includes index.

Men and books. Collected and reprinted from the Canadian Medical Association Journal.

"Edition limited to 200 copies."

The unfired food diet simplified; a simple practical guide for those who are interested in unfired foods,

CONDITION:Good - paperback.

Guide to Magellan image interpretation /

"JPL publication 93-24."