Comunicaciones integradas feriales o como planificar con éxito una feria industrial

En este artículo se explica que la feria es una herramienta comercial utilizada habitualmente en el área de Marketing Industrial y que, a pesar de las ventajas que ofrece, recibe diversas críticas. Los frenos a su utilización están muy relacionados con la inversión que suponen tanto en recursos económicos como humanos. En definitiva, la feria es una herramienta con una gran potencialidad pero que requiere de un proceso de planificación riguroso y sistemático, con unos objetivos claros y definidos a partir de la estrategia de marketing global de la empresa. La aplicación del concepto de Comunicaciones Integradas Feriales pretende garantizar al expositor la optimización del esfuerzo realizado, maximizando el valor que las distintas herramientas de Marketing pueden aportar al programa ferial.

Problems of industrial fisheries development in the Cross River State

The industrial fisheries as opposed to artisanal fisheries in Cross River State, Nigeria, is discussed, considering the prospect of industrial fisheries in the State and identifying the major fish and shrimp resources within the coastal waters. Industrial fishing was introduced in 1973 when the state government invited a Japaneese company to carry out a joint exploratory shrimp fishing venture. The contributions made by the Seastate Seafoods Company, the Eyib's Nutritional Food and the Arawak Fishing Companies towards the increase in the number of fishing fleet in the state are noted.

Utilization of agro-industrial wastes as fish feedstuffs in Nigeria

Fish feeding accounts for a substantial amount in the variable expenditure of a fish farming enterprises. There is a need to examine closely the potentials and advantages of locally available agro-industrial by-products, as possible substitutes for the conventional feedstuffs which are dwindling in supply, and escalating in their cost. A wide range of by products from plant, animal and industrial processes have been studied and posses nutrient composition which can be exploited as dietary ingredients for warm water species as the Tilapia and Clarias sp. Such useful by-products include poultry feathers, rice bran, soybean hulls and cocoa husks which are discarded as wastes. However, some processing treatments might be required to alleviate the toxic effects of possible anti-nutritional factors in the by-products, for the achievement of optimum benefit