Paixão, mito e formas de vida em textos publicitários

The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.

Cariogenicidade do leite materno: mito ou evidência científica

Introduction: Breast-feeding has stood out as health care measure and is part of the Government’s National Health Policy, involving dental professionals. However, it has been suggested that breast milk could be a risk factor for the development of early childhood caries. Objective: The purpose of this report was to search for scientific evidence that would support or refute the statement that breastfeeding is associated with the development of early childhood caries. Method: Medline and SciELO databases were consulted to retrieve studies, ranging from laboratory investigations to epidemiological surveys, which relate breastfeeding to dental caries. The key words ‘breast-feeding’ and ‘dental caries’ were used on the reference search. There was no scientific evidence that could demonstrate a clear relationship between breast milk and cariogenicity. This is attributed to fact that dental caries is a multifactorial disease that is susceptible to multiple confusing factors, among which the early introduction of sucrose to the infant’s diet and late introduction of oral hygiene habits. The dentist should encourage exclusive breast-feeding because, in addition to the undeniable benefits to the child’s physical and psychological health, it contributes to a harmonic facial growth and prevents the development of atypical deglutition and malocclusions, in combination with early introduction of oral hygiene habits and noncariogenic diet. Conclusion: There is no scientific evidence to demonstrate an association between breast-feeding and early childhood caries.

Memória entre mito e história: o narrar e o narrar-se em Milton Hatoum

Pós-graduação em Letras - IBILCE

O mito de don juan e a subjetividade moderna

The legendary Don Juan character inhabits the popular imaginary with such a vibrancy of a myth, despite its slight recognition as such by the scientific literature. The purpose of this article is to verify if Don Juan’s play can be understood, scientifically, as a modern myth, as well as understand its mythical nature and its relation to the modern man. A structural and historical analysis of the two first plays on Don Juan has guided us: the one written by Tirso de Molina in 1630, and the one by Molière, written in 1665. The studies allow us to say that Don Juan is a typical modern myth, once it is constituted by narratives that expose a world looming under the signs of individualism, hedonism, arrogance and audacity forged under the appeals of sexual desire.

O estudante endiabrado: representação do mito de Dom Juan em espronceda

The present study is a reflection on the representation of the literary myth of Dom Juan in the work El estudiante de Salamanca (1836-1840), by Joseph de Espronceda. It highlights the most significant aspects of their recreation donjuanesca, since the classic elements taken from the founding work of Tirso de Molina to Romantic Titan which characterizes Dom Félix de Montemar.

Rui Barbosa: mito, memória e esquecimento

The remembrance of Rui Barbosa has always involved the maintenance of myths fabricated during his lifetime while a reappraisal of his intellectual, literary and political dimensions has been forwarded. Current essay discusses from several bibliographical samples on Brazilian social thought the manner the memory of the lawgiver from Bahia has been appropriated civically and intellectually. A qualitative and quantitative contrast was established between Barbosa’s works published and referred to and those by Joaquim Nabuco, Sílvio Romero and Gilberto Freyre. Oscillations in the evaluation of Barbosa’s works occurred during the 20th century that brought about a decrease in their value and about the memory on the historical subject.

Tarifa social e subsídio cruzado: o mito da universalidade do transporte público brasileiro

Pós-graduação em Direito - FCHS

O herói clássico e a indústria cultural: a abordagem dos mitos pelo cinema

Esse trabalho aborda a forma como os heróis são retratados atualmente no cinema pela indústria cultural e como se dá a divergência em relação aos heróis clássicos dos mitos gregos. O mito grego adotado como parâmetro para comparação e análise é o que narra a trajetória de Ulisses de volta para a ilha de Ítaca. O filme atual sobre o qual se desenvolve o estudo comparativo do herói no cinema é Capitão América - O Priemiro Vingador, adaptação dos quadrinhos da Marvel para o cinema em 2011, pelo diretor Joe Johnston. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos

Religiosidade e mito na obra de José Carlos Mariátegui e a teologia da libertação

Pós-graduação em Ciências Sociais - FCLAR

A mídia globalizangte e a abolição do mito: o ocaso de uma cultura?

The globalization in the last century made possible to the human bean to know everything about all cultures in the world. Although the knowledge conduct many people to leave the tradition of their society in order to adopt the new values that could cause the abandon of the tradition.

O mito Mandela e o sonho de uma nação arco-íris

Nelson Mandela has been an example of fighting and going over the adversities since his prison in 1962 until his election to be the president of South Africa in 1994. His effort against the apartheid in South Africa might be compared to a classical hero according to the anthropological view of Eliade (1972), Campbell (1991; 2007) and Propp’s structuralist perspective (1984). His journey toward heroism and his strategies to get the adhesion of the white minority (Afrikaners) to his purposes of joining the races in South Africa will be analyzed in this article with the theoretical support of the Greimasian semiotics, Propp’s studies (1984) and anthropology. The movie Invictus will be the object of analysis as it shows the moment of Mandela’s social-political fight as the president, with the support of the local rugby team in order to have the racial integration in the country and the political support of the white minority.

Confluências entre mito, literatura e direito em Édipo Rei, de Sófocles

Pós-graduação em Letras - IBILCE