296 resultados para Interatividade


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This monograph has as objectives introduce digital terrestrial television, describing the process of installation of this in Spain, their technical qualities and possibilities of change and innovation that this creates. The exposure of the different chapters of this monograph has a objective presenting and discussing what are the characteristics of this new technology, your birth, what is its importance in communication and how this is inserted inside the Spanish reality. The introduction of digital terrestrial television in Spain is cited as an example of a pioneer in the development and installation of this new technology, but also appears as a nation that has come a way with some economic failures, reaching one of the largest cases of delayed installation of digital television in Western Europe. Making use of the European system for digital terrestrial television (DVB-T - Digital Video Broadcasting) it was possible some advances as the quality of communication and strengthening national public television system, but many vices of analog system were transferred this new system, as the concentration of channels to a foreign group and interactivity opportunities were wasted. Digital terrestrial television can provides better picture quality and sound, possibility of interactivity, mobility, hypermedia and multiprogramming, while the latter tool may lead to the democratization of media, opening it to other social agents. Going much further than just a technological advancement, digital television is strongly connected with the politics and the economy of the nation in which it operates

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This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Comunicação - FAAC

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The main objective of this paper is to realize a review of literature about use of Interactive Digital Whiteboard, as a tool for improving the quality of education. We intend to show some results already reported in several studies in this area, and thus contribute to the systematization of knowledge about this resource. We found that the positive impacts of digital interactive whiteboards are specific and depend on the model followed in its implementation. Although the literature on this technology still emerging, there is evidences of good practice and positive results in all areas of the curriculum. The outcome of this research shows that to get potential benefits of digital whiteboard will be necessary, at first, to understand the process implementation and appropriation. If hardware and software of Interactive Digital Whiteboard not available and adequately used all their potential benefits not will take effect.

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Inegavelmente, as mídias tradicionais como a televisão, o rádio e a mídia impressa detêm grande influência na sociedade contemporânea, tanto para o delineamento do pensamento coletivo, quanto para a sugestão à formação cultural por meio de enunciados produzidos por sujeitos que ocupam determinadas formações sócio- ideológicas. Entretanto, atualmente, um objeto que tem ganhado espaço privilegiado, diferente das mídias tradicionais, são as mídias digitais. Fluidos no grande oceano do ciberespaço que se constitui como um aglutinador de mídias, onde se mesclam mídias tradicionais e novas mídias, centros recepto-difusores encontram-se dispersos em toda parte e, efetivamente, em parte alguma, tornando-se, assim, um espaço onde a cultura participativa e (d)a interatividade ganham traços. Dessa maneira, o presente trabalho, embasado principalmente pelo aporte teórico da Análise do Discurso de linha francesa, tendo como fio condutor as reflexões de Michel Foucault, procura discutir questões de identidades produzidas e veiculadas nos meios digitais. Toma-se como corpus de análise vídeos caseiros de pessoas “anônimas” que transmitem-se pelo canal do YouTube, onde mostram suas habilidades vocais, artísticas e até mesmo conhecimentos de técnicas áudio-visuais para a produção de efeitos de sentido. Estes sujeitos fazem uso de técnicas de confissão para a construção e afirmação de uma identidade de “artista” e, por essas práticas, produzem novas subjetividades. Em torno destes vídeos, ainda, são originadas comunidades inteligentes de pertencimento pontuadas no próprio YouTube e em outras plataformas, como no Twitter, Facebook, My Space, etc. onde são mobilizados e compartilhados os savoir-faire desses sujeitos e virtualizadas e atualizadas as identidades à luz de uma cultura da convergência.

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Ciências Sociais - FCLAR

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In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

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The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

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Virtual Reality it's present in our personal and professional daily life. Currently it comes been tested in many parameters. An example is, as an intervention mode related to healthy and rehabilitation field ( since phobias to physical problems ) due to dynamic interactive between human being and virtual reality, was able to be designed by a hardware and software integrated system. His appearance was in 1950s, through NASA's flight simulators in order to train astronauts in epoch (TORI et al.,2006).Subsequently, this began to expand to entertainment industry, where due to consumerism, only increasing his capacity to become so much more realist and reliable with the real environment. Because of this, beyond of your capacity be accessible which is low-cost, was used in scientific researches (motor area, physical aptitudes, cognitive, health, among others). The projected interactivity in this system type, in general, seek act according to people answers about the elements of virtual reality. Using the capacity that the reality is able to act of integrated way for human being. Following these concepts about virtual reality, the present study of literature revision, it comes as an purpose see humanity development. Since its birth, going on that point until your actuation and direct and indirect interplay in today's society from maturational form. Taking the concept of researchers' theory like Piaget. Following this line, the study will analyse how virtual reality might come to modify and act in social construction of society nowadays