FORMAÇÃO CONTINUADA: POR QUE OS PROFESSORES NÃO LÊEM?

Neste estudo, busco desvelar a relação entre formação continuada de professores e a prática de leitura, considerando a instituição do ato de ler e suas implicações e relacionando conceitos, fatos, causas e efeitos. Apresento uma retrospectiva da iniciação às letras no mundo, pontuando conceitos e as diferentes metodologias utilizadas para o desenvolvimento da indissociável dupla leitura e escrita, considerando os aspectos sociais e as exigências de cada época. Tomo como base os escritos de Alberto Manguel, Uma história da leitura, e a obra Formação do Brasil Colonial, de Arno Wheling & Maria José C.M. Wheling, que direcionam a síntese da implementação da aquisição de leitura e escrita no Brasil e conduzem o discurso para um breve histórico da formação continuada na rede estadual de São Paulo. A instituição da formação continuada e a concepção do conceito de formação continuada, segundo a literatura específica, permitem a percepção de algumas mudanças nas representações sociais assumidas pelos docentes em relação à educação, ao processo de ensino e aprendizagem e ao seu papel como indivíduo ativo historicamente situado. Exemplifico a formação continuada de professores com a análise do programa EMR Ensino Médio em Rede. O estudo inclui inicialmente a observação, seguida da análise, das opiniões expressas em questionários e entrevistas de professores com participação efetiva no programa EMR. A história da vida de três professores, enfocando a formação leitora, auxilia no entendimento do processo de leitura e sua influência na constituição dos sujeitos enquanto leitores e o impacto da prática de leitura em sua atividade docente. A identificação das situações que envolvem o processo de leitura e escrita, bem como dos elementos que corroboram ou não para seu aprimoramento, contribui para uma discussão relevante para a efetiva ampliação da prática de leitura.(AU)

Hacia una definición actual del concepto de «diagnóstico social». Breve revisión bibliográfica de su evolución

Este documento es un artículo inédito que ha sido aceptado para su publicación. Como un servicio a sus autores y lectores, Alternativas. Cuadernos de trabajo social proporciona online esta edición preliminar. El manuscrito puede sufrir alteraciones tras la edición y corrección de pruebas, antes de su publicación definitiva. Los posibles cambios no afectarán en ningún caso a la información contenida en esta hoja, ni a lo esencial del contenido del artículo.

Les dépotoirs dans le schème d’établissement iroquoien : exemple du site Mailhot-Curran

Dans ce mémoire, intitulé « Les dépotoirs dans le schème d’établissement iroquoien: exemple du site Mailhot-Curran», je m’attèle à définir les modes de rejets des déchets dans le contexte d’un schème d’établissement sédentaire semi-permanent au Sylvicole supérieur. Les dépotoirs des sites archéologiques ne semblent pas obtenir toute l’attention analytique qui leur est due et l’étude des modes de rejets a longtemps été négligée. Pourtant, les amas de déchets sont récurrents sur les sites du Nord-Est américain et ce depuis le Sylvicole moyen. L’étude approfondie de l’organisation d’un site iroquoien se doit de passer par la compréhension des modes d’élimination des déchets, puisque la gestion des rejets est généralement le reflet de la structure du site et du type de peuplement. Les dépotoirs peuvent fournir des informations précieuses sur les zones d’activité, la fonction du site ou encore la durée d’occupation. Le village de Mailhot-Curran témoigne de plusieurs concentrations d’objets. Je souhaite établir si ces concentrations de vestiges peuvent être qualifiées de dépotoirs et si oui, peut-on en distinguer différents types? D’autre part, je m’intéresse à l’aspect social qui encadre la mise en place de dépotoirs. Bien que les dépotoirs soient des indices associés aux premières traces de sédentarité saisonnière, leur présence est précisément liée au phénomène de sédentarisation annuelle. Il s’agit également de définir le geste culturel, l’assainissement d’un village étant un schéma culturel très répandu. De ce geste de rejet découle forcément le choix d’un emplacement, ainsi que le concept de «flux de déplacement» des déchets. Il s’agit de déterminer le lien entretenu entre les aires d’activités et les aires de dépôts primaires et secondaires. Pour ce faire, il est primordial d’évaluer la densité, l’hétérogénéité et le contenu des dépotoirs. Suite à la définition de l’ensemble de ces concepts appliqués au site Mailhot-Curran, je souhaite, à travers une étude comparative, répondre à la question suivante : Les dépotoirs peuvent-ils refléter une pratique culturelle commune aux villages iroquoiens de la région de Saint-Anicet?

Les dépotoirs dans le schème d’établissement iroquoien : exemple du site Mailhot-Curran

Dans ce mémoire, intitulé « Les dépotoirs dans le schème d’établissement iroquoien: exemple du site Mailhot-Curran», je m’attèle à définir les modes de rejets des déchets dans le contexte d’un schème d’établissement sédentaire semi-permanent au Sylvicole supérieur. Les dépotoirs des sites archéologiques ne semblent pas obtenir toute l’attention analytique qui leur est due et l’étude des modes de rejets a longtemps été négligée. Pourtant, les amas de déchets sont récurrents sur les sites du Nord-Est américain et ce depuis le Sylvicole moyen. L’étude approfondie de l’organisation d’un site iroquoien se doit de passer par la compréhension des modes d’élimination des déchets, puisque la gestion des rejets est généralement le reflet de la structure du site et du type de peuplement. Les dépotoirs peuvent fournir des informations précieuses sur les zones d’activité, la fonction du site ou encore la durée d’occupation. Le village de Mailhot-Curran témoigne de plusieurs concentrations d’objets. Je souhaite établir si ces concentrations de vestiges peuvent être qualifiées de dépotoirs et si oui, peut-on en distinguer différents types? D’autre part, je m’intéresse à l’aspect social qui encadre la mise en place de dépotoirs. Bien que les dépotoirs soient des indices associés aux premières traces de sédentarité saisonnière, leur présence est précisément liée au phénomène de sédentarisation annuelle. Il s’agit également de définir le geste culturel, l’assainissement d’un village étant un schéma culturel très répandu. De ce geste de rejet découle forcément le choix d’un emplacement, ainsi que le concept de «flux de déplacement» des déchets. Il s’agit de déterminer le lien entretenu entre les aires d’activités et les aires de dépôts primaires et secondaires. Pour ce faire, il est primordial d’évaluer la densité, l’hétérogénéité et le contenu des dépotoirs. Suite à la définition de l’ensemble de ces concepts appliqués au site Mailhot-Curran, je souhaite, à travers une étude comparative, répondre à la question suivante : Les dépotoirs peuvent-ils refléter une pratique culturelle commune aux villages iroquoiens de la région de Saint-Anicet?

Social-servicescape conceptual model

There is considerable evidence that environmental variables can substantially influence consumer behavior in service settings (cf. Turley and Milliman, 2000). However, research to date has focused on the effects of the physical elements (‘atmospherics’), with the social aspects (customers and service providers) of the environment largely ignored. First, we provide a review of the extant literature drawing on four major streams of research from (1) previous marketing (servicescapes); (2) environmental psychology (approach–avoidance theory, behavior setting theory); (3) social psychology (social facilitation theory); and (4) organizational behavior (affective events theory). Second, we present a new conceptual model, the ‘Social-servicescape’. In this paper we argue that the social environment and purchase occasion dictates the desired social density which influences customers’ affective and cognitive responses, including repurchase intentions. Furthermore, we argue that customers play a key role in influencing the emotions of others either positively or negatively, and this largely determines whether they intend to return to the service setting. Implications of this conceptual model for theory and practice are discussed.

Motivations for group membership: The role of subjective importance and uncertainty reduction

An experiment was conducted to investigate the idea that an important motive for identifying with social groups is to reduce subjective uncertainty, particularly uncertainty on subjectively important dimensions that have implications for the self-concept (e.g., Hogg, 1996; Hogg & Mullin, 1999). When people are uncertain on a dimension that is subjectively important, they self-categorize in terms of an available social categorization and, thus, exhibit group behaviors. To test this general hypothesis, group membership, task uncertainty, and task importance were manipulated in a 2 x 2 x 2 between-participants design (N = 128), under relatively minimal group conditions. Ingroup identification and desire for consensual validation of specific attitudes were the key dependent measures, but we also measured social awareness. All three predictions were supported. Participants identified with their group (H1), and desired to obtain consensual validation from ingroup members (H2) when they were uncertain about their judgments on important dimensions, indicating that uncertainty reduction motivated participants towards embracing group membership. In addition, identification mediated the interactive effect of the independent variables on consensual validation (H3), and the experimental results were not associated with an increased sense of social awareness and, therefore, were unlikely to represent only behavioral compliance with generic social norms. Some implications of this research in the study of cults and totalist groups and the explication of genocide and group violence are discussed.

Social epistemology: A journal of knowledge, culture and policy

Provides a forum for philosophical and social scientific enquiry that incorporates the work of scholars from a variety of disciplines who share a concern with the production, assessment and validation of knowledge.

A Congregação Cristã no Brasil numa área de alta vulnerabilidade social no ABC paulista: aspectos de sua tradição e transmissão religiosa - a instituição e os sujeitos

Esta tese estuda a tradição e transmissão religiosa da Congregação Cristã no Brasil, numa área de maior vulnerabilidade social, a partir da instituição e dos sujeitos. A reprodução religiosa, na modernidade contemporânea, é dificultada pela capacidade diminuída das instituições religiosas de regular as crenças dos seus fiéis, e esta capacidade é analisada no caso da Congregação Cristã no Brasil, num bairro de alta vulnerabilidade social, na fronteira entre São Bernardo do Campo e Diadema. São estudadas as dimensões sociais da Congregação Cristã no Brasil, a partir de um olhar estatístico do campo pentecostal brasileiro. É analisada a realidade social local e elaborada a situação periférica específica do bairro estudado. Uma etnografia do culto da Congregação Cristã fornece os dados para análise dos atores no culto, do processo ritual, e da função do culto para a articulação da identidade religiosa. Finalmente é elaborada, a partir de entrevistas em profundidade e detida observação de campo, uma etnografia dos sujeitos membros da Congregação Cristã, homens e mulheres, em situações diferenciadas de vulnerabilidade. Analisa-se quais redes sociais, internas na Congregação Cristã no Brasil e externas, estes membros criam e até onde as doutrinas e práticas da Congregação, transmitidas no rito, dispositivo de reprodução institucional por excelência, conseguem formar a subjetividade dos seus fiéis, entendida como complexo conjunto de percepção, afeto, pensamento, desejo e medo.(AU)

FORMAÇÃO CONTINUADA: POR QUE OS PROFESSORES NÃO LÊEM?

Neste estudo, busco desvelar a relação entre formação continuada de professores e a prática de leitura, considerando a instituição do ato de ler e suas implicações e relacionando conceitos, fatos, causas e efeitos. Apresento uma retrospectiva da iniciação às letras no mundo, pontuando conceitos e as diferentes metodologias utilizadas para o desenvolvimento da indissociável dupla leitura e escrita, considerando os aspectos sociais e as exigências de cada época. Tomo como base os escritos de Alberto Manguel, Uma história da leitura, e a obra Formação do Brasil Colonial, de Arno Wheling & Maria José C.M. Wheling, que direcionam a síntese da implementação da aquisição de leitura e escrita no Brasil e conduzem o discurso para um breve histórico da formação continuada na rede estadual de São Paulo. A instituição da formação continuada e a concepção do conceito de formação continuada, segundo a literatura específica, permitem a percepção de algumas mudanças nas representações sociais assumidas pelos docentes em relação à educação, ao processo de ensino e aprendizagem e ao seu papel como indivíduo ativo historicamente situado. Exemplifico a formação continuada de professores com a análise do programa EMR Ensino Médio em Rede. O estudo inclui inicialmente a observação, seguida da análise, das opiniões expressas em questionários e entrevistas de professores com participação efetiva no programa EMR. A história da vida de três professores, enfocando a formação leitora, auxilia no entendimento do processo de leitura e sua influência na constituição dos sujeitos enquanto leitores e o impacto da prática de leitura em sua atividade docente. A identificação das situações que envolvem o processo de leitura e escrita, bem como dos elementos que corroboram ou não para seu aprimoramento, contribui para uma discussão relevante para a efetiva ampliação da prática de leitura.(AU)

The influence of social e-atmospherics in practice:a website content analysis perspectives from Turkey as an illustration of emerging market and France as a mature market

E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is known on how processes and cues emerging from the social aspects of lifestyle influence purchasing behavior. The anatomy of social dimension and ICT is the focus of this research, where attention is devoted to unpack the meanings and type of online mundane social capital creation. Taking a cross-product/services approach to better investigate social construction impact, our approach also involves both an emerging and a mature market where exploratory content analysis of landing page are done on Turkish and French web sites, respectively. We contend that by comprehending social capital, daily micro practices, habits and routine, a better and deeper understanding on e-atmospherics incumbent and potential effects on its multi-national e-customer will be acquired.

The dynamics of global sourcing : perspectives and practices:6th global sourcing workshop 2012, Courchevel, France, March 12-15, 2012, revised selected papers

This edited book is intended for use by students, academics and practitioners who take interest in the outsourcing and offshoring of information technology and business services and processes. The book offers a review of the key topics in outsourcing and offshoring, populated with practical frameworks that serve as a tool kit for practitioners, academics and students. The range of topics covered in this book is wide and diverse, and represents both client and supplier perspectives on sourcing of global services. Various aspects related to the decision making process (e.g., asset transfer), learning mechanisms and organizational practices for managing outsourcing relationships are discussed in great depth. Contemporary sourcing models, including cloud services, are examined. Client dependency on the outsourcing provider, and social aspects, such as identity, are discussed in detail. Furthermore, resistance in outsourcing and failures are investigated to derive lessons as to how to avoid them and improve efficiency in outsourcing. Topics discussed in this book combine theoretical and practical insights regarding challenges that both clients and vendors face. Case studies from client and vendor organizations are used extensively throughout the book. Last but not least, the book examines current and future trends in outsourcing and offshoring, placing particular attention on the centrality of innovation in sourcing arrangements, and how innovation can be realized in outsourcing. The book is based on a vast empirical base brought together through years of extensive research by leading researchers in information systems, strategic management and operations.

Preface

This edited book is intended for use by students, academics and practitioners who take interest in the outsourcing and offshoring of information technology and business services and processes. The book offers a review of the key topics in outsourcing and offshoring, populated with practical frameworks that serve as a tool kit for practitioners, academics and students. The range of topics covered in this book is wide and diverse, and represents both client and supplier perspectives on sourcing of global services. Various aspects related to the decision making process (e.g., asset transfer), learning mechanisms and organizational practices for managing outsourcing relationships are discussed in great depth. Contemporary sourcing models, including cloud services, are examined. Client dependency on the outsourcing provider, and social aspects, such as identity, are discussed in detail. Furthermore, resistance in outsourcing and failures are investigated to derive lessons as to how to avoid them and improve efficiency in outsourcing. Topics discussed in this book combine theoretical and practical insights regarding challenges that both clients and vendors face. Case studies from client and vendor organizations are used extensively throughout the book. Last but not least, the book examines current and future trends in outsourcing and offshoring, placing particular attention on the centrality of innovation in sourcing arrangements, and how innovation can be realized in outsourcing. The book is based on a vast empirical base brought together through years of extensive research by leading researchers in information systems, strategic management and operations.

Community formation among Asian Indians in southeast Florida

Nearly one million Asian Indians have immigrated to the United States. Asian Indians are scattered across wide geographic areas. While some have chosen transnationalism, most are taking the traditional route of building ethnic communities. Using what the West has to offer in terms of communication and transportation technologies, they are constructing communities without geographic boundaries, with the extensive use of the automobile and air transportation, cellular phones, FAX machines, commercial delivery services, multi-party conference phones. Also, they are incorporating the American tradition of immigrant associations into an Asian Indian syncretism of community. In the process there emerges an Asian Indian identity and concept of kinship and community. ^

Atuações e papéis femininos: o corpo a corpo da atriz no teatro pernambucano durante a ditadura militar

This research investigated the female performance in Pernambuco theater during the Brazilian military dictator ship in the 1970s, analyzing the works of four actresses of theater groups Hermilo Borba Filho, Experiential and Expression, who acted in the period. Launches a look at the female body in the theater from a body scenic transgression: the conscience of a body insubordination in response to a given context. However, before delineated an overview of the artistic and socio - cultural position of women in the theater, in the periods prior to the dictatorship in Brazil and Pernambuco, covering theatrical and historical references, in order to reflect on how these settings interfered in the picture Social actr ess under the dictatorship. The groups are revisited by the looks of interpreters, which was perceived that female targeted search relationships, and in this context, relations with other theater groups of the time, with other artists of the groups that we re inserted with the dictatorial context with censorship, with the offender engaged and theater, with the body. In parallel, it develops a reflection on the scenic body that opposed the dictatorship, a body that violates the established norms, the Transgre ssor Body. The research also discusses an analogy between the work of the actresses who opposed the military regime and militant women. Starting from analyzes with interviews with the actresses from the methodologies of Oral History and Discourse Analysis, the study is developed by building up connections between the testimonies of the artists and the philosophical assumptions of Henri Bergson, on the body and memory. It is also designed to reflect on the changes of the female body in the theater in history , also in line with the philosophical concept of Becoming Woman Felix Guattari. It was found, therefore, that the actresses from the nineteenth century, were a group of female social actors who changed the position of women in history; the stigmatization o f the actress by profession, considered indecent in previous centuries, left traces in some areas today and the idea of the liberation of the female body propagated by feminism in the 1970s, was configured at the time as the best way to protest and will influence, in some contexts, the representation of women in their theatrical make.

Identidade e imagem da marca: uma análise comparativa em uma empresa do setor de serviços de telecomunicações

In a highly connected society, avid for information and technological innovations, constantly changing the consumption patterns, the brand management strategy occupies a growing place. Allied with the increased competition among companies, the brand that can differentiate in consumers’ minds becomes strong. This aspect is even more important in the service industry, where the consumer experience, the definition and support of the brand’s values are vital to the continued strength of both your identity and image. These aspects are seen as a process of communication in which the way the image is developed in the minds of consumers comes from how identity is constructed and transmitted to them (DE CHERNATONY; DRURY; SEGAL-HORN, 2004). Considering the dynamic and complex scenario, this study aims to identify and analyze the possible convergences or divergences between the identity built by the organization and the brand image perceived by consumers of a telecommunications services company. To achieve this objective, the model proposed by De Chernatony, Drury and Segal-Horn (2004) was used as a theoretical basis, which addresses the transformation of identity in brand image, specifically under the perspective of Pontes (2009). For him, customers are more motivated to buy and consume products that they believe that take a complementary image that they have of themselves, and proposes the existence of multiple selves: the perceived, which refers to the employees and the organization’s management opinions on the brand; the ideal, which deals with effective brand identity thought by its leaders, the vision of what it should be; social, which shows how managers think that consumers see it; the apparent, formed by the image of the brand by customers; and finally the real self, that would be an integrated composite of all of these visions. In this regard, a case study was made in a telecommunications company with regional actions, from a qualitative and quantitative approach. It was identified the company’s vision through semi-structured interviews with marketing managers and analysis of documents related to the brand strategy. The point of view of consumers was addressed for text mining techniques applied to internal unstructured data coming from the collection of posts made on Facebook and Twitter, related to the brand, and customer interaction with the company through these social networks. The results showed the importance of the concepts of identity and brand image, and how they are interrelated. Moreover, the qualitative analysis it was shown that the vision of marketing executives is quite close and in line with the Brand Book, showing that there is a cohesive and well disseminated speech internally in the organization. On the other hand, when evaluating the customer's point of view there was no specific comments on the brand, and it was not possible to identify the evaluation of Algar Telecom image by consumers. Nevertheless, other relevant aspects could be identified for the consolidation of the brand identity, as the occurrence of a number of complaints, especially regarding the internet as well as the concern of customers for the quality of the provision of services.