999 resultados para Identidade e imagem de marca
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Pós-graduação em Letras - IBILCE
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O presente trabalho discute a construção/marcação de múltiplas identidades urbanas no contexto da cidade de Belém (PA), tendo em vista os trajetos de diferentes sujeitos sociais que se realizam através do Porto da Palha, localizado na porção sul da orla fluvial dessa cidade. Considera-se a identidade urbana como um processo contínuo em que são construídas múltiplas experiências de pertencimento à urbe, que ocorre ao lado da marcação de uma diferença material e simbólica na produção de uma imagem específica de cidade. O Porto da Palha se torna um locus expressivo para múltiplas construções identitárias e um espaço através do qual se torna possível visualizar uma imagem “marginal” de Belém. São enfatizados os aspectos territoriais e comunitários deste processo, pois o mesmo é sustentado por uma dinâmica subalternizada, responsável por envolver um conjunto de networks voltadas para o abastecimento de um consumo local, produtoras de um território precarizado. Além disso, as interações e trocas de experiências desenvolvidas entre diferentes grupos sociais como feirantes, moradores do porto, quilombolas e ribeirinhos configuram nesse espaço uma espécie de comunidade de sobrevivência. Desses laços territoriais e comunitários, assim como do uso material e simbólico do rio realizados com base nos trajetos urbanos definidos por estes grupos sociais, desponta uma outra imagem de cidade, uma cidade ribeirinha à margem.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Identidade e imaginário no cinema contemporâneo: análise dos conflitos político-culturais nos Bálcãs
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter
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This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area
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This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively
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O presente trabalho propõe discutir as produções literárias contemporâneas sobre a temática do vampirismo. Este estudo se fundamenta em análises de textos por meio da observação das práticas discursivas que os constituem. Tomando como corpus os romances Crepúsculo e Lua Nova de Stephenie Meyer, as observações partem dos pressupostos teóricos da Semiótica Discursiva e da Análise do Discurso, aos quais são incorporados estudos sobre cultura, sociologia e identidade. Parte-se do princípio de que o discurso é produto da cultura e, desse modo, incorporam-se a ele fatores históricos e sociais. Por essa razão, torna-se importante examinar os elementos dialógicos e intertextuais dos textos anteriormente apontados em relação às outras produções que tratam do mesmo tema e de outros possíveis, encontrados no corpus. Assim, busca-se compreender primordialmente os mecanismos fundamentais que tornam o texto um objeto de comunicação e de significação
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Pós-graduação em Engenharia Elétrica - FEIS
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This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.
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Hoffmann wrote several fairy tales, including "Princess Brambilla" (1821), which has an remarkable pictorial component: when it was published, the text went along with eight illustrations by Carl Friedrich Thiele, which were derived from original prints made by the Frenchman Jacques Callot. While Callot images portray the Italian theater of the Commedia dell'Arte, Thiele's works follow the plot of the narrative, representing the characters of Hoffmann, who disguise themselves because of the carnival that is taking place in Rome. The costumes and masks worn by the characters however do not ensure them full secrecy. Instead of a complete undercover, they lead to double meanings and double identities so that narrative levels and artistic references overlap and create an effect similar to a set of a polyphonic orchestra (which is a metaphor implied in the very subtitle, where the narrative is called a Capriccio).
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Pós-graduação em Engenharia Elétrica - FEIS
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Pós-graduação em Comunicação - FAAC