Zaztaparrak Asti Taldearen 2016-2020 denboraldiko planifikazio estrategikoa

Azken urteetan, Zaztaparrak asti taldea Arratia eta Zeberio lurraldeetako aisialdian liderra bilakatu da, izan ere, arlo honi dagozkion lan-esparru gehienetan (udalekuak, ludotekak, gazte espazio ezberdinak…) indar gehien duen elkartea da. Egoera honek, helburu berriak amestea ahalbidetu dio elkarteari eta, horrela, asmo handiko proiektuak aurrera eramateko aukera sortu da. Horretarako, txosten honen bitartez, Zaztaparrak asti taldearen plan estrategikoa aurkezten da, hurrengo urteetan izan beharreko jokabidea eta programazioa aurkezten duena alegia. Plan honen bitartez, jarduera fisikoaren promozioa helburu izanik, elkarteak, aisialdi aktiboago bat bultzatzen du. Helburu honek, turismo aktiboaren esparruko enpresekin komunikazio kanalak osatzea bilatzen du eta horrela, eskaintza aktibo horren parte bilakatzera eramango du. Horretaz guztiaz gainera, bere ekintza eremua Euskal Herri osora zabaltzea bilatzen du, izan ere, elkartea sortzerakoan Arratiako bailaran zeuden beharrak gure herrialdeko beste hainbat txokotan ere aurkitzen dira eta, horrela, Zaztaparrak asti taldeak aisialdi elkarte ezberdinen elkarlana koordinatzea du helburu. Hala, jarraian, elkarteak eman nahi duen salto kualitatibo hau bideratuko duen plan estrategikoa aurkezten da.

Plan de Marketing para Chocolates Valor S.A. 2015-2016

[ES] El presente trabajo es un plan de marketing para que la empresa Chocolates Valor S.A. lo implemente durante los años 2015-2016. El objetivo principal de este proyecto es aplicar los conocimientos obtenidos a lo largo de la carrera a una empresa real. Chocolates Valor es una empresa con amplia presencia en el mercado nacional y una fuerte imagen de marca. A pesar de ello, y como todas las empresas, tiene sus debilidades y no está explotando todas las oportunidades ofrecidas por el mercado. En la actualidad, la empresa cuenta con una imagen muy asociada al lujo y a un poder adquisitivo alto pero, en un entorno de crisis en el que el precio es un factor clave en la decisión de compra y los jóvenes tienen una gran importancia en el consumo, es necesario considerar la posibilidad de un cambio de posicionamiento y redireccionamiento hacia otros/ nuevos segmentos. A pesar de que Chocolates Valor diferencia dos tipos de clientes (consumidores y canal Horeca), en este trabajo solo se va a considerar el primero ya que el plan de marketing realizado está orientado exclusivamente al consumidor final.

Megaeventos esportivos e políticas públicas: Jogos Pan-Americanos 2007 e suas relações com a Copa do Mundo de Futebol de 2014 e os Jogos Olímpicos de 2016

Esta tese tem como questão central investigar de que forma as propostas de legados apresentadas pelos realizadores dos megaeventos esportivos brasileiros Jogos Pan-Americanos de 2007, Copa do Mundo de Futebol de 2014 e Jogos Olímpicos Rio 2016 respondem aos interesses das políticas públicas. Para tanto, os objetivos consistiram em: a) verificar na história recente de três megaeventos esportivos ações de boas práticas ligadas aos possíveis legados dos seguintes eventos: Copa Mundo/2010 África do Sul, Jogos Sul-Americanos/2010 Medellín/Colômbia e Jogos Olímpicos/2012 Londres / Inglaterra; b) verificar, diante dos legados do evento Jogos Pan-Americanos Rio-2007, como se instituíram as relações entre Governo Federal e o órgão de administração nacional do esporte olímpico brasileiro (COB) na definição das ações do evento; c) verificar em que medida se dão as relações entre o atual Governo Federal e os órgãos de administração nacional do esporte (CBF e COB), responsáveis pela organização da Copa do Mundo de Futebol de 2014 e pelos Jogos Olímpicos do Rio de Janeiro de 2016, no que tange aos possíveis legados a serem deixados pelos referidos eventos, se eles se aproximam ou se afastam dos encontrados nos Jogos Pan-Americanos Rio-2007. O procedimento metodológico utilizado neste estudo foi realizado em quatro fases: a) revisão bibliográfica sobre o tema; b) levantamento e análise de documentos referentes aos eventos estudados; c) realização de sete entrevistas semiestruturadas, que foram gravadas, transcritas e categorizadas; d) categorização e análise dos documentos e das entrevistas levando em consideração os objetivos propostos na pesquisa. Os resultados demonstraram que as ações de boas práticas ligadas aos possíveis legados dos megaeventos verificados na história recente se posicionam no campo dos legados tangíveis para os Jogos de 2010 e 2012 e intangíveis para a Copa do Mundo de 2010. Quanto à relação entre Governo Federal e COB nas tomadas de decisão, com base nos legados, do Pan de 2007, os dados mostram que o processo se baseou em um planejamento frágil, um modelo de governança inadequado e a assinatura tardia da matriz de responsabilidade do evento. Com relação ao desenvolvimento de legados dos eventos de 2014 e 2016, observamos que o de imagem é que aparece de maneira mais relevante na pesquisa. Finalmente, para responder à questão central da presente pesquisa, chegamos à demonstração de que a base das propostas de legados do Pan de 2007 pouco se aproxima dos interesses das políticas públicas. Já para a Copa do Mundo de 2014 e para os Jogos de 2016, as propostas de legados se direcionam para ações que, se bem-executadas, podem de forma direta ou indireta atender os interesses das políticas públicas.

Wave forecasts associated with hurricane landfalls in the vicinity of Cape Lookout, North Carolina

Hurricanes can cause extensive damage to the coastline and coastal communities due to wind-generated waves and storm surge. While extensive modeling efforts have been conducted regarding storm surge, there is far less information about the effects of waves on these communities and ecosystems as storms make landfall. This report describes a preliminary use of NCCOS’ WEMo (Wave Exposure Model; Fonseca and Malhotra 2010) to compute the wind wave exposure within an area of approximately 25 miles radius from Beaufort, North Carolina for estuarine waters encompassing Bogue Sound, Back Sound and Core Sound during three hurricane landfall scenarios. The wind wave heights and energy of a site was a computation based on wind speed, direction, fetch and local bathymetry. We used our local area (Beaufort, North Carolina) as a test bed for this product because it is frequently impacted by hurricanes and we had confidence in the bathymetry data. Our test bed conditions were based on two recent Hurricanes that strongly affected this area. First, we used hurricane Isabel which made landfall near Beaufort in September 2003. Two hurricane simulations were run first by passing hurricane Isabel along its actual path (east of Beaufort) and second by passing the same storm to the west of Beaufort to show the potential effect of the reversed wind field. We then simulated impacts by a hurricane (Ophelia) with a different landfall track, which occurred in September of 2005. The simulations produced a geographic description of wave heights revealing the changing wind and wave exposure of the region as a consequence of landfall location and storm intensity. This highly conservative simulation (water levels were that of low tide) revealed that many inhabited and developed shorelines would receive wind waves for prolonged periods of time at heights far above that found during even the top few percent of non-hurricane events. The simulations also provided a sense for how rapidly conditions could transition from moderate to highly threatening; wave heights were shown to far exceed normal conditions often long before the main body of the storm arrived and importantly, at many locations that could impede and endanger late-fleeing vessels seeking safe harbor. When joined with other factors, such as storm surge and event duration, we anticipate that the WEMo forecasting tool will have significant use by local emergency agencies and the public to anticipate the relative exposure of their property arising as a function of storm location and may also be used by resource managers to examine the effects of storms in a quantitative fashion on local living marine resources.

Transient growth and triggering in the horizontal Rijke tube Matthew

This theoretical paper examines a non-normal and non-linear model of a horizontal Rijke tube. Linear and non-linear optimal initial states, which maximize acoustic energy growth over a given time from a given energy, are calculated. It is found that non-linearity and non-normality both contribute to transient growth and that, for this model, linear optimal states are only a good predictor of non-linear optimal states for low initial energies. Two types of non-linear optimal initial state are found. The first has strong energy growth during the first period of the fundamental mode but loses energy thereafter. The second has weaker energy growth during the first period but retains high energy for longer. The second type causes triggering to self-sustained oscillations from lower energy than the first and has higher energy in the fundamental mode. This suggests, for instance, that low frequency noise will be more effective at causing triggering than high frequency noise.

Speed ambiguity in hurricane wind retrieval from SAR imagery

Under strong ocean surface wind conditions, the normalized radar cross section of synthetic aperture radar (SAR) is dampened at certain incident angles, compared with the signals under moderate winds. This causes a wind speed ambiguity problem in wind speed retrievals from SAR, because two solutions may exist for each backscattered signal. This study shows that the problem is ubiquitous in the images acquired by operational space-borne SAR sensors. Moreover, the problem is more severe for the near range and range travelling winds. To remove this ambiguity, a method was developed based on characteristics of the hurricane wind structure. A SAR image of Hurricane Rita (2005) was analysed to demonstrate the wind speed ambiguity problem and the method to improve the wind speed retrievals. Our conclusions suggest that a speed ambiguity removal algorithm must be used for wind retrievals from SAR in intense storms and hurricanes.

Rapid changes in stocks of ciliate microzooplankton associated with a hurricane in the Bohai Sea (China)

The ciliate community in the Bohai Sea (China) was studied from 23 September to 7 October 1998. A hurricane struck the study area between the 2 grid station investigations; which were 6 d apart. The ciliate biomass decreased drastically after the hurricane. The surface ciliate biomass decreased from 0.2-12.3 to 0.02-2.8 mug C l(-1) and the water column ciliate biomass from 2-136 to 0.01-47 mg C m(-2). The ciliate biomass:chlorophyll ratios in the surface water were calculated to be 0.04 to 4.7 (1.41 on average) during the first grid investigation and 0.01 to 1.18 (0.26 on average) during the second grid investigation. Distinct patterns of temporal changes in ciliate abundances were found at different stations both before and after the hurricane.

Programa Nacional de Melhoramento do Gir Leiteiro: sumário brasileiro de touros: resultado do teste de progênie 7a prova de pré-seleção de touros - maio 2016.

2016

Third Sector Experiences of Work Programme Delivery.

This paper explores the organisational experiences of governmental policy change and implementation on the third sector. Using a four-year longitudinal study of 13 third sector organisations (TSOs) it provides evidence based on the experiences of, and effects on, third sector organisations involved in the UK’s Work Programme in Scotland. The paper explores third sector experiences of the Work Programme during the preparation and introductory phase, as well as the effects of subsequent Work Programme implementation. By gathering evidence contemporaneously and longitudinally a unique in-depth analysis is provided of the introduction and implementation of a major new policy. The resource cost and challenges to third sector ways of working for the organisations in the Work Programme supply chain, as well as those not in the supply chain, are considered. The paper considers some of the responses adopted by the third sector to manage the opportunities and challenges presented to them through the implementation of the Work Programme. The paper also reflects on the broader context of the employability services landscape and raises questions as to whether, as a result of the manner in which the Work Programme was contracted, there is evidence of a move towards service homogenisation, challenging perceived TSO characteristics of service innovation and personalisation.