A dinâmica espacial dos serviços hoteleiros e o turismo de negócios e eventos em Campinas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mapeamento de oportunidades de negócios a partir de laboratórios de pesquisa e desenvolvimento: estudo de caso CEAMAZON

Este trabalho volta-se a área de inovação e a tecnologia como fator de diferenciação e geração de negócios de base tecnológica a partir de projetos de pesquisa e desenvolvimento do Centro de Excelência em Eficiência Energética na Amazônia – CEAMAZON, visando identificar e classificar o potencial de empreendimentos oriundos dos projetos dos laboratórios de P&D em energia deste centro. Utilizou-se a metodologia do Radar de negócios em tecnologia e inovação (RANTI) para levantar e gerar um portifólio de negócios em energia, e o potencial de inovação do CEAMAZON para que a sociedade faça uso do conhecimento gerado a partir desse centro de pesquisa para a criação de empresas e negócios por empreendedores, investidores e/ou empresários, a fim de gerar empregos, mais tecnologia e multiplicar a capacidade do CEAMAZON de criar mais projetos de P&D com interface com o mercado.

A gestão compartilhada em áreas de proteção ambiental: a experiência do conselho gestor das Apas Cabreúva, Cajamar e Jundiaí-SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formação, função e formas de provimento do cargo do gestor escolar: as diretrizes da política educacional e o desenvolvimento teórico da administração escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O provimento do cargo do gestor escolar e a qualidade de ensino nas escolas públicas: análise a partir das publicações nacionais (1990-2005)

The research that originated this article was aimed at analyzing how the Brazilian publications from 1990 through 2005 set out the relationship between the appointment of school principals and democratic management and quality education. To that end, 38 books were selected and divided into three periods: 1990-1995; 1996-2000; 2001-2005. The findings indicate that from the second period on there is increasing consensus among scholars about the election of school principals as a form of appointment directly related to the democratization of management and quality improvement, defined as a collective and participatory construction of educational goals and practices.

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

O relações-públicas como gestor da Startup de uma agência de comunicação

This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

A terminologia das Feiras de negócios: análise das variantes linguísticas

The trade fair industry has great relevance in the national and international economic environment and it is constantly expanding. The general objective of this work is to analyze the main linguistic variants found in the trade fair terminological set. Our research is based on the theories of Cabré (1993, 1999), Barros (2004), Krieger & Finatto (2004), Alves (2007), Barbosa (2009), Dubuc (1985), Berber Sardinha (2004), Babini (2006) and Faulstich (1998, 2001). For this work we constitute two corpora of specialized texts, one for English language and another for Portuguese language. Successively we performed a collection of terms using software for corpora processing. These terms were organized into two notional systems, one in English and another in Portuguese. Then we analyzed the main types of variants found in our terminological set. Among them, those who had higher productivity are the lexical variants, followed by graphical, morphological and syntactic variants.

Modelagem de processos de negócios: uma proposta no serviço de atendimento ao usuário da biblioteca da Unesp Guaratinguetá

This work is a study on the Technical Service Library and Documentation Prof. Carlos Alberto de Buarque Borges , on the Faculdade de Engenharia de Guaratinguetá , regarding to the service user , aiming to detect and analyze the current problems and suggesting improvements that could result in optimization of care and increased quality of services. For this, was chosen the methodology of Business Processes Modeling, which enabled the detailing of the processes implemented in the library and the identification the critical points , as low investment and short number of employees, which made possible suggest ways to improve the quality of service to users, as awareness campaigns and the implementation of an system to input the literature needed for each course

Perfil do gestor municipal da saúde e a percepção da Estratégia Saúde da Família-DRS IX-Marília-SP

Pós-graduação em Saúde Coletiva - FMB