Musikalische Werke.

"Thematisches Verzeichniss der Flötensonaten": v. 1, p. xix-xxii.

Symphony concertante, op. 84 ; Horn concerto (1762) /

Cover title.

Violin concerto in D major, op. 77.

Mode of access: Internet.

Piano concerto no. 2 in D minor, op. 40.

Mode of access: Internet.

Concerto for two pianos in E♭ major, K.365.

Mode of access: Internet.

For piano and orchestra : Candenzen zu den Pianoforte-Concerten; Phantasie mit Chor, op.80 in Cm /

Bound with: Choral fantasy, op. 80.

Second concerto, ré mineur, pour le violon, avec accompagnement d'orchestre ou de piano, op. 22 /

Orchestra part arranged for piano.

Konzert, für Violine und Orchester : [A dur] /

Acc. arr. for piano.

Konzert für Violine und Orchester : op. 52 /

For violin and piano.

Concerto in E flat for violin and orchestra : Köchel no. 268 : with orchestral accompaniment arranged for piano /

Mode of access: Internet.

Konzertante für zwei violinen mit orchester.

Arrangement for violins 1-2 with piano accompaniment.

Concert op. 56 /

Caption title.

Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness

Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand awareness (recall and recognition) and how it relates to brand attitude. Based on three Portuguese music festivals, two studies were conducted to ascertain event sponsorship’s impact on consumer memory, notably Brand Recall and Brand Recognition, and correlation with attitudes towards the brands such as familiarity and liking. The key findings of these studies show that recognition is much higher for those respondents who attended the festivals, presenting a score of 73,9%, in comparison with recall, presenting a much lower score of 37,5%. Further, and surprisingly, it suggests that the ability to recall and recognize sponsoring brands is not associated to consumer attitudes towards the brands. Instead, it relates to the time consumers dedicated to these particular events, that is, the number of music festivals attended.

Aprendizagem musical na Orquestra Sinfônica da UFRN

Music and music education are present in the daily lives of people in different ways and in multiple contexts. In this study, we highlight the musical training in the orchestral context aiming to understand how learning music happens in the Symphony Orches tra of the Universidade Federal do Ri o Grande do Norte – OSUFRN. To achieve this goal, we identified all the activities, structure and functioning in OSUFRN; we have observed the development of activities of the group by checking the interactions among the participants of the orchestra and the different ways to learn music in that orchestral context. The research is based on discussions about collective musical practice, instrumen tal training in music education, the process of learning and the relationship between young people and music in the context of collective musical practice learning. Qualitative approach and case study were used as methodological procedures. Data collection was established by means of on - site observations, accompanying of the activities, rehearsals and performances of group and semi - structured interviews with the conductor and some participants with more time in the orchestra. We have also used photographs a nd footage that helped us in the procedure collection and construction of data. The analysis and interpretation of these data were enforced by Content Analysis featuring. It reveals the musical learning, through learning instances perceived in rehearsals, concerts, in living with the conductor and between musicians, teachers, employees and guest musicians, individually in travel and exchanges with other orchestral groups. In this way the activities developed by the group enable a comprehensive musical educa tion that guides to acquire autonomy in their learning and preparing them for future careers.