A circulação do discurso da Amway: do controle à prática discursiva

In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.

Mediação implícita da informação no discurso dos bibliotecários da biblioteca central da Universidade Estadual de Londrina (UEL)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gêneros do discurso, ciência e mídia: a divulgação científica em questão

This work’s main purpose is to research how the scientific speech is outlined on the Revista Língua Portuguesa in statements made by linguists. Statements issued in the previously mentioned magazine have been analyzed. In order to achieve the proposal, the research was based on the following questions: how both the scientific and the scientific divulgation speeches are formed in the magazine, and whether the opinion texts written by scholars and researchers in the linguistic field identify themselves with opinion articles, scientific articles or scientific divulgation texts. Those questions were discussed from the theoretical-methodological bakhtinian perspective, taking the notion of dialogism, the human activity sphere, genres of discourse and style as conceptual elements. It has been detected that there is a complexity in the construction of the genres in the magazine, always taking into account the journalistic and scientific spheres of circulation. The analyzed statements presented themselves as a confluence of many genres’ characteristics, showing a point of view, a scientific subject, a researcher-author and a language adjustment to the magazine reader, making it more accessible. The analysis showed that the discussed statements resemble opinion articles, scientific articles, and reviews, besides being scientific divulgation at the same time

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

Discurso constelar e contingência: a pregnância de Mallarmé

The aim of this article is to discuss Mallarmé‘s poem A throw of dice, establishing some theoretical interfaces among Jakobson‘s reading, Lacan‘s psychoanalysis and some elements from the French discourse analysis. The poem, considered a milestone of modern poetry, has already engendered various discourses about itself, what allows us to consider it here a permanent invention, or yet, a throw of dice in eternal whirl. Attentive to the roaring of such discourses, and available for listening the theory that contributes to the poem‘s critical analysis, the reading herein engaged bets on the profit that the Mallarmé‘s poem study carries, for the perception of contemporary poetry, which inherited from him the double-sided lyrical coin: high revision of the possibilities of invention and very strong metalanguage.

O discurso sobre a concisão na Revista Língua Portuguesa

The objective was to seek positive and negative values that guide the discourse on conciseness and understand how this concept is understood in speeches in the media when taking the theme of text production. The corpus of work consists of two materials of Portuguese Language Magazine on this topic. The analysis of the corpus was made from Bakhtinian discourse studies, especially considering the concepts of dialogue, utterance and speech genres. The research considers mainly as Bakhtin Circle conceives the production of meaning. At the end, we believe it is important to reflect on the definitions that guide the discourse of conciseness, far in practice they are consistent with our reality of writing

O conflito ideológico no discurso sobre a maconha: uma abordagem dialógica de matérias impressas veiculadas na mídia brasileira

According to data published on the World Drug Report 2012 by Unodc - United Nations Office on Drugs and Crime -, the world consumes nowadays the same amount of illicit drugs that it has always consumed. Contrary to this stable consumption, discussions surrounding the issue of drugs have intensified. The greatest controversies and the largest repercussion in the Brazilian media relate to marijuana use. This paper was developed in the context of polemic issues and its general goal is to analyze the conflict of ideologies present in the discourses about drugs on printed articles released by the Brazilian media, represented here by the magazines Veja, Carta Capital and Galileu. This study is carried out based on a dialogic approach, supported by the Bakhtinian researches on discourse

O processo de compreensão de texto de ficção científica na década de 30: Admirável Mundo Novo à luz da teoria semiótica

This paper is result of an analysis of the Brave New World by Aldous Huxley, made based on the perspective of discursive semiotics. For both, the elements of the generative course of meaning were applied, particularly those in works of Barros (2001) and Fiorin (2000). In view of that each of the three levels (elementary, narrative and discourse) of semiotics approach are considered capable of independent descriptions, we sought through the (re) construction of meaning of specific parts of the work and also the relationship of its thematic route with the time it was composed, found that, as a result of this work, the relationships between fiction and reality and thus the relevance of the work of Aldous Huxley

Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Uma leitura vertiginosa: os fanzines punks no Brasil e o discurso da união e conscientização : (1981-1995)

Pós-graduação em História - FCLAS

O discurso sobre a produção textual de gêneros literários

This paper aims to discuss teaching of literary genres writing. It presents reflections on studies of teaching of writing and on official documents that define pedagogical practices of text production. It presents, finally, a discourse analysis of the production of literary genres in Revista Língua Portuguesa, showing how is the media coverage of the teaching of writing in this vehicle. The research is based on Bakhtin studies of discourse.

Formas de vida da mulher brasileira no discurso jurídico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Discurso e história: representações do feminino em Ana Bolena

The central theme of this work is the construction of the identity of the female gender in the light of discourse analysis. To achieve this goal we used three different media productions made during the twentieth and twenty-first century that address the same historical character: Anne Boleyn, the second wife of Henry VIII. From the research and analysis of images carefully selected to represent three different real moments of Anne Boleyn, it was possible to realize how the same scene may have different approaches and how such approaches are influenced not only by the author of the work, but also by a discursive game that coordinates what can or can't be said by a society. The study concludes that the discourse analysis, besides assisting in the understanding of life and speeches of the historical character in question, also provides subsidies to know the society not only at the time that Anne Boleyn lived, but also at the time when the media productions studied here were performed

O ensino de física no estado de São Paulo: os cadernos do professor e do aluno no discurso oficial e nas representações dos professores

Pós-graduação em Educação para a Ciência - FC