Pk-yrityksen markkinoinnin ja myynnin kehittäminen

Pienillä, yrittäjävetoisilla yrityksillä markkinoinnin resurssit ovat vähäiset eivätkä markkinointiosaamisen taso ja tietämys ole välttämättä kovin korkeat.Markkinointi on kuitenkin tärkeä osa liiketoimintaa ja hyvällä markkinoinnilla voidaan saavuttaa kilpailuetua ja menestyä markkinoilla. Tutkimuksessa perehdytään pienen, tuotantohyödykemarkkinoilla toimivan yrityksen markkinointiviestintään ja myyntiin. Tutkimuksessa käytiin läpi pienelle yritykselle sopivia markkinointiviestinnän keinoja ja tavoitteita. Lisäksi työssä käytiin läpi markkinointiviestinnän suunnitteluprosessi, jonka avulla yritys voi toteuttaa suunnitelmallista markkinointiviestintää. Työssä selvitettiin myös mitä tarkoitetaan integroidulla markkinointiviestinnällä ja miten pieni yritys voi käyttää sitä hyödykseen. Lopuksi tutkimuksessa vastauksia kysymyksiin miten ja minkälainen uusi myyntimies kannattaa rekrytoida. Tutkimuksessa tavoitteena on antaa toimenpidesuosituksia ja työkaluja, joiden avulla kohdeyritys voi kehittäämarkkinointiviestintää. Keskeisimmät kehitystarpeet ovat markkinointiviestinnän kokonaisvaltaisen suunnittelun tehostaminen, verkkoviestinnän tehokkaampi hyödyntäminen, markkinointisanomien täsmällisempi kohdistaminen sekä markkinointimateriaalien ulkoasu ja sisältö paremmiksi.

Theoretical and numerical study of thermomagnetic convection in magnetic fluids

In this thesis, the magnetic field control of convection instabilities and heat and mass transfer processesin magnetic fluids have been investigated by numerical simulations and theoretical considerations. Simulation models based on finite element and finite volume methods have been developed. In addition to standard conservation equations, themagnetic field inside the simulation domain is calculated from Maxwell equations and the necessary terms to take into account for the magnetic body force and magnetic dissipation have been added to the equations governing the fluid motion.Numerical simulations of magnetic fluid convection near the threshold supportedexperimental observations qualitatively. Near the onset of convection the competitive action of thermal and concentration density gradients leads to mostly spatiotemporally chaotic convection with oscillatory and travelling wave regimes, previously observed in binary mixtures and nematic liquid crystals. In many applications of magnetic fluids, the heat and mass transfer processes including the effects of external magnetic fields are of great importance. In addition to magnetic fluids, the concepts and the simulation models used in this study may be applied also to the studies of convective instabilities in ordinary fluids as well as in other binary mixtures and complex fluids.

Nosturivaihteiden kunnonvalvontajärjestelmän kehittäminen värähtelymittauksia käyttäen

Työssä selvitettiin värähtelymittauksien käyttömahdollisuuksia nosturivaihteiden ennakoivassa kunnonvalvonnassa. Työ on painottunut lähinnä värähtelymittausten mittaus- ja analyysiteknisten näkökohtien tarkasteluun ja toimii niiltä osin al-kuselvityksenä värähtelymittauspohjaisen kunnonvalvontajärjestelmän luomiselle. Kirjallisuuden mukaan yleisimpiä ja käyttökelpoisimpia värähtelyanalyysejä vaihteistojen kunnonvalvonnassa ovat spektri-, kepstri-, ja demodulointitekniik-kaan perustuvat analyysit, joita kokeiltiin vauriokokeilla. Työssä käsitellään myös iskusysäysmenetelmää ja aikatason tunnuslukuja. Vauriokokeilla saatiin tietoa hammasvaurioiden havaitsemisesta värähtelymittauksilla, mutta laakerivaurioista kaivataan sen sijaan vielä lisää tietoa. Hammasvaurioiden tarkastelussa spektri-analyysin ohella PeakVue -analyysi osoittautui tehokkaaksi, kun siinä käytettiin sopivaa suodatusaluetta. Lisäksi työhön on koottu kokemuksia nosturivaihteiden käytännön värähtelymittauksista ja annettu ohjeita niiden suorittamisesta. Työn tulokset osoittavat, että värähtelymittauspohjaisella kunnonvalvontajärjes-telmällä voidaan parantaa nostovaihteiden ennakoivaa kunnonvalvontaa. Nosto-vaihteiden värähtelymittauksia kannattaa siis ehdottomasti jatkaa ja kunnonval-vontajärjestelmää edelleen kehittää. Siirtovaihteiden valvonta värähtelymittauksilla on sen sijaan hankalaa niiden epävakaan kuormitustilan vuoksi.

Recommendations for malaria prevention in moderate to low risk areas: travellers' choice and risk perception.

BACKGROUND: The considerable malaria decline in several countries challenges the strategy of chemoprophylaxis for travellers visiting moderate- to low-risk areas. An international consensus on the best strategy is lacking. It is essential to include travellers' opinions in the decision process. The preference of travellers regarding malaria prevention for moderate- to low-risk areas, related to their risk perception, as well as the reasons for their choices were investigated. METHODS: Prior to pre-travel consultation in the Travel Clinic, a self-administered questionnaire was given to travellers visiting moderate- to low-risk malaria areas. Four preventive options were proposed to the traveller, i.e., bite prevention only, chemoprophylaxis, stand-by emergency treatment alone, and stand-by emergency treatment with rapid diagnostic test. The information was accompanied by a risk scale for incidence of malaria, anti-malarial adverse drug reactions and other travel-related risks, inspired by Paling palettes from the Risk Communication Institute. RESULTS: A total of 391 travellers were included from December 2012 to December 2013. Fifty-nine (15%) opted for chemoprophylaxis, 116 (30%) for stand-by emergency treatment, 112 (29%) for stand-by emergency treatment with rapid diagnostic test, 100 (26%) for bite prevention only, and four (1%) for other choices. Travellers choosing chemoprophylaxis justified their choice for security reasons (42%), better preventive action (29%), higher efficacy (15%) and easiness (15%). The reasons for choosing stand-by treatment or bite prevention only were less medication consumed (29%), less adverse drug reactions (23%) and lower price (9%). Those who chose chemoprophylaxis were more likely to have used it in the past (OR = 3.0 (CI 1.7-5.44)), but were not different in terms of demographic, travel characteristics or risk behaviour. CONCLUSIONS: When travelling to moderate- to low-risk malaria areas, 85% of interviewees chose not to take chemoprophylaxis as malaria prevention, although most guidelines recommend it. They had coherent reasons for their choice. New recommendations should include shared decision-making to take into account travellers' preferences.

Nature experiences to the enterprises-Case Etela-Savo

This thesis examines the experience travelling and incentive travelling in the area of Etela-Savo. The incentive travels have become more popular in the recent years. The enterprises and companies have started to reward their staff for efficiency by giving them experience travels instead of money rewards. The staff needs refreshing because of the development of work technology and because of physical and mental demands of the work. Short experience travels with activities give motivation and refresh the staff. There were two target groups in this thesis: entrepreneurs which produce the experiences and the staffs which have proved them. With the help of these target groups experience products, activities and travelling possibilities were studied and also how the experiences had been felt and where they had been acquired from. There are theoretical and empirical parts in this thesis. The research methodology was mainly idiographical and also qualitative and quantitative research methods were used. The empirical information was collected with the help of a questionnaire and a theme interview. The result of the study was that the area's travelling attractions, which are the nature, hundreds of lakes, large forests and the beautiful landscape give good possibilities to experience travelling and incentive travelling. The experience must contain a physical, social and mental element. A good experience activity must also contain some actions in the nature, light physical exercise and a possibility to the customer to take part in action. The experience feeling was felt as an unique happening and enjoyment, which will help the customers managing in their work, removing stress and developing team working skills. The experience was caused by the contrast between work/everyday life and the happening, and by succeeding in the activity in addition they felt a very strong community spirit in the experience feeling. Women received the experience feeling much more strongly than men. There were also differences in feelings between ages.

The whereabouts of an ancient wonderer: Global phylogeography of the solitary ascidian Styela plicata

Genetic tools have greatly aided in tracing the sources and colonization history of introduced species. However, recurrent introductions and repeated shuffling of populations may have blurred some of the genetic signals left by ancient introductions. Styela plicata is a solitary ascidian distributed worldwide. Although its origin remains unclear, this species is believed to have spread worldwide by travelling on ship's hulls. The goals of this study were to infer the genetic structure and global phylogeography of S. plicata and to look for present-day and historical genetic patterns. Two genetic markers were used: a fragment of the mitochondrial gene Cytochrome Oxidase subunit I (COI) and a fragment of the nuclear gene Adenine Nucleotide Transporter/ADP-ATP Translocase (ANT). A total of 368 individuals for COI and 315 for ANT were sequenced from 17 locations worldwide. The levels of gene diversity were moderate for COI to high for ANT. The Mediterranean populations showed the least diversity and allelic richness for both markers, while the Indian, Atlantic and Pacific Oceans had the highest gene and nucleotide diversities. Network and phylogenetic analyses with COI and ANT revealed two groups of alleles separated by 15 and 4 mutational steps, respectively. The existence of different lineages suggested an ancient population split. However, the geographic distributions of these groups did not show any consistent pattern, indicating different phylogeographic histories for each gene. Genetic divergence was significant for many population-pairs irrespective of the geographic distance among them. Stochastic introduction events are reflected in the uneven distribution of COI and ANT allele frequencies and groups among many populations. Our results confirmed that S. plicata has been present in all studied oceans for a long time, and that recurrent colonization events and occasional shuffling among populations have determined the actual genetic structure of this species.

Travellers' profile, travel patterns and vaccine practices-a 10-year prospective study in a Swiss Travel Clinic.

BACKGROUND: The travel clinic in Lausanne serves a catchment area of 700 000 of inhabitants and provides pre- and post-travel consultations. This study describes the profile of attendees before departure, their travel patterns and the travel clinic practices in terms of vaccination over time. METHODS: We included all pre-travel first consultation data recorded between November 2002 and December 2012 by a custom-made program DIAMM/G. We analysed client profiles, travel characteristics and vaccinations prescribed over time. RESULTS: Sixty-five thousand and forty-six client-trips were recorded. Fifty-one percent clients were female. Mean age was 32 years. In total, 0.1% were aged <1 year and 0.2% ≥80 years. Forty-six percent of travellers had pre-existing medical conditions. Forty-six percent were travelling to Africa, 35% to Asia, 20% to Latin America and 1% (each) to Oceania and Europe; 19% visited more than one country. India was the most common destination (9.6% of travellers) followed by Thailand (8.6%) and Kenya (6.4%). Seventy-three percent of travellers were planning to travel for ≤ 4 weeks. The main reasons for travel were tourism (75%) and visiting friends and relatives (18%). Sixteen percent were backpackers. Pre-travel advice were sought a median of 29 days before departure. Ninety-nine percent received vaccine(s). The most frequently administered vaccines were hepatitis A (53%), tetanus-diphtheria (46%), yellow fever (39%), poliomyelitis (38%) and typhoid fever (30%). CONCLUSIONS: The profile of travel clinic attendees was younger than the general Swiss population. A significant proportion of travellers received vaccinations that are recommended in the routine national programme. These findings highlight the important role of travel clinics to (i) take care of an age group that has little contact with general practitioners and (ii) update vaccination status. The most commonly prescribed travel-related vaccines were for hepatitis A and yellow fever. The question remains to know whether clients do attend travel clinics because of compulsory vaccinations or because of real travel health concern or both.

Prediction of individual automobile RBNS claim reserves in the context of Solvency II

Automobile bodily injury (BI) claims remain unsettled for a long time after the accident. The estimation of an accurate reserve for Reported But Not Settled (RBNS) claims is therefore vital for insurers. In accordance with the recommendation included in the Solvency II project (CEIOPS, 2007) a statistical model is here implemented for RBNS reserve estimation. Lognormality on empirical compensation cost data is observed for different levels of BI severity. The individual claim provision is estimated by allocating the expected mean compensation for the predicted severity of the victim’s injury, for which the upper bound is also computed. The BI severity is predicted by means of a heteroscedastic multiple choice model, because empirical evidence has found that the variability in the latent severity of injured individuals travelling by car is not constant. It is shown that this methodology can improve the accuracy of RBNS reserve estimation at all stages, as compared to the subjective assessment that has traditionally been made by practitioners.

Self-reported sitting time and physical activity: interactive associations with mental well-being and productivity in office employees

Abstract Background: Little is known about how sitting time, alone or in combination with markers of physical activity (PA), influences mental well-being and work productivity. Given the need to develop workplace PA interventions that target employees’ health related efficiency outcomes; this study examined the associations between self-reported sitting time, PA, mental well-being and work productivity in office employees. Methods: Descriptive cross-sectional study. Spanish university office employees (n = 557) completed a survey measuring socio-demographics, total and domain specific (work and travel) self-reported sitting time, PA (International Physical Activity Questionnaire short version), mental well-being (Warwick-Edinburg Mental Well-Being Scale) and work productivity (Work Limitations Questionnaire). Multivariate linear regression analyses determined associations between the main variables adjusted for gender, age, body mass index and occupation. PA levels (low, moderate and high) were introduced into the model to examine interactive associations. Results: Higher volumes of PA were related to higher mental well-being, work productivity and spending less time sitting at work, throughout the working day and travelling during the week, including the weekends (p < 0.05). Greater levels of sitting during weekends was associated with lower mental well-being (p < 0.05). Similarly, more sitting while travelling at weekends was linked to lower work productivity (p < 0.05). In highly active employees, higher sitting times on work days and occupational sitting were associated with decreased mental well-being (p < 0.05). Higher sitting times while travelling on weekend days was also linked to lower work productivity in the highly active (p < 0.05). No significant associations were observed in low active employees. Conclusions: Employees’ PA levels exerts different influences on the associations between sitting time, mental well-being and work productivity. The specific associations and the broad sweep of evidence in the current study suggest that workplace PA strategies to improve the mental well-being and productivity of all employees should focus on reducing sitting time alongside efforts to increase PA.

Influence of sea surface winds on shearwater migration detours

To test the potential effects of winds on the migratory detours of shearwaters, transequatorial migrations of 3 shearwaters, the Manx Puffinus puffinus, the Cory"s Calonectris diomedea, and the Cape Verde C. edwardsii shearwaters were tracked using geolocators. Concurrent data on the direction and strength of winds were obtained from the NASA SeaWinds scatterometer to calculate daily impedance models reflecting the resistance of sea surface winds to the shearwater movements. From these models we estimated relative wind-mediated costs for the observed synthesis pathway obtained from tracked birds, for the shortest distance pathway and for other simulated alternative pathways for every day of the migration period. We also estimated daily trajectories of the minimum cost pathway and compared distance and relative costs of all pathways. Shearwaters followed 26 to 52% longer pathways than the shortest distance path. In general, estimated wind-mediated costs of both observed synthesis and simulated alternative pathways were strongly dependent on the date of departure. Costs of observed synthesis pathways were about 15% greater than the synthesis pathway with the minimum cost, but, in the Cory"s and the Cape Verde shearwaters, these pathways were on average 15 to 20% shorter in distance, suggesting the extra costs of the observed pathways are compensated by saving about 2 travelling days. In Manx shearwaters, however, the distance of the observed synthesis pathway was 25% longer than that of the lowest cost synthesis pathway, probably because birds avoided shorter but potentially more turbulent pathways. Our results suggest that winds are a major determinant of the migratory routes of seabirds.

Description of diffusive and propagative behavior on fractals

The known properties of diffusion on fractals are reviewed in order to give a general outlook of these dynamic processes. After that, we propose a description developed in the context of the intrinsic metric of fractals, which leads us to a differential equation able to describe diffusion in real fractals in the asymptotic regime. We show that our approach has a stronger physical justification than previous works on this field. The most important result we present is the introduction of a dependence on time and space for the conductivity in fractals, which is deduced by scaling arguments and supported by computer simulations. Finally, the diffusion equation is used to introduce the possibility of reaction-diffusion processes on fractals and analyze their properties. Specifically, an analytic expression for the speed of the corresponding travelling fronts, which can be of great interest for application purposes, is derived

Disseny i implementació d'una web administrable pel sector del caravàning

Vivim en una era digital on cada vegada més les persones estem connectades a la xarxa, ja sigui a través del mòbil, ordinadors o altres dispositius. Actualment internet és un gran aparador i des de fa temps, les empreses han vist en aquest una manera de treure’n profit. És per això, junt amb el seu baix cost, que fa que qualsevol empresa disposi del seu propi espai a la xarxa. D’aquestes idees sorgeix el projecte de fer la web per AutoSuministres Motor. La principal funció de la web es donar-se a conèixer i ensenyar els seus productes, que en aquest cas, són autocaravanes i caravanes. Tot i així, la pàgina web contindrà un espai de reportatges on l’usuari podrà conèixer més a fons un model concret d’autocaravana o caravana i on també podrà demanar més informació mitjançant un formulari de contacte. Per tant, la pàgina web serà totalment administrable perquè els comercials puguin introduir els vehicles corresponents i l’usuari final pugui consultarlos correctament d’una manera fàcil i senzilla. Per tal de dur a terme aquesta web s’ha tingut en compte utilitzar eines de programació de distribució lliure com és el llenguatge PHP, la base de dades MySQL i jQuery.

Ruuvipurkaimen DFMA

Tämän työn tarkoituksena oli soveltaa valmistusystävällisen ja kokoonpanon huomioivan suunnittelun(DFMA) periaatteita ajavalle ruuvipurkaimelle valmistuskustannusten alentamiseksi. Työn teoriaosassa esitellään valmistusystävällisen suunnittelun periaatteita. Yhtä tarkemmin noudatettua DFMA-menetelmää esitellään hieman enemmän. Teoriassa käsitellään myös valmistuskustannusten laskentaa, lähinnä hitsauksen ja koneistuksen osalta. Ruuvipurkaimen rakenteeseen perehdyttiin tekemällä siitä 3D-malli. Purkaimen valmistuskustannukset selvitettiin ja kustannusten painopisteet määritettiin. Niiden pohjalta valittiin kohteet joihin paneuduttiin ja joihin sovellettiin DFMA:n periaatteita. Ruuvipurkaimen valmistettavuuden parantamisessa saavutettiin tavoite, 10 % kustannussäästö valmistuskustannuksissa. Valmistettavuutta saatiin paremmaksi DFMA-menetelmiä soveltaen ja sitä kautta tuli kustannussäästöjä. Ostokomponenttien toimittajakartoituksella saatiin myös kustannuksia karsittua. Käytetty DFMA-menetelmä hieman sovellettuna oli tälle tuotteelle toimiva vaihtoehto. Jatkamalla valmistusystävällistä suunnittelua kalleimmille osille, saataisiin enemmän kustannussäästöjä mihin tässä työssä päästiin.

Työmatkaliikkumissuunnitelma Turun yliopistolliselle keskussairaalalle

Tämän työn tavoitteena on luoda Turun yliopistolliselle keskussairaalalle kestävän kehityksen mukainen työmatkaliikkumissuunnitelma, jonka avulla lisätään kestävien liikkumismuotojen käyttöä, kustannusnäkökulma huomioon ottaen. Lisäksi tavoitteena on ratkaista nykyisen pysäköintijärjestelyn ongelmia. Työn teoriaosuudessa on esitetty kestävän liikkumisen, työssä hyödynnettävän kustannuslaskennan ja liikkumissuunnitelman luomisen vaiheiden periaatteet. Empiriaosuudessa rakennettava liikkumissuunnitelma perustuu näihin teorioihin. Työn keskeisenä tutkimusmenetelmänä on käytetty Webropol-pohjaista kyselyä, jolla tutkittiin työmatkaliikkumisen nykytilaa. Lisäksi kyselyllä tutkittiin työntekijöiden mielipiteitä mahdollisista kehitystoimenpiteistä. Työntekijöiden vuosittaisista työmatkakilometreistä 16,9 miljoonaa kuljettiin yksityisautolla, mikä on noin 65 % kaikista työmatkakilometreistä. Yksityisautoilu aiheuttaa kulkumuodoista suurimmat päästöt kaikissa päästöluokissa. Pysäköinnin kustannuksia tutkittaessa havaittiin, että pysäköintioikeuden hinta on alhainen verrattuna parkkihallin rakennus- ja ylläpitokustannuksiin. Eri liikkumistapoja vertailtaessa havaittiin, että nykytilanteessa yksityisautoilu on lyhyillä työmatkoilla edullisempi kulkumuoto kuin julkinen liikenne. Toteutettavuus-vaikuttavuus-suhde huomioon ottaen, parhaimmat työmatkaliikkumisen kehitystoimenpiteet ovat osittain kustannettu työsuhdematkalippu työntekijöille, lukittavien pyörätelineiden sijoittaminen työpaikan välittömään läheisyyteen, kävely- ja pyöräreittien parempi talvikunnossapito, työnantajan kustantama vuosittainen polkupyörähuolto ja pysäköintioikeuden hinnankorotus. Toimenpiteiden jälkeen yksityisautoilu on kaikilla työmatkan pituuksilla kallein liikkumismuoto.

Arinakattilalaitoksen polttoainekäytön tarkastelu

Tässä diplomityössä on tutustuttu Lahti Energia Oy:n Heinolan voimalaitoksen energiantuotantoon. Heinolan voimalaitos on vanha, mutta sen pääkattilana toimiva arinakattila on uusittu 2004. Voimalaitoksen toimintaa halutaan kehittää nykyaikaisemmaksi ja energiatehokkaammaksi. Voimalaitoksella on nykyään kolme asiakasta, joista uusin on liittynyt höyryverkkoon vuonna 2011. Työssä on tutkittu miten voimalaitoksen polttoaineiden käyttö muuttuu uuden asiakkaan myötä. Diplomityön teoriaosassa on keskitytty antamaan tietoa erilaisista polttoaineista sekä arinapolttamisesta polttotekniikkana. Työssä on laskettu voimalaitoksen asiakkaiden käyttämä energiavuositasolla, voimalaitoksen kattilahyötysuhde, prosessihyötysuhde ja niiden avulla laitoksen tarvitsema polttoaine-energia vuodessa. Laskelmat antavat hyvän yleisen kuvan voimalaitoksen käytöstä tällä hetkellä. Käyttöennusteen avulla voidaan arvioida myös laitoksen taloudellista tilaa polttoaineseoksen näkökulmasta.