O ÍNDICE DE SUSTENTABILIDADE EMPRESARIAL E O IMPACTO NO VALOR DAS AÇÕES: UM ESTUDO DE EVENTO

Diante da necessidade de inserção de políticas de desenvolvimento sustentável dentro do contexto das organizações, as empresas investem em recursos esperando que a adoção dessas práticas possa trazer benefícios econômicos e estratégicos, refletidos na imagem da organização e na sua valorização no mercado. Neste cenário, Índices de Sustentabilidade foram criados em escala global, e estes índices em geral, avaliam várias dimensões das relações da organização com a sociedade, meio ambiente e com os provedores de capital para a empresa. No Brasil, especificamente no ano de 2005, foi criado o Índice de Sustentabilidade Empresarial (ISE) para reunir as ações de empresas que incorporam em suas diretrizes de negócio práticas de responsabilidade social e sustentabilidade empresarial. Com isso, a presente dissertação tem por objetivo verificar qual o impacto no valor das ações de uma amostra de 43 empresas perante a entrada ou saída das mesmas das carteiras do ISE. A metodologia de estudo de evento buscou identificar os retornos anormais após as divulgações das carteiras do ISE, de 2005 a 2009, através do modelo de retorno ajustado ao risco e ao mercado. Os dados financeiros, antes e depois do evento, foram extraídos da base de dados da Bolsa de Valores de São Paulo. Os resultados alcançados indicaram relação positiva entre a participação de algumas empresas nas carteiras do ISE e o desempenho financeiro das suas ações, além de mostrar que os investimentos necessários em desenvolvimento sustentável não acarretam perdas, visto a predominância de retornos anormais positivos em todas as situações analisadas neste estudo.

SUSTENTABILIDADE E RESPONSABILIDADE SOCIAL : TRANSFORMAÇÕES CULTURAIS NA MENSAGEM PUBLICITÁRIA

Nas últimas décadas, os discursos da sustentabilidade e da responsabilidade socioambiental se tornaram muito presentes na publicidade brasileira. Atualmente, várias marcas e produtos incluem em suas mensagens a preocupação com questões como o meio ambiente, o consumo responsável e a preocupação social. A hipótese levantada foi de que as mudanças culturais que ocorrem na sociedade levam a essa tendência, sem que haja uma relação exclusiva com o discurso econômico. Com isso, as mensagens publicitárias são desenvolvidas de forma a apresentar campanhas de oportunidade, produtos conceituais e empresas militantes. O objetivo da pesquisa foi verificar as características dos textos das campanhas e observar o cenário que influencia a construção da mensagem publicitária de diversos segmentos econômicos, analisando como os discursos se relacionam com os modelos de negócios e as práticas sustentáveis.

Sustentabilidade do cultivo de melão no assentamento São Romão em Mossoró/RN

Agriculture is one of the most discussed topics currently in the conceptual field of sustainability. The debates are increasingly recurrent and put in question the model adopted from post-war, so-called green revolution, for its potential of degradation of natural resources. This type of Agriculture put Brazil at the top of the global agribusiness, where stands out in various sectors such as grain, meat, sugar and horticulture. Discussions are focused on aspects related to the use of agrochemicals, monoculture, conversion of native forest in extensive agricultural areas, among other points taken as deleterious to environmental balance. On the other hand, there is a model, called by family farming, which for many researchers, has attributes closer to the understanding of sustainable agriculture. In the state of Rio Grande do Norte, the agricultural potential lies mainly on horticulture, where stands the agropolo AcuMossoró, as one of the greatest tropical fruit producing regions of Brazil, being melon, the major fruit produced. The cultivation of this vegetable was developed in the region in the late 1980s, from the investment of large agricultural enterprises, whose cultivation techniques were grounded by the green revolution. Currently, the melon cultivation is also developed in agroecosystems whose management is characterized by family participation, including small farmers of rural settlements created by Instituto Nacional de Colonização e Reforma Agrária (INCRA). In view of the inclusion of family farming in a field that recently was dominated by large agribusiness companies, some questions arise about the maintenance of attributes that characterise this type of family agriculture management. This research aimed to assess the sustainability of family agroecosystems in São Romão settlement in Mossoró-RN, cultivated with melon. The study was conducted by the Framework for Evaluation of Natural Resources Management Systems Incorporating Sustainability Indicators (MESMIS), in ten agroecosystems of the mentioned settlement. The data were obtained from semi-structured interviews and field observations, so that the answers, considerations and comments made by settlers, were widely used to cycle through the six steps of the MESMIS evaluation. As a result of the work, were determined seven critical points affecting sustainability, being: water resources, soils, reliance on external inputs, biodiversity, quality of life, family income and community organizing, from which was derived twenty-three indicators that sought to reflect the actual state of sustainability of the agroecosystems

Percepções ambientais de comunidades rurais e indicadores de sustentabilidade como subsídios à conservação de áreas de caatinga no Rio Grande do Norte

Environmental degradation is a global problem that particularly affects areas subject to seasonal climatic variations, such as the brazilian semiarid region, namely the Caatinga Domain. Combined with other negative factors, such as natural resource misuse and disorderly land occupation, the consequences of Environmental Degradation have challenged science in the quest for addressing the resulting social and environmental problems. Accordingly, Environmental Perception methodology, by analyzing the concepts, attitudes and values, (especially those pertaining to environmental conservation) represent an important tool in studies that address the relationship between the environment and human actions. Sustainability Indicators are also relevant tools to assess the possible causes and consequences of environmental problems. Among several Sustainability Indicators available, the PressuresState-Impact-Response (PSIR) method is an analytical tool that permits the grouping of factors affecting sustainability as well as their consequences for nature and human health, and thus indicate mitigating actions for society and the public authorities. From this perspective, three areas of Caatinga were studied in Rio Grande do Norte state: Seridó Ecological Station (ESEC), Municipality of Serra Negra do Norte; Private Natural Reserve Stoessel de Brito (PNRSB), Municipality of Jucurutu; and part of the Serra de Santana, Municipality of Tenente Laurentino Cruz. The areas are both legally protected and unprotected and subject to diferent management protocols, though their share the common characteristic of human misuse of natural resources. In this scenario, this thesis´ main goal was to introduce the rural communities into the conservation process, using the results of Environmental Perception of such communities, combined with the analysis of the sustainability of municipalities through PSIR. Information on Environmental Perception was obtained from primary and secondary data from previous studies carried out in the ESEC Seridó and PRNP Stoessel de Brito. Additional data was obtained through direct observation and interview forms applied to rural communities in the Municipality of Tenente Laurentino Cruz. The results showed that respondents possessed a broad knowledge regarding environmental degradation, its causes and consequences for the caatinga biome. PEIR analysis showed that environmental degradation was smaller in countries with protected areas, as compared to those without. The population´s knowledge about environmental degradation and their acceptance of conservation units, as showed by Environmental Perception Analysis, coupled with the results of PEIR, suggest that those attitudes may foster actions aimed at reduction of environmental degradation in the Caatinga domain

Sustentabilidade e gestão da pesca artesanal na costa do Semiárido Potiguar (RN), Brasil

T he socio - economy of the coastal municipalities of Rio Grande do Norte semiarid coast was analyzed th r ou g h by the actors, ant hropogenic implications, fishing environment and composition of its fish fauna, as well as the trend of product ion landed by the artisanal fleet with the aim of identifying the sustainability and management. In this study, were used participatory methodologies, monthly data of rainfall between September 2001 and December 2010; landings of the artisanal fleet during January 2001 to December 2010; and socioeconomic (IBGE, 2002/2010), (IDEMA, 2011/2012), (MPA, 2010; 2012), UNDP and MS (2013). Based on these data, we performed analysis of variance were performed using the method of Analytic Hierarchy Process (HAP) and s tatistical models of multiple regression and time series. It was identified that the occupation of the coastal and marine zone through salt industry, tourism, shrimp farming, oil and gas and wind energy reconfigured the environment and attracted new actors . Rainfall influenced the catches, of which 35% occur in the rainy season, 40% in the dry season and 25% independent. Production increased 55%, in the period analyzed , being landed in 31 ports spread over 11 municipalities, cap tured in environments mangrov e/ estuarine (23%), coastal (46%) and oceanic (31%). Despite market up 41 species, were commercialized in the region production concentrated in eight, mainly landed in Macau and Caiçara North, by vessels of small and medium - sized (motorized and sailboats) . Highlights included three species ( Hirundichthys affins , Coryphaena hippurus and Opisthonema oglinum ), which together accounted for 63.3% of the whole volume. It was found that the motorized vessels tripled in number while sailboats reduced by half. Landin gs by different types of vessels tend to increase over time, while the small sailboats vessels, decrease. The introduction of more new motorized vessels and sailboats also tend to increase production. The study concluded that GDP and HDI of coastal countie s increased however inequality persisted. The potential of artisanal fishing is in the stage “ unfavorable ” of development and the trend in fish production is to grow over time and with the entry of more vessels. However, it is urgent that the state actions to promote and enhance planning to restore fish stocks in a sustainable and profitable fisheries standards. Therefore, it is recommend the strategic use of natural resources in a sustainable development perspective.

Governança metropolitana e sustentabilidade: uma análise da gestão dos resíduos sólidos em Natal e Parnamirim

Nowadays the rapid growth of urban centers, the accumulation of social and environmental demands, the relationship between public policy and increasingly complex problems accentuates the feeling that cities undergo an urban crisis. This crisis is especially characterized by its multidimensionality, which goes through economic, cultural, ethical, environmental and, above all, political issues. In order to study the core of this crisis that is manifested by the urbanization process and has in its exacerbation on the metropolitan areas was conducted conceptual and theoretical study of the meaning of sustainable development applied to the everyday reality of cities, extracting from this debate concepts, such as: sustainable territorial development, administrative sustainability and political sustainability. Looking forward to test this the practical applicability of these theoretical concepts studied, an empirical study was done on the reality of metropolitan solid waste in Natal, Rio Grande do Norte, Brasil. According to the recent theoretical debate, the waste comprises a sector of the urban environmental crisis that best represents the relationship between man and environment. Ensuring the multidimensionality of environmental issues through the “Saber Ambietal” (LEFF, 2005), was made a extensive qualitative study correlating the concepts of sustainable territorial development, metropolitan governance and “Saber Ambiental” applied on solid waste. The results point to the real challenges of municipal government in understanding the real situation, take action and change the inertia in which have operated in recent decades. The results also showed the importance of transforming environmental issues in political, in other words, struggle for ideas, ideological and ethical references.

Governança metropolitana e sustentabilidade: uma análise da gestão dos resíduos sólidos em Natal e Parnamirim

Nowadays the rapid growth of urban centers, the accumulation of social and environmental demands, the relationship between public policy and increasingly complex problems accentuates the feeling that cities undergo an urban crisis. This crisis is especially characterized by its multidimensionality, which goes through economic, cultural, ethical, environmental and, above all, political issues. In order to study the core of this crisis that is manifested by the urbanization process and has in its exacerbation on the metropolitan areas was conducted conceptual and theoretical study of the meaning of sustainable development applied to the everyday reality of cities, extracting from this debate concepts, such as: sustainable territorial development, administrative sustainability and political sustainability. Looking forward to test this the practical applicability of these theoretical concepts studied, an empirical study was done on the reality of metropolitan solid waste in Natal, Rio Grande do Norte, Brasil. According to the recent theoretical debate, the waste comprises a sector of the urban environmental crisis that best represents the relationship between man and environment. Ensuring the multidimensionality of environmental issues through the “Saber Ambietal” (LEFF, 2005), was made a extensive qualitative study correlating the concepts of sustainable territorial development, metropolitan governance and “Saber Ambiental” applied on solid waste. The results point to the real challenges of municipal government in understanding the real situation, take action and change the inertia in which have operated in recent decades. The results also showed the importance of transforming environmental issues in political, in other words, struggle for ideas, ideological and ethical references.

Gestão e gerenciamento de resíduos sólidos: diretrizes jurídico-ambientais para a sustentabilidade

rates in the Brazilian cities, which time there is an inexistent theoretical reflection about public policy statement adding the way of Urban Solid Waste (USW) and tailing integrated management plans in the majorly Brazilian cities. The unappropriated solid waste disposal and final pollution result in a strong socioenvironmental problems and material extravagancies that should be used to recycling and reusing waste material, besides bringing immense challenges for the thematic Strategy Urban and Environmental Management it considers the Sustainable City Model. Moreover, this labor projects a discussion about USW problematic through legally and environmentally point of view, including the public environmental policy and the social technologies as resolution tactics. At that time, it reports rights, scientific articles, documents and Environmental Law Doctrine on findings thematic studies, also the propose displays an interdisciplinary research methodology which combines bibliographic method - focusing theory aspects of the legally environmentally guiding principle, public policy and social technologies. Those are theorist features very important to create a Municipal Integrated Solid Waste Management Plan (PMGIRS) - modus operandi of the Federal Law n. 12.305/2010 (National Solid Waste Policy - PNRS). That policy is interesting to receive financial resources from federal government (Cities Ministry; idem, Federal Decree n. 7.404/2010 and Federal Law n. 10.257/2001) helping the preservation of the environment, regional development, generation of jobs and income (art. 6º), in addition broadening spreading’s private companies dedicated to waste management. Consequently, the PNRS contains a set of guidelines and general procedures; it should be an operation of this legal policy contextualized by Social Technologies theory (TS) into social issues, legal, economic and environmental aspects. Therefore, this research notes the possibility of public policy statement implementation over and done with the PNRS by the terms of development and sustainability in the urban space.

Educação ambiental como estratégia para inserção da sustentabilidade na formação em odontologia

This thesis proposes environmental education as a strategy for the inclusion of sustainability in the academic education of higher level. The dentistry course has been the object of study, which is justified by the recognition of the need for reflection on environmental issues in the dental academia, initially based on professional experience of the author as a dental surgeon. The aim of this study is to investigate the scientific production of dentistry and its content related to environmental issues, in addition to expanding discussions and reflections on the need to insert environmental education as academic content. With the specific purpose of verifying the amount and analyze the content of scientific articles involving issues related to sustainability in dentistry, Chapter 01 presents research in leading journals portals available on the internet. Works were surveyed where sustainability and related issues were present and placed in a theoretical framework that analyzes the dental service inclusion in the dominant economic model. These procedures are intended to prove the hypothesis that the dental profession does not produce significant scientific content that relates the profession to the environment and sustainability. A literature review was conducted with the statement of dentistry changes from its origins to the front position to the dominant development model and exemplification of the deleterious effects of this model on the environment. In addition, there was a scientific research in journals portals available on the internet and investigated the amount and content of scientific articles involving issues related to sustainability in dentistry. Chapter 02 has the specific purpose of providing content to expand discussions and reflections on the need to insert environmental education in undergraduate courses in dentistry, such as insertion strategy into a new development model guided by sustainability. In this, students questionnaires were given the 8th dentistry course of the period the Federal University of Rio Grande do Norte (UFRN), to be understood environmental perception of learners and were obtained grants for proof of the thesis that environmental education applied dentistry has the potential to make people aware and willing to act practicing and propagating sustainability in their conduct. The overall results indicate little scientific production, as the research and work that relates to dentistry to sustainability and the issues related to the environment have not significantly been present in the syllabus of the undergraduate courses in dentistry, despite the interest shown by survey respondents When such issues are addressed. In this context, it is proposed fostering actions to environmental education, so that dental professionals are engaged in the construction of a new development model based on sustainability, as despite the environmental theme seems to be little explored in the academic and scientific world of dentistry, there interest from students and great potential multiplier for appropriate environmental behavior. After proving the hypothesis that the environment-related content are poorly explored in the academic and scientific world of dentistry, the main conclusions were recognizing the importance of environmental education as an interdisciplinary tool for environmental thematic approach in undergraduate courses dentistry, in addition to implementing this new pedagogical proposal in the professional practice of dentists, given their potential multiplier for environmental knowledge.

Avaliação de sustentabilidade ambiental do sistema de abastecimento de água e esgotamento sanitário de Uberaba - MG

This paper analyses the sustainability under the environmental (ecological) perspective of Water Supply and Sanitary Sewers Systems from Uberaba city, MG. It was accomplished in this analysis, An Environmental Sustainability Assessment of those systems, by the means of specific sustainability indicators proposed for Uberaba, but which may be used for other simi-lar cities. To the characterization of the systems, visitations were made to the main units as well as a documental was elaborated. The definition of the level or stage of the sustainability by the indicators was made based on a literature review, on interviews with the technicians and managers of the systems and based on the characterization and observation of the system reality, being attributed to them the following classification: Non Sustainable, Low Sustaina-bility, Medium Sustainability and High Sustainability. It was verified that the indicators that have lower compatibility to the process of sustainability to the studied systems are those rela-ted to the water physical losses, to the water per capita consumption, to the electricity con-sumption and to the sludge from the water treatment plants disposal untreated into a water body, for the Water Supply System. And those ones related to the attendance with sewage treatment, to the electricity consumption and to the usage of the treated sewage, for the Sani-tary Sewers, all of them classified as Non Sustainable.

A logística reversa e suas implicações na sustentabilidade: um estudo de caso de uma organização intermediária da cadeia reversa do ramo de sucatas

A sociedade impõe relações conscientes e saudáveis entre ela, consumidor, meio ambiente e economia de custo. Considerando os processos de retorno e descarte de resíduos, desenvolveram-se técnicas para que haja equilíbrio nas dimensões econômica, ambiental e social, sendo uma delas a logística reversa. Esse método minimiza as quantidades de resíduos descartados e promove seu reaproveitamento como fonte de matéria-prima em novos processos produtivos. No presente artigo, desenvolveu-se estudo de caso em uma recicladora que há doze anos coleta, classifica e separa materiais sólidos de indústrias do Distrito Industrial do Rio Grande (RS) para vendê-los a siderúrgicas e/ou comercializar subprodutos em condição de reuso no mercado local. Esse estudo tem por objetivo a análise das relações existentes entre as atividades logísticas reversas da recicladora em questão e as três dimensões da sustentabilidade. Tal análise justifica-se ao evidenciar como ocorre o processo de utilização da prática de logística reversa por uma organização intermediária, apontando-se sistematicamente as implicações ambientais, sociais e econômicas decorrentes de sua gestão.

Indicadores de sustentabilidade: avaliação de plantios florestais na Amazônia Oriental brasileira.

2009

Bases metodológicas para avaliação da sustentabilidade agrícola: uma proposta para integração das ferramentas disponíveis

A previsão e acompanhamento dos indicadores de sustentabilidade têm sido preconizados desde a introdução do conceito pelos formuladores de políticas públicas, pesquisadores e produtores. Dessa maneira, existe uma demanda crescente de metodologias que permitam uma análise dedicada e integrada para as dimensões a serem consideradas, de modo a responder os questionamentos da sociedade de maneira geral. A adequada formulação de um sistema que integre as informações para avaliação da sustentabilidade agrícola e sua apresentação para a comunidade científica, empresas do setor e legisladores tende a apontar um direcionador para o esclarecimento da população quanto ao tema e garantir o retorno destes benefícios diretos para a comunidade de modo geral. Neste trabalho propomos a integração de algumas ferramentas já disponíveis em um sistema que possibilite a adequada avaliação da sustentabilidade de sistemas agrícolas.

Sustentabilidade de uma lavoura cafeeira orgânica manejada sob sistema agroflorestal no Sul de Minas Gerais.

Diante da atual crise ecológica e econômica da cafeicultura convencional, o presente trabalho tem como objetivos analisar a produtividade, os aspectos econômicos e ambientais de um sistema agroflorestal conduzido em Machado, sul de Minas Gerais há onze anos, tendo como principais produtos o café (Coffea arabica) orgânico certificado pela BCS, que é exportado para outros países, a banana e a madeira, que também possuem certificação orgânica e são vendidos no comércio local. A metodologia da pesquisa foi baseada no DRP (Diagnóstico Rural Participativo) utilizando-se principalmente do diálogo semi-estruturado, valorizando o conhecimento empírico adquirido pelos agricultores. Ao contrário dos sistemas convencionais de produção, o sistema agroflorestal em estudo evidencia a viabilidade do modelo de produção nas dimensões produtiva, ecológica e econômica do ideal de sustentabilidade. A baixa produtividade do sistema agroflorestal cafeeiro é compensada pela venda do café no mercado internacional, pela produção e comercialização da banana, do eucalipto e obtenção de uma diversidade de alimentos saudáveis para a subsistência das famílias. A diversidade de produtos (café, banana, eucalipto) destinada à comercialização e à subsistência (frutas, milho, feijão, mandioca e arroz) possibilita um balanço econômico positivo ao agricultor, devido os baixos custos de produção do sistema agroflorestal.

Benefícios da integração lavoura-pecuária sobre a qualidade física do solo visando à sustentabilidade da produção de soja no nordeste matogrossense.

O objetivo desse trabalho foi avaliar o efeito de forrageiras tropicais em sistema de integração lavoura-pecuária sobre a qualidade física do solo, na região nordeste do Estado do Mato Grosso.