A Transposição Didádica dos Gêneros do domínio do discursivo publicitários nos livros didáticos

Advertising text has been a subject of many investigations, because of its multimodal universe. Embodied by a linguistic and discursive materiality laying on scene persuasion, argumentation and power imagery of multissemiotics elements, the advertising text acts as an instrument of power, creating and destroying, promising and denying (CARVALHO, 2007). Advertising not only invites us to act for it, but directs us to look at it. It was under this moving look - of charm and interrogations - that discussions raised in this research were born. Investigations are directed to the school environment, in special, for the discursive advertising domain in Portuguese Language Textbook. It is from this environment that was born our research whose main objective is to analyze how does the didactic transposition of textual genres, described by Marcuschi (2008) as belonging to the "advertising" discourse domain (focusing on advertising genre) in didactic books teaching Portuguese Language before and after the advent of the PCN. Textbooks taken as reference for the study are historically situated in the 90s of the twentieth century and 10 century. Such books refer to elected 7th and 8th grades, currently corresponding to the 8th and 9th grades of elementary school. The choice is justified by the fact that in these Textbook teaching series the presence of advertising domain is recurrent and "didactized". In addition, we are also concerned in analyzing books that circulated around us and our regional reality. Hence, we elected books that were used by two public high schools: Municipal School Clementina Ana da Conceição in Jaçanã city in the Rio Grande do Norte state, State School for Elementary and High school Carlota Barreira in Areia city, Paraíba state. In our research the following categories of analysis were highlighted: (1) presence of advertising in DB, (2) fluctuation terminology: concepts and classifications; (3) The complexity of concepts facilitation, (4) what they propagate, and from which nature are the explored advertisements. From our analysis, we observe how the treatment of textual "advertising" genres have been inserted into Textbooks, and how occurs, in general, their didactic transposition. Focusing on the issue of fluctuating terminology, we noted the difficulty in drawing boundaries between the genres of advertising domain in the Textbooks. However, this also would result in the complexity - in the field of scientific knowledge - of delimiting genres of the same domain. To accomplish our studies, it was required a thorough and systematic dialogue with theories regarding the concept of "Didactic Transposition", due to the theoretical Chevallard Yves (1991), research on the textual genres - Bezerra (2005), Marcuschi (2008), Bazerman (2005), Swales (2004), among others - and studies involving the field of "Advertising" - Sandmann (2002), Carvalho (2007) and others

Produção em revista : Representação do moderno e do regional na experiência potiguar anos 1920

This work brings some reading about a few Norte-rio-grandenses writers collaborations published in literary papers which circulated during the third decade of the twentieth century in Brazil, in a way of enlarging the understanding of how the cultural debate was carried out in the years of the definition of the Brazilian Modernism, based on the relationships between literature and culture. Under the genres of prose and poetry, the selected textual collaborations for analysis have brought the traces of a small group of articulated authors in the Brazilian cultural scenery from the 1920 s, concerning the issues of the modern (linked to the modernist renovation) and the regional (under the aspects of the tradition). The set of the analyzed collaborations is representative of a modern-regional cultural practice marked by a tendency either local or cosmopolitan, thus, sharing a large dimension of the formation of the modern literary tradition, marked by different kinds of practices which give form to the project of a collective national awareness. The characterization of the existence of an intellectual field with big links, however with its own characteristics and a certain autonomy, which also gets integrated to the cultural debate of the so-called modernist years through the literary vehicles, gives to these intellectual people a co-participation in the renewing movement in the formation context of the brazilian cultural modernity of the early twentieth century

Inês de Castro no romance contemporâneo português

Ines de Castro is a theme in literature from the fourteenth century. The historical fact of his death, in 1355, became a landmark in the history of Portugal and, since then, several literary texts from various genres, have dealt with this theme, this made the couple Pedro and Ines a myth of love passion, of love beyond the barriers of death, like Tristan and Isolde, Romeo and Juliet, Abelard and Heloise. The literary myth - or any picture that mythologize literature - is always prepared before culturally and works in the same way that so many others, this is, as an element of cultural identity, either collectively or individually, making it also a feature poetic. Thereby, is an archetype confirmed through time and eventually reveals a series of webs of the human psyche. Ines de Castro became the Portuguese myth of eternal love: she became queen after your dead. The persistence of the myth makes the love story of Pedro and Ines continue to produce texts of various literary genres. This study examines six contemporary historical novels, to show that the way actually this kind o novel does a new formulacion of Pedro e Ines mythical, because now it s different view likes the victim in Os lusiadas and other texts from the past. Collaborate to this news relacions between history and literature and a novelist's new stance in relation to historical facts that relate like reffering to novel. The intention is to show, through the novels chosen now Ines de Castro have different profiles than it had before in tradicional historic novels from the period of Romanticism and New Romanticism. Authored by Agustina Bessa-Luís, João Aguiar, António Cândido Franco, Seomara da Veiga Ferreira and Luis Rosa, the six novels studied show the circularity cultural of inesian myth showing this new character of the new person Ines in the contemporany historical novel

Máxima Fase estável de lactato em ratos obesos de ambos os gêneros

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sinopse dos gêneros Scopadus e Omosarotes (Coleoptera, Cerambycidae, Lamiinae)

Descriptions, synonym, new combinations and key to the species of Omosarotes Pascoe, 1860 are given. The male of Scopadus ciliatus Pascoe, 1857 is described. New species described: Omosarotes ater (type locality: Santo Domingo de los Colorados, Ecuador). New synonym proposed: Acanthomerosternoplon Tippmann, 1955 with Omosarotes Pascoe, 1860. New combinations: Omosarotes nigripennis (Zajciw, 1970) (from Scopadus Pascoe, 1857), O. paradoxum (Tippmann, 1955) and O. foxi (Lane, 1973), both from Acanthomerosternoplon Tippmann, 1955.

Cartografias clínicas, dispositivos de gêneros, estratégia saúde da família

A subjetividade é a argamassa de toda e qualquer produção e, diante disso, percebemos os processos de subjetivação presentes na feitura dos sujeitos, dos grupos e das instituições. Como ferramentas de análise, tomamos a ideia de dispositivo como um emaranhado de linhas que tecem as relações humanas, e dentre suas diversas linhas destacamos os gêneros como elementos importantes na escuta e intervenção clínica, de modo a ampliar o universo de referência presente nos encontros, no qual os corpos afetam e são afetados dentro de contextos marcados por processos psicossociais, políticos e culturais relevantes para uma prática psi ampliada. Neste trabalho, colocamos em análise a experiência que temos tido como supervisor de estágios em Psicologia Clínica-Institucional que realizamos no Programa Saúde da Família, na Vila Progresso, em Assis, SP, evidenciando a necessidade de diálogos com outros saberes, tais como os estudos culturais, a teoria queer e a esquizoanálise. Como resultados iniciais, percebemos nos relatos de nossos estagiários uma preocupação maior com o cuidado das pessoas atendidas que vão além das leituras psicológicas, que dialoga com questões sociais, econômicas, sexuais, de gênero, políticas e culturais, ampliando as análises e concebendo os seres humanos como híbridos, maquínicos e diferentes, o que evidencia a perspectiva de subjetividades em construção permanente. Surge a necessidade de nos orientarmos pelo viés de uma clínica crítica e ampliada.

As inversões sujeito-verbo e a concordância verbal: um estudo sobre a influência da posposição do sujeito em gêneros escritos de imprensa do português brasileiro

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Harry Clarke e a literatura: da pintura em vitrais à ilustração de livros

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

História natural das serpentes dos gêneros Echinanthera e Taeniophallus (Echinantherini)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A espermiogênese e a ultraestrutura dos espermatozóides de representantes de alguns gêneros incertae sedis em characidae, anteriormente alocados em tetragonopterinae(Teleostei: Characiformes) com ênfase em Moenkhausia, e suas aplicações filogenéticas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Caracterização estrutural de polissacarídeos produzidos por bactérias dos gêneros Rhizobium e Mesorhizobium

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Propriedades reológicas de exopolissacarídeos produzidos por bactérias dos gêneros

Pós-graduação em Engenharia e Ciência de Alimentos - IBILCE

Blogs entre o continuum e o degradé: um estudo de gêneros ciberjornalísticos e critérios de noticiabilidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Repórter-cronista: jornalismo e literatura na interface de João Antônio com Lima Barreto

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)