Community-based organizations on Lake Victoria: a lesson from the Tweyambe Fishing Enterprise in Muleba District, Kagera Region, Tanzania

This paper is aimed at government, non-government organizations, intergovernmental organizations and the general public as they work toward the development of their individual strategies and action plans. It has been recognized that community-based organizations have a particular relevance to the pursuit of sustainable resource management and may well contribute to the foundations of self-sustenance. Women on Lake Victoria, Tanzania presently face great challenges within the fishery. These include the lack of capital, interference by men, theft of fishing gear, time constraints and socio-cultural problems. In recent years, the fish trading and marketing sectors of the fishery, which have traditionally been dominated by women, have seen large incursions by male entrepreneurs. This move has endangered the role of women within the fishery. This paper focuses on the Tweyambe Fishing Enterprise (TFE), a well-known women's group based in Kasheno village in the Muleba District of Kagera Region in northwestern Tanzania. Inhabitants from the Haya ethnic group who make up some 95% of the population of Kagera Region dominate this village. The TFE has a series of initiatives aimed towards ecologically sound self-development

Marketing de ONGs para el desarrollo: análisis teórico y estudio de casos

El trabajo se centra primero, en el estudio de los aspectos teóricos más relevantes y específicos de las estrategias y acciones del marketing en el sector de las ONGs para el desarrollo, basándose a tal fin en el estudio y análisis de la bibliografía referenciada. En segundo lugar y como principal aportación del mismo, se realiza un trabajo empírico cualitativo consistente en el estudio de dos casos, el de Médicos Sin Fronteras y el de Anesvad. Para ambos se ha realizado una observación y análisis en profundidad de sus acciones de comunicación online que se ha completado con entrevistas en profundidad a responsables de marketing. Por último, se han evaluado los resultados obtenidos y se han realizado algunas propuestas para mejorar la comunicación online de las organizaciones.