Stable isotope evidence for 1500 years of human diet at the city of York, UK

We present here the results of a large-scale diachronic palaeodietary (carbon and nitrogen isotopic measurements of bone collagen) study of humans and animals from a single site, the city of York (U.K.) dating from the Roman period to the early 19th century The human sample comprises 313 burials from the cemeteries of Trentholme Drive and Blossom Street (Roman), Belle Vue House (Anglo-Saxon), Fishergate (High and Later Medieval), and All Saints, Pavement (Later and Post-Medieval). In addition, 145 samples of mammal, fish and bird bone from the sites of Tanner Row and Fishergate were analyzed. The isotope data suggest dietary variation between all archaeological periods, although the most significant change was the introduction of significant quantities of marine foods in the Medieval periods. These are first evident in the diet of a small group of individuals from the High Medieval cemetery at Fishergate, although they were consumed almost universally in the following periods. The human isotope values are also remarkable due to unusually elevated delta N-15 ratios that are not sufficiently explained by the comparably small enrichment in C-13 that accompanies them. We discuss the possible reasons behind this and the archaeological significance of the data set.

The representation of highly pathogenic avian influenza in the Chinese media

In the early 2000s the threat of Highly Pathogenic Avian Influenza captured the attention of the world's media. While China is often considered the epicentre of the panzootic, few studies have explored coverage of this variant of avian flu in China. To address this issue, the authors examined the portrayal of Highly Pathogenic Avian Influenza across four Chinese newspapers at the local and national level. A textual analysis was performed on 160 articles across an eight-year period from 2001–2008. The study approach drew from Critical Discourse Analysis and Social Representation Theory. The headline analysis showed the extent that risk of the disease was subverted by the depiction of a strong and efficient ‘China’ that was a global leader in the fight against the disease. Ideological referents were called upon to stress teamwork in confronting the crisis. The diachronic analysis illustrated how the relationship between commercial interests, science and public health risks played out within the Chinese media.

The arbitrariness and normativity of social conventions

This paper investigates a puzzling feature of social conventions: the fact that they are both arbitrary and normative. We examine how this tension is addressed in sociological accounts of conventional phenomena. Traditional approaches tend to generate either synchronic accounts that fail to consider the arbitrariness of conventions, or diachronic accounts that miss central aspects of their normativity. As a remedy, we propose a processual conception that considers conventions as both the outcome and material cause of much human activity. This conceptualization, which borrows from the économie des conventions as well as critical realism, provides a novel perspective on how conventions are nested and defined, and on how they are established, maintained and challenged.

Construction of the transcomplex numbers from the complex numbers

A geometrical construction of the transcomplex numbers was given elsewhere. Here we simplify the transcomplex plane and construct the set of transcomplex numbers from the set of complex numbers. Thus transcomplex numbers and their arithmetic arise as consequences of their construction, not by an axiomatic development. This simplifes transcom- plex arithmetic, compared to the previous treatment, but retains totality so that every arithmetical operation can be applied to any transcomplex number(s) such that the result is a transcomplex number. Our proof establishes the consistency of transcomplex and transreal arithmetic and establishes the expected containment relationships amongst transcomplex, complex, transreal and real numbers. We discuss some of the advantages the transarithmetics have over their partial counterparts.

From ape empathy to human morality?

The idea that empathy provides an important developmental precursor to moral decision making possesses significant conceptual appeal. However, the idea of a necessary, diachronic relation between empathy and morality has been rejected recently (by Prinz 2011, amongst others). This paper reassesses the strength of the claim that empathy is developmentally necessary for (at least some forms of) morality and argues that the position remains a live possibility.

Effects of a mid-latitude solar eclipse on the thermosphere and ionosphere: a modelling study

A modelling study is presented which investigates in-situ generated changes of the thermosphere and ionosphere during a solar eclipse. Neutral temperatures are expected to drop by up to 40 degrees K at 240 km height in the totality footprint, with neutral winds of up to 26 m/s responding to the change of pressure. Both temperatures and winds are found to respond with a time lag of 30 min after the passing of the Moon's shadow. A gravity wave is generated in the neutral atmosphere and propagates into the opposite hemisphere at around 300 m/s. The combined effects of thermal cooling and downwelling lead to an overall increase in [O], while [N(2)] initially rises and then for several hours after the eclipse is below the "steady state" level. An enhancement of [NmF2] is found and explained by the atmosphere's contraction during, and the reduced [O]/[N(2)] ratio after the eclipse.

Transreal proof of the existence of universal possible worlds

Transreal arithmetic is total, in the sense that the fundamental operations of addition, subtraction, multiplication and division can be applied to any transreal numbers with the result being a transreal number [1]. In particular division by zero is allowed. It is proved, in [3], that transreal arithmetic is consistent and contains real arithmetic. The entire set of transreal numbers is a total semantics that models all of the semantic values, that is truth values, commonly used in logics, such as the classical, dialetheaic, fuzzy and gap values [2]. By virtue of the totality of transreal arithmetic, these logics can be implemented using total, arithmetical functions, specifically operators, whose domain and counterdomain is the entire set of transreal numbers

Transmathematical basis of infinitely scalable pipeline machines

We describe infinitely scalable pipeline machines with perfect parallelism, in the sense that every instruction of an inline program is executed, on successive data, on every clock tick. Programs with shared data effectively execute in less than a clock tick. We show that pipeline machines are faster than single or multi-core, von Neumann machines for sufficiently many program runs of a sufficiently time consuming program. Our pipeline machines exploit the totality of transreal arithmetic and the known waiting time of statically compiled programs to deliver the interesting property that they need no hardware or software exception handling.

Biodiversity and green open space

Biodiversity has been defined as the totality of genes, species, and ecosystems that inhabit the earth with the field contributing to many aspects of our lives and livelihoods by providing us with food, drink, medicines and shelter, as well as contributing to improving our surrounding environment. Benefits include providing life services through improved horticultural production, improving the business and service of horticulture as well as our environment, as well as improving our health and wellbeing, and our social and cultural relationships. Threats to biodiversity can include fragmentation, degradation and deforestation of habitat, introduction of invasive and exotic species, climate change and extreme weather events, over-exploitation of our natural resources, hybridisation, genetic pollution/erosion and food security issues and human overpopulation. This chapter examines a series of examples that provide the dual aims of biodiversity conservation and horticultural production and service; namely organic horticultural cropping, turf management, and nature-based tourism, and ways of valuing biological biodiversity such as the payment of environmental services and bio-prospecting. Horticulture plays a major role in the preserving of biodiversity.

Paleoamerican Morphology in the Context of European and East Asian Late Pleistocene Variation: Implications for Human Dispersion Into the New World

Early American crania show a different morphological pattern from the one shared by late Native Americans. Although the origin of the diachronic morphological diversity seen on the continents is still debated, the distinct morphology of early Americans is well documented and widely dispersed. This morphology has been described extensively for South America, where larger samples are available. Here we test the hypotheses that the morphology of Early Americans results from retention of the morphological pattern of Late Pleistocene modern humans and that the occupation of the New World precedes the morphological differentiation that gave rise to recent Eurasian and American morphology. We compare Early American samples with European Upper Paleolithic skulls, the East Asian Zhoukoudian Upper Cave specimens and a series of 20 modern human reference crania. Canonical Analysis and Minimum Spanning Tree were used to assess the morphological affinities among the series, while Mantel and Dow-Cheverud tests based on Mahalanobis Squared Distances were used to test different evolutionary scenarios. Our results show strong morphological affinities among the early series irrespective of geographical origin, which together with the matrix analyses results favor the scenario of a late morphological differentiation of modern humans. We conclude that the geographic differentiation of modern human morphology is a late phenomenon that occurred after the initial settlement of the Americas. Am J Phys Anthropol 144:442-453, 2011. (c) 2010 Wiley-Liss, Inc.

Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction”. The results showed that the music was associated with values as genuine, honest, responsibility, purity, independence and innovation. The music's symbolic values helped to position the brand in a lifestyle context. The music also helped to express the target group’s identity and attitudes by being innovative and independent. It also enhanced the perception of the visual colour rendition in the film. In general the television advertisement perceived more positive and entertaining when the music was present. In other words the music's social and cultural position contributed to raise the film's credibility. A deeper social and cultural value was created in the movie through resonance between symbolic values of the music and symbolic values of the film.

Från kvinnans problem till problemfri kvinna : En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant.

Proposta de uma sistemática de avaliação de investimentos utilizando o método ABC (activity-based costing)

As técnicas tradicionais de avaliação de rentabilidade apresentam características que resultam eficazes no que tange aos aspectos econômicos da análise de investimentos. No entanto, a validade das informações fornecidas por estes métodos depende dos dados incluídos na avaliação. Neste sentido, em função da complexidade e do inter-relacionamento existente nos processos produtivos de empresas, as alterações proporcionadas por um investimento podem ter impacto sobre áreas que não estão diretamente envolvidas com o projeto a ser implementado. Este fato dificulta a identificação e conseqüente inclusão da totalidade dos fatores que causam impacto na análise do projeto. Além disso, impactos relacionados a atividades indiretas não possuem uma metodologia que permita sua quantificação. Como forma de abordar o problema, este trabalho apresenta uma sistemática de avaliação de investimentos que, através de uma seqüência estruturada de passos e com a utilização das informações geradas por um sistema de custeio do tipo ABC (Activity-Based Costing), possibilita incluir na análise impactos indiretos gerados pelo projeto. A aplicação desta sistemática em um projeto de substituição de equipamento numa empresa do ramo industrial mostra que as informações geradas complementam aquelas obtidas quando da aplicação das técnicas tradicionais. Desta forma, foi possível avaliar o impacto econômico provocado por possíveis alterações nos setores não diretamente ligados ao projeto.

A vocação totalizante da história oral e o exemplo da formação do acervo de entrevistas do CPDOC

This paper discusses the oral history vocation to totality taking as example the formation of the CPDOC’s (Centro de Pesquisa e Documentação de História Contemporânea do Brasil da Fundação Getulio Vargas) oral history archive. As “vocation to totality” we consider specially the construction of senses and syntheses of the past and the hermeneutical perspective in which oral history is inserted.

Praia do Flamengo, 132: memória, reparação e patrimonialização da União Nacional dos Estudantes

O presente trabalho visa analisar o processo de patrimonialização da União Nacional dos Estudantes, promovido na articulação de memória e reparação, mobilizando elementos do passado da instituição, especialmente os eventos ocorridos no antigo prédio de sua sede, no presente momento conhecido como “terreno da UNE”, na Praia do Flamengo, 132. Tem como objetivo entender como os militantes, no quadro geral de busca por reverter um processo de esvaziamento de capital político da instituição, promovem a reconversão de seu capital simbólico, mais amplo, em capital político, mais específico, potencializando-a novamente no campo político. Decorrente disso se identifica um processo a que foi nomeado patrimonialização da UNE, ou seja, a ação de reconhecê-la como elemento pertencente à retórica do patrimônio cultural brasileiro. Buscou-se adotar uma abordagem diacrônica e sincrônica. No primeiro momento, foi preciso dar conta das ações da entidade estudantil, que tiveram lugar no "prédio da UNE", ao longo do tempo para, posteriormente, perscrutar as maneiras como estes atos do passado foram recuperados e instrumentalizados no jogo político do presente. Foram analisados, primeiramente, os atos legais que envolveram o prédio/terreno, a fim de reconstruir uma história para a atuação da UNE naquele espaço. A partir desta se procurou entender os usos deste passado pelos agentes do presente, promovidos por meio da realização de projetos culturais e do processo de elaboração e instituição da Lei 12.260/2010, que reconhece a responsabilidade do Estado pelos atos ocorridos no prédio da Praia do Flamengo durante o regime militar e indeniza a instituição como forma de reparação. Assim, é na imbricação dos campos da política e da cultura que se desenvolve o processo que neste trabalho se procurou investigar.