What was web 2.0? Versions as the dominant mode of internet history

This paper explores Web 2.0 as the marker of a discourse about the nature and purpose of the internet in the recent past. It focuses on how Web 2.0 introduced to our thinking about the internet a discourse of versions. Such a discourse enables the telling of a ‘history’ of the internet which involves a complex interweaving of past, present and future, as represented by the additional versions which the introduction of Web 2.0 enabled. The paper concludes that the discourse of versions embodied in Web 2.0 obscures as much as it reveals, and suggests a new project based on investigations of the everyday memories of the internet by which individual users create their own histories of online technology.

Web 2.0 : an argument against convergence

Web 2.0 has been a dominant concept in recent discussion and development of Internet applications, businesses and uses. Dating from 2004, the term Web 2.0 is variously understood as new forms of website development and delivery technology, changing uses of the Internet to emphasise sociability over consumption, new understandings of the possible financial exploitation of the web, and more broadly, a new way of thinking about the Internet as a whole. However, Web 2.0 is, conceptually, both more and less than these various understandings and we can only grasp why it has become such a key term in contemporary usage by appreciating two key discursive foundations for this term. Firstly, much Web 2.0 thinking is a re-expression of long-held ideas about the Internet and the web. Secondly, at the particular time when Web 2.0 was made popular, net technology policy makers and financial analysts were primarily enthused by the possibilities of broadband networks for improved and more profitable versions of the well-established businesses of telephony and audio-visual entertainment, and had to some extent consigned novel, web-based services to a lesser role, following the dot.com crash. Thus, as I argue in this paper, Web 2.0 can be understood as a key intervention, from within the dot.com / new media business sector, recovering from the crash, that re-asserts the equal legitimacy of the use of networked computing, over high-speed lines, for computing-oriented activities, and not just video on demand and voice over IP. In short, in the first years of this century, discussions about the future of the Internet had become dominated by arguments for increased broadband access, substantially concerned with providing more traditional video and voice services in new ways. The World Wide Web was seen as relatively unimportant for this purpose, even though it was part of the so-called 'triple play' of voice and data services. At this time, first in the hands of Tim O'Reilly and then from others who took up his position, Web 2.0 became a catchy simple term under which to mount a campaign for the renaissance of the World Wide Web as a quite distinct, yet equally important, form of media and communications. So, Web 2.0 provides evidence that, while there is a convergence of all forms of media and communications towards similar data traffic over the Internet, there remain diverging views over the nature, control and use of the Internet, views that express the degree to which corporate players imagine themselves to be 'media', 'telephony' or 'computing' in primary orientation.

The decline of experts in the age of Web 2.0: Lay blogger perceptions of experts

With the advent of Web 2.0 tools such as Weblogs (blogs), lay people can more easily share knowledge with the public and have far greater reach and impact. At the same time a literature review reveals that experts have been criticised on many fronts. This paper explores key criticisms of experts using 1) a literature review and 2) an interpretive study of lay blogger perceptions of experts. The paper provides important insights into lay blogger criticisms of experts. Findings indicate that a major lay blogger criticism of experts is class-based and powerbased. Experts are perceived as elitists who wish to control the flow of knowledge. Interestingly, many of the lay bloggers studied held mixed feelings about experts and the value of lay knowledge on the internet. Implications for theory and practice are discussed. © 2009 Sharman Lichtenstein.

Web 2.0, dilemmas 1.0: essay on an evolving market

Today the Internet is entwined into our everyday society. From the beginning days in 1980 to today, the Internet has been evolving. The creator of the World Wide Web, Tim Berners-Lee, envisioned that the Internet would be a system with everything connected to everything. The web today is changing with new applications arriving from outside the previous channels of the megalithic software companies. Thousands of individual developers are creating micro-applications to enhance the earlier framework of the web. This revolution has been coined "Web 2.0". Many observers today are skeptical that Web 2.0 is really a revolution at all, but maybe is just a continuation of Berners-Lee's original concept. This paper examines, based on a critical literature review, the discussions taking place regarding Web 2.0.

Chega de Fiu Fiu: o papel do ciberfeminismo na construção do feminismo na era da Web 2.0

Esta monografia tem como objetivo abordar o ciberfeminismo, um fenômeno social e político recente, na construção do feminismo na era da Web 2.0 a partir de conteúdos produzidos por mulheres, para mulheres e sobre mulheres e veiculados na internet por meio de blogs e redes sociais. Para isso, será feito um estudo de caso do think tank Olga e seus desdobramentos em blog, redes sociais e campanhas contra o assédio sexual batizadas de Chega de Fiu Fiu. Para analisar esse material, o pensamento pós-estruturalista foi o escolhido, junto ao saber situado, por suas afinidades com a perspectiva feminista

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

Folkcomunicación ciudadana a partir de la web 2.0 y de la movilidad

The social media are increasingly present in the lives of citizens, especially when the intention is to share views and information among its communities. However, that is something that leaves the control of citizens near the cluster communication, and reinforce construction of public opinion. This paper presents, from a conceptual discussion and case study grounds to believe that contemporary citizens are the true owners of the fourth estate.

Fomento de la lectura y Web 2.0 en la Biblioteca Universitaria de Las Palmas de Gran Canaria

La Biblioteca Universitaria de Las Palmas de Gran Canaria ha tomado parte activa en la promoción de la lectura entre sus comunidades de usuarios. Para conseguir este objetivo se han adquirido colecciones de literatura de ocio, tanto en formato físico como electrónico, y se han comenzado a utilizar herramientas 2.0, fundamentalmente los blogs para dar a conocer novedades literarias y actividades de la biblioteca relacionadas con el fomento de la lectura. Pero se ha ido más allá, y se han creado una serie de proyectos más ambiciosos que permiten una mayor participación de los usuarios. Estamos ante una Biblioteca 2.0. donde se pueden compartir contenidos, opiniones, conocimientos, valoraciones, etc. Es el caso de sitios webs, opac social y otros como facebook, tuenti, twitter, wikipedia, canal youtube, todas ellas vías descritas en esta comunicación con el fin de promocionar el fondo bibliográfico y la lectura en general.