Organizaciones no gubernamentales y social media. Análisis de las estrategias comunicativas

La presente investigación analiza el empleo de las herramientas propias del social media en la planificación estratégica de comunicación de las organizaciones no gubernamentales (ONG). La metodología empleada para conocer la situación actual en España ha combinado el análisis de contenido de las publicaciones en redes sociales y blogs de las principales ONG españolas y la entrevista semi-estructurada a los responsables de las mismas. Las conclusiones apuntan a que el uso de los recursos propios de la web 2.0, especialmente las redes sociales, ha ido incrementándose en el seno de este tipo de organizaciones pero aun no ha alcanzado todo su potencial.

Planeamento em social media : elaboração de um plano de social media marketing para a empresa The Bakery Crossfit

Mestrado em Marketing

Pinning Down Identity in Social Media: Food Cultural Transfer on Pinterest

This research has been conducted within the realm of where today’s digital media society and the timeless concept of cultural identity overlap. The aim of this thesis is to explore the nature of online cultural identity management. By focusing on the social media platform, Pinterest, this study considers the food-pinning behavior of a group of Americans living in Finland and connects their online actions with their cultural identity. Through an examination of Pinterest as a social space, and even a third place, the relative theoretical literature provides and interesting background for a contemporary discussion on the matter. Literature on food as a cultural marker is also brought into consideration. Using the methods of introspection and an adapted version of virtual ethnography, a study was conducted, and ultimately, the analysis of data obtained from the Pinterest boards of ten individuals shows that the vast majority of food-related information in this setting is US-sourced. A questionnaire provides further insight into the individuals’ Pinterest usage. I argue that pinning is an act of online identity management, whether it is a conscious act or a situational effect, and that using Pinterest maintains and even strengthens these individuals’ cultural identity as Americans. This study adds to current discussions pertaining to transnationalism, globalization, and online cultural identity, as well as opens channels for further research on this dynamic topic, which is needed to understand ourselves as cultural beings in the digital age.

Linguistic expression of irony in social media

Dissertação de Mestrado, Ciências da Linguagem, Faculdade de Ciências Humanas e Sociais, Universidade do Algarve, 2014

Integrating social media tools in a web portal

Benefitting from Web 2.0 features, Social Media allows organisations to be where the users are, creating proximity, talking to them, and knowing what they want. Going viral and word-of-mouth become easier, as these platforms allow us to share, to like, and to use multimedia and convergence – as they can interact with each other, communicating on a large scale. Given that online portals provide for a highly competitive environment, players strive to get more visits, better search rankings, and even aspire to be the homepage for the Web universe. We discuss the integration of Social Media tools in a Web Portal, and explore how using these together may improve the competitiveness of a Web Portal. A large Web Portal was selected to develop this case study. We found that, although for this particular Web Portal conditions were created to accommodate and integrate the chosen Social Media platforms, this was done in an organic and fluid way, with great focus on community construction and less focus on absorptive capacity. Based on the findings of this case study, we propose a dynamic cycle of benefits for integrating Social Media tools in a Web Portal.

Progettazione e prototipazione di un sistema di Social Media Monitoring

I sistemi di Social Media Monitoring hanno l'obiettivo di analizzare dati provenienti da social media come social network, forum e blog (detti User-Generated Content) per trarre un quadro generale delle opinioni degli utenti a proposito di un particolare argomento. Il progetto di tesi si pone l'obiettivo di progettare e creare un prototipo per un sistema di Social Media Monitoring concentrato in particolare sull'analisi di contenuti provenienti da Twitter.

Can Technologies and Social Media Accelerate Cuba's Democratization?

This flyer promotes a lecture by Cuban blogger and independent journalist Yoani Sanchez, founder of the blog Generacion Y and one of Time Magazine's 100 most influential people in the world. This lecture was held at the Wertheim Performing Arts Center at FIU Modesto A. Maidique Campus on April 1,2013.

Hunting the Beast on YouTube : The framing of nature in social media

Humans’ perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature – as commodity, as threat, as sacred etc. – imply different responses to future challenges. The body of research on nature repre-sentations in various symbolic contexts is growing, but the ways in which nature is framed by people in the everyday has received scant attention. This paper aims to contribute to our understanding of the framing of nature by studying how wild-boar hunting is depicted on YouTube. The qualitative frame analysis identified three interrelated frames depicting hunting as battle, as consumption, and as privilege, all of which constitute and are constituted by the underlying notion of human as superior to nature. It is suggested that these hegemonic nature frames suppress more constructive ways of framing the human-nature relationship, but also that the identification of such potential counter-hegemonic frames enables their discursive manifestation.

Words and Emotional Work: Classification Theory’s Constructs Useful for the Analysis of Social Media Data in Terms of Gender, Race, and Sexuality

Presents constructs from classification theory and relates them to the study of hashtags and other forms of tags in social media data. Argues these constructs are useful to the study of the intersectionality of race, gender, and sexuality. Closes with an introduction to an historical case study from Amazon.com.

Understanding social media in everyday life: Ethnomethodological and conversation analytic perspectives

Over the last decade, social media has become a hot topic for researchers of collaborative technologies (e.g., CSCW). The pervasive use of social media in our everyday lives provides a ready source of naturalistic data for researchers to empirically examine the complexities of the social world. In this talk I outline a different perspective informed by ethnomethodology and conversation analysis (EMCA) - an orientation that has been influential within CSCW, yet has only rarely been applied to social media use. EMCA approaches can complement existing perspectives through articulating how social media is embedded in everyday life, and how its social organisation is achieved by users of social media. Outlining a possible programme of research, I draw on a corpus of screen and ambient audio recordings of mobile device use to show how EMCA research can be generative for understanding social media through concepts such as adjacency pairs, sequential context, turn allocation / speaker selection, and repair. In doing so, I also raise questions about existing studies of social media use and the way they characterise interactional phenomena.

The space for social media in structured online learning

In this paper, we explore the benefits of using social media in an online educational setting, with a particular focus on the use of Facebook and Twitter by participants in a Massive Open Online Course (MOOC) developed to enable educators to learn about the Carpe Diem learning design process. We define social media as digital social tools and environments located outside of the provision of a formal university-provided Learning Management System. We use data collected via interviews and surveys with the MOOC participants as well as social media postings made by the participants throughout the MOOC to offer insights into how participants’ usage and perception of social media in their online learning experiences differed and why. We identified that, although some participants benefitted from social media by crediting it, for example, with networking and knowledge-sharing opportunities, others objected or refused to engage with social media, perceiving it as a waste of their time. We make recommendations for the usage of social media for educational purposes within MOOCs and formal digital learning environments.

Studio sulla modifica delle abitudini alimentari nella popolazione e l’influenza dei social media nell’educazione alimentare

La modifica nelle abitudini alimentari della popolazione è un fenomeno a cui si è potuto assistere negli ultimi anni e che ha visto un incremento nel consumo di alcuni alimenti, e conseguentemente nutrienti, a discapito di altri. Mediante l'uso di un questionario si sono raccolti e analizzati dati relativi alle abitudini alimentari del campione (556 soggetti) l’eventuale influenza dei social network e del profilo instagram “jo_incucina” nella scelta delle assunzioni alimentari del campione (130 soggetti) ed infine l'aderenza alla Dieta Mediterranea Sono state inoltre effettuate delle interviste ad un piccolo campione di popolazione (10 soggetti) di età superiore a 75 per considerare le differenze tra i regimi alimentari seguiti in passato da questi soggetti, nel periodo dell’infanzia e adolescenza, e quelli attuali, per confrontarli poi con quelli della popolazione ed evincere le principali discrepanze. I risultati ottenuti hanno confermato i dati presenti in letteratura riguardo alle diverse modifiche nell'alimentazione degli ultimi decenni, legate in particolar modo all'incremento del consumo di grassi saturi e zuccheri semplici ed alla scarsa aderenza alla Dieta Mediterranea, soprattutto nel sesso maschile, che si contrappone alla forte convinzione di seguire una dieta adeguata e salutare riferita dal campione. Inoltre sebbene i social media siano un potente mezzo di comunicazione di massa, il loro ruolo nell'educazione alimentare sembra essere attualmente controverso e non così incisivo nel determinare veri e propri cambiamenti nelle scelte quotidiane della popolazione.

Speak Good English Movement in Singapore : Reactions in Social and Traditional Media

The first Speak Good English Movement, SGEM, took place in 2000, and has been organized annually ever since. Speaking a “standard” form of English is considered to bring increased personal power. However, the SGEM wants the Singaporeans to use “standard” English in their private life as well. A decade after the beginning of the campaign, a Speak Good Singlish Movement was started. Based on studies of language and identity, it is understandable why some Singaporeans might feel the SGEM threatens their identity. However, the reactions towards the campaign are mainly positive. For the purposes of this analysis, Twitter messages, Facebook pages, and newspaper articles from The Straits Times were collected. The SGEM has hailed both direct and indirect praise and criticism in both social and traditional media: Five newspaper articles praise the campaign while five criticize it; the results are nine and seven respectively for social media. This thesis looks at reactions towards the SGEM in both social and traditional media, analyzes how these reactions might relate to the ideas of the power of language, its variety and the relation of language and identity.

Socialising Around Media (SAM): Dynamic Social and Media Content Syndication for Second Screen

Today's generation of Internet devices has changed how users are interacting with media, from passive and unidirectional users to proactive and interactive. Users can use these devices to comment or rate a TV show and search for related information regarding characters, facts or personalities. This phenomenon is known as second screen. This paper describes SAM, an EU-funded research project that focuses on developing an advanced digital media delivery platform based on second screen interaction and content syndication within a social media context, providing open and standardised ways of characterising, discovering and syndicating digital assets. This work provides an overview of the project and its main objectives, focusing on the NLP challenges to be faced and the technologies developed so far.

Dynamic Social and Media Content Syndication for Second Screen

Social networking apps, sites and technologies offer a wide range of opportunities for businesses and developers to exploit the vast amount of information and user-generated content produced through social networking. In addition, the notion of second screen TV usage appears more influential than ever, with viewers continuously seeking further information and deeper engagement while watching their favourite movies or TV shows. In this work, the authors present SAM, an innovative platform that combines social media, content syndication and targets second screen usage to enhance media content provisioning, renovate the interaction with end-users and enrich their experience. SAM incorporates modern technologies and novel features in the areas of content management, dynamic social media, social mining, semantic annotation and multi-device representation to facilitate an advanced business environment for broadcasters, content and metadata providers, and editors to better exploit their assets and increase their revenues.