765 resultados para Self-help techniques.


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Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

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Pós-graduação em Estudos Linguísticos - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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O objetivo principal deste artigo é levantar algumasexplicações possíveis para o sucesso editorial do segmento daautoajuda a partir das últimas décadas do século passado. Paratanto, quatro eixos explicativos são desenvolvidos: 1) vivemos umperíodo de reflexividade que abre espaço para as receitas e osmodelos da autoajuda; 2) outras formas de racionalidade, numacontraposição à visão de Max Weber, abrem espaço para o saberprofessado pelos gurus da autoajuda; 3) a autoajuda tem umafunção terapêutica fundamental numa época que vive os dilemasda modernidade tardia; 4) o modelo de competência que imperano imaginário organizacional contemporâneo abre espaço paraos ensinamentos da autoajuda. Rastreando essas explicaçõesprocurar-se-á mostrar de que forma as especificidades do nossotempo constituem terreno fértil para a autoajuda.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Este trabalho procura examinar o que o leitor brasileiro contemporâneo lê, com o propósito de explicar as razões que levam esse leitor a realizar suas escolhas. Nesse sentido, portanto, o objetivo central do trabalho será examinar o perfil desse leitor brasileiro. O levantamento dos dados para estabelecer o corpus da pesquisa foi realizado por meio do registro das listas de livros mais vendidos, publicadas em dois jornais brasileiros. O primeiro jornal fonte da pesquisa foi o Leia, periódico mensal que circulou no território nacional durante o período de abril de 1978 a setembro de 1991. O segundo, foi o Jornal do Brasil, diário carioca que publicou listas dos livros mais vendidos no Brasil a partir de 1966 até o mês de dezembro de 2004, data de encerramento da pesquisa, em caderno destinado à leitura. Como o segundo jornal interrompeu a publicação das listas dos mais vendidos durante o período de fevereiro de 1976 a abril de 1984, propusemos uma fusão dos dados dos dois jornais de forma a cobrir um período que compreende os anos de 1966 até 2004. A base teórica a partir da qual se estabeleceu o exame do perfil do leitor brasileiro foi a semiótica da escola de Paris. Para o tratamento da questão da leitura elegeu-se o exame das manifestações da enunciação no discurso, as projeções do enunciador e do enunciatário e o tratamento das paixões. Foram observados em cada um dos textos do corpus como essas categorias enunciativas projetam-se em cada um dos textos mais lidos pelos leitores brasileiros e, posteriormente, como, nas listas dos livros mais vendidos, esse leitor manifesta-se como enunciador. Para tanto propôs-se a contraposição entre o ethos do enunciador-leitor das listas e o pathos do enunciatário dos discursos de leitura. Uma vez que o corpus da pesquisa revelou um crescimento na opção pelos textos de auto-ajuda, foi examinada a questão específica... (Resumo completo, clicar acesso eletrônico abaixo)

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The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper aims to investigate the behavior of the modal verb poder as an auxiliary verb in text written in both two Romance languages, Brazilian Portuguese and Iberian Spanish. This research follows a functionalist language approach, more precisely the Dutch Functional Grammar tradition, based on the modality classification proposed by Hengeveld (2004). This author considers two main criteria: target of evaluation, and semantic domain of evaluation. Considering this classification, we analyze the use of the auxiliary verb poder in a corpus of self-help discourses, which currently enjoy enormous popularity in various parts of the world. Although in Portuguese the auxiliary verb poder is essentially an epistemic modal (cf. Neves 1999-2000) —which, according to the Hengeveld (2004), corresponds to the event-oriented epistemic modality—. However, our analysis show that, given the essentially optimistic nature of the discourse analyzed, the self-help discourse, the previously mentioned modal verb (poder) behaves predominantly as a participant-oriented facultative modal. This result demonstrates the importance of considering the context of occurrence of the verb poder in order to evaluate the effects of meaning associated with its use.

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This paper aims to contribute with the studies on the modal verb poder as an auxiliary verb, by analyzing, from a functionalist perspective, how it behaves, both in Brazilian Portuguese and Spanish, in self-help discourse. In order to do so, we have resorted to the classification of modalities by Hengeveld (2004), with special focus on the notions of target of evaluation and domain of evaluation.

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In this paper, based on Maingueneau’s (2006, 2010) thoughts on aphorisation and on the differences between aphorising and textual enunciation, we analyze some detached utterances from the self-help discourse, by highlighting some of their meaning effects and their role in such discourse. The analysis shows that the aphorising detachments support the self-help discourse enunciator in the process of guiding the interlocutors. Such aphorizing detachments allow the enunciator to give order as if he or she were enunciating the truth, which attenuates the enunciator’s authoritative character, who is supposed to give order explicitly. Moreover, such utterances activate the play between “to say and not to say,” by simulating that the self-help discourse is based on an undeniable truth, which reinforces its persuasive power.

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Building on some core concepts of dialogic discourse analysis, this article aims to discuss, through an examination of the bestseller lists in Brazil during the years 2000 to 2010, the central features of contemporary mass literature. By the evidence of the prevalence of self-help books, we examine how the phenomenon is consisting. The conclusion that we get is that self-help can be seen both as a discourse genre and as style.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This study examined an example of community education of citizens that aimed to encourage their participation in democratic management of a non-governmental organization (NGO). The research problems were based on the NGO perspective and the ideas of community education and democratic management that guides the education of citizens to participate in the management of this organization. This issue has been studied under the perspective of educators and managers of NGO who performed the work focused on this study. We opted for a qualitative approach with a review of academic literature, questionnaires and individual and group interviews. The results indicated that the perspective of NGO adopted is used in Brazil. These organizations have low politicization and minimize conflicts between social groups. This approach seemed to contradict the prospect of democratic management that encouraged the struggle for rights and engagement in the management of the NGO and public spaces. The contradictions between the approaches of NFO and democratic management probably influenced the adoption of two conceptions of community education. One is dedicated to promoting self-help community to solve their social and economic problems and other inspired by Paulo Freire, which encourages popular mobilization for the questioning of capitalist social organization.