Jornalismo nas redes sociais: o uso do facebook pelos jornais Estadão e Folha de São Paulo

This study aims to discuss the social media presence of the Brazilian newspapers Estadão and Folha de São Paulo, and how both have been working their way of communication on Facebook, the world famous social network. This study conducts a theoretical and conceptual review on the social media field and the digital media tendencies of journalism. It is also pointed out how the fanpages development was conceived -- recently, these fanpages have been aiming to find a way to approach their readers and interact with them. How both newspapers found a brand-new model on their social networks and how this model contributed to a more participative and equal communication, which involves the social network users, are worth of mention goals in this research

Subtitling as a pedagogical tool for language teaching in journalism

This study was designed to present and discuss some results produced by a research involving the use of English subtitles of some news videos from the webiste Reuters.com (http://www.reuters.com) with pedagogical reasons in a Brazilian context (Academic English for Journalism). We have developed the research during two semesters at UNESP (Universidade Estadual Paulista Júlio de Mesquita Filho). The professor in charge of the study has chosen the students of Journalism as the audience to whom the videos were presented. The assumptions of many theorists and experts in Audiovisual Translation were adopted as our Theoretical Sources. The first step of the study was the assessment of the syllabus of each course. This was very helpful as a guidance in order to choose the most relevant and interesting videos for students. After the evaluation of academic and professional interests, we chose some videos to insert appropriate subtitles, according to some strategies suggested by Panayota Georgakopoulou and Henrik Gottlieb. Finally we presented the videos during the English classes. At the first time, they were presented without subtitles just to notice the comprehension level of the students. After that, the videos were presented with English subtitles. As we first assumed, the students haven’t had the whole comprehension of specific details during the first presentation, they have just used their previous knowledge and the visual aids to help them in a superficial understanding of the news. As the subtitles appear, the process of communication was finally accomplished.

New Business Models And Editorial Exemption: A Study On Service Journalism Based On Ecommerce Operations

The paper presents and discusses business strategies based on the association from journalistic content to new commercial practices in digital media. We describe selected examples from Folha de S. Paulo and El País involving service guides, links and ecommerce advertisements. The employed method provides content analysis to illustrate how the search for new business models in journalism may conduct its commercial activities beyond the conventional sale of advertising and subscriptions, including a discussion on the challenges and implications of this practice. The hypothesis is demonstrated by describing operations for the sale of tickets, books, music, and films related to news features and service journalism contents. The text finally wonders and discusses how such commercial actions may affect editorial autonomy and publishing exemption.

Participative site-specific agriculture analysis for smallholders

Site-specific agriculture has been adopted in a high-tech context using, for instance, in situ sensors, satellite images for remote sensing analysis, and some other technological devices. However, farmers and smallholders without the economic resources and required knowledge to use and to access the latest technology seem to find an impediment to precision agricultural practices. This article discusses the possibility of adopting precision agriculture (PA) principles for site-specific management but in a low technology context for such farmers. The proposed methodology to support PA combines low technology dependency and a participatory approach by involving smallholders, farmers and experts. The case studies demonstrate how the interplay of low technology and a participative approach may be suitable for smallholders for site-specific agriculture analysis.

Tra società informazionale e prosumerismo: il citizen journalism e la partecipazione on line

I temi della ricerca riguardano il rapporto fra avvento del web e la modificazione dei processi di formazione di identità personale e sociale, della percezione dello spazio e del tempo, del prosumerismo digitale e delle varie forme di partecipazione ed associazione. Centrale è stata l’analisi del rapporto fra il Web 2.0 e la trasformazione delle forme di comunicazione a vari livelli, sia personali che sociali. Partendo da una analisi dei contesti socio-economici globali che hanno trasformato la società moderna nella società informazionale, è stato impostato un percorso di ricerca che approfondisse gli attuali criteri di strutturazione della propria identità, alla luce dell’avvento dei social network e delle reti virtuali di comunicazione come strumento preferenziale di socializzazione. La realtà delle reti sociali è stata analizzata in un’ottica di aggregazione spontanea mirata tanto alla comunicazione quanto alla tutela dei consumatori, e le trasformazioni portate dal Web 2.0 sono state la chiave di lettura per ridefinire i parametri della partecipazione dal basso generata dalla rete. Per comprendere la portata di tali trasformazioni nel contesto italiano è stato impostato un paragone tra l’uso del web negli Stati Uniti e in Italia, avendo le recente campagne elettorali dimostrato l’importanza del web nella partecipazione politica bottom-up; il percorso di ricerca ha dunque affrontato una comparazione di due casi, quello italiano e quello statunitense, finalizzato a comprendere l’attuale ruolo dell’utente nelle dinamiche di comunicazione mediatica. Per focalizzare al meglio le trasformazioni sociali generate dalla partecipazione on line è stato infine analizzato il caso del citizen journalism, per misurare, attraverso la metodologia dell’etnografia digitale, l’entità delle trasformazioni in corso. Il portale di giornalismo partecipativo YouReporter è stato il contesto privilegiato dove poter verificare le ipotesi iniziali circa le dinamiche di partecipazione, e il supporto di programmi di elaborazione statistica netnografica ha permesso di destrutturare al meglio tali dinamiche.

Book Review: Benedetta Brevini, Arne Hintz, and Patrick Mccurdy (eds.): Beyond Wikileaks. Implications for the Future of Communications, Journalism and Society

This is a review of the highly informative and thought-provoking book, Beyond WikiLeaks: Implications for the Future of Communications, Journalism and Society, co-edited by Benedetta Brevini, Arne Hintz and Patrick McCurdy (Palgrave Macmillan, 2013).

Behavioral journalism newsletters to increase employee participation in a free worksite wellness center

Background. Providing an worksite fitness center for employees is an effective setting to increase an adult’s levels of physical activity, demonstrably reducing health care costs and elevating employee productivity. Increasing compliance and adherence among employees to consistently utilize an onsite facility remains a challenge.^ Purpose. To illustrate if two electronic behavioral journalism newsletters can increase employee participation in a free worksite wellness center.^ Design. A randomized control trial was implemented. ^ Setting. A large petroleum-producing corporation located in Houston, Texas Subjects.70 full or part time employees that had checked into visited the wellness center during September, October, and November 2009. ^ Intervention. Two behavioral journalism newsletters were created based on authentic community member role model interviews. Newsletters were distributed to intervention group participants via company email. Intervention and control group participant’s visits to the wellness center were monitored via a key card check in system at the facility for two weeks following the newsletter intervention.^ Analysis. Count variable statistics were used to identify rate differences between the intervention and control group wellness center visits. A binomial test for equality of proportions was used to identify differences between participants that had at least one visit to the wellness center compared with those with none.^ Results. Both intervention and control groups had a baseline of zero wellness center visits. The control group had a mean visit rate 0.441 and the intervention group had 0.857. A 0.416, almost one half more visits were found among the intervention group.^ Conclusion. This study indicates that behavioral journalism newsletters featuring a role model from within the worksite population can be a cost effective communication method to improve participation in an onsite wellness center. ^

Simulating Data Journalism to Communicate Hydrological Information from Sensor Networks

Presenting relevant information via web-based user friendly interfac- es makes the information more accessible to the general public. This is especial- ly useful for sensor networks that monitor natural environments. Adequately communicating this type of information helps increase awareness about the limited availability of natural resources and promotes their better use with sus- tainable practices. In this paper, I suggest an approach to communicating this information to wide audiences based on simulating data journalism using artifi- cial intelligence techniques. I analyze this approach by describing a pioneer knowledge-based system called VSAIH, which looks for news in hydrological data from a national sensor network in Spain and creates news stories that gen- eral users can understand. VSAIH integrates artificial intelligence techniques, including a model-based data analyzer and a presentation planner. In the paper, I also describe characteristics of the hydrological national sensor network and the technical solutions applied by VSAIH to simulate data journalism.