"Lájk első látásra?" – Mi inspirálja a márkák kedvelését az online térben, kis vendéglátóhelyek esetében? ("Like at first sight?" – What inspires liking brands in online social media in the case of small catering establishments?)

A márkatulajdonosok számára elsődleges fontosságú, hogy feltérképezzék saját márkaközösségüket, ezáltal is elősegítve a közösségi fókuszú kommunikációs tevékenységüket. Különösen igaz ez a jellemzően kis- és középvállalati formában működő vendéglátóhelyek számára, ahol a közösségi média sokszor az egyetlen rendelkezésre álló marketingkommunikációs eszköz. Empirikus kutatásunkban fogyasztói narratívákat (n=151) elemzünk a tartalomelemzés módszertanával. A válaszadókat arra kértük, hogy írjanak kedvenc vendéglátóhelyükkel való kapcsolatukról az online térben. Elemzésünkben arra keressük a választ, hogy a márkaközösségek tagjai milyen belső indíttatásból kerültek kapcsolatba kedvenc vendéglátóhelyeikkel a közösségi platformokon. Az elsősorban fogyasztási élményekhez kötött kapcsolat online közösségi térbe való kiterjesztésére olyan belső motivációkat tártunk fel, mint a pragmatikusabb információközpontú indíttatások (pl. kizárólagos információk, naprakészség, vállalati ajánlatok, közösségimédia-specifikus tartalmakhoz való hozzáférés igénye), az érzelmi kötődés kifejezése (pl. nosztalgia, ismerősöknek való ajánlás, személyes érintettség), a társas befolyás (oldalak kedvelése mint kommunikációs tartalom, konformitás, önkifejezés), valamint a vállalati alapképességeken túlmutató egyéb tematikus kapcsolódások. ____ It is of primary importance for brand owners to map their own brand community, in order to stimulate their social-focused communication activity. This is especially true for typically small and medium-sized catering enterprises, where in most cases, social media is the only available marketing communications tool. In our empirical research, we analyze consumer narratives (n=151) with the methodology of content analysis. We asked the respondents to write about their relationship with their most preferred catering establishments in the online social sphere. In our research, we search for the inner intention by which members of brand communities got connected with their most preferred catering establishments on social platforms. We revealed such inner motivations for users extending a primarily experience (an consumption) based relationship to the online social sphere like rather pragmatic, information-focused intentions (e.g. exclusive information, timeliness, company offers, access claim for social media -specific contents), the expression of emotional binding (e.g. nostalgia, reference for acquaintances, personal involvement), social influence (the like as communication content, conformity, self-expression), and other thematic linkages beyond core company competences.

Schumann's Opus 39 "Liederkreis": The story of an engagement

The objective of this thesis is twofold: (1) to confirm Robert Schumann's selection of the twelve poems by Josef von Eichendorff for Schumann's own purposes in the song cycle entitled Eichendorff Liederkreis opus 39; and (2) to establish a theme or story line in the final order of the poems. ^ The methodology employed first a research into the biography of Josef von Eichendorff, including an understanding of his use of poetic images that represented Catholicism and nostalgia for his privileged childhood, and a contrast with Robert Schumann's biography and his very different motivations during his song year (Liederjahr) of 1840: love and his traumatic 1835–1840 engagement to Clara Wieck. The songs were then analyzed as a collection and as pairs, both musically and with regard to textual meaning. Finally, the events of the Schumann/Wieck engagement were weighed against the twelve song texts. ^ The results of the findings confirm the likely existence of a theme for the Liederkreis, which is Robert Schumann's 4-1/2 year engagement to Clara Wieck. ^

Gravel music

Gravel Music is a collection of poems, encompassing a wide range of styles from free verse to sonnets, including several unique forms, using rhyme where it was deemed pertinent, but also operating in a deconstructive mode where prosody is concerned. The book is divided into three sections. Poems in the first section strive toward political and critical utterance, addressing Marxism, Darwinism, neo-pragmatism, and humanism in a sequence of interrogations of the barriers between aesthetics, politics, critical theory, and philosophy, hoping to find traces of truth, fact, and authenticity that transcend category. The second section is comprised of a single lyrical narrative which follows a married couple as they interact on their small farm in late Autumn, addressing themes of literacy, love, and domesticity. The third section continues the focus on domestic life, but also addresses themes of nostalgia for childhood and lost love. The poems of this section move away from the formal, socio-political outbursts of the first section, instead operating primarily through persona and voice, bringing the book to a quiet, personal close.

O papel dos Museus nos constructos da experiência global do destino. O caso do Museu da Cerâmica de Caldas da Rainha.

Enquanto actores, desejavelmente interventivos nos Sistemas Turísticos, os Museus, enfrentam desafios de integração dos seus visitantes no Destino em que se inserem. No âmbito desta complexidade e outros contextos aqui não referidos, estes processos de integração do visitante poderão também oscilar entre a integração na temática específica que sustentam, a integração na cultura mais alargada que personificam ou num âmbito ainda mais vasto, poderão contribuir para a integração numa Experiência Global desse mesmo destino. O Museu da Cerâmica investigado, sustenta e incrementa um Imaginário Colectivo assente numa nostalgia cultural que reafirma a cerâmica local como principal veículo da promoção cultural e patrimonial do destino Caldas da Rainha. O presente trabalho perspectiva a possibilidade do Imaginário, em determinados contextos, poder ser equacionado como uma espécie de preconceito cultural que inibe, ou, no mínimo, não contribui para promover experiências culturais mais vastas. No sentido inverso, ganham importância acrescida estratégias a seguir pelos Museus para que as suas funções pedagógicas e emancipadoras sejam mais amplas e interventivas em função de interesses existentes e previamente assumidos pelo Destino.

Recyclage et transformations du religieux dans le roman québécois contemporain (Maleficium de Martine Desjardins et L’âge de Pierre de Pierre Gariépy)

L'influence de l'Église catholique sur la vie des Québécois, autrefois dominante, s'est beaucoup amenuisée au cours des dernières décennies. Si tel est le cas, les signes, les motifs, les images et les mots de la religion n’ont pas, quant à eux, déserté l’espace symbolique. Ils sont les traces d’un héritage et squattent l'imaginaire social (Pierre Popovic) du Québec contemporain. À ce titre, ils peuvent être mobilisés, maniés, détournés, resémantisés par la littérature. Ce mémoire a pour but d’étudier ces reliques imaginaires de la religion chrétienne, laquelle est considérée en tant qu'Église et en tant que mythologie, dans deux romans québécois publiés en 2011 : L'âge de Pierre de Pierre Gariépy et Maleficium de Martine Desjardins. Dans une perspective sociocritique, il analyse les rapports à l'autorité, à l'érotisme, à la morale, aux étrangers et à l'écriture tels qu'ils sont travaillés par les « mises en texte » (Claude Duchet) dans ces œuvres. L’étude démontre que les deux romans thématisent la religion et la tiennent pour un matériau familier et malléable à merci, non pour entretenir un patrimoine ni par nostalgie, mais afin de porter un regard critique sur la société québécoise contemporaine. D’une certaine manière, ils disent que celle-ci est toujours pieuse, mais que les croyances qui la traversent sont à chercher désormais du côté de la politique, des médias et du commerce.

On the Threshold of Paradise and Present: Memory in Contemporary Cuban – American Literature

The exile leaving his or her homeland for new and unknown territory travels with much more than just luggage and the clothes on his or her back. He or she carries a weighty collection of memories. Available for the exile in times when the harmony of the past is far removed from the difficult circumstances present during the process of cultural assimilation, these memories present an opportunity for the exile to fashion for him or herself an identity that mimics the realities of life in the home left behind. In this creative endeavor, I seek to examine the powerful potential of memory as it is exercised by a collection of Cubans and Cuban-Americans in different corners of the United States. Analyzing Achy Obejas’ Memory Mambo, Cristina García’s Dreaming in Cuban, Ana Menéndez’s In Cuba I Was a German Shepherd, and Elías Miguel Muñoz’s Brand New Memory, I aim to trace the suggestive potential of memory as it is used by each of the characters in these works in an effort to reconcile their Cuban identities with the ones that are in the process of creation in the U.S. I will borrow from a collection of literature dealing with identity and exile, relevant graduate-level theses on Cuban-American literature, as well as theoretical perspectives on memory formation and nostalgia in order to trace the various ways in which memory is relied on in the process of cultural assimilation and emotional coping. Being presented in Miami, which hosts the largest concentration of Cuban immigrants, this thesis aims to present itself as a reflective tool for Cubans and Cuban-Americans who may find value in seeing their personal sentiments portrayed in literature, thus allowing for a potential reevaluation of identity. If the existing literature on my topic of analysis reveals anything, it is that the scope of my project is one that has not been inspected previously, thus making my analytical contribution a new one that will add a new interpretive set of lens through which readers of contemporary Cuban-American literature can examine the works.

On the Threshold of Paradise and Present: Memory in Contemporary Cuban‐American Literature

The exile leaving his or her homeland for new and unknown territory travels with much more than just luggage and the clothes on his or her back. He or she carries a weighty collection of memories. Available for the exile in times when the harmony of the past is far removed from the difficult circumstances present during the process of cultural assimilation, these memories present an opportunity for the exile to fashion for him or herself an identity that mimics the realities of life in the home left behind. In this creative endeavor, I seek to examine the powerful potential of memory as it is exercised by a collection of Cubans and Cuban-Americans in different corners of the United States. Analyzing Achy Obejas’ Memory Mambo, Cristina García’s Dreaming in Cuban, Ana Menéndez’s In Cuba I Was a German Shepherd, and Elías Miguel Muñoz’s Brand New Memory, I aim to trace the suggestive potential of memory as it is used by each of the characters in these works in an effort to reconcile their Cuban identities with the ones that are in the process of creation in the U.S. I will borrow from a collection of literature dealing with identity and exile, relevant graduate-level theses on Cuban-American literature, as well as theoretical perspectives on memory formation and nostalgia in order to trace the various ways in which memory is relied on in the process of cultural assimilation and emotional coping. Being presented in Miami, which hosts the largest concentration of Cuban immigrants, this thesis aims to present itself as a reflective tool for Cubans and Cuban-Americans who may find value in seeing their personal sentiments portrayed in literature, thus allowing for a potential reevaluation of identity. If the existing literature on my topic of analysis reveals anything, it is that the scope of my project is one that has not been inspected previously, thus making my analytical contribution a new one that will add a new interpretive set of lens through which readers of contemporary Cuban-American literature can examine the works.

L’écriture de Mohammed Dib entre photographie et intertexte

En 1946, Muni de son Rolleiflex, Dib, tout jeune photographie sa ville natale Tlemcen. En 1994, il publie son livre Tlemcen ou les lieux d’écriture, un texte empreint de nostalgie et d’amour pour sa ville et pour son pays. Ses photos y côtoient ses textes anciens dans un biblio personnel. Le lecteur se trouve entre un présent et un passé appelé sémiologiquement de deux procédés différents, mais complémentaires ; l’image et le texte. Dans cet article, nous nous proposons d’étudier comment la photographie s’est installée dans l’œuvre de Dib et comment elle se trouve au centre de son intérêt littéraire et nostalgique à la fois. Puis, nous verrons comment l’intertexte, devenu autotexte, est un moyen de vivre la nostalgie.   

Sonic Movie Memories: Sound, Childhood, and American Cinema

Though the trend rarely receives attention, since the 1970s many American filmmakers have been taking sound and music tropes from children’s films, television shows, and other forms of media and incorporating those sounds into films intended for adult audiences. Initially, these references might seem like regressive attempts at targeting some nostalgic desire to relive childhood. However, this dissertation asserts that these children’s sounds are instead designed to reconnect audience members with the multi-faceted fantasies and coping mechanisms that once, through children’s media, helped these audience members manage life’s anxieties. Because sound is the sense that Western audiences most associate with emotion and memory, it offers audiences immediate connection with these barely conscious longings. The first chapter turns to children’s media itself and analyzes Disney’s 1950s forays into television. The chapter argues that by selectively repurposing the gentlest sonic devices from the studio’s films, television shows like Disneyland created the studio’s signature sentimental “Disney sound.” As a result, a generation of baby boomers like Steven Spielberg comes of age and longs to recreate that comforting sound world. The second chapter thus focuses on Spielberg, who incorporates Disney music in films like Close Encounters of the Third Kind (1977). Rather than recreate Disney’s sound world, Spielberg uses this music as a springboard into a new realm I refer to as “sublime refuge” - an acoustic haven that combines overpowering sublimity and soothing comfort into one fantastical experience. The second half of the dissertation pivots into more experimental children’s cartoons like Gerald McBoing-Boing (1951) - cartoons that embrace audio-visual dissonance in ways that soothe even as they create tension through a phenomenon I call “comfortable discord.” In the final chapter, director Wes Anderson reveals that these sonic tensions have just as much appeal to adults. In films like The Royal Tenenbaums (2001), Anderson demonstrates that comfortable discord can simultaneously provide a balm for anxiety and create an open-ended space that makes empathetic connections between characters possible. The dissertation closes with a call to rethink nostalgia, not as a romanticization of the past, but rather as a reconnection with forgotten affective channels.

La última lección: Discurso de grado. Promoción Decimosegunda. Cali, 11 de Febrero de 1995

Volvemos hoy con gran alegría, pero al mismo tiempo con nostalgia, a graduar a 154 de nuestros alumnos, 95 en Pregrado en Administración de Empresas e Ingeniería de Sistemas e Informática y 59 de Postgrado, y entre éstos la primera promoción de la especialización en Ingeniería del Software. Con ellos ya conformamos un cuerpo de cerca de 3.000 egresados que hemos entregado a la sociedad, a las empresas, a sus compañías familiares y las propias.

Hauntings

The thesis paper is about the process of creating and directing Hauntings, a dance theater work, performed in the 2016 MFA Spring Thesis Concert. The concert was shared with Curtis Stedge, fellow cohort and MFA candidate in the Department of Theater, Dance and Performance Studies at the University of Maryland, College Park. This document is meant to accompany the archival footage of the dance. Hauntings is a moving lyric poem depicting themes and motifs of the emotional landscape of its characters. It is a time-less world rendering the complexities of the psyche and soul. Love, obsession, loss, and nostalgia emerge as Smith and her fellow artists represent characters struggling with impermanence and mortality. The work is seeped in symbolism and metaphor. The dances/scenes draw inspiration from the music of Chopin, Liszt, Stravinsky, Charles Trenet, Rina Ketty, and poetry by John Keats, Sylvia Plath, Ted Hughes, W.B Yeats, and Claire Clemons Cowan.

Recyclage et transformations du religieux dans le roman québécois contemporain (Maleficium de Martine Desjardins et L’âge de Pierre de Pierre Gariépy)

L'influence de l'Église catholique sur la vie des Québécois, autrefois dominante, s'est beaucoup amenuisée au cours des dernières décennies. Si tel est le cas, les signes, les motifs, les images et les mots de la religion n’ont pas, quant à eux, déserté l’espace symbolique. Ils sont les traces d’un héritage et squattent l'imaginaire social (Pierre Popovic) du Québec contemporain. À ce titre, ils peuvent être mobilisés, maniés, détournés, resémantisés par la littérature. Ce mémoire a pour but d’étudier ces reliques imaginaires de la religion chrétienne, laquelle est considérée en tant qu'Église et en tant que mythologie, dans deux romans québécois publiés en 2011 : L'âge de Pierre de Pierre Gariépy et Maleficium de Martine Desjardins. Dans une perspective sociocritique, il analyse les rapports à l'autorité, à l'érotisme, à la morale, aux étrangers et à l'écriture tels qu'ils sont travaillés par les « mises en texte » (Claude Duchet) dans ces œuvres. L’étude démontre que les deux romans thématisent la religion et la tiennent pour un matériau familier et malléable à merci, non pour entretenir un patrimoine ni par nostalgie, mais afin de porter un regard critique sur la société québécoise contemporaine. D’une certaine manière, ils disent que celle-ci est toujours pieuse, mais que les croyances qui la traversent sont à chercher désormais du côté de la politique, des médias et du commerce.

De-venir Hombre…Mujer Paso de la villa de la candelaria a la ciudad de Medellín 1900-1940

En este ensayo Ángela Garcés presenta cómo la modernidad es disolución, esto significa que el nuevo espacio antropológico que con él se crea, es un espacio donde es más importante la circulación y la mutación que la sustancia. Y no porque lo real desaparezca de forma apocalíptica, sino que lo real emerge como una nueva manera de ser, es, como la quieren los futuristas italianos: un nuevo dominio, donde lo real se ha vuelto evanescente y fluido, porque la velocidad ha comenzado a intervenir en todas las entidades del nuevo universo maquínico. Y es en este nuevo mundo rupturista en donde nos coloca la autora., pues es el lugar donde todo se disuelve en el aire. De alguna manera fue la experiencia de Baudelaire, tan bien trabajado por Ángela en sus viajes extraordinarios, del París de Asuman y de los impresionistas que se afanaron por lograr técnicas para captar la vida móvil y efervescente que se desplegaba en la gran ciudad y en sus lugares privilegiados de exhibición: Los Bulkevares, el café, el teatro, la ópera, los pasajes, las grandes exposiciones universales, los parques visitados por la burguesía al borde del Sena, etc. Ángela desplegará la existencia de estos cuerpos masculinos y femeninos en los espacios y tiempos de la metrópolis emergente. Por ello la problemática de la identidad se desprenderá de cualquier nostalgia naturalista, señalando, en cambio, las relaciones que tiene con la modernización de los imaginarios, que afectan tanto al dispositivo tecno-económico de la ciudad desrterritorializada, como a los cuerpos que se desprenden y se atrincheran en remodificaciones nuevas, para esbozar lo que ella denomina vidas separadas. Inquietante situación, pues con ello la idea emancipatoria de la ilustración había sido amansada por la sociedad burguesa y su doble moral. Late también en el fondo, parte de nuestra historia machista, que sólo comenzó a adquirir nuevos tintes de liberación femenina en Medellín, a partir del Festival de Ancón, y nuestra versión local del gap between generation impulsado por el movimiento Hippie, mundialmente expandido. Base como ejemplo el caso Débora Arango para ilustrar las formas ambiguas de esa encarnación de los imaginarios modernos, que reterritorializó las posibilidades de los que significaba la modernidad femenina: si lo virtual ya se había conseguido como proceso de desnaturalización, lo posible como figura latente de lo realizable tuvo su moratoria gracia a las voces y al poder del Ansíen Régimen, presidido por una burguesía recalcitrante y los poderes políticos aliados con la iglesia, en el país del Sagrado Corazón de Jesús.

Literatura e emigração : olhares cruzados (Nita Clímaco, Assis Esperança, Olga Gonçalves e Amândio Sousa Dantas) : estudo comparatista para utilização desta temática no ensino secundário

O principal objetivo deste trabalho é apresentar uma análise da temática da emigração nas obras de quatro autores que se mantêm afastados dos programas curriculares: António Assis Esperança, com Fronteiras, Nita Clímaco, com A salto, Olga Gonçalves, com Este verão o emigrante là-bas e Amândio Sousa Dantas com Poesia da emigração. Numa primeira parte são definidas as noções de Literatura, História, Ficção e Contexto histórico e explicitadas as relações existentes entre conceitos. A segunda parte aborda a Imagologia enquanto teoria satélite da disciplina de Literatura Comparada. Neste âmbito, apresenta brevemente as várias tendências comparatistas e detém-se nas noções de ficcionalidade, teoria da receção e intertextualidade. Define e estabelece distinções entre Tema e Motivo, e por fim propõe uma abordagem comparativa dos temas: “Representações do Feminino” e “Imagem do Estrangeiro”. Na terceira parte, recorrendo à metodologia comparatista foi realizada uma análise transversal dos motivos: “Retrato de um país – Portugal nas décadas de 1960 - 1980”, “A Emigração”, “ A Viagem – o Salto”, “O choque cultural e linguístico” e “ A Saudade”. Todas as abordagens dos temas e dos motivos iniciam com uma apresentação teórica, resultado das leituras feitas ao longo da investigação. Por fim, o último capítulo expõe algumas propostas para o tratamento das obras e da temática nas aulas de Português no ensino secundário, para um trabalho interdisciplinar com História e um Projeto de Turma envolvendo as restantes disciplinas.

Ángeles López de Ayala (1858-1926): icono del librepensamiento en la España de entre siglos

Durante las dos últimas décadas del siglo XIX y las primeras del XX, España fue escenario de diferentes proyectos políticos y sociales asociados al republicanismo y las ideologías de izquierdas. Sus promotores hablaban de conseguir la regeneración del país mediante la reorganización de la sociedad. Se trataba, según ellos, de sacar al país del atraso en el que se encontraba y de acercarlo a aquellos países en los que el progreso se había impuesto a las fuerzas partidarias de mantener las viejas y caducas estructuras sociales y regímenes políticos. Entre estos grupos progresistas el discurso dominante era el de un cambio social y político radical. Volvían con nostalgia su mirada hacia atrás, teniendo como modelo la Primera República y sus ideales, y aspiraban a implantar la Segunda República. Su discurso anticlerical y antimonárquico promovía una revolución social y política, que cambiase totalmente el país en todos sus aspectos: costumbres, política, educación, y también que reinventase las relaciones de género, y redefiniese el papel de la mujer en la nueva sociedad...