Linguagem fílmica: uma metáfora de comunicação para a análise dos discursos nas organizações

O objetivo da pesquisa aqui relatada foi investigar a linguagem fílmica como metáfora de comunicação para a análise dos discursos nas organizações. Trata-se de uma pesquisa qualitativa, com uso da estratégia de análise fílmica. Os dados foram coletados por meio da observação indireta e não participante, registrados em protocolo de observação. Foi utilizada a estratégia de análise de discurso do personagem do Rei George VI no filme comercial/artístico O discurso do rei; a análise documental do filme documentário The king speaks - "The true story behind the film" e a análise de conteúdo da obra literária biográfica O discurso do rei - "Como um homem salvou a monarquia britânica". Nos resultados, reforçou-se que o uso da linguagem fílmica, nesta pesquisa, contribui para o entendimento do fenômeno da comunicação nas organizações. Seu uso cria a oportunidade de simulação a partir de cenas que podem ser comparadas com dados inseridos no contexto organizacional, como metáforas, desde que haja cuidado com a dimensão afetiva envolvida no processo de significação fílmica. Sua utilização torna-se conveniente, desde que não se permita a escolha do filme pelo filme e que haja um alinhamento entre o filme escolhido e o construto que se pretende investigar.

Aproximacíon Teórico-Conceptual a la Metáfora y el Símbolo

La metáfora y el símbolo constituyen eje central de esta investigación, la cual en principio no pretende ser un estudio exhaustivo de estos conceptos, tarea que requeriría muchos años de indagación y búsqueda, al ser éste un primer acercamiento a un controvertido, sugerente e interesante problema que se encuentra no sólo en las raíces de nuestro lenguaje, sino también de nuestro pensamiento y por tanto del devenir filosófico. El recurso de la metáfora y el símbolo, no sólo es propio de la literatura sino común a toda obra humana. Tal es el caso de los mitos, las alegorías, la poesía, las obras de teatro, los ensayos —que a menudo los contienen— y los modelos a escalas tanto teóricos como reales con los que trabaja la ciencia para luego, transferir lo peculiar de la ficción heurística a la realidad.

El último Antonio Machado : Juan de Mairena y el ideal pedagógico machadiano.

Resumen tomado del recurso

La educación, despertar en el tiempo : pensamiento educativo de Antonio Machado en Juan de Mairena.

Ver la educación con ojos de poeta y, con sinceridad y autenticidad, hablar del hombre a través de la obra de Antonio Machado y concretamente en la pedagogía de Juan de Mairena. Aunque Antonio Machado no escribió pedagogía, pero por su calidad de poeta y de hombre, por su afán de autenticidad y universalidad, por su tarea profesional continuada a lo largo de la vida de profesor, por su devoción y respeto al hombre, por haber tratado de vivir su humanidad y hablar al hombre de España en momentos difíciles, por todo esto, es suficiente para tratar de averiguar, investigar y estudiar el pensamiento educativo en Juan de Mairena. La educación es una tarea a realizar por uno mismo. Es, antes de nada, autodidaxia, autoafirmación y autorrealización. Fomento y desarrollo del propio pensamiento y de las capacidades personales. Pero es una tarea que no se realiza en el vacío, pues necesita la ayuda de los otros y de las contenidos culturales y humanos que marcan el cauce de realización. La meta es la originalidad. Ser uno mismo. El agente exterior de la tarea es el maestro del que distingue estas notas: es fuerza impulsora, es testimonio, su instrumento primordial es el diálogo. Es benevolente, pues tiene voluntad de realizar el bien de sus alumnos. Destaca la personalidad contemplativa y pensadora de Machado escéptica y volandera, burlona y siempre abierta al pensamiento y al amor del hombre y el pueblo.

¡Sorprendente Machado!

Se intenta descubrir algunas estructuras que son peculiares al lenguaje de la poesía en el fragmento correspondiente a 'El viajero' del romance 'La tierra de Alvargonzález' de Antonio Machado. La crítica del poema se realiza desde el método que solo se preocupa de estudiar la composición en sí misma. Por otro lado, se indica que este método no sirve para profundizar en el pensamiento del autor ni trata de descubrir el mensaje del texto, por este motivo, se señala que la corriente de la crítica literaria más fuerte se orienta a tener en cuenta todos los factores que inciden sobre la obra. Por último, la pregunta de si hubo o no intencionalidad en Machado al elaborar los versos de ese poema se queda sin respuesta.

Ante la muerte de Manuel Machado.

Con motivo del fallecimiento del poeta sevillano Manuel Machado, se ofrece un repaso a su biografía y obra. Nació en agosto de 1874, en el Palacio de las Dueñas de Sevilla. Pasó parte de su infancia y juventud en París, aunque influyó más en su obra su Sevilla natal. Su padre y hermano también influyeron en su forma de escribir, y con éste último, desarrolló su faceta de dramaturgo escribiendo teatro. Vivió en Madrid hasta el último día, dónde finalmente se le rendiría homenaje en su funeral en el Cementerio de La Almudena.

En homenaje a Machado

Resumen tomado de la publicaci??n

Da literatura e da sociedade na obra Os corumbas, de Amando Fontes

This is a study of the book Os Corumbas, by Amando Fontes, published in 1933, that deals with the beginning of industrialization in the industrial city, as well as the impacts suffered by the poorest. We realized that there is a series of meanings and symbolic elements in the composition of characters, passages and happenings, objects and spaces that permeate the literary speech of Amando Fontes. Our objective, through this analysis, was to reach a better understanding of the relationship between Literature and Sociology, some passages of the text and the author s intention, as well as to problematize the imaginative meanings of the story. The narrative used by Fontes clearly shows us the utilization of the literary production for the understanding of sociological aspects in the initial moments of industrialization as well as people s adaptation to this new reality

Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus

Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a group

A esfera como metáfora: representações do futebol no campo da literatura (leituras do tema no conto de ficção)

Football, understood as a phenomenon of sports practice and nearly universal coverage, can also be seen as a game whose operation circumvents the cultural universe of people who practice it. Much more than just a sport, so this game is a cultural phenomenon par excellence, bearing a communicational and aesthetic dimension whose occurrence has been spotted in various fields of scientific and cultural. Therefore, it is as game and as a phenomenon of culture, we intend to focus on football here as an object of study. Our aim is to investigate the sport in Brazil taking the Literature and Journalism as privileged instances of their representation in the media. Thus, the central idea of this research is to show when and how football has become a recurrent theme in Brazilian literature, starting with its journalistic approach until we get an overview of the aesthetic representation of the game, Literature as the main focus of attention and taking the genre of fiction story as material fact of their representation. With this approach, we intend to develop an overall view, overview of the literature about football in our country and at the same time, particularize this vision in some representative authors of it, like the writer-journalist Mario Filho (the historian, essayist on the modernization of chronic specific theme), José Lins do Rego (writer passionate about the game), Nelson Rodrigues (the esthetician that elevated the sport to the status of art by chronic), Lima Barreto (who along with Antonio de Alcantara Machado pioneered the formalized within the fiction) and the storytellers of the topic itself. In the end, we intend to infer the results of evaluations and reviews of books and authors listed, we have examined a wide sense, but also vertical (and which were focused on a socio-historical perspective and critical-aesthetic) within the assumption that seems be a homology between the way football practice amongst us will historically winning characteristics as to form a Brazilian school of football, and how our writers, journalists will be addressing the topic, which also would focus on creating a "Brazilian way" of telling literary football. The proof of this hypothesis operational work together with the development of historiography and the necessity arising from it, creating a "Guide to Reading football theme in fictional tale of Brazil" shut the focal perspective of this study

A metáfora do Bogatyr: o corpo acrobata e a cena russa no início do século XX

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Por dentro da arte: um estudo comparado de Amigos secretos (1996), de Ana Maria Machado, e A casa da luz (2002), de Xabier P. Docampo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Alcântara Machado e Norman Rockwell: a arte de descrever sociedades

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Riobaldo e Diadorim: um estudo dentro do cenário criado pela metáfora da travessia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As muitas plumagens do pássaro vermelho: resistência e assimilação na obra de Zitkala-Sa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)