Property development

David Cadman’s Property Development has long been the standard textbook on the commercial property development process in the UK, and with this fifth edition the book is brought completely up to date for a new generation of readers. Accessible to students of all disciplines within the built environment, the book is geared directly towards students of property development at undergraduate or graduate levels. It provides a clear and practical overview of the property development process, together with critical analysis of the key issues faced by property professionals today.

The fifth edition retains the established structure of previous editions, by focusing on land acquisition, development appraisal, finance, planning, construction, market research and promotion. Additionally, reflecting changes in practice, there is also new material on the environmental impacts of property development, with a chapter on Sustainable Property Development, and on the growth of international working in the property sector. Excellent case studies, which are enhanced by discussion questions, illustrate the process at work. This fully revised and updated edition of a classic text for all property development students will also be of interest to early career professionals and those pursuing a professional degree in the industry.

Sport marketing

OBJECTIVES
By the end of this chapter, readers will be able to:
• appreciate that sport marketing follows basic marketing principles but with a change of emphasis to suit particular sporting contexts;
• recount how marketing's role can be applied to sport and sport organisations with special emphasis on marketing's '4 Ps';
• evaluate the application of marketing strategies and tactics to chosen sport codes;
• identify different groups of sport fans;
• understand the role marketing planning and marketing management play in staging a sport event.

Customer relationship management in banks with special reference to Bangladesh

Customer-banker relational behavior is dynamic and fast-changing and better interpersonal relationships tend to be characterized by their quality. Banks in Bangladesh are functioning increasingly under the competitive pressures originating from the banking system from non-banking institutions as well as from the domestic and international capital markets. In order to expand banking business, as well as sustain it in the long run, it has now become essential for banks to focus on developing long-term relationships with their customers. One facet of the efficient management of banks is the matching of customers' needs and banking products. Banks, when creating new products, should take into consideration their customers' needs informed by market research programs. In this paper we examine whether banking products in Bangladesh address customers' needs.

Non-standard work schedules and health outcomes in Australia : some evidence from the HILDA Panel

What does the around-the-clock economic activity mean for workers' health? Despite the fact that non-standard work accounts for an increasing share of the job opportunities, relatively little is known about the potential consequences for health and the existing evidence is ambiguous. In this paper I examine the associations between non-standard job schedules and workers' physical and mental health outcomes using longitudinal data from the Household, Income and Labour Dynamics in Australia (HILDA). Specifically, the four health indicators considered are self-rated health and the SF-36 health indices for general health, mental health and physical functioning. Overall results generally suggest a negative relationship between non-standard work schedules and better health for both males and females. Regarding the statistical significance and magnitudes of the associations, however, we observe apparent differences between males and females. Among females, most of the coefficients in all models are statistically insignificant, which implies very small magnitudes in terms of the correlation between non-standard working hours and health. These results apply uniformly to all health measures investigated. Among males, on the other hand, the negative relationship is more noticeable for self-rated health, general health and physical functioning than for mental health. The pooled OLS and random effects coefficients are usually larger in magnitude and more significant than the fixed effects parameters. Nonetheless, even the more significant coefficients do not imply large effects in absolute terms.

Cognitive evaluation : prompts used to measure sponsorship awareness

Marketing managers have the same accountability for their spending on sponsorship as they do for their general advertising spend. Since the direct impact on customer loyalty and profit is so hard to measure, surrogate measures such as recall are often used. Key issues with recall measures are the nature and type of prompting given. This paper reports the results of an experiment on three different ways of measuring sponsorship recall based on brand, category and event prompts. Differences between the prompts are shown with some facilitating and another inhibiting recall. The results are discussed within the framework of spreading activation theory which has the potential to explain and predict recall.

Tomorrow’s car – for today’s people : can tilting three wheeled vehicles be a solution for the problems of today and the future?

The current automotive industry and todays car drivers are faced with every increasing challenges, not previously experienced. Climate Change, financial issues, rising fuel prices, increased traffic congestion and reduced parking space in cities are all leading to changes in consumer preferences and the requirements of modern passenger vehicles. However, despite the shift in the industry dynamics, the principal layout of a car hasn’t changed since its invention. The design of a ’conventional’ vehicle is still principally a matchbox with four wheels, one at each corner. The concept has served its purpose well for over 100 years, but such a layout is not suited to solving today’s problems. To address the range of problems faced by the industry, a number of alternative commuting vehicles have been developed. Yet the commercialization of these ‘alternative’ vehicles has yet to be successful. This is largely due failure of these vehicles to meet the changing demands of the industry and the limited understanding of consumer behaviour, motivation and attitudes. Deakin University’s Tomorrow’s Car concept tackles all of these problems. The vehicle is a novel three-wheeler cross over concept between a car and a motorbike that combines the best of both worlds. The vehicle combines the low cost, small size and ‘fun’ factor of a motorbike together with the safety, comfort and easy to drive features of a car produce a vehicle with a fuel efficiency better than either car or scooter. Intensive market research has been conducted for various major potential markets of alternative vehicles including India, China and Australia. The research analysed consumer attitudes in relation to narrow tilting vehicles, and in particular towards Deakin’s Tomorrow’s Car (TC). The study revealed that a relatively large percentage of consumers find such a concept very appealing. For the other consumers, the overall appearance and perception of safety and not the actual safety performance were found to be the most impeding factors of such vehicles. By addressing these issues and marketing the vehicle accordingly the successful commercialization of Tomorrow’s Car can be ensured.

Patent management and social software

The worldwide increase of patent applications and the important role patents play in economic development make the management of intellectual property (IP) an important area for many companies. At the same time, the complexity in decision-making and IP process management necessitates a high degree of collaboration between various enterprise divisions such as strategy and policy making and market research. In this paper we present an ongoing case study at a large international automotive manufacturer that is exploring the potential of social software to support patent management. We conducted 31 semi-structured interviews to identify relevant patent processes at the company as well as typical operational problems within these processes. This leads us to derive four propositions on how social software can support patent processes. We conclude by providing an overview of the next steps in our research project. Our results present a first step in understanding the role of emerging social software services in enabling collaborative patent management.

Does brand influence wine purchase?

Given the proliferation of brands in the wine market, positioning a wine on the basis of its brand is becoming a priority for winemakers. However, developing a brand without understanding its impact on purchase is risky business. This study investigates the influence of the brand on wine purchase. The results indicate that the connoisseur is more likely to rely on the brand in wine purchase. Whereas the aspirational consumer is less likely to be influenced by the brand; and more likely to make wine purchase decisions on the basis of the label design and perceived personality.

Sustainable construction : reliable forecasting for building construction prices

A reliable forecasting for future construction costs or prices would help to ensure the budget of a construction project can be well planned and limited resources can be allocated more appropriately in construction firms. Although many studies have been focused on the construction price modelling and forecasting, few researchers have considered the impacts of the global economic events and seasonality in price modelling and forecasting. In this study, an advanced multivariate modelling technique, namely the vector correction (VEC) model with dummy variables was employed and the impacts of the global economic event and seasonality were factored into the forecasting model for the building construction price in the Australian construction market. Research findings suggest that a long-run equilibrium relationship exists among the price, levels of supply and demand in the construction market. The reliability of forecasting models was examined by mean absolute percentage error (MAPE) and The Theil's inequality coefficient U tests. The results of MAPE and U tests suggest that the conventional VEC model and the VEC model with dummy variable are both acceptable for forecasting building construction prices, while the VEC model that considered external impacts achieves higher prediction accuracy than the conventional VEC model does.

Occupational skill level and hazardous exposures among working Victorians

This paper examines the patterning of exposures to occupational hazards in relation to occupational skill level as a proxy for pay rate, testing the general hypothesis that exposures to occupational hazards increase in prevalence with decreasing skill level. A population-based telephone survey was conducted on a random sample of working Victorians (N = 1,101). A set of 10 indicators of exposure to occupational hazards were analysed individually and as a summary scale in multivariate regression models. A significant increasing trend in hazardous working conditions from the highest to lowest occupational skill level was observed, with those in lower skill level jobs twice as likely to be exposed as those at the highest skill level. This overall trend was driven primarily by higher exposure in the middle skill level group (technicians and skilled trades) as well as the lowest (labourers and elementary clerical), the two main bluecollar groups. Findings provided partial support for the hypothesised relationship.

Libraries-As-Sex: The New Paradigm?

“Libraries are a lot like sex.” There just had to be a way, I kept telling myself as I watched somnambulant freshperson after somnambulant freshperson (is that what we’re calling them now?) drag his or her soporific self into our library research classes.

Desdobramento da função qualidade no setor de lazer : o caso do Petrópole Tênis Clube

Esta Dissertação apresenta, discute e analisa a utilização do método de planejamento da qualidade denominado QFD - Quality Function Deployment aplicado ao segmento de prestação de serviços constituído por clubes sociais e esportivos. O QFD trabalha com um conjunto de matrizes e tem como ponto de partida uma pesquisa de mercado com os clientes alvo da empresa. A seqüência das matrizes propicia a garantia de que as informações serão transportadas por todas as etapas de desenvolvimento do planejamento da qualidade. As matrizes do QFD são elaboradas com o auxílio de uma equipe multidisciplinar, permitindo, portanto, o trabalho em equipe e o intercâmbio de conhecimentos. O objetivo da aplicação do QFD é a produção, ao final, de um Plano de Melhorias.O Plano de Melhorias é composto por um conjunto de matrizes adaptadas ao setor em estudo (clubes sociais e esportivos). Isso representa uma contribuição original à literatura do desdobramento da qualidade. O trabalho é composto por uma revisão bibliográfica, envolvendo a qualidade em serviços, o QFD, trabalho em equipe e compartilhamento do conhecimento, apresentando-se posteriormente o estudo de caso no Petrópole Tênis Clube. A metodologia proposta visa a contribuir para a fidelização dos sócios do Clube em enfoque, já que o mesmo demonstra um cenário onde seus sócios vêm se afastando gradativamente implicando, com isso, dificuldades de oferecer aos mesmos um ambiente com manutenção permanente,novos atrativos e capacitação da equipe que serve à entidade.

A utilização de pesquisa de satisfação de clientes como ferramenta de apoio na formulação de estrategias gerenciais orientadas para o mercado : estudo em uma fábrica de termoplásticos

A eficácia da estratégia de uma empresa é decidida, em última análise, pela maneira como os consumidores a percebem. Resultados operacionais, tais como vendas e lucros, são medidas que dependem do nível de valor agregado criado para os consumidores. Quanto mais alto esse valor, tanto melhor a estratégia. A vantagem competitiva se atinge criando mais valor que os concorrentes e o valor é definido pela percepção do consumidor. Esse trabalho tem por objetivo formular estratégias competitivas para o negócio de Poliuretano Termoplástico, na empresa FCC Fornecedora. O método de trabalho utilizado consistiu, inicialmente, na realização de uma pesquisa de satisfação de clientes. A seguir foi realizada a identificação das fragilidades e potencialidades do negócio, através da avaliação dos ambientes interno e externo, visando assim, à identificação de um conjunto de ações de melhoria coerentes às perspectivas do mercado. Através da utilização de uma matriz importância versus desempenho, a qual foi elaborada antes e após a implementação das ações, foi possível identificar que os atributos relacionados à qualidade e flexibilidade apresentaram significativo incremento em desempenho.

O mercado de gás natural veicular em Curitiba : visão dos taxistas

O tema do presente estudo consiste na análise da demanda do mercado de taxistas de Curitiba frente à possibilidade de utilização de um combustível alternativo menos oneroso e poluente: o Gás Natural Veicular – GNV. O objetivo principal deste trabalho foi de analisar o mercado atual do GNV entre os taxistas de Curitiba, verificando a possibilidade de ampliar do uso do GNV por esta frota através de uma pesquisa de mercado. Os dados da pesquisa servirão de subsídios para campanhas de marketing orientadas à ampliação acelerada do uso desta tecnologia. Para tanto, realizou-se uma pesquisa de satisfação para levantar os fatores determinantes para a tomada de decisão dos taxistas de Curitiba de utilizarem ou não um combustível alternativo menos oneroso e poluente como o Gás Natural Veicular – GNV. O estudo visou obter a percepção dos taxistas de Curitiba. Com base nos resultados da pesquisa foi possível estabelecer subsídios para campanhas de marketing orientadas à ampliação acelerada do uso desta tecnologia. Para realização da pesquisa, utilizou-se uma pesquisa exploratória, com entrevistas individuais da cúpula das organizações que trabalham com o Gás Natural, prospectando novos projetos para o futuro e as perspectivas de evolução do mercado de GNV em Curitiba, a qual forneceu subsídios para a pesquisa quantitativa junto aos taxistas da cidade de Curitiba. Constatou-se que somente 36% do público estudado é usuário de gás natural veicular, mas entre os não usuários, 82% já pensou em instalar o kit gás. As principais razões pelas quais os taxistas pesquisados não utilizam o GNV são a perda de espaço no porta-malas e a perda de potência do veículo. Entre os taxistas que utilizam o GNV, no que tange aos atributos relacionados à rede de distribuição, a maior insatisfação refere-se à localização dos postos e a maior satisfação às eventuais filas para abastecimento. Nesses mesmos atributos o que obteve maior índice de importância foi justamente a localização dos postos. Entre os atributos relacionados ao produto, o maior índice de satisfação foi o nível de poluição ambiental e a maior insatisfação espaço para armazenamento, sendo o desempenho do veículo considerado o mais importante. Quanto aos atributos relacionados aos equipamentos, verificou-se a segurança com o maior índice de satisfação e de importância.

The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft

A indústria de serviços online é caracterizada por um volume alto de Fusões e Aquisições no período de 2005 a 2015. As líderes de mercado, Apple, Google e Microsoft, incorporaram essa forma de crescimento inorgânico em suas estratégias corporativas. Essa tese examina as atividades de Fusões e Aquisições dessas três empresas. Consequentemente, ela tem foco em dois aspectos principais. Primeiro, existe o objetivo de saciar uma escassez na literatura acadêmica, no que se diz respeito ao estabelecimento de uma conexão entre a estratégia corporativa dessas empresas e as decisões tomadas de Fusões e Aquisições. Segundo, há também o objetivo de estimar possíveis futuros desenvolvimentos no setor. Através de uma análise de conteúdo qualitativa das publicações das empresas, relatórios de análise de mercado, e outros conteúdos de terceiros, estudos de caso foram desenvolvidos. Os resultados mostram o processo de posicionamento estratégico por parte da Apple, Google e Microsoft, dentro do mercado de serviços online, entre os anos de 2005 e 2015. As recorrentes fusões e aquisições são analisadas, no que se diz respeito as estratégias corporativas dessas empresas e a responsividade perante as atividades de seus competidores. Os resultados evidenciam atividades agressivas de Fusões e Aquisições em grupos estratégicos em comum entre as três empresas, especialmente no mercado de aparelhos de comunicação móvel e serviços de comunicação.