Gestão da satisfação e da fidelidade de consumidores :um estudo dos fatores que afetam a satisfação e a fidelidade no mercado de turismo

The corporative strategies have been systematically changing since the middle of the 90´s by including measurement of satisfaction and loyalty of the consumers in their organization. strategies. This essay presents a study on the factors that influence on the satisfaction and loyalty of the consumers, and is based on national models of satisfaction rates. For this essay, the new Norwegian model was used. During the period of 01/06/03 until 02/14/03, a field research was developed and applied to 230 tourists visiting the city of Natal/RN

A influência do marketing ambiental na decisão de compra dos consumidores de produtos orgânicos

The search of the man for more comfort and one better quality of life led to an increment of the production of goods and services, that results, almost always, in aggressions to the nature and to a reduction of this same quality of life. The concern with the ambient problems appears as an important element regarding the material and economic growth and of the quality of life. With this scene a new question, the Ambient Marketing appears. Although the marketing concept to be well ample, the companies use the term ambient marketing to make reference what in fact, many times, are a more specific activity of ambient communication. The ambient communication is a new form to communicate used for the companies with the objective to get advantages of its competitors ahead, since the competitiveness by means of the o price, the stated period and the quality if becomes extremely incited. In view of the current competitive market, where the organizations need distinguishing to get greater have detached front to the competition, and the fact of the society to be each time more worried about the environment and the impacts that the companies cause it, the ambient communication has been used as form to convince its customers. Of this form, she evaluated herself, through a exploratory research and qualitative, the influence of the use of the ambient communication in the decision of purchase and of that she forms the companies when using of this communication can add value to its product. The results had indicated that 77% of the interviewed ones had heard to say on marketing or ambient communication and that the television is main the media for this knowledge, a time that 90.9% of the respondents had affirmed to have seen propagandas of directed products of consumption to the ambient question in this way. In fact, the concern with the environment demonstrated for the companies has its impact, therefore 84% of the respondents had told if to sensetize with this fact. However, only a lesser number of people, 70.5% answered that this concern really influences in its decision of purchase

Modelagem de equações estruturais na análise de dados de serviços em comunicações móveis

In recent decades, changes have been occurring in the telecommunications industry, allied to competition driven by the policies of privatization and concessions, have fomented the world market irrefutably causing the emergence of a new reality. The reflections in Brazil have become evident due to the appearance of significant growth rates, getting in 2012 to provide a net operating income of 128 billion dollars, placing the country among the five major powers in the world in mobile communications. In this context, an issue of increasing importance to the financial health of companies is their ability to retain their customers, as well as turn them into loyal customers. The appearance of infidelity from customer operators has been generating monthly rates shutdowns about two to four percent per month accounting for business management one of its biggest challenges, since capturing a new customer has meant an expenditure greater than five times to retention. For this purpose, models have been developed by means of structural equation modeling to identify the relationships between the various determinants of customer loyalty in the context of services. The original contribution of this thesis is to develop a model for loyalty from the identification of relationships between determinants of satisfaction (latent variables) and the inclusion of attributes that determine the perceptions of service quality for the mobile communications industry, such as quality, satisfaction, value, trust, expectation and loyalty. It is a qualitative research which will be conducted with customers of operators through simple random sampling technique, using structured questionnaires. As a result, the proposed model and statistical evaluations should enable operators to conclude that customer loyalty is directly influenced by technical and operational quality of the services offered, as well as provide a satisfaction index for the mobile communication segment

Perfil dos consumidores de plantas medicinais e condimentares do município de Pato Branco (PR)

Diagnosticou-se o perfil dos consumidores de supermercados em Pato Branco (PR), com relação às suas preferências pelas plantas medicinais e condimentares, como subsídio à produção por pequenos produtores rurais. Os consumidores preferem produtos orgânicos, observam a aparência e o preço do produto, e vão ao mercado uma vez por semana, preferencialmente aos sábados. As dez plantas medicinais preferidas, em ordem decrescente, são camomila, anis, boldo, carqueja, guaco, malva, poejo, espinheira-santa, menta e sálvia. As dez plantas condimentares preferidas, em ordem decrescente, são cebola, cravo, canela, orégano, alho, nóz-moscada, pimentão, cebolinha, endro e salsinha.

Responsabilidad social empresarial (RSE) desde la perspectiva de los consumidores

Incluye Bibliografía

Asimetrías de información en el mercado de computadoras personales: los casos de financiación de PC para consumidores de bajos ingresos

Incluye Bibliografía

Acordo sobre a aplicação de medidas sanitarias e fitosanitarias: balanço de uma década buscando o equilíbrio entre a proteção do comércio e a proteção da saúde dos consumidores

Incluye Bibliografía

Avaliação do estresse oxidativo no sangue de consumidores habituais de suco de laranja

Two biomarkers of oxidative stress were evaluated in healthy volunteers treated with daily doses of orange juice that is well known source of vitamin C and citric flavanones, which have been associated with antioxidant, anti-inflammatory and hypolipidemic effects. The antioxidant capacity in the blood serum was evaluated by studying the scavenging of 2,2'-diphenyl-1-picrylhydrazyl (DPPH) free radical, and also lipid peroxidation was evaluated by the thiobarbituric acid reacting substances (TBARS) assay. The results have shown that the regular consumption of orange juice increased 150% and 200% the serum antioxidant capacity for women and men respectively, but it was no significant change in the serum lipid peroxidation. In conclusion, the increase of flavonones and vitamin C in the body due to the regular intake of orange juice expressively improved the antioxidant capacity, but without significant effect on the lipid peroxidation.

Morfometria do cerebelo de ratos machos UChA e UChB submetidos a separação materna neonatal (consumidores voluntários de etano)

Pós-graduação em Biologia Geral e Aplicada - IBB

Istmo Centroamericano: los derechos de los consumidores y la defensa de la competencia en los procesos de reforma de la industria eléctrica

Incluye Bibliografía

Literatura e história: uma leitura de Lealdade (1997), de Márcio Souza

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação da viabilidade de implantação de uma micro- central hidroelétrica para atender consumidores localizados em regiões isoladas

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Sobre a produção de significados e a tomada de decisão de indivíduos-consumidores

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A reconstrução histórica da cabanagem em “Lealdade” e da guerra civil moçambicana em “As Duas sombras do rio”

Nesta tese, pretendemos analisar comparativamente a reconstrução histórica da Cabanagem e da Guerra Civil Moçambicana nos romances Lealdade (1997), de Márcio Souza e As duas sombras do rio (2003), de João Paulo Borges Coelho. Para tanto, apresentaremos um breve percurso histórico da colonização brasileira e moçambicana, bem como o período da independência e pós-independência, além do percurso teórico sobre o romance histórico, resistência, memória, bem como a teoria sobre o espaço, nesse caso o rio, que utilizamos como ferramenta de análise. Utilizando o rio como fio condutor de nossa análise. Na obra de Borges Coelho, a análise foi feita a partir das travessias das personagens pelos rios que foram desencadeadas pela chegada da guerra civil. Fixamos nossa leitura em Leónidas Ntsato personagem que metaforiza Moçambique dividido em dois pela guerra civil e destacamos o papel do narrador neste romance. Na narrativa de Márcio Souza acompanhamos as viagens de Fernando, narrador do romance, que tem sua biografia entrelaçada aos acontecimentos que desencadearão a Cabanagem anos mais tarde. Cada um com seu estilo, os dois romancistas revisitam as agruras das duas guerras que tem como palco o Norte do Brasil e de Moçambique que são espaços periféricos desde os tempos coloniais.

Enquanto isso na Sociedade de Consumo Líquido-Moderna: a produção de significados e a tomada de decisão de indivíduos-consumidores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)