Sobre o conceito de ideologia

Este artigo procura tratar da ideologia do ponto de vista de sua função social, ou seja, não somente dos pormenores da correção ou falsidade do conceito, mas do porquê de sua efetiva sedimentação na vida cotidiana, como elemento que visa dirimir conflitos sociais.

Ideologia e cultura no brasil: sugestões para uma análise do nosso processo cultural, à luz da teoria crítica da sociedade

A ideologia da cultura no Brasil, abordada do ponto de vista de uma cultura mais e mais administrada e burocratizada. Os problemas decorrentes da falta de integração cultural do país — integração esta obstaculizada a nível da ideologia — e a necessidade de se formular uma teoria que dê conta dos mecanismos ideológicos engendrados nesse processo, e que atuem a nível do cotidiano, destruindo as possibilidades integradoras do processo cultural.

Neoliberalismo e hegemonia burguesa: ação social empresarial através dos Institutos Ethos de Responsabilidade Social Empresarial e Empresas e Gife (Grupos de Institutos, Fundações e Empresas)

Pós-graduação em Ciências Sociais - FFC

Metamorfoses da medicalização e seus impactos na família brasileira

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O Fetiche do Capital Intelectual: A ideologia do Conhecimento e da Adaptação no Contexto da Reestruturação Produtiva do Capital

This article presents a discussion about the fetishism of the intellectual capital, analysing the ideology of knowledge and the need of adaptation of the worker in connection with the restructuring of capital in recent decades. We analyze the emergence of this ideology - through the concepts of knowledge society, information society, intellectual capital, among others - in some authors of the area human resource management, following it presents the critique of this notion based on the analysis of some authors of critical social thought. Finally we position ourselves in order to assert that this is a new version of fetishism in the time of globalization of the capital.

Critical discourses on resilience: exploring alternatives strategies used by young people at-risk

The concept of resilience is often situated in a dominant discourse that reflects medical and developmentalist epistemology, in Western models, with the ideology of white people, and middle class hegemonic norms. Behavior that falls outside of the normal, or what is socially acceptable, is associated with riskiness and tacitly if not explicitly labeled as pathological, and then, not resilient. However, the context of social injustice of many young people at-risk can have drastic effects on them. When we offer institutions such as schools that do not understand their needs, they may refuse our services and some of them may engage in antisocial activities, since they are looking for personal validation, pathways to recognize themselves, and places and organizations that contribute to the building of their social identity. This paper analyses how the denial of support and resources for the wellbeing of young people can lead them to situations that are socially unacceptable, such as sexual exploitation and drug trafficking. The main argument is that these activities, in the absence of conventional mechanisms, may bring some benefit to the subjects. Benefits may be in material conditions, though strongly marked by issues of social inequality; or subjective, in gaining relationships with people outside the normative places and institutions for young people. Unconventional circumstances produce unconventional attitudes that are expressed in alternative forms of resilience.

Filmes infantis contemporâneos: a identificação dos valores de uma sociedade de consumo no enredo e nas ações das personagens

There is realized in the last years a growing increase of the field of the goods turned to the childlike public. This world of objects is accompanied by an ideological world of fantasy allied to the act of consumption. The present inquiry consists of a work of reflection about the pertaining values to this ideology of the society of consumption propagated in the plot of childlike contemporary movies, in a sense of be positioning critically in front of the social and moral questions.

O modelo pedagógico das competências: gênese e apropriação na reforma da década de 1990

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

Teoria crítica, neoliberalismo e educação: análise reflexiva da realidade educacional brasileira a partir da reforma educacional de 1990

Pós-graduação em Educação - FFC

Polifonia, carnavalização e paródia na Teoria do Medalhão, de Machado de Assis: confronto com Le Père Goriot, de Balzac

In the short story “Teoria do Medalhão”, written by Machado de Assis in 1881, a zealous father decides to give good advices to his son who just turned 21 years old. Using a speech that represents the official ideology of the eighteenth century, created by the dominant hegemony, including the France of Balzac’s time, the father suggests that the son abandons his ideals, using masks and annulling his thoughts and tastes to become a true Medalhão. The dialogue that is established between both of them is surrounded by irony and humor, because the father makes an apparently wise speech, which is, actually, empty and fool, leading to think about the concepts of parody and carnavalization by Bakhtin. Besides that, when he built a story in dialogue form, Machado de Assis transfers the word to the characters, in a crossing of voices that makes us think about “embryos” of polyphony. This work aims to make a bakhtiniana reading of the machadiano short story, “Teoria do Medalhão” in opposition to the novel Le Père Goriot by Balzac.

Black Paul: a soul music no Brasil nos anos 1970

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise dos conteúdos de língua portuguesa do “Programa Ler e Escrever” em uma escola municipal de ensino fundamental

Pós-graduação em Educação - FFC

Aplicação de métodos com múltiplos critérios em uma empresa petroquímica

The corporate world is increasingly competitive, and companies need to go deep into the routines and work them in order to understand them fully. The market is demanding more than simple improvements that bring advances - of small or great expression; however, in a longer term it will no longer meet the ideology of the market. Companies aimed at the world class must focus on projects that will continually bring returns to the company. As previously mentioned, understanding the processes in minute details is of paramount importance, as this knowledge can be acquired by analyzing the decisions that are necessary during the process. Once the complexity increases, the quantity and difficulty of the criteria that influence them grow accordingly. At this time, methods and tools that assist decisionmaking processes can be used as, besides being able to provide the best decision methods of MCDA (Multiple Criteria Decision Aid), they provide clear and assertive understanding of the whole decision process. In developing this study, we sought to explore the AHP (Analytic Hierarchy Process) method (a MCDA method) in the choice of access service, featured by the support service used to reach and be the basis of repairs in places of difficult access. This work proposes a study of the quantitative modeling approach in a real routine activity for a Brazilian petrochemical company. Decision-making processes are explored when we seek to analyze not only the decision makers but also what directly influences them on the use of the AIJ method. Once this is achieved, the understanding of decision-making is substantiated

Aplicação de métodos com múltiplos critérios em uma empresa petroquímica

The corporate world is increasingly competitive, and companies need to go deep into the routines and work them in order to understand them fully. The market is demanding more than simple improvements that bring advances - of small or great expression; however, in a longer term it will no longer meet the ideology of the market. Companies aimed at the world class must focus on projects that will continually bring returns to the company. As previously mentioned, understanding the processes in minute details is of paramount importance, as this knowledge can be acquired by analyzing the decisions that are necessary during the process. Once the complexity increases, the quantity and difficulty of the criteria that influence them grow accordingly. At this time, methods and tools that assist decisionmaking processes can be used as, besides being able to provide the best decision methods of MCDA (Multiple Criteria Decision Aid), they provide clear and assertive understanding of the whole decision process. In developing this study, we sought to explore the AHP (Analytic Hierarchy Process) method (a MCDA method) in the choice of access service, featured by the support service used to reach and be the basis of repairs in places of difficult access. This work proposes a study of the quantitative modeling approach in a real routine activity for a Brazilian petrochemical company. Decision-making processes are explored when we seek to analyze not only the decision makers but also what directly influences them on the use of the AIJ method. Once this is achieved, the understanding of decision-making is substantiated