Cien años de botánica en la Facultad de Agronomía de la Universidad de Buenos Aires

p.75-106

Economías de tamaño en la agricultura pampeana : el caso de Pergamino

p.245-252

Actividad helicícola en la Argentina : actualidad y acciones futuras

p.83-91

Una alternativa de desarrollo sericícola en la Argentina

p.93-101

Los tipos y los grados de limitaciones de uso de las tierras de la Argentina

p.29-37

Evolution of soybean diseases in Argentina : past and present : contributions of FAUBA to the integrated management of plant diseases

p.37-52

Comportamiento de cultivares de soja para consumo humano como grano verde

p.183-192

La herramienta informática en actividades de motivación, consolidación, refuerzo y/o recuperación de conocimientos previos al estudio del cálculo

Sobre la base de investigaciones que realizamos previamente acerca de los errores frecuentes de nuestros alumnos en las cuestiones de Álgebra básica, que les impiden incorporar adecuadamente conceptos del Análisis Matemático, en la cátedra de esta asignatura de la Facultad de Ciencias Económicas nos propusimos realizar diversas acciones que tiendan a modificar esa situación, con el propósito de promover que el alumno emprenda un aprendizaje eficaz del Cálculo. Entre otras acciones planificamos un conjunto de clases previas al desarrollo de la asignatura en las que, sobre la base de materiales escritos de guía para el aprendizaje y con la incorporación del uso de la herramienta computacional, el alumno tendrá oportunidad de efectuar actividades de introducción-motivación sobre conocimientos previos, con respecto a las falencias más frecuentes que se han detectado, la cantidad y calidad de los errores que, en general, cometen con el uso de la matemática básica. Otras actividades son de consolidación y/o de refuerzo, de recuperación y/o ampliación a medida que se evalúa el avance del alumno. El uso de la herramienta computacional, en este caso, el Programa Matemático-Informático DERIVE, tiene por objeto proporcionar al alumno un primer contacto con el mismo y aprovecharlo como recurso pedagógico en el aula, motivante y colaborador en las realización de las actividades propuestas.

The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners’ attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

Museums as a factor for the social integration of art in the community. The experience of cultural volunteering by members of the senior community

After considering museums as cultural institutions responsible for preserving cultural memory and its evolution over time, this article describes the cultural practices within our society that are aimed at disseminating art and at reproducing and transmitting culture, history and identity. Further, it considers the key role that older people are steadily assuming in Spain’s ageing society. New social-empowerment activities based on volunteering by the elderly are linked to generativity because the individual and social groups acquire new skills through those activities, thereby strengthening a society for all ages. Never in the history of social work have so many older people been prepared to participate actively at the community level, and never has a social movement with these features gone so unnoticed by so many social agents.

Cine policíaco del tardofranquismo: El thriller en el “Período Oscuro” del cine español (1969-1975)

Definición de la etapa de crisis del aparato cinematográfico franquista, llamada aquí “Período Oscuro” (1969-1975), discusión de la etiqueta de subgéneros aplicada al cinema bis de la época, y caracterización histórica del thriller español y de sus corrientes estéticas y conceptuales internas en dicho período. La acotación del período 1969-1975 es clarificada previamente ante el vacío historiográfico al respecto. Se caracteriza la crisis que tiene lugar en el “Período Oscuro”, desde su comienzo oficial en 1969, que supuso el definitivo cierre de las políticas proteccionistas emprendidas por el Director General de Cinematografía García Escudero en 1962. Después se define y discute la etiqueta de subgéneros aplicada tradicionalmente al cine español de género de bajo presupuesto. Luego, se especifican, definen y analizan las diversas categorías dentro del thriller español de 1969-1975: se trata de categorías temáticas y argumentales, estéticas, o bien relacionadas con corrientes internacionales del policíaco europeo. Por último, se extraen las conclusiones pertinentes.

The media on violence against women: the paradigm of thinness

This article attempts to show that the aesthetic pressure through the media, especially exerted on women, can be defined as gender violence; and the consequences of thinness paradigm of our society and obesity stigma that this entails have for their bio-psycho-social health.

The origins of the control of information in war coverage

The conflict’s coverage, since its inception, has been closely linked to the relationship that both the military and the media have. The freedom they maintained during their first conflicts, although not without problems, though they suffered strict censorship suffered during World War I, and lastly the straitjacket treatment that they have endured during recent wars. The Vietnam War marked a turning point in this relationship, and after the invasion of Grenada, the military would launch new information guidelines, called Department of Defense National Media Pool. The lack of clear guidance of both control and space, has made for a complicated relationship between media and military, so the rules have evolved after every conflict shaping the future of press coverage and thus, war reporting.

The Afroporteña press and Afro-Argentine’s thought in the late nineteenth century

The journalistic boom that occurred in Argentina from the second half of the nineteenth century saw the emergence of an active afroporteña press that defend the interests of the black community. This paper, in addition to reviewing the history of the Afro-Argentines newspapers, emphasizes the role played by the elite of African descent in the promotion of modernity among his brothers, while exploring the possible bases for an identity in the ideas spread.

The first chronicle of Miguel Hernandez: The New Journalism (1936-1939)

This paper presents and analyzes the first literary-journalistic chronicle writen and published by Miguel Hernández: “Defensa de Madrid. Madrid y las ciudades de Retaguardia”, during the Spanish Civil War (1936-1939). This chronicle is the first one of a series establishing a new and personal type of journalism: literary chronicles –poetical and political-. Miguel Hernandez published his masterpieces in different newspapers as a war reporter, with his own name and with a pen-name, playing roles of director and political commissar in different newspapers in the war-trenches. Thematically, this first article shows his personal and political engagement, as well as his desire and strategy to protect the capital city of Spain: Madrid. Methodologically, the analysis is an approached to linguistics in social sciences, which presents some of the personal characteristics and style of the chronist Miguel Hernández. Thus, it becomes patent that the so-called New Journalism (narrative and literary), which flourished in the 70s, had already been deeply and efficiently practiced by Miguel Hernández 40 years before. That is the reason why Miguel Hernández deserves to be added to the well-known collective of chronicle writers that have already been rescued to this moment. His literary style and quality are installing him in a outstanding position as well as pioneer of the genre nowadays known as New Journalism that in his case, it is politically engaged