Modelos de negócios para a internet das coisas baseados em big data : Muzzley, um estudo de caso

A Internet das Coisas tal como o Big Data e a análise dos dados são dos temas mais discutidos ao querermos observar ou prever as tendências do mercado para as próximas décadas, como o volume económico, financeiro e social, pelo que será relevante perceber a importância destes temas na atualidade. Nesta dissertação será descrita a origem da Internet das Coisas, a sua definição (por vezes confundida com o termo Machine to Machine, redes interligadas de máquinas controladas e monitorizadas remotamente e que possibilitam a troca de dados (Bahga e Madisetti 2014)), o seu ecossistema que envolve a tecnologia, software, dispositivos, aplicações, a infra-estrutura envolvente, e ainda os aspetos relacionados com a segurança, privacidade e modelos de negócios da Internet das Coisas. Pretende-se igualmente explicar cada um dos “Vs” associados ao Big Data: Velocidade, Volume, Variedade e Veracidade, a importância da Business Inteligence e do Data Mining, destacando-se algumas técnicas utilizadas de modo a transformar o volume dos dados em conhecimento para as empresas. Um dos objetivos deste trabalho é a análise das áreas de IoT, modelos de negócio e as implicações do Big Data e da análise de dados como elementos chave para a dinamização do negócio de uma empresa nesta área. O mercado da Internet of Things tem vindo a ganhar dimensão, fruto da Internet e da tecnologia. Devido à importância destes dois recursos e á falta de estudos em Portugal neste campo, com esta dissertação, sustentada na metodologia do “Estudo do Caso”, pretende-se dar a conhecer a experiência portuguesa no mercado da Internet das Coisas. Visa-se assim perceber quais os mecanismos utilizados para trabalhar os dados, a metodologia, sua importância, que consequências trazem para o modelo de negócio e quais as decisões tomadas com base nesses mesmos dados. Este estudo tem ainda como objetivo incentivar empresas portuguesas que estejam neste mercado ou que nele pretendam aceder, a adoptarem estratégias, mecanismos e ferramentas concretas no que diz respeito ao Big Data e análise dos dados.

How small accounting firms can compete in an environment in which the big four are getting bigger

This paper sets out to determine how small accounting firms can compete in the United States in the early 21st century. The first chapter identifies the central goal of the paper: namely, to use existing literature and market data to define a business strategy for Ross & Moncure, Inc., a small accounting firm in the metropolitan Washington area. The second chapter is a literature review, and in it the author finds that large accounting firms are advantaged in terms of reputation, ability to diversify, and ability to retain employees, but are disadvantaged in their ability to form longstanding successful relationships with clients. In the third chapter, the author explores the relationship between the Big Four firms and their employees. The goal of this chapter is to determine how small accounting firms can compete for top talent in the HR market, and the author finds that this can be done by offering faster career progression and more client interaction. The fourth chapter looks at the market for accounting services in the United States, exploring the different options that consumers have to meet their accounting needs. It is found in this chapter that big and small accounting firms tend to compete for clients of different profiles. In the fifth chapter, the author uses proprietary company data to explore the composition, existing strategy and culture of Ross & Moncure. In the sixth chapter, all of the previous chapters come together to formulate a strategy and plan for action for Ross & Moncure: specifically, that the firm should further cultivate networks and relationships, and should create a fulfilling professional environment by increasing client-employee interaction, encouraging external education, and allowing employees to take on many different projects

The Big idea: Creating Shared Value

Competitividad y valor compartido

1980 Big Mac Attack script

1980 script for Attack a Big Mac

1980 Big Mac Attack

Creative concept for Attack a Big Mac

Big Mac billboard

A billboard featuring one of the headlines - "I want a Big Mac".

"Attitude is a little thing that makes a big difference" : further exploration of attitude alignment in the context of close relationship dyads /

One hundred and five primarily Caucasian undergraduate couples were tested to study the phenomenon of attitude alignment, or the way in which individuals change their opinions to achieve greater attitudinal congruence with their romantic partners, and the hypotheses that relationship closeness, affect, attachment, social desirability, and centrality are each related to attitude alignment for individuals in close couples. The couples filled out an attitude questionnaire consisting of 50 issues in which they were asked to give their attitude on a scale from 1 to 9 as well as to rate the centrality, or importance, of that issue on a scale from 1 to 9. Before discussing four of these issues with each other - 2 were more central to the man and less central, or peripheral, to the woman, whereas the other 2 were central to the woman and peripheral to the man - the individuals completed established measures of relationship closeness, affect, attachment, and social desirability. The couples then filled out the identical attitudes questionnaire again, and their answers on the four discussion issues were compared to their prediscussion answers to determine whether attitude alignment had occurred. There were two experimental groups: a social desirability group, where the couples were told it was natural and normal to disagree with their partners, and a control group. Results indicated that attitude alignment did significantly occur across all couples, but most other variables - including centrality, relationship closeness, and affect - did not predict attitude alignment behaviour. As well, the social desirability experimental groups did not significantly differ on attitude alignment behaviours, but higher scores on the social desirability scale, specifically self-deception, significantly predicted higher attitude alignment scores across all couples. Large differences between individuals' frequency.

Union Pacific Railway from Kansas City , Omaha, St. Joseph to Denver, San Francisco, Portland, Helena, Butte, Boise, Leadville, Durango, Deadwood and all cities and mining camps in the west schedule

Union Pacific Railway from Kansas City , Omaha, St. Joseph to Denver, San Francisco, Portland, Helena, Butte, Boise, Leadville, Durango, Deadwood and all cities and mining camps in the west schedule, Jan. 15, 1882.

Receipt from The Big 22, Dry Goods, Millinery and Mantles, St. Catharines

Receipt from The Big 22, Dry Goods, Millinery and Mantles, St. Catharines for payment on account, Jan26, 1887.

Receipt from The Big 22, St. Catharines

Receipt from The Big 22, St. Catharines for payment on account, March 31, 1887.