Mobil marknadsföring

Denna rapport syftar till att reda ut begreppet mobil direktreklam samt att genom en marknadsundersökning ta reda på om det för Stadiums kunder finns något intresse att ta del av erbjudanden och information om olika händelser genom SMS-meddelanden. Det är tänkt att denna information kan variera beroende på vilket område medlemmen befinner sig i, det vill säga riktad lägesbunden direktreklam. För vår marknadsundersökning så utfördes både en kvantitativ och en kvalitativ undersökning, detta för att ge både bredd och djup till undersökningen. Tanken är att förbättra marknadsföringen för de kunder som är medlemmar i StadiumCard genom att de ska kunna erbjudas mobil direktreklam från det specifika område de befinner sig.En annan viktig hörnsten i detta examensarbete var skaffa sig kunskap om och redogöra för vad en IT-tjänst är samt att klarlägga vad begreppet mobilitet innebär.På den plattform som vi tilldelats att utveckla en SMS-tjänst på är det idag möjligt att positionera mobiltelefonanvändare inom ett visst område men det är komplicerat och kan bara utföras på sådant sätt att det inte är ekonomiskt försvarbart. Vi kommer därför endast utveckla en prototyp för en SMS-tjänst som skickar ut erbjudanden till alla de kunder, var de än befinner sig, som valt att delta i SMS-tjänsten.Stadium marknadsför sig idag främst genom adresserad reklam till sina medlemmar och direktreklam via post. För att förbättra marknadsföringen så krävs förståelse för en del viktiga begrepp inom marknadsföringen. Dessa begrepp är kundlojalitet, CRM (Customer Relationship Management) och PM (Permission Marketing).

Crescimento das receitas municipais periodo 1989/1992: o papel da ABRASF - Associação Brasileira dos Secretários de Finanças das Capitais

Apresenta a experiência vivida pelo autor à frente da ABRASF - Associação Brasileira dos Secretários de Finanças das Capitais, de 1989 a 1992, quando; houve notável crescimento da receita própria municipal. Nesse período, ocorreu o efeito da reforma tributária da Constituição de 1988 que descentralizou receitas tributárias, ao mesmo tempo em que os municípios desenvolveram grande esforço: para o aumento de suas receitas, seja através de reformas tributárias municipais, seja através do aprimoramento da gestão fiscal. A ABRASF serviu de espaço de acumulação e divulgação da experiência das capitais para os demais municípios brasileiros

Realized evolvability: quantifying phenotypic evolution in a Drosophila clade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Polyphyly of the Zaprionus genus group (Diptera: Drosophilidae)

The Zapnionus genus group comprises three drosophilid genera (Zaprionus, Phorticella and Samoaia) that are thought to be related to the Drosophila immigrans species group. We revised the phylogenetic relationships among the three genera and their placement within the subfamily Drosophilinae using one mitochondrial (COII) and one nuclear (Amyrel) gene. The Bayesian tree inferred from concatenated amino acid sequences of the two genes strongly suggests the polyphyly of the Zaprionus genus group and of each of the genera Zaprionus and Phorticella. Paraphyly of the D. immigrans species group was also shown here; the quadrilineata subgroup formed the sister clade to the genus Samoaia. These results suggest the necessity of taxonomic revisions for some relevant genera and species groups included within the genus Drosophila. (C) 2009 Elsevier B.V. All rights reserved.

DNA barcode discovers two cryptic species and two geographical radiations in the invasive drosophilid Zaprionus indianus

Comparing introduced to ancestral populations within a phylogeographical context is crucial in any study aiming to understand the ecological genetics of an invasive species. Zaprionus indianus is a cosmopolitan drosophilid that has recently succeeded to expand its geographical range upon three continents (Africa, Asia and the Americas). We studied the distribution of mitochondrial DNA (mtDNA) haplotypes for two genes (CO-I and CO-II) among 23 geographical populations. mtDNA revealed the presence of two well-supported phylogenetic lineages (phylads), with bootstrap value of 100%. Phylad I included three African populations, reinforcing the African-origin hypothesis of the species. Within phylad II, a distinct phylogeographical pattern was discovered: Atlantic populations (from the Americas and Madeira) were closer to the ancestral African populations than to Eastern ones (from Madagascar, Middle East and India). This means that during its passage from endemism to cosmopolitanism, Z. indianus exhibited two independent radiations, the older (the Eastern) to the East, and the younger (the Atlantic) to the West. Discriminant function analysis using 13 morphometrical characters was also able to discriminate between the two molecular phylads (93.34 +/- 1.67%), although detailed morphological analysis of male genitalia using scanning electron microscopy showed no significant differences. Finally, crossing experiments revealed the presence of reproductive barrier between populations from the two phylads, and further between populations within phylad I. Hence, a bona species status was assigned to two new, cryptic species: Zaprionus africanus and Zaprionus gabonicus, and both were encompassed along with Z. indianus and Zaprionus megalorchis into the indianus complex. The ecology of these two species reveals that they are forest dwellers, which explains their restricted endemic distribution, in contrast to their relative cosmopolitan Z. indianus, known to be a human-commensal. Our results reconfirm the great utility of mtDNA at both inter- and intraspecific analyses within the frame of an integrated taxonomical project.

Extra dimensions at the CERN LHC via mini-black holes: Effective Kerr-Newman brane-world effects

We solve Einstein equations on the brane to derive the exact form of the brane-world-corrected perturbations in Kerr-Newman singularities, using Randall-Sundrum and Arkani-Hamed-Dimopoulos-Dvali (ADD) models. It is a consequence of such models that Kerr-Newman mini-black holes can be produced in LHC. We use this approach to derive a normalized correction for the Schwarzschild Myers-Perry radius of a static (4+n)-dimensional mini-black hole, using more realistic approaches arising from Kerr-Newman mini-black hole analysis. Besides, we prove that there are four Kerr-Newman black hole horizons in the brane-world scenario we use, although only the outer horizon is relevant in the physical measurable processes. Parton cross sections in LHC and Hawking temperature are also investigated as functions of Planck mass (in the LHC range 1-10 TeV), mini-black hole mass, and the number of large extra dimensions in brane-world large extra-dimensional scenarios. In this case a more realistic brane-effect-corrected formalism can achieve more precisely the effective extra-dimensional Planck mass and the number of large extra dimensions-in the Arkani-Hamed-Dimopoulos-Dvali model-or the size of the warped extra dimension-in Randall-Sundrum formalism.

Search for dark matter and large extra dimensions in monojet events in pp collisions at root s=7 TeV

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

The Fabrication and Characterization of a Nickel Nanoparticle Modified Boron Doped Diamond Electrode for Electrocatalysis of Primary Alcohol Oxidation

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Revista CEPAL no. 118

Número especial por los 40 años de la Revista CEPAL

Flujos intersectoriales de conocimientos tecnológicos en países emergentes: un análisis de insumo-producto

En este trabajo se procura evaluar la producción, el uso y la difusión de tecnología en la estructura productiva de los países emergentes, en particular del Brasil, China, la Federación de Rusia y Sudáfrica, mediante el análisis de: i) usuarios y productores de tecnología; ii) contenido de investigación y desarrollo (i+d) en cada grupo de sectores, y iii) flujos de conocimientos técnicos entre esos grupos. Para alcanzar los objetivos fijados se utilizan matrices de insumo-producto combinadas con estadísticas de i+d sectoriales. Los principales resultados revelan considerables diferencias entre los países emergentes y también entre países en desarrollo y desarrollados, incluso en la jerarquía sectorial en cuanto a la producción y utilización de conocimientos tecnológicos, y en la dirección de los principales flujos de tecnología entre sectores. PALABRAS

Influência dos elementos de liga nos parâmetros de processo de fundição de ferros fundidos especiais

Pós-graduação em Engenharia Mecânica - FEG

Search for quark contact interactions and extra spatial dimensions using dijet angular distributions in proton–proton collisions at √s = 8 TeV

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)